本帖最后由 top888 于 2013-3-10 21:17 编辑 ( s5 F6 q& C9 d( ?1 K0 i
+ l1 F4 N- @+ f6 k% A6 ~! q原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考. l7 l8 }% h& Z8 a
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
$ o' R" V. K( g5 o如果觉得有用,请大家给点广告币,谢谢!!!
* f0 C6 \6 M- d+ p" z! yNewbie Guide
0 C* t2 q0 i. ^/ ~9 n! s8 Z' W% Z2 IPPVPlaybook.com& X( M6 ^* I5 L: H- j
Tracy Shaffer. ]2 R) R! K/ U( i% V
David Ford9 |4 d& Z6 k. j8 v2 b) t; p4 V
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' Z) J% p3 u+ pGetting Your Mind Right to Start Affiliate Marketing
5 r' J3 X v H( [7 G0 z9 q3 n( d# H正确认识网络联属营销* u! }& C0 i( c6 x! l5 m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* J* e; T$ a+ G; V6 Iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 x, B5 U" C) E& D+ ^% `3 ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. v8 z" W% Q) t
with any success, these claims are laughable and far from the truth.' _% W* D |1 K Y/ b* I7 W3 C
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.+ {* {) B$ g W+ v! y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' ]% f# u" P3 G5 W3 b
flow management. The main benefits are the low barrier to entry compared to other businesses, and% T( o2 I7 v9 x# `( R% Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! i( V. k, ] j) m3 V& Boverhead.
# a" j, V- l1 T7 N; ~( q联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
0 E' P7 p K2 L8 G, V5 F' ?2 lThe winners in this business are the ones with persistence when nothing works, who know there's
: _; @* Q# l, l2 Q, C0 B7 l! hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, d4 E! o5 k( p/ }+ G4 p成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
! R- H9 B+ u4 Y9 O) e3 b1 G- G1 mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# T, b& u: \- n7 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! D8 }# X' p7 a0 E冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
w5 m! B* P3 q0 _. {Most of these things happen suddenly and without warning, and they all contribute to the amazing) g: W) ~; Y" I$ Y6 t h, f f
learning experience available to anyone with a few hundred bucks and the ability to open an
$ T0 [' v# z% Z% v5 X7 Zadvertising account.
) c/ ~0 d" } e+ B% T1 r这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号./ L' N; [7 u! l; K7 V" T z' c! N) A
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! P5 H; q$ D+ y$ s5 }! Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 q+ L" Y5 b5 ?. C/ K; ] z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# ^0 k+ Z4 p! i. ^* n4 X0 i- }( `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. e# F# A0 S F/ w
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
* s( _) L' W2 d) T一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
: D3 h. m4 V# E8 F& H0 V; j尝试别的东西,失败....
, a% b! k# i2 y* q, N* b" k' I! B, D: z/ }1 K/ W
成功的唯一要素就是:坚持
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( [2 w; G3 V5 S' ^/ jWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 @6 B7 T3 u+ h5 H, l/ ^- E" Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- a: h; a3 i8 _
started building.
- r: m9 w- `- y5 n4 Y3 B知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
9 a6 n4 @& k' n% ^9 s( p6 k3 ZThings you need to get started:
7 N' b' h, o/ n, e/ P; E" v4 F2 s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ |0 X' I/ S) Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" l* _. n$ f$ g. B( i3 [& T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 d5 Y6 O+ B: d' L# M" O, d1 }
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# u6 D1 t8 j# P) C3 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& A2 _+ l4 u, X, F2 V; u5 u& ~9 Uwith PPV.
" ^; W/ j% j1 q9 d) f' T在开始前你需要做如下准备:
1 ]; Q% V, ~) O9 G2 G1、web空间-可是是一台VPS或更好的(例如 服务器)
, q" G0 N' ~; o3 h& s% }2 N0 C2、AFF的CPA帐号. O8 e4 y) K2 B( \. _6 V" ~
3、CPV/PPV的帐号
0 G( g2 d! ?. |+ Q4、流量追踪系统(关键字/URL)
3 `% }; }+ Y7 b: p5 v$ r本教程会从头到尾来描述如何运营流量4 v# h& j9 Z! y3 B$ p' `1 f
Basic Getting Started Definitions7 I- |9 ]/ _+ g ~# W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. Z: R' ~6 Q& w1 G0 x: u0 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 d) p. r1 ]. C4 F+ D7 L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& q8 Q7 T8 u* ~% I. t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 g% u! F- I# P联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA8 p2 h9 V. i/ k2 B( l& O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 O% e7 M9 \7 U( _+ d' K
receives a commission on that product. An example would be the Amazon.com Associates program,! _& T& e2 m) g) N1 J
Comission Junction or Clickbank# e; m+ I% c6 m$ |" p( C6 o- L
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)$ z2 f7 @1 ]3 B6 @! z5 R# m, ]
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 X% P+ {* O/ ^% D% g& X
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% o+ S" M- m( B: m. ubuying a product. An example would be Ads4Dough or Neverblue." M: E& X% x$ a% P3 [( V) `
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品% I+ s( g) G+ U- c3 a5 \( ^
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" _8 V: b2 {! j! v, ~account, getting the affiliate approved for offers, bumping payouts and just about everything else$ r8 \( a) r! N* `! W) z; n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, r# |6 O6 m, w# p( }right from the start can really help you.. i3 K6 U m: a
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% q& W! e7 `; Z7 F) ]8 M+ s+ V8 Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" }8 e+ e6 d, _ ~* q2 h9 mview, starting anywhere from .01 or .015.
* c* @3 E( M/ q* p5 l) EPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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: w9 {8 B" \ _) j0 A, ^* X' m, i8 qIn order to use this type of internet traffic, the affiliate can sign up with a number of different( t7 z* [( G$ p% I; Z; ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 h0 Y, h9 G8 n* R" X7 x" KMediaTraffic, and AdOn Network.
8 z: i- Y) D: J为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
4 K) U" L' n+ Q& e) V: ^Don't popups get blocked by pop blocker software?0 [9 u5 r+ t8 c e0 m
No. Popups are served in a new browser window as if the visitor had opened the new window
/ ]# L% b" M% @! {themselves.; K9 P X$ ~9 B/ S
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样. k/ E& @0 l' N" H
How many popups get served to the visitor?+ {- |" D' J$ J* U) C! [
The number of popups served varies depending on the PPV network. Some pop more frequently
; z4 F2 a/ Z2 h8 Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ r G: r% H ]& v/ t8 i8 k3 i9 p
serving this kind of advertising, so they have to toe the line between keeping their software
9 j' K7 t: O0 r3 q( E. h" q7 idownloaded and still making a profit.3 o" y3 F* L, ~- Q, y |
要给浏览者弹窗多少次呢?7 C6 N- V& y6 {( [
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。& i8 r/ i- y! Z4 W
Isn't this type of software bad? Why would anyone keep it on their computer?
& b/ q: k6 Z0 c% C- w8 dNo, this type of software doesn't harm the user's computer.
: e" J6 C& i7 H6 S' V% nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 R- o, D: v, a* N( Z+ Q' g% x& g( w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 B! ]; j% U# g2 d: r6 ?- L4 N+ rthat they can continue to have access to the incentive.; H `6 p, f- X- q! }
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
/ k# B/ u, I0 T) x? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- J, A: o0 k* v3 Y! O" ~2 t) wHow to Get Accepted into a CPA Network
- {3 k9 H# N$ _6 F }/ t9 @% Z0 E如何申请CPA帐户2 ]7 g% `1 b4 Y+ c9 F
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" g7 o) p( t: k+ I" fto start looking for networks is Offervault which lists offers and lets you compare payouts across
: J3 c3 {+ s: E ^- ~! Tdifferent networks.
' P4 }* F4 N3 k为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
/ W- d, |) Z# Z. l& kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) F: X& J- K/ H" o5 A, H
application and be as specific as possible about your promotion methods. Usually some time after# S0 m* M: p/ [1 v
receiving your application, the company will call to interview you. The phone interview is a critical
+ ~1 x- L. y4 ~6 F) F3 Ipart of the application process, and most networks will deny your application outright if they can't get$ d, i( e; c8 F7 D" w( d. H
you on the phone.
, K% ?1 ?7 c! P- `8 f一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
0 c# f/ m3 L: v' xOften, the person who does your phone interview will actually become your affiliate manager after
; b/ f6 L0 ]- I+ G; p; |you get accepted, so it's a good time to put your best food forward.9 j! O8 \# A$ ?
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。3 a* I: J- P9 J. n' w8 W0 [
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ J( E# v2 R4 T' c) o& pthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& ?5 a- i2 {9 w2 bWhat methods do you use to market offers?9 L6 N6 } b8 b& Y* C! N
Do you already have a website you will be using?
. n5 F1 R) |- s$ H' L* }6 dHow much is your advertising budget?! x( q; k% O; y7 w9 `2 x
What other networks are you a member of?
4 z8 E, r, R7 X* UWho are your affiliate managers at these networks?* U! T! F; Z6 r& ?1 A2 a1 y! J; v
Do you use social media (Facebook, twitter, etc.) to market offers?
. ^9 T5 k" U+ u gHow much traffic can you drive?) u r6 S+ z" O+ I4 `1 P( x/ e
Do you have a personal recommendation from anyone who is already a member?4 q* p0 R2 B* Z8 S7 t
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:+ e4 O' Y0 q# N+ _) j9 e
你通过什么方式来推广offers
( @$ j8 X; S! z, e0 I你有自己的网站吗) L: N* Q2 v. K6 g# N5 g
你的广告预算是多少
; d; X4 n1 F9 F2 ~5 k5 M, Q你还是别的哪家联盟的会员
% @7 d3 R: j) N4 [# K# D7 U那些联盟的AM是谁
$ c- R4 Q. B! N; h" n2 w3 L你运用社交媒体比如(facebook,twitter等)来推广offers吗" f% w& o- x4 p
你能弄到多少流量, t7 B( _9 p7 y8 O7 J
Once you provide satisfactory answers to these questions, the network will approve or deny your
9 [: Y$ @2 p' K' s) Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ L0 H( ?% A9 I) k% @, x7 Q# Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 f' J2 G* B: ]1 @& N/ l& efor the network can be helpful., L$ K% b8 |% b+ u9 K
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
9 Y0 V: D7 M& M) M+ wTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ q. ?# K, V! Y. `& x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 Y: j- a' a" K3 S2 B, n( V- e2 towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' x" f1 u& C }, J* Y, C( N8 U+ _# e
people can open a lot of doors as far as networks are concerned.8 p% J- h) [- b4 C9 Y( Z( i
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
/ f/ Q4 f0 U- k4 PAfter You Join a CPA Network9 A0 y( H% E, b$ \1 c
加入CPA联盟之后
6 \7 \( b5 L, h6 N4 EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* r( f; E! `% W4 e" z# ~' R# H2 U4 L
and make an attempt to get to know them a little bit.9 S. y& w1 F7 n) _& r
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
* v' A# H U7 {* D, s" t3 UFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# l8 w8 j2 x9 U2 P6 @) I9 P! n% r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 F/ H8 Y- G2 c: z
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; C! |: f! o: wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) @5 }7 @4 [6 [3 t1 C" A# V' ~! sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. X7 f: q8 g7 T3 u; S, X0 a
email.
& e5 _; @4 L/ N# T: K8 j7 o/ x( M坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通5 q H1 G' p- T7 z! ~; z2 ^1 ^/ @& n
For more helpful info about dealing with affiliate managers, check out:
1 a! Y, s/ q+ B2 O- o更多的关于如何和AM打交道的文章请看:
/ F/ u8 M3 H: g* ^' a9 dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
* }9 d) n; N' [5 L. n, a/ dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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