After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:3 J& ~# @ r: W
（很多aff会进行A/B Test 像这样） 3 M1 b; J' v" n9 T$ v: B4 s 5 u, H. ~, b: R0 t' M' v- make a couple of ads. （做个夫妻图片的广告） ; u0 a0 v/ D6 I m6 K - make one lander/angle. （使用一个lp，一个广告角度）+ O! _% D8 g: b: \4 f/ p
- check results. (检查接结果): a& z3 k" w. v1 E* a& q- L. o1 H! F, f* y
- split test a different lander titles. （A/B test 不同lp的标题）$ e5 E0 d3 O0 ~2 W( {
- split test lander images. （A/B test 不同lp的图片）8 a! M0 h: r6 {* ]* m& z
- check results. (检查接结果) 4 W5 I2 x5 c( n# V - make a few more different ads. (测试更多的广告（同一个广告类型的广告）)3 m5 V* Y5 m3 C0 r9 t5 l9 j
- check results. (检查结果): O8 J% x; u# T$ N0 S9 E" I
- split test call to action buttons on the lander. (A/B test lp上的call 按钮)0 N, h: J& ^+ Q/ \
- check results. (检查结果) $ }3 ]' F; U9 c6 K+ a k# D $ a$ D" N; P& z b " y/ x4 }8 m8 Y/ _/ O$ X* ZUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） : ] T9 k& `0 R1 V n1 LI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 5 v9 L( X H' f$ i0 @- `6 k8 L' j4 G- n; Y $ ?" z1 o7 p3 P3 b) `5 }8 \However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） ) M9 G6 } _: \+ u * m6 t' p6 [) \: H
- make a few ads. （制作一个少量广告） * `/ V& F. M4 d. F7 Q! o* n - make one lander/angle. （制作一个lp，一个广告角度）4 w- p. O5 Y, ?% d
- check results. （检查结果） 1 X4 W! l) a" ] - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）, j% B8 R9 s. H0 w4 `5 r
- check results. （检查结果）# l8 @- R1 ` s% ^9 |# I
- make a few more ads. # M0 }0 z# e3 v
* u2 T4 F/ i& N+ ^/ `( L
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10