After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 1 @3 G9 j3 d5 n; |8 A（很多aff会进行A/B Test 像这样） 2 d% G. \6 I4 j! e8 X/ j " M3 k7 o: P% O8 J, h- make a couple of ads. （做个夫妻图片的广告）) K6 O+ ?( Q: M( r/ k6 _0 ]9 |' @ M& c
- make one lander/angle. （使用一个lp，一个广告角度）; j' l5 F( B. ?, [
- check results. (检查接结果) 7 H+ F$ Z& h* N7 t, K" b$ [, ?) ` - split test a different lander titles. （A/B test 不同lp的标题）- B; v) [9 \) t# ~, V- ^
- split test lander images. （A/B test 不同lp的图片） " W6 E# ]! [: ]# X. [ - check results. (检查接结果) 7 U& o6 {# E* I" }* _* Z7 q - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) ( T) O$ K6 _9 x W - check results. (检查结果) 8 G7 ~5 a3 G0 Z7 n! ^ - split test call to action buttons on the lander. (A/B test lp上的call 按钮)& Z" H0 P% ^, x) N
- check results. (检查结果), c5 L% s0 ?& _" ]+ b
8 n0 I* u% x# Z4 T5 q: J
, U7 U& @. s/ t, O9 C! _Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）- u' `* h. a7 v5 g1 Y$ ~; l8 B3 T8 j
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）6 F3 Z2 a/ u& v% Q' ? p; f
( `1 X3 z* P, ^5 E6 mHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）8 m) p q- r4 o" [8 X
+ S/ L E$ w) v+ E R2 b
- make a few ads. （制作一个少量广告）3 h) |* x3 \9 r- P' D
- make one lander/angle. （制作一个lp，一个广告角度）1 { S- T( _* {8 b m8 }1 C9 \
- check results. （检查结果）* o; t8 E) h! n( ?% g
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）% b# F8 w; e( I4 Y$ k
- check results. （检查结果）! T* d* X: g# @' @; L7 S
- make a few more ads. 6 m- I( r- E9 q$ y$ L) r
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10