After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: " q# Z1 Y7 D8 w0 O$ z（很多aff会进行A/B Test 像这样）' J1 F: Q) r/ c& M8 Q6 f
( A% A- G# X$ B1 F
- make a couple of ads. （做个夫妻图片的广告）+ t0 v i! W7 Z* x3 E; O1 e
- make one lander/angle. （使用一个lp，一个广告角度）$ C% i7 Y! E& U( q' q- ~, {! {6 p
- check results. (检查接结果)4 a. p# x. z+ N7 R, `
- split test a different lander titles. （A/B test 不同lp的标题） 1 @! e2 ^6 r, V: V( { - split test lander images. （A/B test 不同lp的图片） I/ V/ h+ n* ~4 X4 a4 N" k$ \$ S+ C
- check results. (检查接结果)+ ~2 L2 o3 U, `- O# G
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）), Z3 ^# i% K/ K$ }: d2 W( I
- check results. (检查结果) - m, P6 q( U7 b2 q e7 s) Y% f - split test call to action buttons on the lander. (A/B test lp上的call 按钮) $ ^+ k: q" t% z( y - check results. (检查结果) # n, x M& W2 l- S, \8 ] 2 o4 w2 y- d, E% D1 o4 B $ c8 m0 t1 k# x! _5 K" k7 ?2 R7 aUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） / q$ \* }/ r' RI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） ' O$ L* b$ x) U, J 6 X: c0 W' y: B
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）( p* @; R; x3 L7 U) j
/ Z/ U4 z( r$ B) y- make a few ads. （制作一个少量广告）. \& H9 P2 m' y
- make one lander/angle. （制作一个lp，一个广告角度）3 m. L% |" j3 a; q! v* U0 C4 ]
- check results. （检查结果） - |! D2 K4 R6 X1 z2 N) o, Y - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）2 c8 L. {/ J7 a/ b
- check results. （检查结果）' j1 Q' B( m9 Q8 z' ^( j) V
- make a few more ads. 0 G& `1 Y. \. ]6 |$ c , u& n, g2 i# x& O
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10