After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:' U' V% u3 |% O Q1 i. j
(很多aff会进行A/B Test 像这样)1 m8 K0 E7 C0 U& f
3 O( N& B4 {8 q; s4 K# H/ t# {& u
- make a couple of ads. (做个夫妻图片的广告)( Y$ x/ p7 L# W" F7 ]
- make one lander/angle. (使用一个lp,一个广告角度) % O! J% U% W1 k4 e; N - check results. (检查接结果) 4 L% b- | h3 T% N) t - split test a different lander titles. (A/B test 不同lp的标题) 0 Z- ]+ ?' t6 k A - split test lander images. (A/B test 不同lp的图片)& E' o% O8 _: |2 E x" @
- check results. (检查接结果). D& ]: A2 p7 `- m
- make a few more different ads. (测试更多的广告(同一个广告类型的广告)) F! @6 j+ M, R+ S8 L) A - check results. (检查结果) $ p! n! Y. ~/ X# {% q3 K - split test call to action buttons on the lander. (A/B test lp上的call 按钮) ; o! g$ C. @9 M; I" p5 y6 Y! f - check results. (检查结果) 4 @% M( D5 e" v / a3 e: v; E# p/ {9 y & I( t* c8 E+ `( E5 G5 q' rUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. (通常aff 会放弃因为没有赚钱,或者是非常开心,盈利加大投入) 0 b% d: s# T5 `- D( D9 a4 ~I'm not saying that strategy is completely wrong... (我不能说这种策略完全错误) + s5 D/ P+ \# L4 A d) R- H/ }) }" uHowever a strategy that has worked very well for me goes a little like: (然而有更好策略 想这样) ( G' F# I9 d+ @& e) G4 x9 S" ]# a 7 J( M6 V l& d
- make a few ads. (制作一个少量广告)6 ?# E* h6 b j: Y+ Z5 S
- make one lander/angle. (制作一个lp,一个广告角度)! p( \: j; ?. l. s8 @4 k
- check results. (检查结果)7 s2 E6 o, n {9 t) V% V
- If profitable or break even, if losing split test with a different angle. (如果策略保本或者盈利,不要放弃测试别的广告角度) 5 I; o1 a" L5 K- O+ q: V! Z9 D - check results. (检查结果) : \) U2 c; h2 z - make a few more ads. 0 z0 H' ]- y! C" ~( @9 l9 q - e6 ^! I8 c) c& z% L6 c0 X; A