本帖最后由 top888 于 2013-3-10 21:17 编辑 0 B! A& `+ P0 D
0 v& i7 U: B# b) T原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考' `: h5 {7 L' v* ^
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
+ A" k2 [ K& `如果觉得有用,请大家给点广告币,谢谢!!!7 u$ [* ^* F; U U
Newbie Guide* U; s& d! `# g$ V
PPVPlaybook.com
( w3 c6 p; V& gTracy Shaffer$ t+ P8 W, g$ |% K8 j
David Ford
" M: I' u/ D- t g# f? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ Y: v) g* G$ n) |" D
Getting Your Mind Right to Start Affiliate Marketing
4 T% _# s, `7 ?% E! a4 Y正确认识网络联属营销0 J! c- [# y6 N$ w8 k/ J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% Z y: o4 s+ O& P0 ^9 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: B% g$ J( @/ j, _& W$ ^( ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 V, _4 T: y5 S# D- r$ I5 H$ o# }2 s6 d
with any success, these claims are laughable and far from the truth.4 J/ |( Q1 \$ A- w' a3 z
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.; [& x* R$ g8 _) ?5 j4 N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ u( ~. n* L i/ W( S$ C' U# rflow management. The main benefits are the low barrier to entry compared to other businesses, and. f: Z. ]2 p2 H# F9 v- i
the ability for a marketer to be a one person shop and make an incredible amount of money with low# o% W& y' K- [ I8 [
overhead.' Y2 s7 f2 ~$ W% B# V, R
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
7 k7 i9 \& q, q. o& b+ K; ~3 X6 D: s2 v3 GThe winners in this business are the ones with persistence when nothing works, who know there's y9 a+ _. }7 A: m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" V9 [) j4 X/ }4 n& V: f# |成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
3 {. V9 \! z/ M5 H6 \% ~3 {/ F+ rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" Y& r8 V: _# g8 A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! g5 [4 g/ P' t( x, ]- `
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.0 a) K6 y' f: B0 \( R3 s
Most of these things happen suddenly and without warning, and they all contribute to the amazing% R ^5 [# A8 o; {; h
learning experience available to anyone with a few hundred bucks and the ability to open an
( i( @. x/ \/ B: N; e5 W+ u2 h* Eadvertising account.. j6 h* N: W- J' Z' ^
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.% [4 J3 v" q: u' k7 k( k
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, F, k" o% c2 ^7 {: ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 Z1 M N" X% Y6 G7 n& A) omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 n* p; X$ t) [4 Z6 O* G) _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. X% x0 R1 H& A l3 _4 ?你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你! j( ~( u( Z; a/ S( ~+ G: o: v8 P( A
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,$ O5 |- `( i Y& F
尝试别的东西,失败....2 l! p5 T/ |# s1 q g
; E* t0 W9 X, V7 N$ | S
成功的唯一要素就是:坚持
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% D1 H$ U4 { I" e# N, mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" P; S' ^7 q3 K$ M* [1 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ e2 g7 p1 T0 y8 }
started building.9 n6 Y( j5 Y) U* L( Q
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
- E* @! w' H1 g; l4 ?* JThings you need to get started:8 t9 @4 }% {3 g1 K5 L# Y$ O% c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* U6 D* E3 k; G+ x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 p M ?- k c* e2 L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 [/ H# I) T- J
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! a2 J& F; L0 E, J1 P- g. o# x* Q# eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
m3 D) Z& g5 J7 x6 W3 [$ l" I5 Cwith PPV.$ M, [# o$ z' l9 I4 u! W
在开始前你需要做如下准备:
( ?% I1 T9 o' H/ e1、web空间-可是是一台VPS或更好的(例如 服务器)
' t( S6 ~7 T: L2、AFF的CPA帐号
) @) Y; k, }9 J; t' g4 h# E1 J3、CPV/PPV的帐号" e& u' D, O) a+ D( E) w
4、流量追踪系统(关键字/URL) l! M; ?7 p4 e: w: w ^
本教程会从头到尾来描述如何运营流量% J7 j2 J' I! W( k2 e" Z, i
Basic Getting Started Definitions
- X$ E3 k# \( q8 L$ b% [8 ]4 ?: OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. q6 T! u* x6 h% raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 s `+ d; J v( h0 V% |5 T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 _. Y7 L1 j0 `1 X, m: d8 q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' U$ F# b0 L! [联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA' Y+ `! [8 `8 K F7 K8 y& ~2 `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; J6 o7 N" I. X" H7 P
receives a commission on that product. An example would be the Amazon.com Associates program, Y1 G8 k. V/ y8 M- B( H/ k' A7 f
Comission Junction or Clickbank
+ O& M! `9 Y5 ?1 g' L. r! cCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 A; v2 v" D' X- _ s/ b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# ]. l( k! _8 vbuying a product. An example would be Ads4Dough or Neverblue.# W, {0 f$ a2 X! B/ E) l) A
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, A. d* t, u8 B9 Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" A4 ]1 e& ]% Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 Q0 u! w1 ]4 }0 V) ]
right from the start can really help you.; @& n$ E4 E7 w+ |, T- c1 z
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多8 K, C! D* {5 V
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% P2 J- `% a- k. Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 L; v, A" c& {! w0 C+ A$ Cview, starting anywhere from .01 or .015.- z: K9 W4 y( N. F K
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 u! Y5 i, ?4 L) fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- B0 d% J, o2 a2 d" u# u6 x6 A& t
MediaTraffic, and AdOn Network.
7 ~9 U# A* e1 M8 F5 S为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
5 Y3 a' m. m2 j- {- D ZDon't popups get blocked by pop blocker software?( w. k) ^% w6 S* A# l. n
No. Popups are served in a new browser window as if the visitor had opened the new window
* y7 c/ g/ E: N% y5 d. w Uthemselves.
2 O# V$ |8 e% @8 H- ~0 M不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样' x5 L' F6 N, b9 M
How many popups get served to the visitor?/ z- v6 T0 C8 Z, I
The number of popups served varies depending on the PPV network. Some pop more frequently" b. u7 p1 @' x9 ] o, K9 S+ i/ `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 n1 |' W! Y* p% Y3 _( v
serving this kind of advertising, so they have to toe the line between keeping their software) r" m( Q( v: U& I, y1 c0 G5 `$ E
downloaded and still making a profit.
Z! g) R q+ x M5 [要给浏览者弹窗多少次呢?' y; n& Z6 O, r" E: C
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。7 W+ ]! K% E, A& ~' Z
Isn't this type of software bad? Why would anyone keep it on their computer?
$ h- x6 o5 f; M1 \" Q1 |" k+ b) RNo, this type of software doesn't harm the user's computer.6 o, V6 V5 N, b( W, k# v6 b
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* X0 h( W; S/ W: v; f% S+ E( atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ h6 ^" v1 N# Z. ^, q# f! ~that they can continue to have access to the incentive.
1 r$ [" N( u( }4 D, w0 ~这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。8 q- X q8 ]1 L4 _. b: F
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 n3 ]6 k3 c6 S( c, h# B( I& U) k
How to Get Accepted into a CPA Network
, Y, ?" w# C2 \$ I8 I' X如何申请CPA帐户
" t+ B1 Q0 {4 M6 c4 p4 QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ M$ n7 ^7 x* n0 U+ H% V
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 f* |3 K, N, `) A1 b5 N
different networks.! O o7 b S& o
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
- p) |$ K8 f8 l" X& d; h) U3 p8 iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher); q1 I$ k, K# r! p& K6 p) K
application and be as specific as possible about your promotion methods. Usually some time after5 E; u. |7 D' \& O0 v
receiving your application, the company will call to interview you. The phone interview is a critical
3 _9 I2 l; C" z( |+ L g& y& Gpart of the application process, and most networks will deny your application outright if they can't get4 i2 b% I! e8 a. Q
you on the phone.
w ?5 l- j+ f4 H: z3 ]! c+ [/ D一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
. w1 r+ s$ P; X7 sOften, the person who does your phone interview will actually become your affiliate manager after
3 Z7 {+ s: N, n8 R4 e3 Qyou get accepted, so it's a good time to put your best food forward.
* i$ p, F t/ O通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
: t5 n- n! U. N2 {6 tYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 p& L$ I9 } P$ ^1 t2 _& [- Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:% _- d# x- X; s1 M
What methods do you use to market offers?: f7 X; {9 Z6 O9 L0 N1 R
Do you already have a website you will be using?
/ w7 l, T3 w8 R X- Z( qHow much is your advertising budget?
, g4 ^# \4 G# j; \" R4 AWhat other networks are you a member of?" Q) {! {, Z6 n9 c L+ P
Who are your affiliate managers at these networks?, K$ H; Q+ y* A
Do you use social media (Facebook, twitter, etc.) to market offers?/ R8 |3 W8 W& `2 H
How much traffic can you drive?
6 U& ?3 i0 y1 G# u2 PDo you have a personal recommendation from anyone who is already a member?3 i" v) ]% A9 A! i( Z4 x
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
2 p: P5 B# j6 {# L+ J- T# z' o你通过什么方式来推广offers
! G; g! C8 I6 j0 ? h* }2 m你有自己的网站吗
$ p7 E% u M+ F( P" e9 _你的广告预算是多少4 {. F2 \. @9 H$ R4 t: t; Q
你还是别的哪家联盟的会员
( H% Z6 m. l3 O$ Q2 I那些联盟的AM是谁# o- Q) U* |& L% m. y2 @3 k+ o6 a- H
你运用社交媒体比如(facebook,twitter等)来推广offers吗
% a. ^8 d; a6 l! u g你能弄到多少流量
# Z j: y g1 l8 ]7 K0 TOnce you provide satisfactory answers to these questions, the network will approve or deny your8 v c3 J i% Z, X/ D, d7 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 V% L5 Y* U( n, M. jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate9 D) Q0 }/ {9 i( a% J+ E
for the network can be helpful.
: p e D3 J! v一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
1 F& t7 y9 U! ?( WTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ a: Q2 z0 @0 f. |$ YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ K/ Y1 `% W1 E6 ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; o2 P* F* u" h8 {people can open a lot of doors as far as networks are concerned.
: R) S* } x; P( t/ y" X3 x& ~在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。% f+ r; B) `; d% U w3 ?% L
After You Join a CPA Network
- ~$ A: ~9 k: i: d w1 ?加入CPA联盟之后
+ b& |0 x/ T4 a* COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 F6 d9 F; q1 D3 r, Kand make an attempt to get to know them a little bit. _6 T; N2 d+ N' M+ |
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
+ ]; {' V6 T$ T8 eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 F- p0 h. ?& |% ?. K3 _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ E$ B, S, G. v1 ~7 ]6 w! t0 T
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: O: C5 c8 M+ J+ S! }. r* a% k! E# z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 W/ f4 W+ V1 d& P5 Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# A9 q6 F" V# o6 t5 Iemail.$ b: M. U V9 Z7 t( o
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
$ p6 w# R" c' O- G8 [For more helpful info about dealing with affiliate managers, check out:
$ Y# k( I, c4 L, I# ~; J更多的关于如何和AM打交道的文章请看:& t: u" K- c% b/ |0 d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/0 V+ X- {1 e- l2 P+ C' ?" B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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