After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: + t5 Z: C' F# `（很多aff会进行A/B Test 像这样）" S9 G" X: Q' a% V0 ]
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- make a couple of ads. （做个夫妻图片的广告）5 r3 S% t6 P& W4 m' f
- make one lander/angle. （使用一个lp，一个广告角度） C. k7 |- I- `; |6 t) m3 B) m; L
- check results. (检查接结果) 7 T d6 N! b9 m1 U3 m4 _; s. Z: f( ] - split test a different lander titles. （A/B test 不同lp的标题） " z" `6 J5 ~6 T* Z+ D - split test lander images. （A/B test 不同lp的图片）1 u4 u. l3 V5 L% f, J
- check results. (检查接结果)5 s% v {0 S- Q, c5 e x6 Y* w6 f# @
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)# C9 `4 @7 p6 P1 M) G8 z
- check results. (检查结果) ! w# O4 v. h6 X4 s6 G& z - split test call to action buttons on the lander. (A/B test lp上的call 按钮) & y% } B% ?. Y; I3 ^5 n - check results. (检查结果) ! d4 `2 U H+ i6 J " {) a$ M# }0 d4 @; u) B& E& O
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） % a& p ?) C/ _# B( p! z, nI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 3 C' b5 P" x/ S6 o1 Y. [ " H: J3 O: D8 ^; c
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） * W e O- ]1 H 2 c6 u0 Z' M4 Y; w8 y; y$ H
- make a few ads. （制作一个少量广告） j$ @: u/ Y X# ]9 F8 `/ B
- make one lander/angle. （制作一个lp，一个广告角度） ) {8 f# ~! _% J4 ~$ V6 W2 G - check results. （检查结果） " e& ?4 {9 n4 {( }' R - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）2 G& M- ]3 ]+ T7 Z' O1 P8 ^ F
- check results. （检查结果） 3 y; y. C6 O( a/ V - make a few more ads. % _6 _: v/ q( z; r( F5 ^9 N; U9 f t5 n
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10