After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: ( X4 ]5 V" l$ }, v- n* g（很多aff会进行A/B Test 像这样）! t6 g2 b0 h" p4 v8 j5 X% G
9 N- B' K, E8 a4 E' k% y3 b' ^- make a couple of ads. （做个夫妻图片的广告） 1 G1 n1 n6 }3 [& S. C$ s - make one lander/angle. （使用一个lp，一个广告角度）) e* P* s! [0 ^" G" |( a
- check results. (检查接结果)5 C8 Y9 U% R3 n5 ^6 x
- split test a different lander titles. （A/B test 不同lp的标题）5 N1 U8 L& L+ s5 I2 D
- split test lander images. （A/B test 不同lp的图片）; E$ V2 W; b4 f" T* b6 F t
- check results. (检查接结果)% C6 G1 Y; d( \( v
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)' q3 u: K0 Y6 J" D' P" R
- check results. (检查结果) 4 m/ _9 g; f! x# J( o4 I - split test call to action buttons on the lander. (A/B test lp上的call 按钮), i9 y6 Y! w* p! |& S, s5 Q% X% l
- check results. (检查结果) x% [* ~' N! h7 k! L" }7 I 6 q7 I2 o) B9 |+ R + e C) D* n% W: h, i. QUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） 4 }# l7 B' |4 H" i# J% m; P/ J3 LI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）8 a$ r: L; a: t4 |8 b4 [ b
) ]4 j# Y, R+ a3 Y9 A* `6 c" w' Y# KHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）. G6 h, o$ }* ]
9 a4 }4 m: ^8 |5 o+ \5 m0 \) g- make a few ads. （制作一个少量广告）$ u. z% g( R& B9 ^9 p& d: E
- make one lander/angle. （制作一个lp，一个广告角度） 0 A/ y+ B' R! @/ W0 K( D - check results. （检查结果）( l- Q$ N3 C. E; Y2 j
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）: Z# o( B! w- s7 s4 H9 {
- check results. （检查结果）2 e+ O) F) V1 N6 A- A3 Q7 |2 W# _
- make a few more ads. ' u( ?# }$ j0 w; e/ C
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10