After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 7 c& H1 U7 l( f（很多aff会进行A/B Test 像这样）6 J0 @2 Q' X; @$ W* [
! F/ D# q- d8 Z5 F! a ^- make a couple of ads. （做个夫妻图片的广告） ) U# @; L- q1 P( R - make one lander/angle. （使用一个lp，一个广告角度）( V" s2 |, U4 f# a, B/ G* D4 g
- check results. (检查接结果)' z4 \2 C0 ]1 O7 u5 K1 N
- split test a different lander titles. （A/B test 不同lp的标题） ( I4 D& N% K3 o% } - split test lander images. （A/B test 不同lp的图片） @: g( A% Z' @! v - check results. (检查接结果) 4 X2 W$ W9 t; |2 K4 R8 u5 `# H - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) # S9 |& y5 N$ h$ G+ U - check results. (检查结果)' B+ w7 F+ O* f) `" u5 ?
- split test call to action buttons on the lander. (A/B test lp上的call 按钮) J2 h* v) j. C0 Z3 C - check results. (检查结果) 9 k# O: T4 _# B8 |6 @% \! @0 G5 w - X% p( ?* J9 _# Y( ]
" i" l/ D& ~( X- }Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） " Z0 h1 r- K, D' J3 k: X# J- TI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）( r2 M8 Y+ W, c* _8 n/ L
* C. _. C* Y+ h' n! oHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）9 g# m6 l9 H9 P/ c, c
+ z( z+ u, [- H$ W+ T' O
- make a few ads. （制作一个少量广告）( E/ u+ n) s) t$ U5 Y5 b& u" ] B# R
- make one lander/angle. （制作一个lp，一个广告角度） & t: t0 F* T q0 a' ~ - check results. （检查结果）; I% Z* G( s4 U. r/ ?
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） $ M0 i; ~( N+ u! S1 n9 w - check results. （检查结果） 8 Y; t% m+ H! A8 ?- q$ r- |/ { - make a few more ads. " C1 X: @0 W6 |
9 u- _9 ^( H, a* ^/ O t _
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10