本帖最后由 top888 于 2013-3-10 21:17 编辑 * D* I% n8 F: X
3 O" ?$ O; X( S2 p! g a X原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考1 D$ q, h, m* [( F; H( Y4 E( }
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
- M5 k! o8 K' v: k7 Z% H8 Q F如果觉得有用,请大家给点广告币,谢谢!!!1 B& E! i! N! Y
Newbie Guide$ [5 I, j: {2 S# T1 a7 q) M6 l
PPVPlaybook.com
9 `3 u& p! o) u1 s! G+ zTracy Shaffer& C, C! W# e! [3 n( W k
David Ford( K! j, i# u2 D- y, t
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ e( o9 J) X6 u
Getting Your Mind Right to Start Affiliate Marketing- v6 x( z" s3 L
正确认识网络联属营销
1 q0 G4 n* X: S7 u* F# B$ k2 c& ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# U; _" _8 [; M) `, @3 V0 x" D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" N9 F* r( I- o6 x# j: |; A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 V3 V9 C* A& |, P1 u) u7 Pwith any success, these claims are laughable and far from the truth.
& T, T5 X0 f/ ?2 Y* ]关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
, ?& x' Y4 @' V* w- EAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ N3 K! q! o- R7 r1 M5 ~5 n
flow management. The main benefits are the low barrier to entry compared to other businesses, and
0 [. W0 Z( |' Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 Z) K9 N& L- C4 N" qoverhead.
2 @6 W( C9 C% ]) ?联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.1 M+ P8 K$ G. S
The winners in this business are the ones with persistence when nothing works, who know there's8 y, E" [" t, m' T8 f) }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* C0 t2 N; B9 R5 h3 a1 c9 f
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
p1 a& l- k; Z/ ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 n7 p3 [3 e( {; k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: u# Q& f. ? m7 ` ^7 }( F, @. K冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
( c* g3 B0 t& U. @1 U0 ]9 ZMost of these things happen suddenly and without warning, and they all contribute to the amazing
; H5 n \8 c; q x5 }& Hlearning experience available to anyone with a few hundred bucks and the ability to open an; J/ ]! C6 O1 y9 s0 z, g: a
advertising account." A, ?# H$ ] L
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
7 \9 Z4 p+ Z- g+ G! U4 L3 o3 I6 rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( r7 M4 k8 D0 P! Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- f' E2 j7 e8 S0 O) T0 q2 omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,- w2 ^$ O) X. A& c$ d) ?
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" |( `# W3 Q* G; o& _你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
0 D: }5 `0 ~2 h- Y一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
5 U2 {( q' [3 C# K; i! ]. r尝试别的东西,失败....# x/ B* {3 x/ A; K1 R0 A
; {, R8 C/ R; L/ T成功的唯一要素就是:坚持9 ?. T" d; @2 b2 d+ k+ F* t- |
z9 g( A3 `; I5 l, @2 S3 `7 c2 K5 S, X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( f8 P0 F! X- i9 \started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& h3 v# @# Y) l3 C; ystarted building.
8 W3 {3 [" T0 h- p, R知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始- |+ i) I6 T" a
Things you need to get started:
! W/ I3 D' I9 P+ e8 _( N1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# l& q" y, B) ^- X8 r; G7 _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 C+ h$ V8 |; N# E# K9 f: J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ S3 p) E. t; \/ p( p" r
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, {3 G0 q+ n5 t$ yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 ? M8 a8 W9 l* z) o& j1 I
with PPV.* \1 C- H8 o, Z# c
在开始前你需要做如下准备:9 M$ ~( y4 J: |/ v" [2 C" [
1、web空间-可是是一台VPS或更好的(例如 服务器)
7 U/ V# g6 x# J5 \8 M1 _0 _2 j7 c2、AFF的CPA帐号4 W: y6 e/ g5 x0 I# \# E
3、CPV/PPV的帐号
2 L! s$ `7 F0 s0 N; A4、流量追踪系统(关键字/URL)
0 P7 m0 G! ] A& w" F3 j本教程会从头到尾来描述如何运营流量
) V/ x+ g3 w, rBasic Getting Started Definitions! U5 p) T8 R4 j+ K N' w/ F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; C& i* ?5 b* u% x# c, Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( I& D0 f- @8 r5 i7 J0 `? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ j C5 R5 o4 M( Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- k, @% @5 q i
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
! O1 x" h' z7 n( M! p6 OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 s% }/ n2 K( f6 [4 b# N6 ^# Wreceives a commission on that product. An example would be the Amazon.com Associates program,
; r1 i8 n( B4 c+ O+ v" TComission Junction or Clickbank
% M" m' C) J. [7 I4 L/ Q! h9 lCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)6 G, H# v9 ]% K
0 L& A, I: [5 D3 S; z: J- fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 h; R4 Z1 |4 Y7 L2 v- J0 N
an action like filling out a form, submitting their email address, signing up for a service or sometimes, Y5 i! s1 q" K9 Z; P8 ]
buying a product. An example would be Ads4Dough or Neverblue.+ i+ g- X5 k6 [' ]( I; j
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品2 M, v/ j% P! X( \3 ?
& o2 R! ?+ b7 _/ {* bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 N5 _+ Q# W' G8 P" `account, getting the affiliate approved for offers, bumping payouts and just about everything else& k+ ~ |! `- ?9 f1 _3 p+ M- V. _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 k* l' M! O! H7 i
right from the start can really help you.! O3 Z6 V `. p' q
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多4 T1 x o( k7 n! x, T# z( u5 E) s
6 l! o3 s8 J) x8 n) H* K6 N' vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; F" G R! u9 B* F, Q2 Z* u3 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; r' U9 W3 O0 D1 hview, starting anywhere from .01 or .015.
$ V& N+ F; U7 uPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费$ N3 P# K3 m0 w( y
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In order to use this type of internet traffic, the affiliate can sign up with a number of different& k+ D4 C' {1 q: V0 g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- n6 g; J4 u% w: p2 ^' y; A% e oMediaTraffic, and AdOn Network./ p4 l* y* S, ` Z, w! W: f- Q
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
: V2 e. C/ [7 K5 kDon't popups get blocked by pop blocker software?
" q# P, r: `8 I, R# g# c- z CNo. Popups are served in a new browser window as if the visitor had opened the new window* |& L( u% B+ g$ o7 {& {
themselves.
* D! O7 C2 J$ Z不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
+ d" o. f( D0 ^How many popups get served to the visitor?
( n* s) K7 b# Y0 UThe number of popups served varies depending on the PPV network. Some pop more frequently
$ y4 [) R& o; l( A: I7 S% z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' r1 i, K [8 x$ o0 o
serving this kind of advertising, so they have to toe the line between keeping their software# N3 H; j( L) K6 L' m$ d9 m% W$ U
downloaded and still making a profit.
; o0 r$ d: t* T& E" \要给浏览者弹窗多少次呢?
/ Y A+ G. s3 B' L" }该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
! R3 K5 j7 t3 h2 c" l, T$ n" [6 |7 }5 {Isn't this type of software bad? Why would anyone keep it on their computer?! \5 N, u x6 [8 q/ S9 g
No, this type of software doesn't harm the user's computer.1 k4 \. V) Z& F# Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% B- a5 G( X- ~! O( ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so# ~$ \8 q- H; {0 H' ?* q
that they can continue to have access to the incentive.
% W/ v! y" L& R& @- V这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
3 s' q9 O7 D7 B( q4 h' A/ N8 q: e? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& n+ h% n8 W5 ?, SHow to Get Accepted into a CPA Network4 F! m, k ~) X. z! f
如何申请CPA帐户" r: C% @ V$ o' \7 K: }. `9 d4 i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 F8 T7 [$ \! [' y6 o! N- A
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 F2 q; u$ |! Sdifferent networks.' `6 f- j$ N3 U+ {$ ~; w! i
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
) z4 d, N# |5 ^8 b- v3 }6 x1 R3 dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 M& S1 c0 }# S$ D9 C% ^
application and be as specific as possible about your promotion methods. Usually some time after
$ x9 g+ D$ @$ O2 _/ Ureceiving your application, the company will call to interview you. The phone interview is a critical6 O1 ?5 N6 \% z
part of the application process, and most networks will deny your application outright if they can't get2 U# L- a; T @* U1 `
you on the phone.
% q9 O2 ^0 y) U, z一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。; A( u1 E7 X+ W- e2 Y
Often, the person who does your phone interview will actually become your affiliate manager after
4 a8 N* t6 B4 Z7 _) ]you get accepted, so it's a good time to put your best food forward.# _# U1 L3 ?8 j+ P! `
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
4 X- p& ]! L: n4 X8 y3 HYou might not relish at the idea of someone grilling you about your internet marketing methods over
, e; r+ i5 r+ z9 X- O) Bthe phone, but trust me, this part is critical. Have answers in mind for the questions:
- ~ A- X& c! C7 L* rWhat methods do you use to market offers?- U, B5 |/ {. d3 S) n) k q
Do you already have a website you will be using?
8 x5 _. @; t6 z, u/ S- HHow much is your advertising budget?& i, c/ _$ ^8 s# K! h
What other networks are you a member of?- f$ }9 r$ [9 ]7 d7 s
Who are your affiliate managers at these networks?6 L: O2 I; e& H( S# k) ^* m# M
Do you use social media (Facebook, twitter, etc.) to market offers?/ f- K4 u6 Q4 N, K6 P. c, N
How much traffic can you drive?- t" D, Y6 i' o5 A
Do you have a personal recommendation from anyone who is already a member?
4 E! c- m5 r4 k: k' g" V7 a, X* P( c也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
5 [& A! w! U r- i5 r3 ^你通过什么方式来推广offers
- ]5 V+ U; P# y5 e9 C! g! ?你有自己的网站吗
2 N3 a$ D& m# y* o& h; a9 k6 m你的广告预算是多少- q+ |* P! |5 D# ^5 P% [. n
你还是别的哪家联盟的会员6 |% r/ ~$ V1 F
那些联盟的AM是谁
6 t& s& X+ e5 {2 E. [你运用社交媒体比如(facebook,twitter等)来推广offers吗
0 r8 \4 j" Y& Y8 p" e$ m0 Y你能弄到多少流量
9 S* E* [; w6 e/ r5 w6 BOnce you provide satisfactory answers to these questions, the network will approve or deny your& m) H- j( p1 T
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; @3 I( z2 Z) xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
% S% @7 `3 P0 m. ufor the network can be helpful.
' T; [. ^9 g1 R5 d2 v$ ]一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
/ H7 a' u7 K* Z9 B5 z$ z0 KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 _4 {: y5 I5 o! h$ l5 q/ LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! g8 h1 m7 [, W- _6 \% R% `4 Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; ?6 x' M+ Q2 b, { D0 ? K
people can open a lot of doors as far as networks are concerned.
" w9 b% E/ Z) U1 ^; o. H& P在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
1 \: U0 t* \0 CAfter You Join a CPA Network1 b: z; @8 W% Y) L+ u4 W$ d
加入CPA联盟之后0 g& m: Q! h3 L( J2 N9 O$ _. V5 E
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& h( q9 U2 ` p8 Cand make an attempt to get to know them a little bit.
8 Z( [* ~2 w: ^一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他( w" _, ~3 O. v$ d+ ~$ ?7 N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" e/ x0 J# \/ P! g0 zweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 A6 {# T& _/ i8 z, ]' ~0 e
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 M& I4 M2 V, `/ plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 u$ X! v4 Q% k) h8 ~. ], ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* H& W/ n9 f$ O& H( L
email.; | X1 F2 k, @% r9 d
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
% A! x6 W% f0 C, ]For more helpful info about dealing with affiliate managers, check out:) z, S% p8 ]. d1 I0 E: f
更多的关于如何和AM打交道的文章请看:
1 M8 A' G' q6 k' P( chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) H7 L0 ?$ U3 c
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 _8 V i {/ ]5 s
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