本帖最后由 top888 于 2013-3-10 21:17 编辑 " F) d1 G3 e! v+ A/ e8 t
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考3 X, B/ ^$ }2 t! B$ S
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
4 ?7 X# ?3 g7 P6 N/ r如果觉得有用，请大家给点广告币,谢谢!!!5 E) b( u+ Q. g' v4 V
Newbie Guide( b! Y- }$ Y9 R4 q
PPVPlaybook.com: ~% V; d# e9 W4 K- H! L' J6 i- `
Tracy Shaffer! Z% `% j% k2 E$ z3 P# x& G
David Ford# c5 m" X0 @& Q" x5 ]9 w! M
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" t9 U5 V+ Z# m3 A/ f% J
Getting Your Mind Right to Start Affiliate Marketing. V( Y5 }+ Y* \9 f. F7 x6 m# Y2 ?
正确认识网络联属营销
" r1 h+ Q$ p1 |- y$ uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 H2 s, a; T) d) N% [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, {- }$ D# ]! J" ?% d- v0 M+ tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 E: G0 A9 d8 Iwith any success, these claims are laughable and far from the truth.
& ~& F+ d8 K8 r关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
& o' g0 [7 g3 @+ D7 c, bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 f0 P5 T4 c6 ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and
% b1 l/ I' t% B- C6 qthe ability for a marketer to be a one person shop and make an incredible amount of money with low( F9 M# ?/ u! x2 B8 x% j
overhead.% K- T- T1 N1 f" v F f2 s% o
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报." @4 T( a" o3 ]/ H w+ k' S
The winners in this business are the ones with persistence when nothing works, who know there's
E! D% [# L0 q9 T' P3 Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 O0 `7 N* o) p6 H$ }8 ^
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
9 y/ R+ {. ]# I. N& }The cold hard reality is this: virtually everything in the space is changeable, what worked today can; Z, k4 ?3 W+ s9 }; ]
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# i7 r2 |6 s1 o5 M: S3 ^冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
# H/ _& `- L* V% A+ e/ QMost of these things happen suddenly and without warning, and they all contribute to the amazing2 h! }$ _! R$ h0 a
learning experience available to anyone with a few hundred bucks and the ability to open an
* l2 Y5 e9 w- t$ Jadvertising account.' V: f: ]3 I+ K# C. g3 K2 _* l
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
+ G# `% q, ]9 L4 ?7 w: @Your competitors are willing to work at this around the clock. This isn't a push button, instant business# u% s" B ~; M5 V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. U" k, g& k( o, R, W; R# x2 {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- `, N% d' ~3 y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 b6 D2 i4 E, T7 h2 f- h( z你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
8 |9 Y9 z8 `; D" Z9 ]一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，3 E/ _" P5 s' o3 @8 P* @
尝试别的东西，失败....
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成功的唯一要素就是：坚持4 T7 J- K8 w! X f1 ]( t
6 _, W8 P/ a% E9 `$ [8 ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) C+ `8 ^' |7 K1 b4 Y3 Jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 y' J0 f$ f4 p2 e6 {/ Z! v! F) ]. D* Pstarted building.7 i! ^* l5 D C* L" J0 h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
- J) ]: D( p, ?# x$ I8 YThings you need to get started:- x, G. F7 Z" b6 v5 y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ p: Z, _/ l0 f/ W7 k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' W7 ~6 f' G$ b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& h9 b- S" l8 S6 x- w8 q6 l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 @0 Q, {/ ?. u/ ~. X$ m5 O8 TThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ u, B/ J5 E' Z, t) B4 E9 C- [with PPV.1 Y. p* Y; n9 ^7 o% \5 R
在开始前你需要做如下准备:% }) ^/ v, }* b$ r% r. e
1、web空间-可是是一台VPS或更好的（例如 服务器）% z: K0 _5 r9 Y
2、AFF的CPA帐号
1 ~9 v+ N* W5 }2 h0 \2 C' Q3、CPV/PPV的帐号7 n ~, V$ n m9 M
4、流量追踪系统（关键字/URL）8 ~1 L( ] c! `' s# W& l+ M
本教程会从头到尾来描述如何运营流量
2 w' E& B- X9 R+ W6 N, aBasic Getting Started Definitions7 ^& J. U. U& {- g. c6 b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ M# y- y- ^7 _# s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# h9 a5 j* o3 }; ]2 @2 g5 }2 v
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 D, }" u, M4 T# ?% S; ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).( u( k X9 K2 D( c; o; F9 k
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
3 i s! H; I1 vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, @* C: e! |5 {( T' K; C! H: Preceives a commission on that product. An example would be the Amazon.com Associates program,; M9 F" t9 A H8 z, Q
Comission Junction or Clickbank" ]" z7 }) h z8 W8 @
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
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: |1 |4 E; \1 H- L& ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ b: e& i; L: Han action like filling out a form, submitting their email address, signing up for a service or sometimes4 \5 T# f# I* P
buying a product. An example would be Ads4Dough or Neverblue.
% }) U$ I9 s0 @' v( ACPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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7 i5 A1 W0 c2 B0 E: _" oAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- u* Y% r6 t7 j5 e; kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 o8 H6 @4 _0 q$ g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: Z) ]5 n2 I- |6 c1 e
right from the start can really help you.0 }5 u! |/ ]7 M, I2 c# W, L3 H' I
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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. S* y7 b% c# zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 }, c2 E" P& b5 z" [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 W1 d; f0 a; Oview, starting anywhere from .01 or .015.
B! m3 y0 X5 d5 N" Y* e t% YPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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, M2 r$ F0 K( i1 }# A9 BIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 V& |7 _ ]0 |: D" @) r* Z$ z, Z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! {5 z4 O. E- m* j# Y" `% L
MediaTraffic, and AdOn Network.
# C7 [7 B5 j; U" m# F为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
0 W/ s5 \4 _) U4 f! P7 F' O. d, P( ODon't popups get blocked by pop blocker software?; R2 c# i# g0 [% q7 K
No. Popups are served in a new browser window as if the visitor had opened the new window
) N8 T6 g: B# othemselves.
0 h/ N9 t" I& \/ w9 b8 C不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样( N. Q/ R7 Q& Q+ k) J
How many popups get served to the visitor?* [. r- w0 w1 S. v, z! I
The number of popups served varies depending on the PPV network. Some pop more frequently& Q7 C$ Z: O* w2 P2 m M5 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% t* Z e2 s) ~# T* S3 ^
serving this kind of advertising, so they have to toe the line between keeping their software
1 T0 Q1 C) U b9 G" X" Edownloaded and still making a profit.! b d6 D) ?$ d' B& z% ^
要给浏览者弹窗多少次呢？6 z& W/ t9 s/ {/ _
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。% n/ r* K3 B. i6 w
Isn't this type of software bad? Why would anyone keep it on their computer?# ~: C* }+ V( B# u Q4 [
No, this type of software doesn't harm the user's computer./ ]8 M. Q0 \ F2 b5 d: O6 l! D
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; ~! e/ u& ], Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 S3 B( A! C: @$ V
that they can continue to have access to the incentive.
' g" R) X, g. f4 X) m6 `这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。% z3 J% N! F U; M M# E& V, Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 W! S* q% D H4 U$ U2 J+ P S& h
How to Get Accepted into a CPA Network
) n* N9 a0 Z% m' G如何申请CPA帐户
8 U7 b8 Y0 o; Z" wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( h- s2 ^8 k/ f% l) f
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 \. ^8 F( d2 z, b" E
different networks.0 n1 \ V s' `6 v/ S2 V
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
5 J% y- G0 k" E5 q8 ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& Q/ q$ ~! F6 K+ H+ P
application and be as specific as possible about your promotion methods. Usually some time after0 D2 b" M x- x1 @- L9 `/ N
receiving your application, the company will call to interview you. The phone interview is a critical6 X* k# @! k9 u9 ?, R
part of the application process, and most networks will deny your application outright if they can't get% f% o5 o# s4 |
you on the phone.
. R2 N0 s- f4 h# F- C+ `# n# \8 K6 ^一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。6 ]' X: U; p& w3 O- W' V/ `
Often, the person who does your phone interview will actually become your affiliate manager after
- `; J( ]4 ^3 ?* u4 xyou get accepted, so it's a good time to put your best food forward.8 c9 t9 N. [+ t1 @
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。; V8 M; Q0 k$ o8 U
You might not relish at the idea of someone grilling you about your internet marketing methods over- m9 U; }2 y6 ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 v) R% d. f& @! M2 e; u& JWhat methods do you use to market offers?4 w) u/ i1 v' O q+ u
Do you already have a website you will be using?
3 ? V% R! ?: K: x$ }) I+ yHow much is your advertising budget?
$ p% I- k, C1 M( j, S& JWhat other networks are you a member of?. ]+ o( l: b2 x- |3 v
Who are your affiliate managers at these networks?
$ N& y- d9 q: hDo you use social media (Facebook, twitter, etc.) to market offers?2 y8 w# R9 g- v1 I, E0 Y
How much traffic can you drive?
* g: E- i" E: H/ T { ~Do you have a personal recommendation from anyone who is already a member?6 V( d; Y$ g( H% Y7 L
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：. v: M/ c0 A. m3 M+ X0 X+ e. ]
你通过什么方式来推广offers& W# }& _8 I5 c* {
你有自己的网站吗6 s* n! y' ], y: Z; P
你的广告预算是多少
- @! T6 [3 |! P* @! x你还是别的哪家联盟的会员% t& W1 R# K/ X; f1 h; P
那些联盟的AM是谁' J& H2 w# d, O8 N, |- m
你运用社交媒体比如（facebook，twitter等）来推广offers吗- h: z, r0 ?5 E
你能弄到多少流量- w) U3 t5 n5 O4 X% K
Once you provide satisfactory answers to these questions, the network will approve or deny your
% V9 R+ j- X: Y+ z8 Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, b, X9 N/ o* l$ _* Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& S5 I' l6 ?, M# p- ^! }2 Mfor the network can be helpful.# [0 ]4 @3 v' u, k# z$ {7 F2 i
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。1 H9 {2 @) L; K! |9 Z! v. ~; J: A4 {
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 M# n; W$ x$ r! M- F6 F BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 M9 S! _" ~+ p; W1 Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ i2 M1 G, k3 C7 ypeople can open a lot of doors as far as networks are concerned.
' T; x h' w6 H3 }( L在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。. a; ?$ t$ M# p7 B
After You Join a CPA Network4 z% _( r& |8 N0 w" n# |
加入CPA联盟之后
# M. C+ m, t4 ^+ {+ y! AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' c" i3 M6 f/ {2 \% @
and make an attempt to get to know them a little bit.
; ^: l v4 i- y. k0 R- c; G' Y一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他3 I5 G7 @% h) o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ ?+ G/ I0 c/ ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ ]* l5 n1 f) F) L4 m- i7 V/ S
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) @. _, V8 T8 [+ g1 Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 u* k- B7 b: x6 o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 _* O, N7 ~6 M- _& ^email.' r3 \% A; |, }/ v' Y
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通) o. h& ^( w+ q) f/ e
For more helpful info about dealing with affiliate managers, check out:
- L2 A6 w0 }6 X2 v" L更多的关于如何和AM打交道的文章请看:. {) p4 Y' ~4 v! }4 I& T9 {$ t$ k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ i m# J; R3 I5 p. r; a* G, Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
