After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:6 _* p) o- |. k l( n( F, T \ u
（很多aff会进行A/B Test 像这样） 7 ~4 h5 q% Z! Z3 q9 s2 J& V8 f. Z 5 |1 Y* z/ s& O' s8 j- make a couple of ads. （做个夫妻图片的广告） / R: {" i0 d( S3 a - make one lander/angle. （使用一个lp，一个广告角度）' X- ^% c; v8 B8 V# A
- check results. (检查接结果) $ `% r: K$ @$ \- y - split test a different lander titles. （A/B test 不同lp的标题） 6 a; _, t# X7 d7 h$ F j9 X$ l - split test lander images. （A/B test 不同lp的图片）3 V! m! ]$ ~# |
- check results. (检查接结果)* i# H1 H# T) h
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) ; l( }) r3 |6 l. M# _3 x* C H! f - check results. (检查结果)! `# P1 {9 J N" H
- split test call to action buttons on the lander. (A/B test lp上的call 按钮) # u g2 @5 s9 o7 T& N1 T& Y* m' L a - check results. (检查结果)" g j6 R+ d9 S+ w1 |: H0 \
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） ( {( ~3 g0 p; C5 r+ e3 a, w' @* MI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）- j6 t* E( o' T+ ~
' z) `! v/ m! PHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） ' Q I$ {0 i# i/ \- U# a( Q' V6 i4 U % h* v0 y9 u: d- i! Y" ^* o- make a few ads. （制作一个少量广告）9 O, u2 Y% d9 S( V G) k
- make one lander/angle. （制作一个lp，一个广告角度） : w# ^$ @& l! w. ~! s - check results. （检查结果） : h7 ?% K. [6 | - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）4 f' O+ t) W* E \9 [# @
- check results. （检查结果） " I4 V- t b. B( _4 z - make a few more ads. " s9 n0 i2 X$ q: c( H* N+ c
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10