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本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
8 R& B% T. O; _, @& W本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单! y& f9 k- h( K. Z# D
如果觉得有用,请大家给点广告币,谢谢!!!
. x( `0 W6 i; K7 E; WNewbie Guide5 [% j; ^; y' J
PPVPlaybook.com" G6 ~. h5 ^0 y3 U% `! J/ r
Tracy Shaffer; C1 F+ h8 ?0 S Q! L( \
David Ford0 |8 Y/ t. b3 C' i; u' Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* A7 ~( ^! v' e: [5 V$ u% w' |. j5 a3 {Getting Your Mind Right to Start Affiliate Marketing
4 X' t z+ s$ L/ k8 y) W, {! ]5 s正确认识网络联属营销
0 w6 u* i9 m0 M& tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an y$ T$ ~. l9 t4 W; H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" E: T( P; @, [) H4 N/ o% fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 V$ x) l5 T9 Z5 v: S
with any success, these claims are laughable and far from the truth.% i5 k1 ]# J8 X$ E" w8 w$ x9 r; v
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
0 M/ w$ ]9 s( ~% ?& vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 j$ R J v: R! G( d- B F7 iflow management. The main benefits are the low barrier to entry compared to other businesses, and/ G) h9 n* ?9 @
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# h* f5 E" f1 P- Poverhead.
2 ]3 L" \ j3 _- t' A联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报./ {1 r4 D# Q7 \* _4 s
The winners in this business are the ones with persistence when nothing works, who know there's
+ ?- x$ ^3 T1 T3 J& I2 Z9 t: B8 z" wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 F3 T9 M8 H1 }4 g' s4 \成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
, l3 z% j6 n* t% h% u3 ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. l, i( c, J M+ n$ _, I. e1 N" Jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
c2 j) ]) y( N/ O冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.( y" ]8 _4 V4 R3 O8 {7 ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 C+ p/ ]5 e7 w" r- blearning experience available to anyone with a few hundred bucks and the ability to open an( F+ a! R- j/ b3 @ L$ [; X
advertising account.
/ X T" x9 q" c, J# X6 X& A这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.0 J6 b/ w( x/ H, r' I8 q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 H2 G% A7 T6 Y" Q o F4 Z* B0 Qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ J5 h% b' u5 e3 Q* F8 D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# s" w9 ~& c% Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" \- C0 p9 s! I4 d你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你* L7 [$ l* o' c1 g$ Y' b
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
! q& b0 q! I6 ]+ b Y尝试别的东西,失败....
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成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 ?8 X% F" f+ \/ a rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get1 c) E: f5 B- r* R+ o5 G: l
started building.& A) m9 o8 H& C- @
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始1 C8 p" ]. E6 D
Things you need to get started:& r" `5 |2 e' Q& i5 r1 S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 r9 m; m0 q9 ?1 ]; T4 H1 X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ Q8 H+ w5 K ?& N6 I# ~) T0 S5 Z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( D d4 ~9 X4 R/ ?* ]: S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 v5 J- e/ S: r h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 o: \4 x& n- e$ I. ~
with PPV.
- @4 \" S \+ R( o% E在开始前你需要做如下准备:" q5 v; y" V; X1 c
1、web空间-可是是一台VPS或更好的(例如 服务器)
" J5 d# o0 n& D; W0 X2、AFF的CPA帐号
/ w) ?$ q5 \$ }' @3、CPV/PPV的帐号
3 i/ d7 r. d& O/ p4、流量追踪系统(关键字/URL)' {+ ?- T- q, M
本教程会从头到尾来描述如何运营流量
1 i6 r2 \* d, t4 C/ F+ iBasic Getting Started Definitions
3 C7 A0 ^ d; PAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! z* ~$ Y% o- r9 ^0 w! oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 N* b! o) S# E3 }" K. M
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ e2 A. Q5 K, G% i, p7 r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! G/ e+ O: B/ B, ]+ V联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA9 {8 ?, T3 x, t" m% c+ @& D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* F, |4 E7 [$ U3 F
receives a commission on that product. An example would be the Amazon.com Associates program,8 q( X( ]0 @" Q' X+ A7 e" Y% B/ M
Comission Junction or Clickbank
3 U1 S$ ]' H5 w0 Y! J( _! J- x. aCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 d3 a% c! w+ [. D" K* man action like filling out a form, submitting their email address, signing up for a service or sometimes0 R9 W& m- F- P: B2 f& L
buying a product. An example would be Ads4Dough or Neverblue.
4 d7 N5 t3 J( V. HCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品1 Z! j4 H, O! F4 ?
4 y0 O0 L6 N4 V# aAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% W; ]5 a4 r/ y0 R
account, getting the affiliate approved for offers, bumping payouts and just about everything else& O2 w E) ~* C& X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! f+ o* d/ ], t9 b f1 b# q* @( oright from the start can really help you.8 h/ E% a/ W$ U/ X% h
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多1 l8 ^+ j4 o+ b4 t% a) i+ {4 c
' F& C* { \5 J* X" t" GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& |, u# P% k! s, o6 W: ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 v* c7 [, f8 c( j) W) aview, starting anywhere from .01 or .015.
2 m3 H( Q# f3 JPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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) f+ a/ \! I" J. p* @8 b6 l2 fIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) p* B. N. A" Q3 W, kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ R* l" \6 H2 h* \' `3 R
MediaTraffic, and AdOn Network.9 W6 E3 v) Y6 J* ~, H+ l
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。* _& j. G# j/ V4 {" {# f( l, O
Don't popups get blocked by pop blocker software?
" U. }8 k) e3 Y* W! b' kNo. Popups are served in a new browser window as if the visitor had opened the new window
2 c1 u! { z( h. Jthemselves.
7 E& |0 v7 H0 N0 b* ~; T1 W c% }不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样! `6 a4 M) ]' ~: @! S1 ?0 k" D8 o
How many popups get served to the visitor?! r0 R% R/ X) g: O+ K2 J+ p5 H
The number of popups served varies depending on the PPV network. Some pop more frequently
, X! J( l) M; W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( i% V& T9 A5 ]* k! I! T
serving this kind of advertising, so they have to toe the line between keeping their software
* D1 l3 \ T. D7 |' d. x9 r0 |% Cdownloaded and still making a profit.
4 ^6 b7 |! G& N' S- h要给浏览者弹窗多少次呢?/ \! a( \8 u" S4 j) [1 n
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
& G+ Q7 C5 E5 Y1 Z( u! V* N pIsn't this type of software bad? Why would anyone keep it on their computer?3 J* L* D, q+ l ]! t
No, this type of software doesn't harm the user's computer.* M2 i6 U1 s, W: z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& q* M1 n4 b# |8 e$ z8 \$ ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 r& e( C* B/ c; h4 T1 n6 ^
that they can continue to have access to the incentive.% C' I/ J3 j# v( R3 u
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
7 O4 x, m9 g: A, w: G* l5 G1 L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 Y) z( w/ Y* n" b/ uHow to Get Accepted into a CPA Network
, A" Y2 l2 @' {# y: Q( Z如何申请CPA帐户: \4 K; E4 n7 p$ H/ O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' p3 w/ \( G- i; u6 h' D8 }' k$ T' ato start looking for networks is Offervault which lists offers and lets you compare payouts across
% [4 r+ T9 X& H" H% s& p4 A; wdifferent networks.* e( e- O" K% M
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。6 t( m- j1 }0 i) Q( }2 q; G" D
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ d1 Y& {( U# k; e. \' Wapplication and be as specific as possible about your promotion methods. Usually some time after
5 N" `' @5 j" _* g9 n/ B. O2 ureceiving your application, the company will call to interview you. The phone interview is a critical
9 } W8 g/ x* _2 Q* Dpart of the application process, and most networks will deny your application outright if they can't get
! Q6 N! p; r/ r9 f2 qyou on the phone.
: @) ^* C1 t1 y8 h& ]$ { c: V一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。; c6 A$ i+ r0 c- n: p
Often, the person who does your phone interview will actually become your affiliate manager after+ d0 t i4 c* u) R7 W
you get accepted, so it's a good time to put your best food forward.* _" c9 K) P3 @' T$ D
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
+ S( W8 S! ?+ f$ xYou might not relish at the idea of someone grilling you about your internet marketing methods over$ T$ K; U8 k# A* z5 Y$ r
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, W/ C: m r! z0 x, rWhat methods do you use to market offers?+ D( v d4 R+ |% w
Do you already have a website you will be using?
$ F% t4 h- X1 E L$ k% mHow much is your advertising budget?( H& Z. w) n6 n+ q; o& z2 S3 m, \
What other networks are you a member of?
6 v! V1 m& E+ B2 a$ h; ?. q fWho are your affiliate managers at these networks?
4 V& Z, x* ?4 s% z0 W# Y. rDo you use social media (Facebook, twitter, etc.) to market offers?6 Y; R+ {& }9 y2 J2 [
How much traffic can you drive?% X2 E! c7 }# ~$ x) T% G) {
Do you have a personal recommendation from anyone who is already a member?0 t5 R! B1 R5 C( V: _1 K+ _0 e- d
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:4 ?5 V( n4 G+ V: q, v
你通过什么方式来推广offers% o1 Z6 n/ S2 k4 T) G0 P% N
你有自己的网站吗5 S+ ?) F5 U5 D2 X$ j
你的广告预算是多少' U- V) c/ y9 Z* M+ X- B3 G$ F, r
你还是别的哪家联盟的会员
, K3 L) [3 v, i那些联盟的AM是谁/ i* l, J/ P) n: s" {* J4 H
你运用社交媒体比如(facebook,twitter等)来推广offers吗
, O/ N5 U( h8 p( S" a6 ~" k+ X你能弄到多少流量
9 e5 y2 i) g* X8 B0 OOnce you provide satisfactory answers to these questions, the network will approve or deny your
! n7 P6 }8 Q6 [" C! C: Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 T# J" }9 W% A) m+ Y) \% j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' s0 O0 M+ Q' d$ N
for the network can be helpful.
( G$ `% _1 y' D+ L7 d一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
8 P0 e; n" x& `0 G% _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' y2 m! W q; W3 a% G& q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 E' F8 d4 g& y, V i9 z$ C% Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 v4 W* a1 E& o% [& c# L( J
people can open a lot of doors as far as networks are concerned.# y3 O( y. w' Q6 r8 W' c& @! i- J9 ?- Q
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。: f* ?( {7 V8 \2 m( I8 |
After You Join a CPA Network) n2 `0 M# E0 j6 A' T6 ]5 |3 {
加入CPA联盟之后8 i7 i( K2 }7 f* R6 G" U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ J9 K3 u, S( s4 Y4 X5 Z& M/ c" g0 Rand make an attempt to get to know them a little bit.& h0 R3 X8 C2 F9 p
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他& @8 M; ^- J( B
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 o+ m0 y9 |* t) h8 Pweight in gold. Start feeling them out from the start and try to get to know them. Once you get% u1 d" `9 Z+ @: I
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ V# r4 C% i! q; f8 Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" u8 v- E: @$ Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ M9 [; ~8 W1 k- Iemail.
) r9 \8 _$ o% F1 \$ N坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
' [. r$ ~6 ]1 I! @For more helpful info about dealing with affiliate managers, check out:
4 t% b, X7 o0 ~2 n更多的关于如何和AM打交道的文章请看:
& O7 K1 S- Q- P+ nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// s2 R2 k6 b/ j( j* @: y
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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