After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:3 ?* B2 r8 E; M) E+ |- S% u
（很多aff会进行A/B Test 像这样） 6 E9 A6 O( [5 J1 C4 ^* j: H) U : S" A# X F$ |
- make a couple of ads. （做个夫妻图片的广告）8 f' X# Y; }1 E9 Y' d0 s
- make one lander/angle. （使用一个lp，一个广告角度） + a' I, E& X- { - check results. (检查接结果) 2 o) j' d8 u! n# Q: V% h - split test a different lander titles. （A/B test 不同lp的标题） 8 `/ [; ~' l; j8 D5 ? - split test lander images. （A/B test 不同lp的图片）5 A+ B7 I1 g7 S# N" W; [8 Y
- check results. (检查接结果); _* Q- o }& B( ?
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) ( r. o" Q' h( k: x/ j, \ - check results. (检查结果) 0 w( D! z6 J' o' { I C. | - split test call to action buttons on the lander. (A/B test lp上的call 按钮) - }- `2 r/ G: g - check results. (检查结果) $ [7 c4 s! T* J# c % o( G% d. c5 E+ i! W3 I % R4 X, P* R! q' Y6 g9 O7 G# @Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） 9 ]/ r5 t& k7 d9 m0 v3 s: ?/ g8 ]I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）3 K4 A+ k0 |& {
' j w2 S+ e0 kHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） . t) B ?' E: Z5 z% t' [1 O& w & P. R5 i( x3 I+ U5 E. `- make a few ads. （制作一个少量广告）# l0 k$ X" m+ s+ r
- make one lander/angle. （制作一个lp，一个广告角度）( H& p, H% r( D0 G+ _$ ]3 q7 p/ p U
- check results. （检查结果） p- V+ a1 b' L$ s. W
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） 8 l8 }5 b4 s8 Z+ ? - check results. （检查结果） ' ]2 o6 `2 x9 O - make a few more ads. + U3 u; s3 Z; I; g0 Z & n' V8 B& l* `+ s# l: U8 O$ r! J! @$ {
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10