本帖最后由 top888 于 2013-3-10 21:17 编辑
. _: j, I" I4 }$ t8 d2 j) K
( P4 _6 y8 N0 T7 Y' @# L D原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
2 n' [) n7 @* s. ~( N, E ?本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
5 A3 H! R" ~5 c# z$ k7 q* F如果觉得有用，请大家给点广告币,谢谢!!!1 V4 K0 o0 i6 H8 H. Y% Y
Newbie Guide
5 I! f) T( g( Y' ]4 L4 `) O9 t: HPPVPlaybook.com
. h+ f) q3 W. CTracy Shaffer
! F/ @) W# e4 e: z& J( W; J3 I, |David Ford
- C3 v0 K5 i1 } ~1 B0 ?! `? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) }; C1 z. f3 S( x4 @
Getting Your Mind Right to Start Affiliate Marketing( G. F7 Q3 T! ^' ] d
正确认识网络联属营销
1 ?! V0 y1 | i; r& M- o5 ~0 iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 p; k3 v+ x' K8 p3 N# F
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ [9 B* D8 b2 \) F1 k4 Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 {) ]. \7 w( Iwith any success, these claims are laughable and far from the truth.8 n$ h" N& U% w, H. p5 [
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.7 T. O7 I# p2 i& ?% l* x z, m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 L/ g/ n' p0 P* b3 `flow management. The main benefits are the low barrier to entry compared to other businesses, and, r0 O( Q |" E# G2 ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 i7 u. h# W% q3 `. I; M# f
overhead.$ l2 e+ r: Q/ }/ E1 a, \( W) _
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
# o h/ H5 t; xThe winners in this business are the ones with persistence when nothing works, who know there's
3 y* S. k. t7 K1 v5 q; j7 v1 C$ ]plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., o2 A- N) L! y+ J1 J; h
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.9 G f( n& o- y2 y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 ~) C/ z. a X2 _
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 c8 Y- D: o5 w5 L! D( A& H% k9 @冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.( a [" ]0 H* ?* p3 M. X5 d
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ }% Z" G7 w$ dlearning experience available to anyone with a few hundred bucks and the ability to open an
, {; O6 ^8 \; s Y" P1 D) S3 ]9 x: Nadvertising account., Y% L# B+ d6 B# Q0 U. V; n. [; a
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.1 `6 |6 O, i% L+ v( z/ I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; E, Y5 I/ K4 A9 k4 S7 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 w& u- _2 d% q0 Y$ @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) l# p. @) ^. Y1 H, J! o6 m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 w0 x7 o- b6 v0 r/ p2 n9 X你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你6 \. l# M3 `$ ~! A8 l }4 F
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，$ s1 r) Z4 B5 C
尝试别的东西，失败....( w0 ~& b. H3 K t& L$ k
" E- q9 Y4 t0 F% D( q成功的唯一要素就是：坚持
. {7 S# D. T2 z# a$ `1 ~' _! {4 P, l, b9 G2 z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 p# f/ }: m# L1 n Cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 L, ~, L8 r- @0 q9 s" o
started building.) h3 Z8 z: N, ]" ]
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始8 B6 l1 s7 g; B, t; B2 W0 V
Things you need to get started:
: r" l& g" X0 B, X% a1 M) `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 n4 S5 ?% y2 N5 a! ^2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 }! I( R3 \' J$ Q4 v$ R( i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 r% Y1 F# E# c( O ]/ V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# |) `& `# b' t$ R3 S
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) m7 e0 _- e8 K; D6 M; Y! S, P6 j1 O
with PPV.
! t: l. X# n6 @0 S! p6 [% s9 `在开始前你需要做如下准备:3 i% Q F9 G" d' B7 O2 x7 [0 @+ J! |$ e
1、web空间-可是是一台VPS或更好的（例如 服务器）/ k- }5 j* j, Z0 w
2、AFF的CPA帐号" z, j# `+ @% s4 |9 r6 n4 T' R U, n, Y
3、CPV/PPV的帐号1 L1 q4 H0 d* a- Y% ?* {# c$ t& E' t7 o
4、流量追踪系统（关键字/URL）) Q: }: w: Y0 u5 a$ [ V/ ?% ~
本教程会从头到尾来描述如何运营流量
1 M4 s6 [' _; a" P* Y! t8 @Basic Getting Started Definitions4 P5 K/ @2 _: [- M# E" c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 Z0 X2 l3 Z. t- w! D$ D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ u* D' u% G5 n? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 N# e" Q8 H& y. G1 R& P& ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ u3 z4 F/ ^- ?9 k& q$ L' c; N
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA- \, ?5 y- q3 M6 m' C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# Q9 \& x, H6 j. [# z# a. B. \receives a commission on that product. An example would be the Amazon.com Associates program,, `' O% h% y- @6 V
Comission Junction or Clickbank$ M4 T! }" N5 c( r
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
9 u$ G# R& N. w2 C/ ~* s0 }$ |& L- Z; K) n* G% a' b) H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ |/ x* e1 U- k* oan action like filling out a form, submitting their email address, signing up for a service or sometimes4 n; \) ~/ @8 P- q3 |& V0 M8 L, x4 r& t
buying a product. An example would be Ads4Dough or Neverblue.% r M6 X2 e" z0 h* r% m) y
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
" ^: q5 Q0 z6 m* x" N8 k+ D& k+ B, w7 m. i" s, p( N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' z+ t- B5 [3 ?! [+ taccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ m' R3 [ D- |( @) o$ G6 i5 b, Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* p4 X$ R8 |$ v0 K) `
right from the start can really help you.
" H' {7 B8 o/ f: I0 s8 b& HAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
5 R3 l% v: F7 _) N9 L) \" a; a' _! g' b, _0 y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( h& R8 w+ F5 ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ x w* N$ K' m8 b' h0 B/ z8 v% U! Xview, starting anywhere from .01 or .015.8 T4 j) o9 M/ U
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费- [7 L$ ?+ A+ k% ]! t, \
7 O( d' e0 ~* KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 S& m' v# Y1 o; z. v5 a6 {* Dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, z6 y; k' Z! b9 X$ uMediaTraffic, and AdOn Network.3 {" j5 g! f+ G4 {# }( ^
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
3 L" y5 J9 \6 C' X, r6 m8 i, wDon't popups get blocked by pop blocker software?: u( X! H' d) r3 v% M8 W8 e8 ^. o
No. Popups are served in a new browser window as if the visitor had opened the new window
& x& k) A! r( G- mthemselves.
# N9 ?8 t8 w! S6 L2 T4 E不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
1 e A+ E$ `% u9 YHow many popups get served to the visitor?# @" y4 X, ]9 ?* N
The number of popups served varies depending on the PPV network. Some pop more frequently
9 s3 S6 r. S9 {5 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 q% [* R* T7 V7 j; Qserving this kind of advertising, so they have to toe the line between keeping their software8 V; U1 u2 X5 l0 n& g
downloaded and still making a profit.
- Z/ L" u; `- w4 B要给浏览者弹窗多少次呢？ H9 U4 x" x2 j( r5 T2 A0 f
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
; j1 A! k" \2 C; a3 l# _Isn't this type of software bad? Why would anyone keep it on their computer?
& W2 J7 c8 Q3 |6 ?1 KNo, this type of software doesn't harm the user's computer.
6 m6 P4 @& e3 ?. j) D9 p& g$ }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: t* J* ^% U+ z7 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 ]5 Z) z& U% y" t: N- ?. _( n2 T$ H9 v
that they can continue to have access to the incentive.
# I7 }4 ~- F `0 Y l6 _这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。- L3 C! \! r1 F, k
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* I! m F2 E6 r9 v! C5 i" ?' JHow to Get Accepted into a CPA Network
+ C2 c' p1 K+ }9 f) w$ S9 g如何申请CPA帐户; t# G; F% }: I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! y' X; ~ L2 [8 l2 S" l: k$ {- fto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 a- x) k# p% g5 B/ }different networks.
- f( s) P! Z4 G& _, w为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
- q3 r Y# b$ T6 ^2 M( J; k) COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 m1 J- ?2 f1 _: J3 \
application and be as specific as possible about your promotion methods. Usually some time after1 A! H5 H2 y d9 a0 h4 j/ m8 A9 ~
receiving your application, the company will call to interview you. The phone interview is a critical; L' A5 m! U. G
part of the application process, and most networks will deny your application outright if they can't get
$ c; x& j# d, P1 ` ^ yyou on the phone.
) |, E% E1 E' H8 t) y一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
3 J# l7 N, M% v9 x* YOften, the person who does your phone interview will actually become your affiliate manager after
% ^ V% N7 w; G, Z- W, e( [you get accepted, so it's a good time to put your best food forward.' z/ M8 [. w/ d/ E
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。9 {% x- M5 ~! s4 M4 d! c0 d) _! |5 ]
You might not relish at the idea of someone grilling you about your internet marketing methods over% I0 h, @ g3 E: w1 _; T6 u
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 i9 Q; W; k% d% EWhat methods do you use to market offers?+ ~. R8 F4 T+ e" q! [6 ?9 Z
Do you already have a website you will be using?* \+ ]3 I' h- z& b9 k! q) M
How much is your advertising budget?
9 J' } q( G( c$ `$ [What other networks are you a member of?) J3 F# e2 t2 Q& \# C5 W) U
Who are your affiliate managers at these networks?
- H$ p) r. b9 S) IDo you use social media (Facebook, twitter, etc.) to market offers?
* R0 t+ c3 |9 j5 JHow much traffic can you drive?
( A6 |5 P3 n* K: o* {" YDo you have a personal recommendation from anyone who is already a member?
$ B7 B3 E: `( V( `也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：1 w, m# b' N* Y7 n9 Y- |
你通过什么方式来推广offers
3 t; L$ S0 _. Q( i你有自己的网站吗
- y Z* H* `0 c9 h& x你的广告预算是多少
4 M/ l- k _2 k你还是别的哪家联盟的会员
' g2 b: q* L: n* [+ Y- H那些联盟的AM是谁6 H2 L( T6 p7 \$ J
你运用社交媒体比如（facebook，twitter等）来推广offers吗
. \: ]0 E0 ?$ d2 x你能弄到多少流量
9 s1 T }( ?! o+ X4 qOnce you provide satisfactory answers to these questions, the network will approve or deny your
5 [5 z8 {3 |- a% H' u Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be B! ], W9 t% t- Y7 Z' q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 {! d% ]3 H" s7 B
for the network can be helpful.4 F5 f7 o2 W8 a- k
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
+ W0 l. _8 I8 _6 T& g1 r) xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; Q! B* x1 _9 r, g5 nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 B- v2 V& a. H0 y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ _; K B! S9 l9 _, a$ u
people can open a lot of doors as far as networks are concerned.
) R* H2 ^) n; B# r L! q0 [在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。+ w7 H) N& l% h! b1 T: j# i6 i
After You Join a CPA Network
) t$ y0 g0 o* b2 n, {9 q4 X# k0 n加入CPA联盟之后
$ C; }6 K' U) POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 N2 T* k' t8 \. P( Eand make an attempt to get to know them a little bit., H! g& n) x' ~! X8 G
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他2 B' F7 } Q1 H ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* I6 V8 B0 x9 d3 d, ]' W! U, a! [
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# E9 f2 E1 w/ L6 n, n% E, R) Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- ?4 T" b+ b3 Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ z, ~) v+ R4 W5 ]8 ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ v- G: g+ q; b$ w5 m# A/ Bemail.: f0 z% ` R9 x- Y! Z& @
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通, j( C2 U' P4 |: `: Z
For more helpful info about dealing with affiliate managers, check out:
% w2 _, T7 z0 Q, O' A0 f更多的关于如何和AM打交道的文章请看:" ^" S6 e: d* H+ }* d% C7 I, F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, o# _4 D. q( {( Q4 M3 X2 A/ V
http://www.mrgreen.am/affiliate- ... iate-managers-want/* j8 ]( M0 V `- y/ j. r0 V6 D7 ~
( D: k \0 I' D: r
) G- I; v& V2 R( s: m
# C( x7 I1 o4 m9 C |
发表于 2013-3-10 21:15:17
发表于 2013-3-10 21:21:36
