本帖最后由 top888 于 2013-3-10 21:17 编辑
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- T% {. C, R G" T, v原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
, _7 M! T6 E, O本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
q7 S' F S7 D8 D$ x8 I如果觉得有用,请大家给点广告币,谢谢!!!$ R" z* F# x5 K( D% @3 o
Newbie Guide
) t2 c! K- @% Z. MPPVPlaybook.com
9 V- N9 T% }' w" p6 DTracy Shaffer, Z& B$ X4 q" b4 i! }0 m
David Ford
- E4 [+ X# k( Z7 P' ^# G$ ]? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* T! b% T( h+ U9 l bGetting Your Mind Right to Start Affiliate Marketing
6 ?4 B* A5 M+ W# k0 W* K* u正确认识网络联属营销
; W9 i$ j) ~0 r% @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- l) b' I% A' ]8 i& \6 O9 [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ X& R4 G$ P1 T& V# V
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! v8 W$ M, B: V0 Jwith any success, these claims are laughable and far from the truth.7 w# A R* |7 D) \ ^7 a
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
( \: v: I" X- _* c% O( uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% H" X, L' X3 `+ [) b7 Q9 [* Y4 eflow management. The main benefits are the low barrier to entry compared to other businesses, and
& @! [7 G# Y' p0 ~1 fthe ability for a marketer to be a one person shop and make an incredible amount of money with low& v! ]6 q4 G) N
overhead./ p, y& i4 d4 E. G, J# k
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.7 h% K* F& Z/ ~; M
The winners in this business are the ones with persistence when nothing works, who know there's2 ]' r4 R- S2 J) {& t C8 x9 [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 M; I6 c0 B+ }' I) ^
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
' h5 z* V5 k5 k) VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 R! W4 X& v6 M$ ?! B1 hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. ]9 I, Z; j# d h' w
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
* c, Q. ~% y2 r( Y- E. k& C6 z5 pMost of these things happen suddenly and without warning, and they all contribute to the amazing0 V2 Z8 ]8 _# n t/ G
learning experience available to anyone with a few hundred bucks and the ability to open an
2 l6 T" x( X0 c6 \; x* A" k& jadvertising account.
" V6 b1 x$ I7 F1 @1 }这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
% h( u* I$ h0 A+ j6 OYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) Q% s+ m: ?4 S" `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 T2 H0 F5 i) b6 s
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# o" a u5 X* I9 O) \' W v, Q6 C, Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( i1 @' U3 \, H8 N你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
2 L1 N& U( O. r. A. D一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,1 k+ h; `. D2 { H
尝试别的东西,失败....
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成功的唯一要素就是:坚持
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9 I6 W1 M0 Q" U, \; w5 b/ fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, ^' A$ Y, R9 ]: E/ \. y K; ?
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ m# [, {0 `) I0 L0 qstarted building.
. E- c; ^ n! b; V知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
$ m, g* y8 d, O y1 q6 W) _Things you need to get started:0 f) i+ c O2 [: ? r" ~ W
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: a' m7 g3 u/ w' Q, r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, j% C" d% Z6 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' Z" ?' I$ w8 x6 L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 W2 t( h! o4 l R8 Q, P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
D- R* s, G. s- \! [4 V# e& T9 A! Hwith PPV.
, j: v) x6 t/ I7 ^/ g& `0 a在开始前你需要做如下准备:
4 @! [( J0 U3 d- H0 C% A4 y. ]1、web空间-可是是一台VPS或更好的(例如 服务器)
1 T- C' J8 _; B% ]& Q$ Z. Z0 p8 r9 ]2、AFF的CPA帐号
/ c- p4 s4 K- B t3、CPV/PPV的帐号
2 O. N, b- f8 m0 G+ t) F% k8 Q4、流量追踪系统(关键字/URL)
4 z, B) f+ ^; x5 [, G7 b8 n, J# {本教程会从头到尾来描述如何运营流量
. q8 b8 \" B' c" ?" [$ WBasic Getting Started Definitions
% C& n. T9 l0 f& d5 u. HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: P7 U/ I; t/ M9 R: V9 l) [7 e7 M- jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 A/ O7 Z6 k& L% t
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 y1 q Q& E" L4 Q& Z9 W5 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 M2 P& |' }, t1 X3 Z; g1 }联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA* b. q( C4 N" D0 [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 q+ J+ M1 m8 y; L- E
receives a commission on that product. An example would be the Amazon.com Associates program,
, Y9 v" F. |' O6 XComission Junction or Clickbank3 s) f1 M4 J3 h2 K7 I- @
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ E2 o* h* [$ |% R1 s& x$ Pan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 g2 V$ y- x& G1 zbuying a product. An example would be Ads4Dough or Neverblue.) x% c4 Z! ^9 d; _3 F: I
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品& v# l- T$ [ ^' r: C$ j
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 O/ E$ l% ~+ `3 e" d0 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 t, U6 W$ @" f6 [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 Z; c; F( L0 w- ?4 wright from the start can really help you.
' J. x. Z7 Q$ Y9 s1 B% l, aAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 f. l, V$ X# X, m9 [6 H, N$ S2 [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" _2 |- [, y# z
view, starting anywhere from .01 or .015.$ ~; J J9 c& V' V0 s
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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& m' O9 N2 N" g1 n7 b4 T- HIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 U. P0 G2 p! u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ V$ k4 m' d$ f+ _( h0 P" N' t
MediaTraffic, and AdOn Network.0 H- B8 g* j; Z3 A% L( |
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
! b, j0 }% T; J$ O& V2 Z% yDon't popups get blocked by pop blocker software?( a( d8 n& ~$ [; B* C0 b, t2 R
No. Popups are served in a new browser window as if the visitor had opened the new window" G1 h, i& G7 I6 `. u
themselves.
4 z0 Y4 u- M) |* @不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样6 S& H' }! }- Q1 x/ l
How many popups get served to the visitor?8 L q! ^. T# m9 m
The number of popups served varies depending on the PPV network. Some pop more frequently
* X( Z5 f# n! |, j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, W4 K4 y3 J& o4 M
serving this kind of advertising, so they have to toe the line between keeping their software: n; }) r) m1 U+ ?8 }! I; J
downloaded and still making a profit.
7 `% Y0 m: H& Z4 r' y. r2 z要给浏览者弹窗多少次呢? N ?8 Z1 u* ^+ u5 q$ s$ f: |
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
) R2 F% @0 d# r5 ^% u- ~1 w; p$ ]6 cIsn't this type of software bad? Why would anyone keep it on their computer?0 I" e9 V+ M% w* j
No, this type of software doesn't harm the user's computer.
# j9 ?9 g5 {) O4 W# z; M$ mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! N6 @( E; o2 L5 u Y, b8 r) u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ R: P/ r8 S" g
that they can continue to have access to the incentive.
, D+ g7 V% K6 e) B0 ]7 \" J1 U这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。8 r% `& {! Z) {" O
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 s `* [0 R. J+ z2 @How to Get Accepted into a CPA Network: Q1 v/ `( s! p, R
如何申请CPA帐户
% X; n8 S4 j( FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 r- e. e% p$ B& N7 t* _
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 T! P: Z. e }' ~# Ddifferent networks. O5 o1 l4 G: M. h
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。& [+ P3 F! |& U* @( ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 H/ ~8 B% l' happlication and be as specific as possible about your promotion methods. Usually some time after
$ u, l- I! A5 N. _1 y: zreceiving your application, the company will call to interview you. The phone interview is a critical
2 c+ u+ L0 @9 x7 B3 l7 ?; E) {5 hpart of the application process, and most networks will deny your application outright if they can't get. `1 {( l9 A( Z- P8 l. k: s
you on the phone.
/ K% ] ?# ]) ?% i5 a4 U7 F一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
9 u7 z9 P6 G2 z8 ~, @Often, the person who does your phone interview will actually become your affiliate manager after
" V; b' e! }+ M" b- W/ B: D5 nyou get accepted, so it's a good time to put your best food forward.
/ j) h: Y* A6 |, `; C2 C通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。$ U" }; Q% {1 i+ E$ q
You might not relish at the idea of someone grilling you about your internet marketing methods over
, e1 X' `( i% i) V* \the phone, but trust me, this part is critical. Have answers in mind for the questions:' T% e/ E1 v& ^: m5 a3 J: s, P/ \
What methods do you use to market offers?) ]7 q$ d6 S7 L6 G' a3 O% T* ?
Do you already have a website you will be using?" m, @3 b& u' R# L
How much is your advertising budget?
# d* C; F& b: c8 X8 K ~8 r* _What other networks are you a member of?1 Q* l7 A, B: A2 M$ C) B' x$ w$ P
Who are your affiliate managers at these networks?
5 D, d! ~0 k" L, o, h3 JDo you use social media (Facebook, twitter, etc.) to market offers?2 j1 A) ?$ B( L, K( z
How much traffic can you drive?1 q% B9 c1 ^* @" }
Do you have a personal recommendation from anyone who is already a member?
5 T) _' j6 x( V7 A& Q- U也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:# G8 D6 F5 j/ ^: v- h
你通过什么方式来推广offers
% `/ M7 v9 Q5 ]3 d9 k' T你有自己的网站吗0 k% E/ }- H P/ z+ N! j* u- H+ k7 R
你的广告预算是多少
9 B" ^! Z9 M9 r9 q _) h! y$ m& @你还是别的哪家联盟的会员8 h- o5 A9 O6 c' C5 I+ U( v
那些联盟的AM是谁0 j" w3 e3 ~& D5 Q7 N0 P, O7 D3 }6 p. E7 [
你运用社交媒体比如(facebook,twitter等)来推广offers吗4 A! y7 w0 r7 E( S$ h- J F2 u
你能弄到多少流量3 d8 B4 l* E: f8 D! F2 A
Once you provide satisfactory answers to these questions, the network will approve or deny your( Q# o( x& o' J6 m8 E$ D
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ X& q, V( u! e+ p5 x& ]4 z7 |: K; Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; ]) R$ N3 j- X! y U8 p$ X: _2 }" ~for the network can be helpful.8 W& S. U6 ]7 e1 h
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
2 v* \0 \; j1 v Y5 l' S* ~To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ L4 |9 O1 T. J E h1 \; Y. U5 W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. x' F0 c: _7 w+ ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know G& ?+ E7 ^) o! a# E
people can open a lot of doors as far as networks are concerned.
4 n% l: y) z1 v5 h- }2 V. L在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。9 Q* K9 w+ j6 x9 ~& b5 a' C
After You Join a CPA Network# x1 q. f8 c( @/ X# Y( Y
加入CPA联盟之后
* A5 m7 f) [9 ?1 s, tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 @: }/ d6 B3 D! j+ S
and make an attempt to get to know them a little bit.; _( V1 ^) [& E/ `% `3 K( H
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他- m3 M7 z; T% E4 Q, _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 O, A$ x3 S( s
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, C2 e% q5 y3 a, a? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 [5 L$ b. `9 j9 p& ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 y. p* z9 _: A2 G; ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. F \6 {( K5 E8 h) Gemail.
8 H0 s1 L& B6 A4 N坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
- n7 n$ L) m. dFor more helpful info about dealing with affiliate managers, check out:5 {. G' g7 Q5 |5 i7 A) d
更多的关于如何和AM打交道的文章请看:0 M9 c& ]2 s+ f2 N8 \7 ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: ^. v9 X8 ? z) Y' P4 {3 B7 G1 w. Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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