本帖最后由 top888 于 2013-3-10 21:17 编辑 ! A2 q5 L" p- c' [% \
! |/ @5 x4 T! e- w2 k+ u6 }
原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
! u+ V! V0 K2 r# B( V: L5 W8 a本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
4 h, O1 J. Z1 r# W0 _+ g如果觉得有用，请大家给点广告币,谢谢!!!
& O# H. k; N, \9 ^Newbie Guide% T/ O' W% l% \ N
PPVPlaybook.com p7 y9 ~8 f1 j z7 y8 u6 N1 B
Tracy Shaffer# l/ d! [, P" T% K/ `
David Ford
# g: q% p/ w- W; e3 u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 z9 V( X! `- R# C4 ?( T) tGetting Your Mind Right to Start Affiliate Marketing' a% d2 P3 r4 I5 [7 w; q
正确认识网络联属营销1 g5 u5 b d7 d* c- s, r% n+ d2 ^
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 g7 q) A+ B2 j0 I) Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 |( k9 E* p8 X# H, T0 @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 Y( D, g8 M; G3 W% z' Uwith any success, these claims are laughable and far from the truth.
9 P; j$ `. X4 u$ N关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
! m$ y& ]6 P8 cAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 |& M% Y2 P( T b1 b
flow management. The main benefits are the low barrier to entry compared to other businesses, and! G V3 P9 S8 V7 J# t# B3 n4 w) w
the ability for a marketer to be a one person shop and make an incredible amount of money with low) n; ?1 M2 s* s- ^' G- X
overhead.
7 {9 G0 p4 J0 i! ^* ^! H联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
3 p, g* H; q' o* M3 l g3 pThe winners in this business are the ones with persistence when nothing works, who know there's* a2 D6 K% ~( @% t) O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, m2 N. A, m% _, _; C O. l成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.% T* Q/ [5 N3 O7 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, D! f! i3 N/ L8 I9 {8 }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 }( \$ M. q, N0 F( q$ M- H冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
* T5 }7 }7 L6 o EMost of these things happen suddenly and without warning, and they all contribute to the amazing
, @; ?! b3 @: C/ x* l: qlearning experience available to anyone with a few hundred bucks and the ability to open an
! K' y: |& ]) N3 `7 K5 badvertising account.
# p% R$ w, d# ^& f/ s" U这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.' m) F; J# [% ]: e; d% m) R9 x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# Y3 h8 r/ p O0 x+ L$ ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 Y: Z4 B5 t- C7 v* a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- H! _( k* B( q( [! H" t6 Otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. w9 O0 d9 q. l; V+ T0 H
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你" ~5 s+ P8 R* X
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
7 P! ~7 ^% z: J0 {' B$ ^, w尝试别的东西，失败....1 {8 O; ?# ]. e X4 \% b
* G) ?" ^ j2 D! V( J成功的唯一要素就是：坚持
* d& j" u& x$ _* Q% x3 M. {& I
# y( ]; `' }9 s# R: [: B( o4 sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. w8 x7 Z. g, ~6 U; z e6 W: ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ W- S H: ]% Y( p" J+ g& Pstarted building.
" H- {" {$ T0 x+ K知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始1 ~# ~( P; {5 U' M+ u
Things you need to get started:+ J0 q* h+ @5 L1 \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 n6 F0 U2 C6 O1 O! e @8 v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! K0 @( z4 | [" X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ M) Z" w$ ]0 n4 f$ w: O7 n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# c7 ~0 G1 D' e+ F' g" b- n
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ l! ?2 s0 R' E% N
with PPV.7 d$ |- U$ Y# _5 R- _. q
在开始前你需要做如下准备:* i! q6 X3 }1 ]5 u
1、web空间-可是是一台VPS或更好的（例如 服务器）
. r- K6 E! \# ^! s$ c2、AFF的CPA帐号$ r9 e; w' V8 ~; r- G
3、CPV/PPV的帐号
/ F, N& l. B" K C) C/ q0 W4、流量追踪系统（关键字/URL）% o/ h* Z) M* C* X) @, {& ^8 O
本教程会从头到尾来描述如何运营流量* c, j/ |1 w4 s( {+ D
Basic Getting Started Definitions! K' i9 ?) d) c, [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 h. c- t* a' v! Q: Y, I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 l& A# E$ g. ~7 G* r
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ I- G( U) K- {) T0 ]+ I4 t; W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ Z$ }6 A8 N- k# s$ @; h( g! H, V联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
1 R1 p/ t6 j! o. qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# M8 m# v' j; f, q1 @) T
receives a commission on that product. An example would be the Amazon.com Associates program,
* q# { u# s& v, Q, P2 nComission Junction or Clickbank
3 e5 O2 ^$ {: c3 U1 k+ ~5 Z' Q( |CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
+ r% c! D$ M+ M% u- V/ X) s, H& P4 P' e+ v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. J# `$ N% ]" j* _# _3 b* ^+ \; Jan action like filling out a form, submitting their email address, signing up for a service or sometimes
' g( B3 v j* B3 H0 |/ J: Xbuying a product. An example would be Ads4Dough or Neverblue.% e. h. L- K3 b8 t) A; N" n4 E/ P) @& q
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品: u& h( Y3 y7 N, v
: m, t4 k) F' i- _4 F& F/ A, C% U9 B2 B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! `$ e; r" c6 m& r" ]
account, getting the affiliate approved for offers, bumping payouts and just about everything else, z$ h4 S8 z# {4 K/ ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: ?4 @- z3 p0 _4 i+ b
right from the start can really help you.
8 N: y0 ~7 ]! SAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
" N X- l5 r% g3 M0 B0 t, y# L* b3 M: T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! l( B/ }2 j0 a/ Ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 ?+ ?' o+ P# K C2 q, |3 X. x
view, starting anywhere from .01 or .015. Z7 [+ O5 `! }2 v, m5 P8 v- [
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
- b8 o! E5 d0 U, Y- b3 T& h. V- D0 v& V: {! G# Q* b: R
In order to use this type of internet traffic, the affiliate can sign up with a number of different. E, X6 u( C c" S4 l! l' q C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* l6 U. p# n3 n, @# u, WMediaTraffic, and AdOn Network.( Y, h& f4 y/ I B
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。. d! r* M6 o5 T2 y$ d" l! j; q* b
Don't popups get blocked by pop blocker software?
0 _' e( [" c6 O0 y1 eNo. Popups are served in a new browser window as if the visitor had opened the new window6 ~; h. G3 s% L3 f% y- F( q
themselves.% {$ k* _$ |2 N9 n
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
" C: _0 a) C4 _) }* {' UHow many popups get served to the visitor?5 t* s4 H+ Z' @
The number of popups served varies depending on the PPV network. Some pop more frequently$ V9 q( T+ o+ F, R" X" O/ X
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 `+ {& y# f+ N& a6 S# P
serving this kind of advertising, so they have to toe the line between keeping their software' g1 {% K5 [1 a
downloaded and still making a profit.
}0 s! ] u3 ^) o/ g; O- @) _# |5 O要给浏览者弹窗多少次呢？
- n6 x- j) R" L& L9 T5 ?该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。# }; p: k {! Z, w$ s5 l9 r
Isn't this type of software bad? Why would anyone keep it on their computer?5 n9 G& J |, J( [$ l1 d' f
No, this type of software doesn't harm the user's computer.
9 t3 w+ O6 u' p( i' o7 w1 iCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) G) j* P) W8 s h2 W7 N- R) K. `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 R8 {9 j9 i8 t! p& a& n1 a' P$ Tthat they can continue to have access to the incentive.
" R9 y1 N' W& |( N* ^; g$ ]& r) t( I8 D这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。3 B( N! t* K' [6 c3 u
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& ?" `! Y" a4 r+ u0 j5 v3 p0 W3 nHow to Get Accepted into a CPA Network
9 e% Z+ b7 C% i& C6 k% W+ B- b如何申请CPA帐户% C- I! ?6 u' n; y" P$ [# Q. B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 v, ~6 s! l! U; k( ?- N4 bto start looking for networks is Offervault which lists offers and lets you compare payouts across% F( i# A6 [2 d# E$ x8 z
different networks.
- J% D* I8 W, s5 U/ D5 H- N为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
) q6 D+ `5 Z( `3 [! J- }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& b3 j, B- V& c) q, K, m7 l
application and be as specific as possible about your promotion methods. Usually some time after! e, `1 Z- _/ O' v- n
receiving your application, the company will call to interview you. The phone interview is a critical
) Z/ F+ H" V4 M( S& Spart of the application process, and most networks will deny your application outright if they can't get
! f7 j1 D: W! y. W; t/ j- G6 jyou on the phone.# Z; ~: w2 c7 a+ v
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。& T% y/ r( }, z: w# P
Often, the person who does your phone interview will actually become your affiliate manager after6 p8 _" E5 S, f
you get accepted, so it's a good time to put your best food forward.5 j# `! }7 l2 H7 q7 P2 z( `) l) }1 b
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。2 t$ }% d6 @ ~8 }% d2 z2 [ u) s
You might not relish at the idea of someone grilling you about your internet marketing methods over- L3 v: M/ z, R0 m& ~8 C% U
the phone, but trust me, this part is critical. Have answers in mind for the questions:
9 g+ {5 s0 k3 n7 |9 bWhat methods do you use to market offers?, p9 Z" j- q5 I# d) C+ }
Do you already have a website you will be using?
3 `/ r n6 J5 p8 HHow much is your advertising budget? n; P3 n4 i+ ?0 M( j
What other networks are you a member of?2 l0 P, @8 k# j3 B; X' n+ y
Who are your affiliate managers at these networks?
; {3 F8 ?! s b& k( fDo you use social media (Facebook, twitter, etc.) to market offers?+ f- V9 d' x# T
How much traffic can you drive?$ n V, _; ^, _+ i( J8 Y1 }
Do you have a personal recommendation from anyone who is already a member?% g+ P' H1 m( q. N+ w0 A8 m
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：$ d/ O6 ]* r$ h7 x+ y
你通过什么方式来推广offers/ W7 ]5 u7 [% q' a0 ^! ?: u
你有自己的网站吗% O3 h w6 k5 w
你的广告预算是多少
6 u7 l1 P1 S* R# N; B0 h }9 j你还是别的哪家联盟的会员% U/ H! z9 i0 v
那些联盟的AM是谁
& W% e2 @3 I' g* D4 L$ q你运用社交媒体比如（facebook，twitter等）来推广offers吗
' x) f g/ V) H& n y S你能弄到多少流量
/ Y& b8 o7 \3 M& A/ `. eOnce you provide satisfactory answers to these questions, the network will approve or deny your6 g8 g u) z! o9 o
application. If you get denied, just keep applying or call someone on the phone and try again. Be, a1 M5 O! c* Y0 ^3 ?0 q( X' T6 j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ q5 i+ }* g) d3 Qfor the network can be helpful.- i1 m) \5 U! x, A$ g- }
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。3 t- l) F x& V- _, i* q' L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
x1 @. l' X- H7 W3 nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- }5 a3 K! E+ ~9 i' S2 Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 O' I$ o, _6 _. B
people can open a lot of doors as far as networks are concerned.# s7 W- W: H- q, k9 D
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。: g5 P% H; C6 c- V: _8 f
After You Join a CPA Network F4 A8 E8 I# g, L
加入CPA联盟之后
) M! p: d( b& ]) R+ jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. b1 E. w& l" t2 N" z6 \- sand make an attempt to get to know them a little bit.7 c' a* \$ w% ^. @2 x% O
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
& w2 f) O# x# mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' [- d+ }. _$ e# J
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. Z+ ?: f3 C! M5 `$ s3 \1 B+ l? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ V8 s* w0 _$ L; x# l4 v. ~larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# ]5 l0 v; T# S. |0 ]bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! Y, n: B/ B1 b" f- `% I6 h
email.. p% j; y) w! D" n! ?0 R
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通/ T) s8 \; I B
For more helpful info about dealing with affiliate managers, check out:
, P7 J4 ^* V7 d6 w, A/ N7 ?更多的关于如何和AM打交道的文章请看:: o4 p& s1 g0 A/ E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% v' h1 o) [% N' F' H0 A' Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
8 {. L7 `+ B* X0 U# X- @7 t1 Y8 s; V. `; T2 I$ q
6 b7 B* L! u/ A2 T
( [- M; B3 a. e7 a1 f3 Y
|
发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
