- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
, P6 p }1 c) T/ n) {- This digest will give insights into:
2 B* N' V1 @0 {' l$ k: f) B: s - Keywords - selection, bidding and management f4 @% w7 |, \! { D
- Landing Page - drive final conversion from your paid clicks e: U7 \) a% l
- Mobile - tips tailored to mobile paid search
i5 D) r- ^$ t, O+ U5 I2 X+ b7 K" n - Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead" Y( y* n* I8 `6 b" W! Z3 U/ S
- Testing - most direct method of gaining insights to improve PPC efforts
9 t; X, h$ F, Q8 A) a' }! T x5 w; w
! U) k( F- l% v7 ], [; b: s4 S, F+ o' B' U% Z* j. r
/ H* K1 a) N- e) Y) }- i3 h+ n/ ?
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发表于 2014-6-5 18:39:07
