本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
' r/ s3 c2 ]% K& b0 r本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单4 E1 ?7 y+ k1 Z( Z0 j4 Y: n
如果觉得有用,请大家给点广告币,谢谢!!!
7 C% m) N1 `: o( a/ PNewbie Guide
9 N: Q9 b5 S9 GPPVPlaybook.com# k( C6 T# W) o; J
Tracy Shaffer# k8 ~$ U0 E, O8 c
David Ford
( ?- ?% A( N, o+ h+ w' S? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ R2 l6 }# \7 NGetting Your Mind Right to Start Affiliate Marketing
+ ~- h$ E, E N6 c正确认识网络联属营销
8 g a X0 X3 M4 h# GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 e2 k5 ?, \6 Z5 p" ?# H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& T& I8 h. V* H. v: `6 H( oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" M: }0 o7 Y) N: w. S% K
with any success, these claims are laughable and far from the truth.
" L2 i; e8 ?5 [ p2 \/ J, y关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远./ P. |0 L: r) f) z' y9 j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ D/ l" H% ?8 lflow management. The main benefits are the low barrier to entry compared to other businesses, and/ H x& f9 s9 n5 j7 r, }+ W4 f
the ability for a marketer to be a one person shop and make an incredible amount of money with low, V$ |# G$ E+ a+ M& U! ^$ m
overhead.; E/ _9 `, P j3 x4 O3 O
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.3 U0 d" E' V4 C/ @
The winners in this business are the ones with persistence when nothing works, who know there's
- M, O3 D/ l# l. Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 |, f C0 e+ A; ?) T4 t# ^成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告. z* {& v' ^* m' `
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 R9 I1 b i# C, Y7 z* jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ I8 ~# [: R$ w/ {7 T+ I( W% M冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
0 ^# ?0 k4 |6 D8 B+ ^! {/ y* A! F# sMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 Q- t, w- o8 dlearning experience available to anyone with a few hundred bucks and the ability to open an
# X p! D/ s" S* Y) J8 Tadvertising account.
7 i7 a: b9 G) y这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
0 n c5 U* f- OYour competitors are willing to work at this around the clock. This isn't a push button, instant business; J1 k, [5 G( e. p3 S8 V: A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ X, ]0 X) R3 fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. U8 n& a( Q( a: W3 A% [7 A8 f, ~0 N) u* K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; h" K9 E C. R i1 \0 s你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你" \3 E% F) Y% J/ {4 h" G
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,- u* i5 S+ H4 ]! X
尝试别的东西,失败....
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# ~% l, }& b i- z \, C成功的唯一要素就是:坚持7 I+ F5 f3 U* j
! c8 v9 u4 [. zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ h1 L/ d9 P5 s% u: L5 N) ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 [- ?1 z' {$ Ustarted building. g. F+ f9 D+ U5 y: i0 ~
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
, I4 F/ B- t* X) V9 H. NThings you need to get started:
( A# l) A4 ?$ }+ g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; A+ \! _1 M7 B& N9 ?' A. `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* Q2 a3 E# v. A7 [1 H$ O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); ^. E6 l, |/ f- _- o1 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ G( P* ]) O) J: G4 OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 X" |+ P+ M9 Swith PPV.
) w- r- f* U0 _$ r在开始前你需要做如下准备:1 ^6 S8 k7 H3 V c' p% T. G) V
1、web空间-可是是一台VPS或更好的(例如 服务器)
K2 ?9 |! `4 O: N; s, r I: J4 m2、AFF的CPA帐号3 C* p4 E, m6 m- O
3、CPV/PPV的帐号6 m1 @& y, u; a
4、流量追踪系统(关键字/URL)
8 T2 H; f* S6 n本教程会从头到尾来描述如何运营流量* T% p8 c* O. {! {* A0 F9 J
Basic Getting Started Definitions
6 T$ L7 C+ @2 O i# c: DAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- W5 b* y& F( }) J; i2 Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* A3 ]& e" L/ M, P6 b
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 Y& l% w0 k% ?+ n# ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 Q0 ?2 y H! d( h% l
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
% K( G" o4 v2 ^4 [6 RCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 V* B0 v5 y+ [4 B" B2 oreceives a commission on that product. An example would be the Amazon.com Associates program,
& @1 V! t& n9 r9 S, H6 aComission Junction or Clickbank" H# I" E! i; c y1 l6 W# S
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- F3 y$ q" a3 P% y; H3 Yan action like filling out a form, submitting their email address, signing up for a service or sometimes& I. @4 P- @0 i4 Q! l$ t8 O
buying a product. An example would be Ads4Dough or Neverblue.
. Y' \$ B: O: e+ X3 H3 l7 s5 }CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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4 j+ z7 O u4 X4 W0 kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 P) i" P5 ]# o0 W, V9 F, r
account, getting the affiliate approved for offers, bumping payouts and just about everything else! z$ W" W% A0 F$ T# l1 u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager/ B1 n1 g7 }$ I, `, c% e! Y
right from the start can really help you.- Q( U! M4 H4 X; @
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多4 O2 ] n3 m8 {
- u' {6 o5 |4 ~, Y3 | \; W' dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. R! s# I. [% S" S: V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( E$ {- k5 n- `3 k5 L$ P
view, starting anywhere from .01 or .015.2 x7 u Y. W. t6 J2 o' v5 w
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费& Z/ g& j( W8 n
4 X! O8 g+ [& A0 q6 X/ N) dIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 G! b0 T' j( G' h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; _" U% U) W- U; ~0 ]MediaTraffic, and AdOn Network.
5 C, H& n! @ M. p) D b6 |为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
; R! x4 \% c+ ~2 uDon't popups get blocked by pop blocker software?, H4 W/ f6 d* m* S+ F+ M
No. Popups are served in a new browser window as if the visitor had opened the new window
% y! ~9 M7 }7 j! e% {8 s; d) p9 [+ wthemselves.
9 B( `* C7 f) G3 ^% w+ ~不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
6 j! E& W7 a2 i- LHow many popups get served to the visitor?
- Z* H3 N" B$ t. ^& Z7 a8 UThe number of popups served varies depending on the PPV network. Some pop more frequently
7 w) r# K9 j2 F8 z8 F# S+ k; n& U(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by b; g8 C! q! L, {
serving this kind of advertising, so they have to toe the line between keeping their software# T" c d0 t. s5 Y' w; s( m- |! s$ s
downloaded and still making a profit.) P. `7 _; S8 c* h1 f% a
要给浏览者弹窗多少次呢?! ~# s3 l* j; X: w: @/ c+ o" a0 g
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。$ Z) J5 W' y( ^) R
Isn't this type of software bad? Why would anyone keep it on their computer?
& r" W8 h/ u( [2 Z2 _No, this type of software doesn't harm the user's computer.
/ ~- Z* o0 k+ l9 zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- E! P- v( G# `& ]% K' C! Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so. z7 J) F2 N" l1 P; G) Q2 I
that they can continue to have access to the incentive.
# J- v, J0 h2 e, v/ Z: A这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
^2 Q& U1 R( Z+ k9 U8 N+ T3 u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 ]6 j4 I; x9 G" yHow to Get Accepted into a CPA Network t3 h& f2 U, w. X* T7 `
如何申请CPA帐户
8 H- o Z3 ` d9 B; Y2 U4 JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 Q, [ Y+ T8 [; d) P1 a& v
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: G+ r3 D+ S8 X! j! z. _different networks.
8 q" z+ T9 x. n, o8 j- v" s( `为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
- Y( ?; X0 \$ p5 T& zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 o6 E# b5 [( K+ e, N# Qapplication and be as specific as possible about your promotion methods. Usually some time after- c! d) P4 E0 l3 S4 b3 R1 f; c
receiving your application, the company will call to interview you. The phone interview is a critical& w$ O$ C3 L/ N, |+ v* P- V0 [
part of the application process, and most networks will deny your application outright if they can't get
4 r. K# Z" Z: F5 A! ]you on the phone.$ L5 `* {8 p$ z' K5 P" n
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。" G( U2 R' Q; S1 S7 T1 i
Often, the person who does your phone interview will actually become your affiliate manager after0 {- [1 f8 Z3 v$ H
you get accepted, so it's a good time to put your best food forward.1 |# l' f6 G: j0 l+ ~# ?& Y
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。1 {$ H; j* H7 m2 z- ~
You might not relish at the idea of someone grilling you about your internet marketing methods over6 X- \- q* z6 y0 B1 ~! M( z$ p
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 P1 C9 a n% y6 oWhat methods do you use to market offers?
- ?, }$ l" e, h7 i4 WDo you already have a website you will be using?
, u% w2 o4 n3 l- x4 fHow much is your advertising budget?
! `7 g/ i7 n; [# ^2 j+ y6 y' h) E! ^, l, H* QWhat other networks are you a member of?) m* X k5 c! X! E" @) y
Who are your affiliate managers at these networks?% T+ i8 U: b2 h) a+ y
Do you use social media (Facebook, twitter, etc.) to market offers?& T, S; p7 t( s+ P5 f# P
How much traffic can you drive?, U$ Y; t8 I7 x" Q& \ m+ i
Do you have a personal recommendation from anyone who is already a member?
' \ |5 D6 h, |% C \0 ^# n2 l也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:$ }, f# t! b2 Q
你通过什么方式来推广offers
1 O! c, R6 w9 _/ \" c你有自己的网站吗
" ~ z* k/ i2 W2 Y. q你的广告预算是多少
& e( w3 v8 f j4 N2 f' Y你还是别的哪家联盟的会员2 c. j& u. u" Z- p6 D* r" ~# s# N
那些联盟的AM是谁
, E: [7 Q9 v! ]/ g你运用社交媒体比如(facebook,twitter等)来推广offers吗8 k* b6 u( m" ?. ?
你能弄到多少流量
J; @. ~! ]* j3 H# v# GOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 t. k# e G7 |. W2 T$ iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 g$ w# H+ k' Y# z7 v: xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate# U W4 T* \& r1 F1 `
for the network can be helpful.
F2 N" |1 Y1 e' N一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。( |9 i) U/ `5 Y0 ?1 L- [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" V( m, K7 c; D+ F) r; j' I" XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 h2 _0 ^7 O$ P% D+ zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 L# t$ i% n# s- P; H0 P
people can open a lot of doors as far as networks are concerned.
5 g. c L5 E3 ?1 N# f在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
9 G2 z8 Z9 S/ d5 dAfter You Join a CPA Network
5 E% _+ Z+ F6 L# d- [4 ~: s加入CPA联盟之后
* v, l8 N; `/ g8 p) h4 @0 ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 K/ C! [" z0 `, W n" Xand make an attempt to get to know them a little bit.# o% Q) ~ m3 m* j% s; [, I" r
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
/ ~( c, Z; v0 I$ `7 M. AFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 ~( `! M* A9 t% sweight in gold. Start feeling them out from the start and try to get to know them. Once you get; l% h& O ^' S+ [. u) l9 Y4 L
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% R2 {1 c r# Z6 X# h0 ?" ?: x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& V/ f6 ~* ^# `) b6 u+ r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' d8 B2 G' S1 ?% V4 r0 P2 oemail." i7 j; J" g5 Z! F
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
' T9 G' Z0 v2 Q% p# t8 H! ~For more helpful info about dealing with affiliate managers, check out:
" J+ S* e2 D% i更多的关于如何和AM打交道的文章请看:1 l6 j0 q) D. {3 f: V/ ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager// V j6 O. l! B- }, b, s. F" X6 i
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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