After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:5 t4 b7 r' h" H n7 {3 w- c
（很多aff会进行A/B Test 像这样） ( p) _6 C* T5 R. s ; y! h9 h4 }1 X) p. H. F! N( g6 U
- make a couple of ads. （做个夫妻图片的广告）" i7 F% I( f+ F; t4 ]3 o1 n: {. ?
- make one lander/angle. （使用一个lp，一个广告角度） 0 c1 k$ `4 R7 d7 Z, ]7 u - check results. (检查接结果) 6 p5 z* r& J: @0 j - split test a different lander titles. （A/B test 不同lp的标题）5 }9 C. _4 u0 @+ N5 P) h3 t
- split test lander images. （A/B test 不同lp的图片） ! f; ?8 q' t) X - check results. (检查接结果) 5 f& j2 A2 X& X# T. v- \( X! z7 g( J+ r - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) & y3 ~9 I, g% _4 X- j7 A - check results. (检查结果)& y# V$ U% Z8 C( h+ [7 B' ]6 l
- split test call to action buttons on the lander. (A/B test lp上的call 按钮) 4 \* N5 \' q- O) n - check results. (检查结果) 0 m& H# k3 K+ \ m/ m+ H% T ' s" T# z' ~; q7 C/ E
, M4 C" V/ @. k5 uUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）5 C4 G# f' u" ^/ Q! e9 Q( k7 T
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） ) n5 ?. `2 M: f1 n) T; G9 g , M5 H" ^: D3 K) f+ LHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） # N' X! B4 O$ N2 S ) b5 \5 V: D% |- make a few ads. （制作一个少量广告）2 ?* }9 L9 @% ^- A: u. A5 I1 E
- make one lander/angle. （制作一个lp，一个广告角度）+ J& T! z! L3 i
- check results. （检查结果） # K; L% F- s" H3 {1 L - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）3 N4 W: {1 X5 ]6 @5 {" f& K0 @- {3 E
- check results. （检查结果）8 z3 k6 t7 b+ f9 d/ D
- make a few more ads. , P$ w$ L. ~3 u& T2 Q; z2 g
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发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10