- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
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, U, h+ c6 F% c6 D& w0 t; @4 r4 e - Keywords - selection, bidding and management, h$ [, l# O, ? x8 r) N4 J' W
- Landing Page - drive final conversion from your paid clicks
& ]* N( f' ^. R- s! C. y C - Mobile - tips tailored to mobile paid search: `$ c. x/ D5 H0 f- }
- Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
+ m" f$ c) x0 a @/ y, A7 } - Testing - most direct method of gaining insights to improve PPC efforts
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