After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 6 e. l! w4 {% U$ ?2 ^. @- ?（很多aff会进行A/B Test 像这样） a( ?- ^+ A, @% ]' @) S 8 Z, L9 y: a! t0 j+ `0 Q* _: i6 ]2 F& c- make a couple of ads. （做个夫妻图片的广告） " w1 K7 X3 s! M( G- B* H; N - make one lander/angle. （使用一个lp，一个广告角度）+ T) n# B7 Y. X, x+ j: T/ J; O
- check results. (检查接结果) ) h( C8 {+ d% C: R3 q0 Q - split test a different lander titles. （A/B test 不同lp的标题） , }& t1 |( ?1 s& J4 f y - split test lander images. （A/B test 不同lp的图片）# G* j7 }4 ?1 ~/ c+ Q( h% F) v# K
- check results. (检查接结果) , \- D: x( g! U - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) $ Z0 B5 h, y; x# L; o9 h" T& H7 ^+ e - check results. (检查结果) 9 |$ |" R, ~! P& S - split test call to action buttons on the lander. (A/B test lp上的call 按钮)3 _- L [& S# q/ B( Z$ h
- check results. (检查结果) # O J8 Y' Y/ v2 W % r( d2 O3 W* H9 e# f- ?7 V# x5 C
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） ( |% P/ P8 H+ ~! {0 k) }( ]I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 0 _) Q! }8 `% K$ j% A8 m& e9 m 5 i7 Z" R9 t9 s. FHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） 9 Y5 O) H* S$ m 7 P+ w" e& A$ C- \% E* ~
- make a few ads. （制作一个少量广告）' R: Q+ l3 h* ]
- make one lander/angle. （制作一个lp，一个广告角度） : r& h: b, m! i- K - check results. （检查结果）- _/ ~) m- @ I/ a
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） ; ~ y8 \% z" Y - check results. （检查结果）# J9 W L9 W$ |" S- m, l
- make a few more ads. $ n9 ^% R' e Q0 u) y
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发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10