本帖最后由 top888 于 2013-3-10 21:17 编辑 , D5 Q$ u, `7 l* V) @% b+ N
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
) j( g9 Y7 [1 B4 ?/ d& P本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单, k2 j) `* ]. @2 Y
如果觉得有用,请大家给点广告币,谢谢!!!
* C; P7 u, C' j. @6 tNewbie Guide! _& F" X+ J) p* i9 @8 p5 \. ]2 r9 R# `0 ]
PPVPlaybook.com
+ `; n8 U+ i6 K% ^+ f% ^) P0 MTracy Shaffer
: N# v5 f7 a5 n- _/ ADavid Ford
0 \* K$ m/ ]4 u# D1 O? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) v" {% [3 E, R4 W7 hGetting Your Mind Right to Start Affiliate Marketing
' w+ c2 }" ^0 o6 C6 L正确认识网络联属营销% k+ P5 ? N) u" x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 t% P. ^2 E1 c; Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, |! J5 A5 S* N8 y& kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, `, ?5 s5 n; F2 J8 B6 Dwith any success, these claims are laughable and far from the truth.% R$ k {; l L G9 ^
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.6 W+ A7 c1 j, k( D' f" R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, y% h/ i% G7 D* H, C$ D0 Aflow management. The main benefits are the low barrier to entry compared to other businesses, and
( w1 {: z% c% l5 ]/ `$ othe ability for a marketer to be a one person shop and make an incredible amount of money with low
! x% y* Q! M8 [overhead.
, b2 s$ c. p5 S6 X' @5 f- e联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.* y" _+ B% d g0 i& B7 j8 u
The winners in this business are the ones with persistence when nothing works, who know there's
/ D4 F! {% O% M( Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! ]! |. r: P% z: w/ q$ @
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.* V' o: M! t7 i M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# q! z! [3 M3 D) S0 w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( C- `% G; }2 p0 W0 o( |7 y+ A
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.9 Y6 }& X7 m$ _$ V; H! S
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; T4 @0 x, {; K) vlearning experience available to anyone with a few hundred bucks and the ability to open an
! d4 l' I" ^8 N# Aadvertising account.7 z" @" |, f [3 I, k! V& `
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.! A5 {2 j' E* v4 Q/ G8 @2 k I, T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
7 W1 ?* i( f! _% x( Nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' h; ^6 ]# S/ U. h
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 {% k$ T" w; r; z4 \. d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 l( H6 k+ o3 S4 O0 _
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你6 z6 Q4 j2 g; N7 R
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,/ B6 `7 P/ J6 @$ k
尝试别的东西,失败....
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1 ~5 m) v ^4 o成功的唯一要素就是:坚持$ P0 V; E+ g/ w, }( t7 S
3 m; s3 b* c: aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% K) L1 h. c, {started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 y% \6 A" Q2 M: }5 Q
started building.
5 b0 d2 _9 Y2 Y5 N知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始2 }1 F, s# `2 D6 r* M% E
Things you need to get started:6 |8 F7 _& V/ x- W- q- k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' W% P3 ?0 g% p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 N0 i$ ~- ?+ D2 I" X0 Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ z0 K; A7 n* q, U
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* A0 ~- {; ~' M2 C9 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 E% X6 A |3 M! \* S& Zwith PPV.
* }$ `6 p0 u; p在开始前你需要做如下准备:
4 z' o8 e3 R* J5 Y( n1、web空间-可是是一台VPS或更好的(例如 服务器)
$ _- T& T! X# s) G$ l' S2、AFF的CPA帐号
- S5 J5 ~& z/ S$ e3、CPV/PPV的帐号8 `( A, R, J. N' M( y
4、流量追踪系统(关键字/URL)# U' K7 B+ {5 I
本教程会从头到尾来描述如何运营流量
0 b! R/ _/ D8 d4 r& s; z; \Basic Getting Started Definitions
* c; ~' Q+ B: G# P- y% Q5 f4 w3 qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. O Q, h! d s waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" H2 P B+ V! ?4 i
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ S, M' N2 I7 X& Ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: D; k! d5 J* r4 y- k6 q6 P- r联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA# e+ W! a4 {. N4 H0 k) Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* l. X$ f% m; z3 g" a1 d. k: ~
receives a commission on that product. An example would be the Amazon.com Associates program,
* {; f' ^; c- |! n8 QComission Junction or Clickbank1 M7 E4 p% \* R9 K& W% i
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, R8 D7 r0 r2 u- m& i1 L" |% xan action like filling out a form, submitting their email address, signing up for a service or sometimes
& J$ C! g2 d4 V* N0 J2 @buying a product. An example would be Ads4Dough or Neverblue.: A+ }4 J+ A8 n9 \9 b' G2 x# b0 f
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品# B3 a( J3 K" i3 g$ r) q6 t: r i. r6 N
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 C' T, E: ^; ~! k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! w5 L6 j% U' H, Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( c( i& O# D6 X0 `5 t; `right from the start can really help you.
) B* W% n) V! P4 J, v& v. EAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多$ N0 G% U4 m( u/ p( j
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# H: S" k0 @% d4 y+ }& H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ n; ?1 R4 V1 ^( Jview, starting anywhere from .01 or .015.# F; L" Q* k4 |, _3 ~9 L4 B& Y, {
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different0 E$ i% S9 k0 |( S$ j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, H/ h' G- u- f$ L
MediaTraffic, and AdOn Network.6 G, o8 N8 L) P" V3 {" X7 \
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。( C, e5 ?$ H- X- r% f' i0 i' o
Don't popups get blocked by pop blocker software?
2 {1 [& _0 ]# K! @' bNo. Popups are served in a new browser window as if the visitor had opened the new window
s2 j$ T B" g( ~" X% Y3 i. Qthemselves.
5 f7 w8 }$ [7 |/ \7 G0 l& f不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样4 E5 }7 Y7 ?5 D4 ?) O! b% c( ?
How many popups get served to the visitor?0 _9 o0 @! F& ?6 |, \
The number of popups served varies depending on the PPV network. Some pop more frequently
: b- H) L8 [& L; I! ?- u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 o/ |. {0 O2 y: u. M M7 w v$ X5 {
serving this kind of advertising, so they have to toe the line between keeping their software
) F3 t# @8 @- k) B, Gdownloaded and still making a profit.7 H+ I- B$ e$ w
要给浏览者弹窗多少次呢?8 m% z6 K1 p$ C4 u
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。3 R, X R( b5 r6 n6 |7 f
Isn't this type of software bad? Why would anyone keep it on their computer?! U/ o0 M8 e! _) E, y& ]5 a
No, this type of software doesn't harm the user's computer.
5 V# \1 u; c; P+ o, cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 k, y" Z" z% F T1 r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, {% Y' H4 x4 ?7 U! v! z3 d/ I
that they can continue to have access to the incentive.! M O. ^) b" \4 H! G1 a' t0 E4 N: B- V, J
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
9 f1 [2 q3 e0 |? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# [* N8 q$ t/ p6 l5 uHow to Get Accepted into a CPA Network
! @" Q5 N5 Q' I2 s& s如何申请CPA帐户
( c+ `% l/ B3 J' XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ p# Y& M, Q1 U5 v# ato start looking for networks is Offervault which lists offers and lets you compare payouts across5 `3 r0 X( A& |8 f. D; W1 p- u
different networks.; p$ r, i3 {. d4 s6 m( [
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
( B7 X0 Q2 G2 ^4 |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' L) y& p' I5 t- C# O! K- M6 H4 xapplication and be as specific as possible about your promotion methods. Usually some time after
$ m' q$ G7 m; Qreceiving your application, the company will call to interview you. The phone interview is a critical
2 U8 R( v0 g% p5 ppart of the application process, and most networks will deny your application outright if they can't get) g( q+ Z2 j6 K2 k9 x* }
you on the phone.7 x/ B) N, a. N* ~* y
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。+ K" z. j5 y9 l4 `$ @4 K) b
Often, the person who does your phone interview will actually become your affiliate manager after
0 v. p/ Z! X% r- y8 ~4 T. ayou get accepted, so it's a good time to put your best food forward.% Y# ]2 K# Y# t
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。! {7 }2 m1 b9 M9 V& S
You might not relish at the idea of someone grilling you about your internet marketing methods over/ z" v0 b; y& E' U! X6 K
the phone, but trust me, this part is critical. Have answers in mind for the questions:& z! U8 }) S; v1 L$ w, S- E
What methods do you use to market offers?
2 M2 G: x/ h' h7 u7 H% `Do you already have a website you will be using?8 ?9 e5 k8 L" f1 \/ B6 @+ l% r: k9 F
How much is your advertising budget?
" ]7 O6 p4 J' {3 XWhat other networks are you a member of?) x1 F0 y1 g% C5 |! [3 _* E8 v
Who are your affiliate managers at these networks?) K: l/ ?) x/ h x6 K' `
Do you use social media (Facebook, twitter, etc.) to market offers?
1 }/ Y6 I: d. J7 `1 ?2 kHow much traffic can you drive?
5 ?" V w+ \/ B* `4 @Do you have a personal recommendation from anyone who is already a member?9 P: w8 z0 Y) E3 g$ v
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:( r6 F0 z5 |0 O+ d( {' B1 M7 J+ u+ R
你通过什么方式来推广offers A- r r# ^. S1 k
你有自己的网站吗: c' y k4 `$ O7 b) R
你的广告预算是多少
8 a( T6 n- O3 \# V9 J: Y6 d你还是别的哪家联盟的会员! Q3 } Q/ D7 p- @
那些联盟的AM是谁 b- A# I5 I& ?- Q1 N4 i8 w
你运用社交媒体比如(facebook,twitter等)来推广offers吗
* r+ Q" ^, a; e, k6 g8 F你能弄到多少流量
# q( X p# c. aOnce you provide satisfactory answers to these questions, the network will approve or deny your, P: R9 Q8 r+ |8 a' }5 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be& m9 ?6 k0 g* C1 Z0 F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 t1 t# e0 p* V* vfor the network can be helpful.( [) N1 d+ ]5 ~2 J1 V/ ?$ D# Y
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
) W* @! T c6 }: Q1 S JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 I0 S6 c2 E# v s; ~4 a6 y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; c, H6 }, N5 R0 _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ m6 a4 X: b8 `" k% s0 i
people can open a lot of doors as far as networks are concerned.
" y, S1 H, T4 S! D) o; e4 r, J. g在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
* P5 n7 z8 u, y: X, FAfter You Join a CPA Network" j' Z, B, `+ F7 Q
加入CPA联盟之后, o l/ m. J1 l F* t& V S% d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! P1 q4 o( B" |
and make an attempt to get to know them a little bit.$ b2 @5 {# u2 `7 p, a
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他5 v- m. P5 g) |8 v
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* p( `' B" ^; Qweight in gold. Start feeling them out from the start and try to get to know them. Once you get5 e: C, ^; W: @' e' @# S ~
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 M, w) A: p; L$ w. [+ R9 B2 ~7 ~# O
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 w+ J4 w9 a! R' q0 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: e% k$ b7 B) l
email.
* W9 g- _1 g, R/ F坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通# `: w1 \+ p" M! V
For more helpful info about dealing with affiliate managers, check out:
; ]0 F: s. e1 d, h6 h, ?, G S更多的关于如何和AM打交道的文章请看:
* k) r4 P1 C! i$ jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
% d6 Y( C: d* C$ ?% V9 Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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