Marketing Sherpa - Case Study Collection: Paid Search

热血贵族

1. http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/

复制代码

1. 
   " x9 w0 }6 X$ n6 i6 d
2. This digest will give insights into:
   ( B7 r# S: M& T: N) i0 D; t* ^
3. Keywords - selection, bidding and management
   
4. Landing Page - drive final conversion from your paid clicks
   2 `# s$ R. @' i% V  M
5. Mobile - tips tailored to mobile paid search
   
6. Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
   
7. Testing - most direct method of gaining insights to improve PPC efforts

复制代码

+ \5 D/ ^( r5 ~% F% U4 {
3 K  i. W) s+ O/ B1 R
& d6 k8 j8 Z; q* J& L" V

2 x( j' N+ x0 y2 s3 L* p9 t6 C4 ~

kc0203

中文意思是?