After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:5 u7 y# V4 w: m0 s
（很多aff会进行A/B Test 像这样） V5 N7 N6 y4 D; ?) {: i & Q, V- I; @, j! o
- make a couple of ads. （做个夫妻图片的广告） + H7 O2 {8 ~# ^ - make one lander/angle. （使用一个lp，一个广告角度） ; ~( ~$ v1 J7 E# _9 {- l - check results. (检查接结果) . t s/ V' I& A" C - split test a different lander titles. （A/B test 不同lp的标题）7 N9 c( L, ]2 W: R2 J
- split test lander images. （A/B test 不同lp的图片） 2 Y) e7 _( A- O8 H, \( F - check results. (检查接结果)" v+ |' T1 t. c( W
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) , H4 C6 O7 J4 Z! A - check results. (检查结果) $ v) B) Y* ?2 D m f8 h0 R6 W3 S - split test call to action buttons on the lander. (A/B test lp上的call 按钮) ' B: C! b7 z# g, }& H, w8 S+ J - check results. (检查结果)6 [# N: ]- a$ C5 |6 v0 x: M/ X5 t
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）8 [3 u c. G/ u8 Z* G1 Q/ t3 h
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） & n d. g8 U: ?4 _2 E2 s : t# e6 u# M; h, v# F/ d" b. o3 wHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）' G: f- A( \7 C! X
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- make a few ads. （制作一个少量广告）2 z' j8 O" ? |) o. j5 [
- make one lander/angle. （制作一个lp，一个广告角度） 2 k) _! D. q# O# p - check results. （检查结果）6 t: r" @) a9 k+ n8 m8 }6 J
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）4 }" h) Q' w3 q* p# A! n. ^
- check results. （检查结果）4 @2 d9 ?2 c$ H. I
- make a few more ads. " E$ v2 i! X3 U& w6 A, V" r$ n5 S* K' g7 h
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10