Marketing Sherpa - Case Study Collection: Paid Search

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1. http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/

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2. This digest will give insights into:
   
3. Keywords - selection, bidding and management
   
4. Landing Page - drive final conversion from your paid clicks
   
5. Mobile - tips tailored to mobile paid search
   
6. Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
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7. Testing - most direct method of gaining insights to improve PPC efforts

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