After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:& h7 l" ~2 ]" F: a5 A: O/ O# B
（很多aff会进行A/B Test 像这样）, Z0 _3 s- F6 B9 o m+ m) s
* P. m9 F# _+ w x! E- make a couple of ads. （做个夫妻图片的广告） # S x- h- E5 q2 S! A6 Q1 t1 i1 h - make one lander/angle. （使用一个lp，一个广告角度） ; F8 J7 _8 ?$ t' \ - check results. (检查接结果)8 Y4 o; s7 Z$ y
- split test a different lander titles. （A/B test 不同lp的标题）4 C7 @* k- a! i; @: G: |
- split test lander images. （A/B test 不同lp的图片） 6 l& m x4 k/ Y1 D - check results. (检查接结果) 8 s$ t. @$ `; Q* N6 a - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) & g* G0 q1 ?+ T n7 o$ a - check results. (检查结果) $ i2 M2 r/ c: ^+ a; z7 W3 U- l - split test call to action buttons on the lander. (A/B test lp上的call 按钮), _2 l: R) W$ T9 Q2 `
- check results. (检查结果)' _1 _) a- r/ Y/ G ? x3 R; X
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）: \5 @+ l5 h1 g! |! K
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 9 p$ Y/ P2 o/ X0 Q1 D) m3 ?0 }; F8 L # T6 f- H) g% Q; d( u
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） u9 f3 @) |+ X }6 Z7 c0 t. j ; D! B- J4 ]( l o: k# d. J
- make a few ads. （制作一个少量广告） 6 b. \0 W, n+ e* C0 j$ k7 z! t - make one lander/angle. （制作一个lp，一个广告角度）% ~' t# n/ h- y7 @( a; |
- check results. （检查结果）" I% z# e& z4 a
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） ' b: k4 O' Q& D! S& W- ?: Q - check results. （检查结果） 5 _% D: `7 ~+ r3 y - make a few more ads. : R1 _* \2 S/ v! M/ M( A
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发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10