digital marketing, data 最重要！eBay 向 3rd party marketer开放data

河小马

1. http://www.adweek.com/news/technology/ebay-opens-its-data-ad-targeting-148469

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eBay 开始挺进 digital marketing，不能说挺进，应该说准备进一步加大
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herodfb

这似乎是个天大的好消息，我对于DATA还完全没有什么概念，什么样的DATA值什么样的价格，这还要等日后慢慢摸索啊

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they're shown an ad for that item.
要是开发这些data,那对营销人员 岂不是太猛了