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本帖最后由 top888 于 2013-3-10 21:17 编辑
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$ L( p8 D+ W1 x/ f5 U8 L原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
/ o) d8 h- K6 g) a* w6 \本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
a5 |; @+ }# ?. c$ g5 u2 U$ n& g如果觉得有用,请大家给点广告币,谢谢!!!# r; a0 H6 Y8 R. A9 g5 d
Newbie Guide( I! b1 ?0 w" Q0 Q: [8 a3 f
PPVPlaybook.com; E! `6 Q" \. m/ Z _
Tracy Shaffer
; g. Y0 ]" @$ {# yDavid Ford
. o0 o7 d+ o5 T# ?$ I: w? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( f4 e' ^3 \$ }/ [+ L" [
Getting Your Mind Right to Start Affiliate Marketing
8 J( g# P, z0 ]4 ?# \正确认识网络联属营销
3 O' }6 s8 V4 ?8 O& k( y6 ?+ l1 MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' p" T* _0 ?' O" |5 H0 i* h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* z- i; w1 t4 u/ Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 _7 j. u5 d4 g2 Qwith any success, these claims are laughable and far from the truth.
9 T6 H# s! k. i: |关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
4 @$ q2 z3 s6 W! w1 j6 t$ ]3 J- _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) j' L" H! o% y( T. D
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: J4 E+ R! K0 K5 Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' O! F* r5 Y: a* _# m$ P, Goverhead.9 J; i+ g" h% ^* q) Y
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
& M% A% e- K8 D* tThe winners in this business are the ones with persistence when nothing works, who know there's
' I' f3 `8 m$ D( s! ~! {plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) @# Y# l5 {4 z P& @
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告." Y! I: O$ d; F, e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' `/ {. s, z+ x, t6 o% Z" R
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' i# p0 j" ?7 R2 F: @, n2 s6 y
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
6 c$ z& @) Y; L9 dMost of these things happen suddenly and without warning, and they all contribute to the amazing' F: T4 r ` e g" U
learning experience available to anyone with a few hundred bucks and the ability to open an
- Y3 v& t! z) C ` i9 padvertising account.
( `$ u" B: c$ d6 `# E5 }5 m4 M3 [这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.% w3 u8 g0 o% i% c5 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# W% D/ B1 }$ N+ L$ ?! Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; s1 K$ d+ O1 Z/ ^- x$ omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 n4 Q( @. l% K" Y( ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 b( I; ~3 }( }你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你, W t( v6 x+ @; b" h7 P
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
% W5 N) I! U" h" N4 r尝试别的东西,失败....
4 L' L# d o2 N6 v# v) [! D% L
成功的唯一要素就是:坚持4 f- f. s! W8 s. ^
6 e" K- y2 s0 a2 c$ S8 @/ KWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 z& a5 H) e) n' i; G- s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 _2 ]! D P% o* C* s
started building./ X2 M4 x) i2 K
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
; s, M$ {) G. @3 v1 jThings you need to get started:
2 q7 U: o& E1 ? E: ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; |' T( R4 ]9 X! m1 j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), ~: P7 ?4 {3 g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). F3 c/ ]# b4 r \% o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& T) r& l5 k2 Y$ ~+ z6 n7 Y5 n$ pThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) x+ m8 H& d6 I7 W1 [, G
with PPV.7 F$ C1 K% ^& N: \8 h+ d
在开始前你需要做如下准备:9 R5 r% z- h' N, l$ p1 ^$ ?* b+ A8 g
1、web空间-可是是一台VPS或更好的(例如 服务器)
5 b& K" c8 U6 u! }! Z. G2 F2、AFF的CPA帐号9 v; u) v5 g9 K( a
3、CPV/PPV的帐号
: m& l6 A0 O3 ~ Y1 A9 N4、流量追踪系统(关键字/URL). b7 j+ e: \$ O' p8 b; r3 W
本教程会从头到尾来描述如何运营流量7 X2 w- D/ N5 A0 `+ j2 x
Basic Getting Started Definitions
9 a$ h- E" p. f9 @5 ?# w# b, kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! b# R9 V* b0 a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ u6 z. V) _7 O
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 {- r) X" N( O) Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. L, g6 H9 x& L' a! f! L6 e# |联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA: r- |: }% S7 H" Q/ F% e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; @9 g5 M0 o! Qreceives a commission on that product. An example would be the Amazon.com Associates program,
) r0 V! ]; q: x: RComission Junction or Clickbank
8 w) I# L' {/ o4 |CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式) G1 Z% U5 U# Z( L; [3 B4 J7 \( P
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# p J# Q* y) x+ s0 pan action like filling out a form, submitting their email address, signing up for a service or sometimes
! ^0 J$ S; A. `' ?4 Gbuying a product. An example would be Ads4Dough or Neverblue.& |/ e4 L2 [) `' D$ f; D- R
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品0 v( {+ X; l* e9 ^9 A, s
+ Q* y4 b( m1 ?" e1 e$ jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- y E- H6 N9 Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ ]8 ?2 z8 ?( B- X$ b" U, @; Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager' R% t' I) x( z2 V& ~+ O( F
right from the start can really help you.
+ t E0 U; Z" {/ B5 P% ]AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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, ~( v/ w: h& q; u' h8 GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 ~: k: [6 }; Z1 `- O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 E9 V8 K* M; i1 I, M& E+ T1 ?2 F6 g
view, starting anywhere from .01 or .015.
7 @9 p* |3 g4 ?5 ]4 s lPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费3 S p* l2 \. S( }* T1 |5 o5 L
* N! C+ c) k% x! g/ U/ `: e+ h2 lIn order to use this type of internet traffic, the affiliate can sign up with a number of different1 s3 Q) d: k& Q8 e- d4 h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) I9 f/ f3 T, ]9 wMediaTraffic, and AdOn Network.
3 y5 N0 u" a/ K- X+ Z为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
& M- i* d' x1 \. O, d) o; Q8 zDon't popups get blocked by pop blocker software?, T5 S! `5 k- T, n8 Z
No. Popups are served in a new browser window as if the visitor had opened the new window
I. T/ C# B* X4 _$ h1 mthemselves.) ~5 g, A' k. \
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
; d: ~6 O) S- g- ?7 f- {How many popups get served to the visitor?
4 C. B d+ Q3 T! r/ YThe number of popups served varies depending on the PPV network. Some pop more frequently
: f Q9 c/ T `' G. V8 V e- M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 J2 b+ N8 j; F2 C2 F5 qserving this kind of advertising, so they have to toe the line between keeping their software
' j4 S5 {' y7 |8 xdownloaded and still making a profit.* i1 ]7 m/ [6 U: F2 P8 s
要给浏览者弹窗多少次呢?
8 M! S- y+ d1 l4 w* E; W该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。" o3 T- B# E0 Q! q7 i2 z! L# N
Isn't this type of software bad? Why would anyone keep it on their computer?
2 `- {7 U/ R/ o7 @" }. U" q5 C/ GNo, this type of software doesn't harm the user's computer.# w# B/ c& X- u0 Y; p- ^2 n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ O: q9 Z( g2 a3 ?* z7 ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so* k* @) Z% ]' W. Q( f4 y# u( h
that they can continue to have access to the incentive.
7 \* h: `, J, G) _6 x! j这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。& S) z' k! s1 g) Q0 B
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ ]( o2 `- V/ ]' e3 |0 X$ P
How to Get Accepted into a CPA Network/ ], K9 o0 m/ Y. }
如何申请CPA帐户1 ?0 K6 t0 l8 a/ J, Y) H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! X0 m3 ^; M0 m$ mto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 B y4 R& E8 R1 x% x% n6 H% \different networks.
/ d/ S: q. N0 e4 Y3 |为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。# R$ r8 j! s' u0 ]- D
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): d1 U9 W6 p' N. r
application and be as specific as possible about your promotion methods. Usually some time after% \& J7 J' b" ~& f5 G& D5 D* m$ f
receiving your application, the company will call to interview you. The phone interview is a critical/ w5 d# S* {. _% c( t% Y
part of the application process, and most networks will deny your application outright if they can't get4 t; i! |9 x. |8 O: g+ b# ^# D% c
you on the phone.
2 `, `9 ^: k' ~; P一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。( f# j6 {* m( Z2 J& ]+ \2 j* s
Often, the person who does your phone interview will actually become your affiliate manager after
9 n: I2 r- t+ S3 z& E) O) fyou get accepted, so it's a good time to put your best food forward.6 p+ q2 V6 o7 Z* W" f
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
# r' @6 q0 y4 I/ H' d, K5 h* X: \You might not relish at the idea of someone grilling you about your internet marketing methods over3 r [! {* ?+ z1 s2 [! c
the phone, but trust me, this part is critical. Have answers in mind for the questions:) Z1 ~4 q: ?8 q3 L; z6 V
What methods do you use to market offers?
& @, V" @0 L0 B& n" K. Z4 b' Y; V" sDo you already have a website you will be using?; i n/ \: k R$ L! }4 [
How much is your advertising budget?& Z9 |+ h) R4 t/ e
What other networks are you a member of?
/ B. k' k" o: [/ b1 YWho are your affiliate managers at these networks?% }7 [( I Q# M& O6 g
Do you use social media (Facebook, twitter, etc.) to market offers?* s4 Q1 u# p: v: w; s Q* j9 Y
How much traffic can you drive?1 ]& r. `8 w2 T7 R) E3 r5 G ~
Do you have a personal recommendation from anyone who is already a member?& n" n7 a+ J/ [' T+ }0 E
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
( @/ V9 w7 v' j/ {你通过什么方式来推广offers
( N# [8 q' x1 v; B" h) m你有自己的网站吗1 ~& G# `6 O& P# N' s. ]& d/ m
你的广告预算是多少
2 m( q+ w" B+ L# s. c, z你还是别的哪家联盟的会员2 ]% P) s+ l; h2 R3 G
那些联盟的AM是谁- ~5 V8 l# f2 [! J
你运用社交媒体比如(facebook,twitter等)来推广offers吗
8 T* X/ e7 N& j5 v# c你能弄到多少流量
H# C1 z% m% Z$ ]Once you provide satisfactory answers to these questions, the network will approve or deny your
6 }8 X4 H$ q' w1 G6 l) ^0 ~application. If you get denied, just keep applying or call someone on the phone and try again. Be. w- I/ ]7 C, w9 v2 h0 x& E& L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' q, O: L" q. }, @
for the network can be helpful.
* {- N! @/ C5 O/ E& |" h一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。, G3 C6 v, e# Z' `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 n g8 |; T0 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 u4 }: f* s7 A2 c) P+ g; D' v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& |4 C" O# ~; T$ i1 y, ^# `& d) K
people can open a lot of doors as far as networks are concerned.+ _0 a/ g1 }* I4 u( c8 B
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
; {* y+ n1 B& j6 r1 V. nAfter You Join a CPA Network
; C$ D X2 ^! q' ^: Z; p2 I& A加入CPA联盟之后( r) V; Z/ I0 Q4 E8 V I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ R! r: f5 M. w! n% }9 d1 ^
and make an attempt to get to know them a little bit." B/ z7 b. Z$ ~; `
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他+ p$ Z0 V9 r5 k6 ^) j5 R, A$ ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% k; c3 A+ ~7 y) N" A2 Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get) n3 C, W1 J7 `" o" Y T% C* q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& N. b! k8 B# Y$ m; S V
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ z2 |8 A; o! ?7 v$ @( J1 Gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; j6 s/ M5 a1 s% l
email.
1 U1 f# h$ n; C( ^$ b5 T0 q! p9 p' s坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通; q' l) z. h3 s5 Z; c: i
For more helpful info about dealing with affiliate managers, check out:
, V. P% B% b5 K0 a% [: P更多的关于如何和AM打交道的文章请看:
' S' P" m- A# R% U* f6 Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ y, t9 M: n' l N0 uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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