After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:
% T; {" h( b/ Z$ Y: j（很多aff会进行A/B Test 像这样）
. [% \6 q/ _: M$ C! k' w# v, J$ ?" m
$ |5 ?& a4 S! T; B: p- make a couple of ads. （做个夫妻图片的广告）
! U. y; Z, }# e! K! [! L2 @ - make one lander/angle. （使用一个lp，一个广告角度）4 e* e I: e; w- K
- check results. (检查接结果)
1 N( t9 O# K& ^$ b( Z, Y: v4 ^ - split test a different lander titles. （A/B test 不同lp的标题）
) Y/ x/ Z4 U& L: N R1 j1 W - split test lander images. （A/B test 不同lp的图片）
4 \3 q6 k( s) |% m - check results. (检查接结果)# Z6 M/ ]2 O2 ^% C
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)
; j0 H3 _/ v, ]: @3 K7 H - check results. (检查结果)
+ h% s1 M: z! E& Y5 {( v, ^ - split test call to action buttons on the lander. (A/B test lp上的call 按钮)! s* U0 t+ d( j! x: _/ I( N. F
- check results. (检查结果)+ Z; ^, t% B) F5 x H$ W
) c: ~1 N5 z6 I* k3 _
, g" t3 f5 X2 k, i0 G U4 _Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）( ]+ ~$ @6 m& [9 A, `
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）1 b# _; Z2 F9 v- @! V P( V
* b& {% b% t5 R, Z9 c. v2 c
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）
9 [! ^9 }: a" u
7 J, M7 |; ~9 w( ~/ p( k, p; d' D4 k- make a few ads. （制作一个少量广告）
# h+ M6 y3 ^2 S; t1 c - make one lander/angle. （制作一个lp，一个广告角度）
7 O& W, H3 H3 A: ? - check results. （检查结果）4 m8 @3 C9 s- L0 b% }% C
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）, F3 L8 Q/ I) Z8 n
- check results. （检查结果）
: E4 s; H! U" O2 Q8 w - make a few more ads.
9 ]- ?" C3 e6 G6 w. R# S f, [. p1 L% b& k1 h, C: d! |
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发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10