本帖最后由 top888 于 2013-3-10 21:17 编辑
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8 B7 k+ Z! g8 r1 U& l0 k& b1 n原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
3 E5 U: f5 `/ T& i" B3 G本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单 i, q/ _8 ~3 }7 J4 G3 g( u
如果觉得有用,请大家给点广告币,谢谢!!!8 g- i% k. P: I& T0 k& G
Newbie Guide
O' J9 v8 H1 w0 W+ f" NPPVPlaybook.com7 t0 V; g& R, V$ J- f
Tracy Shaffer
0 _% g5 {. ?9 Y/ I* C! Y- M% b! uDavid Ford
7 _; ^3 v& i7 r? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ {. M3 J4 W2 M
Getting Your Mind Right to Start Affiliate Marketing: X4 e5 a) r; _+ S# v
正确认识网络联属营销
3 T5 ` m, J4 {2 D2 CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! X2 s/ E8 O3 u+ ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 c% C! y* _/ n5 u* A3 Y- uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ R; H& M0 @; b6 \
with any success, these claims are laughable and far from the truth.
/ N1 K7 F n& Q( j N! }关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% `! _! Q/ s; k0 x6 v, z. q0 bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ P# R' J, ^1 o% P, a Y/ [3 h
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 Y" I: Z1 W! Rthe ability for a marketer to be a one person shop and make an incredible amount of money with low( S3 ]6 Z8 \7 K5 s
overhead.7 _9 e. V8 t& H l, e! o+ U( C
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.7 T) |4 o. v2 I2 O8 `9 l6 H
The winners in this business are the ones with persistence when nothing works, who know there's
4 t! B, [! Q% [+ Q, X7 k- Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, N3 g$ q3 q" i. S( ~* A3 f% P. t成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
" o. A6 U0 H* H+ \* M9 C: H" r) P& DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( w) h& i* v0 i& W$ Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: G, B( k C! y
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.' B2 P! Y, k* T+ f9 ^ l5 \
Most of these things happen suddenly and without warning, and they all contribute to the amazing* N" ^6 t( x, D) Y8 d: A! `4 h& ?5 _) U" t
learning experience available to anyone with a few hundred bucks and the ability to open an3 Z( {1 M, H9 K& Y
advertising account.
; u! [" ^4 e8 H. M0 m( Y# g K这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
. y% k% D/ `& J& k! zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 B6 g; Q4 f& |5 ]+ |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 C2 q2 S$ [0 g+ W* Qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! a1 R) q9 I' v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; q8 f/ g& }, U2 Z$ y; l4 a% [
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
+ X2 F( s- q! D! L& P' K# w一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高," s) f6 e0 P U6 Z; L9 \
尝试别的东西,失败....4 [6 @, R$ x1 k8 C
; V; w$ W+ g1 s' B成功的唯一要素就是:坚持! b. m' W" B1 Y/ B9 @
: u' A6 O% p- C% K9 N- sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- l, a* g& T8 L* w9 U: z+ [started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 d: b N: E; |: u9 n! d
started building.
- l- q5 Q& e# |, K- p6 Y" V/ i知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始6 F' X. u& i H+ X
Things you need to get started:* A5 {4 M4 T, j! p$ V7 ~9 W) d$ X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" L( r5 `7 A7 M# I" W0 k& o9 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- c _5 q% p) y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( d; e. Q! H( ^' Z4 S3 G$ }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 [. j1 o" f& C# I& ]- }* [This guide describes from start to finish, how to get started in affiliate marketing by running traffic( [8 ~4 Y5 E& W
with PPV.7 Z# e4 q Y3 a. W2 k( A) ~
在开始前你需要做如下准备:
9 w: L- C2 e, H1 n8 n2 p1、web空间-可是是一台VPS或更好的(例如 服务器)* P ?+ ?, [) C* }) w
2、AFF的CPA帐号5 V) N1 j4 M& q' Y. D" d
3、CPV/PPV的帐号
1 H/ T; _6 i9 {! ?$ z6 ]+ l4、流量追踪系统(关键字/URL)
! g D3 d! U9 H+ \$ S: F# d本教程会从头到尾来描述如何运营流量
0 [! t% S& y" O8 H2 SBasic Getting Started Definitions5 o& ^/ x1 m l+ D& _9 R8 ^3 a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 S5 W* d( {; ^/ d( Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 V0 ?! M+ g3 _! O" R$ m? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! l+ L- e" p% Z: V$ x+ @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& j2 y" m6 T0 {9 k1 ~2 @
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA5 j* z( J c, ~) b8 M3 L' h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( Y( M) R3 A+ e6 i# C
receives a commission on that product. An example would be the Amazon.com Associates program,, @% J9 F7 X3 [4 ^2 T
Comission Junction or Clickbank4 i" [/ s6 _2 v1 ?5 `, `
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)' e) n# \; w4 g" N+ Q/ ~- |* T
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# h- q% s! Z1 Q& e: d" n* V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 D' e& w3 O+ n3 Rbuying a product. An example would be Ads4Dough or Neverblue.
5 v3 [& R% {5 i3 t9 o& zCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 b+ N2 r" w0 N; r
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& E: F( X* _% q) Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager4 ~5 o f( f; [2 U7 ~0 ~
right from the start can really help you.& ^3 E* c8 \& W; X7 c+ p+ }
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多/ O0 X" r! b5 L% Y" w
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, ] h# O/ r( x, Q2 q; j; J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 a7 b" |- z0 W$ E# d$ q3 }view, starting anywhere from .01 or .015.3 W$ i, i) o; ^+ T' |2 s. Y
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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4 R6 C' x! o/ W* c& D" a* dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 T$ u6 u) S, N/ V. Q: E% Zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 ]; C$ I1 O9 n6 E& h$ u
MediaTraffic, and AdOn Network. A8 u( v5 i$ j# z1 u
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。+ Z$ c& \# J7 W( S& z
Don't popups get blocked by pop blocker software?3 D! g8 j5 K3 \0 U) r, }+ _
No. Popups are served in a new browser window as if the visitor had opened the new window! q8 L5 _8 L) ~) z/ Q- B
themselves.
% v7 \% V% _) _3 g8 j/ Y不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
2 c' M |, i9 C; W: PHow many popups get served to the visitor?
4 n& v. `" \3 a' rThe number of popups served varies depending on the PPV network. Some pop more frequently
% p4 z3 E3 O- u5 o7 ~. F, V( j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 S4 F; v `3 g( U! k- h; C/ k
serving this kind of advertising, so they have to toe the line between keeping their software
3 f! F0 J9 n; S, _" W; B; F' xdownloaded and still making a profit.
6 R" g: d0 [3 u# Z+ ?9 q0 R要给浏览者弹窗多少次呢?
, ^% k P" I9 g6 w$ s! p该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
) @+ o2 F( s5 ?" g7 cIsn't this type of software bad? Why would anyone keep it on their computer?) m0 n* m2 Q a+ |1 v H0 ^0 l
No, this type of software doesn't harm the user's computer.
R& j+ B; s5 `; ~+ F: @% B2 gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, |5 v9 H6 ?1 \4 O5 c9 s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) H) u' x! |# N, Ethat they can continue to have access to the incentive.
( a3 [ r( c/ ^* B这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
8 H, g6 Z7 t% n8 P3 F? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 c5 B" T( v+ m% q$ t1 _) ?
How to Get Accepted into a CPA Network+ P2 r9 Y, H w' U, P+ {) o
如何申请CPA帐户- m2 n7 b3 x1 D6 j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) k! }5 C7 J1 Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 G& R K' { z7 q% N8 ]8 b* Idifferent networks.
4 u4 u5 T% ]( N+ Y" K% @为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。; \+ V7 S/ k4 v* `# X( l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& x' G& y9 d {$ h! ?4 i8 g/ kapplication and be as specific as possible about your promotion methods. Usually some time after" [" C6 n: t& D8 l$ s$ Q5 \
receiving your application, the company will call to interview you. The phone interview is a critical
$ n, e( k7 _: j' q. B6 u- Q/ Tpart of the application process, and most networks will deny your application outright if they can't get
: n3 M+ a% e/ U! \8 X' ~6 ]you on the phone.+ [' c. L9 c4 w% P9 }
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。" X7 p# C- M: }" n! f9 ]: O
Often, the person who does your phone interview will actually become your affiliate manager after
9 A. x$ ^. R9 P) {0 b5 h, ~5 Kyou get accepted, so it's a good time to put your best food forward.: o, i) k1 x% r$ h! ?$ T; r; N
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
4 W0 q% s! f4 j8 |) e7 }" ~6 fYou might not relish at the idea of someone grilling you about your internet marketing methods over y9 A, ~2 [* A" Q: d
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* q% l7 \: L2 `4 e4 P( j- e0 SWhat methods do you use to market offers?! E- C0 k; Q2 u5 p3 Z- U
Do you already have a website you will be using?5 P) g" [. @' V4 v& p- @
How much is your advertising budget?
$ ]4 H' K: P5 S3 DWhat other networks are you a member of?8 z8 V" I) H5 f; @" u! H
Who are your affiliate managers at these networks?
, K v" \$ P% D1 l" TDo you use social media (Facebook, twitter, etc.) to market offers?: g3 s$ b! Q V* n2 R
How much traffic can you drive?, k" x& f; |: W2 N, D- N
Do you have a personal recommendation from anyone who is already a member?
7 b3 v, W% g$ C8 s6 }5 w也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
p F' N( e5 u t你通过什么方式来推广offers
- M& D* N1 ^! N4 S, }你有自己的网站吗) a6 T8 f# B; z( L# v( z
你的广告预算是多少
8 A8 e( w8 F0 S- T" D- J- b你还是别的哪家联盟的会员9 a6 G9 B; o+ d: C, `- U
那些联盟的AM是谁* Z' ?8 |/ u, j
你运用社交媒体比如(facebook,twitter等)来推广offers吗2 s# }. G0 E- s4 _
你能弄到多少流量
4 `& Q; |7 O1 O- e4 HOnce you provide satisfactory answers to these questions, the network will approve or deny your3 P% X' ~! O! c+ ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be, ?* N- ]% a u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 I+ |- T9 F9 c6 `. Q* W4 H- q+ hfor the network can be helpful.
4 L5 e" r5 `8 r5 i: n7 g一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。9 k. a6 d! {; c* N7 L/ z& X: _5 @+ ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 u/ _+ y3 F3 E8 j3 P2 n }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 E) E% l; P8 Y3 p7 c+ G% |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 {+ R( c& f! j1 K) Q! N' T2 u. V
people can open a lot of doors as far as networks are concerned.
: j. O/ O/ w( M7 {8 q( N在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。" T2 b' K; f: k8 P* q
After You Join a CPA Network
) H- i, ^0 C) I3 |! U7 I2 l加入CPA联盟之后+ x9 d& y6 D; K2 U: l2 @+ d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, U$ V; X9 R' @
and make an attempt to get to know them a little bit." L$ r5 Z/ p: N- `" L5 S
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
; i$ x+ O8 r) O1 _" Z9 `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! J8 u0 i" I! F, t/ I* y0 u% y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( n! q8 W( | a! e? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& e; Y6 A7 z( d, {" g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ Z: F# u2 R/ S! m6 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 Z* ?7 X1 G$ `# o h6 S# N4 semail." r( E% A5 Q# c; \% n! {2 a$ S$ ^
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
1 X% s4 |& Q/ G* [# iFor more helpful info about dealing with affiliate managers, check out:3 {9 L. ?0 e1 `/ B" C& E
更多的关于如何和AM打交道的文章请看:' E+ M0 Z! w: D( _; _% _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- d, ^# p: J7 g/ K9 W9 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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