After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: ) L' M7 x* K; B: `+ f. I（很多aff会进行A/B Test 像这样）" x2 O7 }/ N' y# ]1 b L
% I0 u- G6 e' a) x" b) }- b4 O
- make a couple of ads. （做个夫妻图片的广告） 4 f5 R% z f/ k" T( w4 o% T% g - make one lander/angle. （使用一个lp，一个广告角度） * d0 o7 _/ [6 x; l+ s" m, H% s - check results. (检查接结果)" E. M& u( n: b6 ]' t4 q' R) s
- split test a different lander titles. （A/B test 不同lp的标题） ; |% v/ u9 \: }0 _* B; u - split test lander images. （A/B test 不同lp的图片）! {4 W& g8 a* |* Z+ K
- check results. (检查接结果)- q- K, ?8 p% H. G7 F7 ?9 ~
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）); w6 M) |6 Q. e5 D: p
- check results. (检查结果)$ [' a' U- M* w& i5 Y( k
- split test call to action buttons on the lander. (A/B test lp上的call 按钮)! n7 T4 w( q; A+ k, r* e H5 D
- check results. (检查结果)( T/ z4 p) l9 k. Z* ] l
; q% y+ ^6 a; \/ d/ b # c0 a( d+ N* h8 v$ h( hUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） 3 }. a5 K3 r( u) H; W6 v) fI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 6 ^6 F+ J/ T% c$ c6 e- i 0 u1 D7 N/ w/ F+ q4 D; e4 V/ G+ \
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） 2 h9 n7 M/ v% N8 y" A 3 Y" i2 ^5 W3 d- make a few ads. （制作一个少量广告）5 A1 n4 ]. `; j
- make one lander/angle. （制作一个lp，一个广告角度） 6 ^( C* b8 Y. G R( L - check results. （检查结果） ' R* W5 H1 R6 R5 k1 n6 ` - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） , d% h- y0 n9 ` e - check results. （检查结果）2 f1 Z% K, e! v: c7 ?# S+ H6 L
- make a few more ads. , ]; o9 p' Z; b5 V2 P" E: R* ?1 s9 ]5 ~# U9 g5 R
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10