! F1 |, l1 f9 l. P- ?; D2 、如果是自己发的信息,可以留下邮箱,以便于有意向的红人来联系;: b% i. _( O5 K7 @8 x
- I( W/ K N; h2 m) ^3 、在红人的内容下留言,表示合作意向。 & L- k. j7 A# q3 x+ g - o4 n7 {/ y" E7 w) W( M) \
附:有些用户向我们反应,在Facebook群里发了消息,仍然没有回应。对于这种情况,我们建议用户在入群后,先和群里展开一定互动,比如赞/回复被人的帖子,发一些日常内容(而非广告)以逐步引起他人注意。! D+ E1 A+ L6 }# ?+ s
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联系红人,需要有正确的表格和清晰的陈述,加上正确的询问。在此,我们附上一份总结的内容模板,供大家参考:& M3 ] S4 \+ s
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Dear bloggers, we are looking for some beauty/fashion bloggers to write blog/review for us, our main products are women clothing, accessories. If you are interested, please PM me or email us at [email protected] with below information: * X$ g" z5 i" F7 q9 h$ N5 Q ) i8 B' |4 d9 x7 j7 t
1. How many years of blogging you have? Do you own a self-host blog, or do you own a blog under a platform, or you don't have your own blog yet? ( H. G0 h' X! }8 l! F( X8 H 0 F9 L. k5 Q0 j2 a% h2. Do you write blog for general topic or do you write blog for particular subject like fashion, clothing, accessories?' @4 B8 H2 M% w
! g8 M- M& E/ Z& n, G. n3. Some blogs you write, especially these blogs that can really attract readers and influent them to come to the merchants. 3 W. d+ n* ~- D4 m8 }" ]( W6 R & j2 p& D6 U3 m& j) b4. Other details like whether you have any contract with other companies related to blog. - V* Y( D2 ~$ V7 ?4 N& \, W t 3 s; t: g" \; ~1 M" F3 f' e. [In return, we will provide below benefits to you:* r* V$ @- |& i( z7 D
1. Free sample ( P2 A/ k4 l' a- v% s: |" j+ Z2. Discounted rate to buy our products ( \! o0 z8 B; o" K5 p, u3. Other benefit that you want to discuss with us) {9 D. V- l+ u' l% H
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Thank you! We would like to hear from you soon! $ v2 }3 `& c% V% T4 N
0 C f& d5 c4 a8 T# Q' ~2 e4 i如何追踪红人营销的效果 2 k5 c, j) e$ U: d在红人和我们进行了合作,并且红人写了相关文章后,我们需要追踪营销的效果,包括带来的页面访问、页面询问、订单销售等。针对网站的页面访问,我们可以通过Google Analytics里面查看到流量来源,关于询问和最终销售,我们设计过一个很好的方式,在这里也特别公开给需要的卖家朋友:1 \5 P% l8 J* t+ ^' I
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SPECIAL PROMOTION ONLY FOR MY READERS! ' _" p) J2 w$ V( A0 X) d/ W15% off for ALL dress rental and purchase. Just quote ”Jessie myfatpocket” to enjoy your discount when you call them. ' L0 f; y4 X4 T : m; Q7 ~( D$ i) ~! |
这种红人页面提供独家折扣的方式很好,红人由此带给粉丝福利;对于粉丝来说,有折扣意味着有吸引力可能产生购买行为;对于商家来说,增加销售同时可以追踪来源于红人的问询/成交。可以说是一个多方得利的做法,值得使用。9 h6 I( {" A. U3 K5 Y
, G# q7 P& e0 G6 Q$ d: g2 q结尾,分享我们第一次和红人合作的过程。因为网站Google排名高的原因,一位红人找到我们网站联系我们,于是有了我们第一次与红人的合作。这次合作非常成功,红人的文章,给我们网站带去了大量流量(同等流量换算成Google AdWords广告是5000美金以上),而且让我们相关关键词的排名大大提高,而我们付出的只是一次礼服免费租赁。不得不说,这是一个低成本高回报的成功红人营销。 4 U' t2 U2 m0 q+ Q' Z: ^ }2 }3 d/ {, |+ G, ?4 c + U: w" g/ ]4 K& C- N 9 d% Z: M" r) X 6 ^" _" C+ z' N- c* H' v8 G* o( ~# ]7 `) e* k
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