本帖最后由 top888 于 2013-3-10 21:17 编辑 : N: Y3 x1 J0 B, {+ Q
0 P$ M1 D5 j; M6 C原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考9 G! Q0 q) V4 J! S" n( K3 Y9 D$ a. G8 R$ t
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
7 F2 t- c* I6 `; b* I/ S如果觉得有用，请大家给点广告币,谢谢!!!' J C9 x0 D/ H& j ?8 x
Newbie Guide
3 H& P3 B0 ]5 h$ S, {8 hPPVPlaybook.com6 O- u W+ H" T9 H: R5 |1 o
Tracy Shaffer& k( c' I" i- T3 _$ P
David Ford
: a: ]. ?; p+ @( x3 G% h. \? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
M4 l- ^+ K6 s; U }Getting Your Mind Right to Start Affiliate Marketing& `! h$ ?1 x8 z6 P$ |
正确认识网络联属营销$ T, ~9 ?+ ]5 [
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 k/ f w8 E z. a C: M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 j' U7 `: r1 o( D+ O c. _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 u) e) @9 W5 M5 G* \
with any success, these claims are laughable and far from the truth.
$ Z- v( z9 s$ D0 Z" M" Z关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远./ b$ y# m/ X$ s* [& D2 y. m' h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; Y; L/ d6 I! ~% Y, T, Pflow management. The main benefits are the low barrier to entry compared to other businesses, and6 S% u3 a3 x. l* }. `. |) t
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 P* B" [* p N, Soverhead.. ?* e, @7 c' m; t
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
9 E3 z3 X9 D3 A) \The winners in this business are the ones with persistence when nothing works, who know there's
" L% ^- \5 y0 U& e% i6 G: g) splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& i# C- Y u8 F
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
- ^5 x2 X, g, K2 s2 J& }The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 M+ T6 d7 e, i2 l+ G% ^; W) T' ^: J3 dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- u) t0 P* K6 y冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况." F7 K1 C# p( L6 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( D" i8 h. F2 J+ C- clearning experience available to anyone with a few hundred bucks and the ability to open an
2 I, G, R) D7 U: a2 uadvertising account.
9 ^. x% `( S1 W0 }3 }* P这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
: h* e I/ P9 {3 R" xYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 s: K1 G. j' x8 }$ }9 F2 i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# f* Z2 U/ `1 o( [4 Mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; B- a& ^4 C* ^9 ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 K T; |, L# a% R6 F1 q你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
2 S6 L0 }/ q9 d ^ N# x一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，7 [; X0 @0 ^$ K9 H' l: s
尝试别的东西，失败....
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成功的唯一要素就是：坚持2 b) r7 Q) u0 a) W
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 C! b6 g+ \ ?
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" {6 O2 i, |- a F. v! f8 O! ?
started building.
7 m& x0 U w+ o0 U$ u& J知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
! t% e) F* c+ I& q* OThings you need to get started:
& Z, C$ v6 Q+ c+ E8 n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ F5 C& S: s3 D D; G, Q& m4 v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ h! |, _1 ^. q X1 U) P: `6 T3 |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ R7 S5 s- L/ S7 {, i4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ Z: S4 m/ D4 b) }- o2 }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 l8 ?: W0 {( h3 U9 g5 {) _with PPV./ [4 v% g3 R9 L$ c
在开始前你需要做如下准备:, ]& `/ W7 N! D" F
1、web空间-可是是一台VPS或更好的（例如 服务器）
& N+ E" J( Y" j9 R" M2、AFF的CPA帐号
B/ r9 }# ~5 g: R2 {( N% _% y- @) N3、CPV/PPV的帐号/ [" ^* D# ~4 }& B
4、流量追踪系统（关键字/URL）- y8 Z& i4 B7 e; x
本教程会从头到尾来描述如何运营流量' N8 ~& E: V, `
Basic Getting Started Definitions. e) G3 p8 |' R! |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 ^4 d' [8 J4 a! s) Z5 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) l- R$ z! X& ^0 o9 D( h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" f$ X4 q e, _: `/ Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ c3 W8 {" P0 l* u4 z
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
2 W3 G8 k" T2 E" i& { p. B6 ~5 w kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 }" B* \( M3 F; Z: E% [; E7 a: nreceives a commission on that product. An example would be the Amazon.com Associates program,& Q/ ]& `8 Y6 B0 T, a
Comission Junction or Clickbank s# v9 @ I B$ Q) L* v
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
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k+ J; l) |3 b1 XCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& L a/ B" L( w1 S9 d) F4 U$ w; q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 C5 p& H1 d5 r& B8 ]& d4 ?+ q* F' cbuying a product. An example would be Ads4Dough or Neverblue.5 s3 D! l+ ? l0 D R
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 v, Y3 r+ Q( [9 g" m4 Y1 oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
( e# x* k3 }; trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager' g. j% g, M" y3 R" v/ R& r
right from the start can really help you.
" M( Q/ R/ J/ I# R7 X9 jAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多2 @9 `: @' X5 {- F0 O, a
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. |. t0 o- Q- Z% ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" L5 H9 P$ a/ ]5 oview, starting anywhere from .01 or .015.
" b/ h4 K7 s/ W) U+ A2 f! P; MPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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, s0 T ` Z) \, b& U8 SIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 @; x8 ?! l- N) L# a1 r- `5 v7 V, r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 }8 b& Y. ]" f, H, i
MediaTraffic, and AdOn Network.
8 P9 g+ t7 w2 n为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。! A8 E7 R3 q j) b
Don't popups get blocked by pop blocker software?
, } f; e. y8 J8 t6 M, ~No. Popups are served in a new browser window as if the visitor had opened the new window
0 r# M6 J5 f. L- q7 A p: i% ^themselves./ ~" |5 q) ~# d" T; f8 |
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
' F- A6 {) m: ^5 g. RHow many popups get served to the visitor?
; O' C; l% U7 I0 i) _; vThe number of popups served varies depending on the PPV network. Some pop more frequently
, g* |9 w/ r* v. n K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* J- l( Q c% u" e
serving this kind of advertising, so they have to toe the line between keeping their software8 D' ]" _2 Y- i w' B
downloaded and still making a profit.
1 Q" t* V3 ]" I/ d, W2 L要给浏览者弹窗多少次呢？
; V' H( M2 T, t- Y4 z该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。4 {5 M. j' {# P" x( F* O/ y3 ^
Isn't this type of software bad? Why would anyone keep it on their computer?& M& q' ?$ o: `
No, this type of software doesn't harm the user's computer.8 ?8 o4 h! z& x7 T- L
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, E, s* c# p9 M0 ~/ `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ K" N$ T4 }+ F+ X
that they can continue to have access to the incentive.8 S' f A5 v5 X' u$ ?$ b7 T
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。# a2 _! m' v. }8 {- C8 w5 W, `, _
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 E; B$ _8 O3 ]% z. p$ N6 @" l
How to Get Accepted into a CPA Network
, N' f4 T4 F+ e P如何申请CPA帐户( D8 q# O. z( m7 T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 ~6 z* m2 l( ato start looking for networks is Offervault which lists offers and lets you compare payouts across+ [& P4 D4 X3 G( S
different networks.
' N* z5 m. X& D. c+ b: s {为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。$ i, G! ]9 o; {# L2 l3 R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 U2 |% d- X$ M' ], l- L
application and be as specific as possible about your promotion methods. Usually some time after
5 ] f2 b9 r$ {9 M& k# s+ Oreceiving your application, the company will call to interview you. The phone interview is a critical4 M8 n& B9 H8 B; `$ t6 A7 V
part of the application process, and most networks will deny your application outright if they can't get' U" k7 u$ Z8 z1 G. }
you on the phone.7 s6 O' I$ Y O7 V, N- _
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。 e" s# E$ ~1 X: k* n
Often, the person who does your phone interview will actually become your affiliate manager after
" ~; A- y" ]( ~2 o/ N0 ^: Byou get accepted, so it's a good time to put your best food forward.
/ F+ w3 J% k1 B( ~( j通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。; [8 z( g& N9 G6 n3 H. T( m
You might not relish at the idea of someone grilling you about your internet marketing methods over3 { Q! f7 ~7 e o) f; Y# }
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 T6 U# w% e( E3 U) l; X
What methods do you use to market offers?
- |3 ?* Q3 v$ b* l+ cDo you already have a website you will be using?; Q) y# C: j- q! ?$ x
How much is your advertising budget?
- J% a* J7 _( nWhat other networks are you a member of?0 y# ^1 ^4 G6 h, ?: p9 Q* L+ @
Who are your affiliate managers at these networks?& H: _5 h+ B& l8 T0 V3 c9 J
Do you use social media (Facebook, twitter, etc.) to market offers?
; Q6 P# t. \0 ^( a9 SHow much traffic can you drive?$ k+ @1 G5 q# E
Do you have a personal recommendation from anyone who is already a member?
6 D& u2 z8 H5 l: ]% u. w7 T# x" y也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
' Z/ u% F$ D: a8 {' J/ T/ i+ a4 k7 X( s你通过什么方式来推广offers9 I7 {( B Q' ` s
你有自己的网站吗# ~! v. S* {2 ~1 F" k& s
你的广告预算是多少
7 \" X' V8 C* K- f2 @( ^你还是别的哪家联盟的会员
. Y1 Y5 L$ a6 ~' x2 i) Q0 S那些联盟的AM是谁0 @8 n$ A4 E( V
你运用社交媒体比如（facebook，twitter等）来推广offers吗
, ?9 l4 `4 |0 }9 n+ X: I/ s: M你能弄到多少流量* G# H& H9 V: X% B. l: U
Once you provide satisfactory answers to these questions, the network will approve or deny your
X$ K. v1 T3 A; }" C$ k; Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" g* V' S; r4 q- p% ]" Qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 D' X3 A3 }! v3 Z2 f+ k, d
for the network can be helpful., t& Z7 S1 f. ~
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。* X2 w0 G5 h+ k6 `) f, H$ _0 \+ Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 g- e$ p, V7 F( g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& r$ t5 H1 l$ r% S4 |2 i- R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! k3 k9 K; |! ^) `
people can open a lot of doors as far as networks are concerned. L7 S# {: [# ? c ?, P
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
( n" E2 r; y* [. q$ T/ u6 W5 E8 SAfter You Join a CPA Network
W. N! L1 T0 v. f* k s加入CPA联盟之后
- r& v$ L9 f7 ^" cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 Z& I$ C& Y5 n6 @9 ^2 V" y" G
and make an attempt to get to know them a little bit.2 u% k- K) _: @* x
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
8 @4 u' o; X# W K( IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# f. T; P2 M5 B4 Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 E, d" j. R S+ z/ [' Q% f! w? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 {- ^6 A- Y/ P" F) [: {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; k" u& ~7 R; v( N! K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, m/ w- E6 d! |1 q$ C& _email.
' m* v- H7 |- D# g8 c坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
0 p3 n1 o' M" |1 ]6 E/ ]! MFor more helpful info about dealing with affiliate managers, check out:
: D2 i1 a7 t9 V更多的关于如何和AM打交道的文章请看:3 T# t2 N1 e# n5 y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/( x& g( I; ~. }7 o9 y6 ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/( B4 G" s3 H( M) M8 O* d5 B* a
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
