本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考8 k; B1 e j/ z( [' v
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
/ [7 K E: n1 n# U' ~, [如果觉得有用,请大家给点广告币,谢谢!!!3 @$ `, B4 C/ `2 T/ e
Newbie Guide
6 N3 B( J! v7 {: F* }, n8 P- `PPVPlaybook.com
$ U" M$ ]0 d* F1 {' ?9 f/ LTracy Shaffer
( n% u* Z) n) q& y0 | ^; f uDavid Ford7 d9 u; Z4 g2 Z3 D8 C7 ~
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' `1 l, z8 e+ }' Y& tGetting Your Mind Right to Start Affiliate Marketing& X O& F9 z7 ]2 c# N
正确认识网络联属营销% W: y/ n8 b1 s. \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' F- W0 D' V) u, ^
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( M0 J# C0 @# g, G8 u# H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" e3 {& }% T1 q5 _* N8 R
with any success, these claims are laughable and far from the truth.
% Q( R, N; J" J: R关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
. h0 L4 |0 F( N! vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 r( z7 Q, d6 P$ L7 Yflow management. The main benefits are the low barrier to entry compared to other businesses, and7 C' \0 ?& \6 @4 g n; b
the ability for a marketer to be a one person shop and make an incredible amount of money with low. e. ~; K( C, C7 L! v# o, `
overhead.7 l7 y' Z3 T m
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.# Y& R6 v9 E2 N4 F9 u/ I
The winners in this business are the ones with persistence when nothing works, who know there's% R# S; H1 ^, U# @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' h$ { k' \, X' n) F成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
! ^, D* B8 s5 B! i6 ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! G. ^" h5 r# n! nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 P) Q$ O* ^) p, o- L! B- V6 f
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
/ v3 m0 \. _5 X8 kMost of these things happen suddenly and without warning, and they all contribute to the amazing
: o) k: ]) q0 L1 o: z, y+ N, e1 d2 ]learning experience available to anyone with a few hundred bucks and the ability to open an$ [. Q5 h9 b6 ~/ C& o5 F% a
advertising account.) B# }. E' n( J4 e8 N; A
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.4 ]+ m6 {# r/ u" a. a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ Z2 m, X' i1 n i7 y! J3 r
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet c' x" K7 j3 [& L) R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, y) E( H- y# N1 @3 i
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& K; K: b4 a3 a( X; b
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
5 j s0 P. E/ Z一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,5 c, H- \4 b8 a/ j
尝试别的东西,失败....
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成功的唯一要素就是:坚持3 V. X$ w x, E$ }! o5 Y; u: Y C
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- _, R4 i5 o3 O2 `% V! {& x8 Rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& u" P+ A0 F* ]/ k. y: z
started building. u- t- }- B: y" ]$ u
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
- m8 _/ _4 `) s: T5 G( u, a, jThings you need to get started:" }4 q; z3 D6 g6 D0 X" I9 [) e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( v ]2 g8 C; n$ v7 {6 I: i0 q1 e! ~$ ^2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 v9 V( z j$ w) e. B7 \* `( D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). M4 c8 ]" w4 _7 X, R4 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); g7 K+ E+ }- `7 p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) g- h0 t+ O! P* D" Vwith PPV.
- K. ?. M C: z N; `+ \在开始前你需要做如下准备:$ C3 M+ `* \- \8 {4 k" f7 Z) k
1、web空间-可是是一台VPS或更好的(例如 服务器)
; H, q) m! i; b, H% U2、AFF的CPA帐号
% ^% v% [. u% L" t/ E L3、CPV/PPV的帐号
, k# l+ Q2 ? J" {4、流量追踪系统(关键字/URL) C. _6 C, I5 k7 O6 B( M6 N& n
本教程会从头到尾来描述如何运营流量
) r/ C; Y v/ z6 jBasic Getting Started Definitions
# x% k! c+ y, k0 A2 E! QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, g5 M, |9 |; j! o6 a4 u7 G: m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! U' `& g7 Z1 x; S% y( t9 j? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 C) c( B! S4 f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. u/ S- ]( g# r8 ^联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA3 H- o6 j8 y- b$ R j' {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 J1 F! [. ~; U+ z1 oreceives a commission on that product. An example would be the Amazon.com Associates program,
# g7 Q3 i ^8 q5 s& Z8 ^Comission Junction or Clickbank/ t) x# I& C" [: M
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)3 ~/ Z" Y; `8 \5 P6 s
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' F3 ?% X; m' S$ U8 A' ?2 ?an action like filling out a form, submitting their email address, signing up for a service or sometimes' u1 Y" V4 e7 ?( w$ Q$ ^! U
buying a product. An example would be Ads4Dough or Neverblue.0 E2 W3 v0 L8 k/ {1 Z
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品0 S9 X- y/ {/ G
8 F( q- a0 L$ X/ Z s. JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, T, O% S! Z2 Y0 d8 a4 c( j
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 S- S* K' m4 \, Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 _; d8 E& v5 x6 H7 q5 Sright from the start can really help you.( s( c# {% }8 M# B; t+ A6 `
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) l8 Y9 N/ O) Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 I5 y; X" l+ a, u: `' f& X D
view, starting anywhere from .01 or .015.
4 H, W7 F' r) t1 D5 m j( | ]PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 d! S+ V# U, j1 ]0 N$ O) Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ F( @, i+ G6 i- l: ^- g, G
MediaTraffic, and AdOn Network.
3 N3 V6 C8 ~' Q% x& ]7 v9 h0 G为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。( e) k0 {- m* M( J5 H8 N, e
Don't popups get blocked by pop blocker software?
; z% `+ J+ X2 o7 |% bNo. Popups are served in a new browser window as if the visitor had opened the new window" m4 U( _! Y2 o5 z
themselves.1 c; p* h6 s) D& w, I. u6 k& r0 U0 [
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
3 ]' ~' }9 {2 |1 J* aHow many popups get served to the visitor?3 b4 J7 I9 X8 s8 j" ]
The number of popups served varies depending on the PPV network. Some pop more frequently/ ^7 `( m: T1 N* _% c. F$ w: A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* K5 k& z% ~# G7 T8 H) q2 |
serving this kind of advertising, so they have to toe the line between keeping their software
' A- k t; p, m4 Fdownloaded and still making a profit.
2 O" p3 I9 u: M& U& d" T! s要给浏览者弹窗多少次呢?
4 M! u% P/ t& y" A该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。' A7 L+ K8 \) h' M( S1 j0 N
Isn't this type of software bad? Why would anyone keep it on their computer?& ~% g5 @8 n) S4 Z) M
No, this type of software doesn't harm the user's computer.9 A3 j% t6 O4 D2 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# l- p5 f7 b+ Ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 f& [& e5 A) S% }+ X& B5 X7 p8 Cthat they can continue to have access to the incentive.
$ Q+ H. g. {/ S+ @这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
5 R4 @- s1 E6 u4 T4 D+ y3 _5 l, T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 t$ V z8 x1 a5 L7 P. [% v
How to Get Accepted into a CPA Network' f8 f0 }# R! D3 \2 O! D
如何申请CPA帐户
+ g! H5 f7 y" A- l9 a# z" H' `3 d: cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 ~4 W1 Z: g7 c4 M+ a
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 A, _ H' J8 I) r Pdifferent networks.8 u' O( v: m; _: r9 z: k9 y
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
& c9 u0 c: a: s+ ?1 g( V6 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 z. v) A9 ~* H/ S. Aapplication and be as specific as possible about your promotion methods. Usually some time after. k. x& l, |. Y$ A ^
receiving your application, the company will call to interview you. The phone interview is a critical+ M* Y5 W& q( Y3 y* f1 D
part of the application process, and most networks will deny your application outright if they can't get
2 X2 y6 }) _" ?) u* Byou on the phone.; x2 N* p( i n2 L
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
( H: _6 p* e DOften, the person who does your phone interview will actually become your affiliate manager after
9 X4 ]" y2 @, F2 M) fyou get accepted, so it's a good time to put your best food forward.7 E4 ^6 B# P* F/ {( {
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
) t: Y! p. |0 I; z+ @! K6 Z& X2 XYou might not relish at the idea of someone grilling you about your internet marketing methods over/ @! a( k9 c# T3 g) _; \: e
the phone, but trust me, this part is critical. Have answers in mind for the questions:! y/ {( ^1 ]) c4 w5 u K- w2 Q
What methods do you use to market offers?2 q/ J+ J) S6 ^, n' H
Do you already have a website you will be using?& b; `. ]$ y1 T) _6 m
How much is your advertising budget?( L; P" x2 v- f5 b m. E3 u
What other networks are you a member of?7 h/ G+ @4 n; o5 O; ?. d$ @% r& J
Who are your affiliate managers at these networks?% e9 Z; |' F0 j" M% z' p: V
Do you use social media (Facebook, twitter, etc.) to market offers?
, O; L- m7 N/ S3 c. VHow much traffic can you drive?
K" ]& g+ o X) S! r% ^Do you have a personal recommendation from anyone who is already a member?6 l5 M* i7 D4 J; y' ~: c5 W3 G
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:$ |3 w R: o' P: V; L
你通过什么方式来推广offers
- A2 a2 r/ E! o# b你有自己的网站吗
! u {2 A! v6 \; J1 J$ h你的广告预算是多少
4 y* u* m" |- @0 z, a你还是别的哪家联盟的会员
5 l% }; |$ Z4 s2 g% U1 M那些联盟的AM是谁
( B) k, L# K/ V0 l t你运用社交媒体比如(facebook,twitter等)来推广offers吗
' h+ Z2 f( i7 u" S你能弄到多少流量4 {3 o5 Q! t( Z! R3 W" N* b% X
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 M0 `- y9 N" Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ ^9 {, {* e: W2 h( e4 Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ I& w4 P2 p# d# D! |
for the network can be helpful.- v; T1 W5 H" c9 P' q6 [
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
) z. L: ?( m+ J5 T7 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* _; J" J4 t, W. w' dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 `: x- e, Z8 O* d, y; Y- E* i* b0 J5 m) |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ ^7 K# i( A5 |( q7 s$ A
people can open a lot of doors as far as networks are concerned.
3 P: f$ t5 E: M# ]在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。; D/ `: ^& O/ f9 `6 w% {
After You Join a CPA Network
0 O, i8 X Z4 g C" ~) j加入CPA联盟之后
: M T6 _2 c# ?- yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 A) c' y+ B2 h2 x/ Sand make an attempt to get to know them a little bit./ v, b5 X1 O) [, V& R
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他. D/ y: J" d+ x; F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 y9 O6 h! x: y, m4 W/ }# r- Tweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 P4 p) _- C1 Y8 |? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 B5 ]/ o' o! N) H$ }/ W, c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; s5 t' u) I1 y* o6 a2 x5 Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 B; ~2 B, C3 a, Q0 L) c! Y. cemail.
- q, i* L9 [1 G坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
! U3 ~3 w/ D; r' }1 |$ w( S! KFor more helpful info about dealing with affiliate managers, check out:
# C+ K; M3 X: v' [5 f更多的关于如何和AM打交道的文章请看:( a- S* U( x8 d! J
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! _' v! i9 C5 _7 i2 nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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