本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考9 o* G/ M- u8 I9 }
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单3 q+ L8 {$ T5 |: ]( i
如果觉得有用，请大家给点广告币,谢谢!!!4 Y( o" W4 L0 }8 X
Newbie Guide
1 P0 a& l# ]; W, i* J( q) LPPVPlaybook.com D9 _- L- F) w+ W+ g& v2 l& L
Tracy Shaffer
$ F% o2 [) b% z3 c& t3 p: F- C' JDavid Ford! s: C- v5 t) K( \2 @4 @7 q" F: V
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% t' f7 L+ P9 z# y- |9 FGetting Your Mind Right to Start Affiliate Marketing
; @; a7 ?0 d$ X1 ]" C# F正确认识网络联属营销% w+ w! b' L; W3 }, Q- {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 S$ c J0 `2 ?# \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( J& B- c# }1 J( Y7 B* yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! l/ s, S2 o: ~+ }3 x
with any success, these claims are laughable and far from the truth.3 |6 `: u0 H& p0 r$ D( j: d8 ~
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
4 \3 G+ O2 j IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 ~9 @1 H3 O1 o/ U" |
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ V$ _2 W% m9 ~) f& e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' w& D9 g* o! _5 h6 Z& b0 n ?overhead.
; `5 \3 P8 `' K5 E& d联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.+ Q3 ~% d1 g0 \
The winners in this business are the ones with persistence when nothing works, who know there's$ f. i$ n y* Z, w' f8 I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, L: L& W( X [8 Y+ C. \. h& c N成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.8 Y$ k1 E& j5 }9 b k2 Y$ U* P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ O# `( `# q3 P) @1 s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" @7 z( a8 b) Y- r5 X冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
- `& k9 J& x& e3 F Y aMost of these things happen suddenly and without warning, and they all contribute to the amazing
2 Q# F5 y, z4 |5 c6 {9 N6 y' l* P2 ~& nlearning experience available to anyone with a few hundred bucks and the ability to open an7 D% o% o8 y0 g- J, i
advertising account.
# G( [- G& T+ d这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
6 M( n: C' D6 L% d& T: H# R9 w, yYour competitors are willing to work at this around the clock. This isn't a push button, instant business I& X- ~0 L9 X. G. O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: t6 K. G# B5 k* K& B& ]" zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,, a! N7 V. d3 g7 n& a
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* D; p. r; i* y你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你% M3 u }8 j7 L# A* j6 J1 ~6 M
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
7 n( A- a$ _* N5 [3 y! V尝试别的东西，失败.... k3 u1 L% Y4 g2 S: s* k, r3 F
! W. S p; ]. J
成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 p- e/ ?, V8 \& \- ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 U; l0 y2 U% Z' w
started building.: @2 ^$ L0 Z; M, b
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始$ h- Q% C& a' D+ E+ A" B. W
Things you need to get started:
# G* l5 P' _9 U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& D, l! w! S! t8 q& u, ?8 `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" v: |# @& \( I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 s, ]0 A; o" G- Z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# j' i, F) r) T! \4 J8 I+ M) {$ R
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ @" d" H8 Z/ d, y& z9 m9 p
with PPV.$ [$ f5 P- h: q! t& w' |
在开始前你需要做如下准备:7 ?- t! V, ?" b. F. M; _
1、web空间-可是是一台VPS或更好的（例如 服务器）
# m" N. W6 Y! J( G5 v2、AFF的CPA帐号( ]( x, ]0 [4 B$ E5 t, R% W, c. P
3、CPV/PPV的帐号
6 V, q' C& X) q( w8 I; c, ~9 I4、流量追踪系统（关键字/URL）% ?, r- s0 e+ F# A+ O
本教程会从头到尾来描述如何运营流量
, d# s$ ~, `- k2 Z( bBasic Getting Started Definitions5 e! F$ j' r: k9 Y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" d. Z2 t" q3 T7 ]% \% V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) B8 Q5 b( U/ ~
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ [) R* `* ?) w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." v& L7 t2 \& z6 s1 j& R
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
% |1 q& R5 ]4 X0 W- yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# P3 w3 ?9 h) a% s1 b
receives a commission on that product. An example would be the Amazon.com Associates program,) j3 H x. X( d
Comission Junction or Clickbank7 X- y6 x( H, _5 a
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）; _; l7 {: A' A( b
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 g( o) g8 Y, G1 G/ X0 Han action like filling out a form, submitting their email address, signing up for a service or sometimes; s! s$ k2 i% G$ Z o( O" }" U6 r! R
buying a product. An example would be Ads4Dough or Neverblue.' { q0 K& H/ j3 Q3 r1 x) `
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品7 n' ?1 W6 C7 m* \4 I' N$ f
+ A6 x! a$ F; s4 pAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# ?' l, ?! y" W7 y+ @
account, getting the affiliate approved for offers, bumping payouts and just about everything else( h9 ~% \! p' V9 B1 M% L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: h0 w& `; L& O4 w2 V( Tright from the start can really help you.9 _* \" w# Y" ~7 p$ ~
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多/ L6 K* ]( S! O d, _
* @% r' Y' d- r3 U8 pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ {0 x, v9 u* W6 {/ E% Y M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 s4 T3 C$ p& L y3 Kview, starting anywhere from .01 or .015.
2 |! P% t5 v( b9 ^, ^' e; [PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
: A3 I4 o& `5 _- E% t% d5 Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) `; K. e m6 a7 t! D
MediaTraffic, and AdOn Network.7 u* M* q5 U0 |' B& F& p3 o) ^
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
% ^3 L& r! u* S: w1 @Don't popups get blocked by pop blocker software?9 q0 w! E/ O W0 T1 X8 E5 m
No. Popups are served in a new browser window as if the visitor had opened the new window) ^. D' o7 `4 ~. t+ C
themselves.
, i% t5 S$ k$ U1 L) b0 q不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样- o& U; O& A+ X2 t* E( J; e* m* e
How many popups get served to the visitor?
1 J- l+ y1 g8 `1 i6 P9 Y& TThe number of popups served varies depending on the PPV network. Some pop more frequently
2 P# f \. I: N c/ A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 E/ h' Z" x7 H" \0 Gserving this kind of advertising, so they have to toe the line between keeping their software
8 G0 j( g+ i0 G# Tdownloaded and still making a profit.
! Z* v2 m. w8 m/ ^- I要给浏览者弹窗多少次呢？
& L$ E1 l8 h$ M! j& j该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。' l0 S# @: h% d
Isn't this type of software bad? Why would anyone keep it on their computer?
# c0 X7 z6 j" f {- u- E ^, o2 ~1 \' }- XNo, this type of software doesn't harm the user's computer.3 ?0 i# @9 V2 H/ ]- l+ G& A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 q. Q, s8 t" Q: u& |+ [toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 @- C; O% N+ ~/ V
that they can continue to have access to the incentive.
0 Z: M! d& ]0 d这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。0 F( Z* G- p' k$ l% i; G
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ ~7 A* b% D0 K) v9 W1 [
How to Get Accepted into a CPA Network& R( f1 x0 Q% Q: M. C
如何申请CPA帐户0 f! t3 P1 ~* m! @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; g9 u6 }6 M0 }, A2 O' `2 H. Uto start looking for networks is Offervault which lists offers and lets you compare payouts across q% O* ?' F. Y# }! a& _( V
different networks.+ W& h0 Q2 L7 _# p8 m2 p
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
! Y1 z2 _+ l: F7 JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 `& b8 |; c1 v1 O1 l" I5 Q* Yapplication and be as specific as possible about your promotion methods. Usually some time after/ V; x9 c' P7 a, B) Y" }
receiving your application, the company will call to interview you. The phone interview is a critical
! X6 |2 n) {# P9 } Y$ m7 jpart of the application process, and most networks will deny your application outright if they can't get
* v/ _) F% r# R7 I7 B0 o* e3 Lyou on the phone.( q: |/ G, n+ W a0 S3 D F8 O
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
) V! o3 e- x# BOften, the person who does your phone interview will actually become your affiliate manager after
0 U c8 ^! y) c0 ~) T( {# wyou get accepted, so it's a good time to put your best food forward.
5 ?# u5 g5 o! W2 Z, }6 T M通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
' ?- R9 _4 h: B7 G1 n/ t2 wYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 I" g8 m" [, N$ l7 q, U ?the phone, but trust me, this part is critical. Have answers in mind for the questions:/ F$ H2 Y$ {2 E T7 B
What methods do you use to market offers?
4 Q( P+ H0 e; U6 T w: zDo you already have a website you will be using?
8 D+ ]0 H+ u/ k0 b: g0 ~7 {$ oHow much is your advertising budget?2 \ t$ R3 {+ @6 ]+ I
What other networks are you a member of?
& s0 s! P4 G! X/ `8 k. _Who are your affiliate managers at these networks?
+ I4 s$ Q" d( C6 x# TDo you use social media (Facebook, twitter, etc.) to market offers?
, }$ z6 Z3 V7 K( f' t1 T8 n% | kHow much traffic can you drive?
) Z4 D1 O2 `: c6 ?5 V) k9 @Do you have a personal recommendation from anyone who is already a member?. j& l" c( v$ o( }/ y1 \) }
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：) f" m, G7 p. P" Y8 v5 w
你通过什么方式来推广offers
9 I) j+ s$ B3 Y你有自己的网站吗
' H/ S+ a, r& j \5 T, V, o你的广告预算是多少
/ r6 G8 F! |1 O你还是别的哪家联盟的会员
/ @7 i1 }4 c! C; S5 ?7 {, A& s那些联盟的AM是谁
, x# {$ H+ [1 t/ |2 x |你运用社交媒体比如（facebook，twitter等）来推广offers吗 U5 G! b& m5 s; v9 `7 {: S
你能弄到多少流量- j& _- U6 o% y! ]
Once you provide satisfactory answers to these questions, the network will approve or deny your& P% ?! G, j! R; f8 R. _
application. If you get denied, just keep applying or call someone on the phone and try again. Be) |5 b% z0 B3 }. z6 V' z3 K& v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ n K# V: y/ [3 `6 w3 n* Y
for the network can be helpful.
7 m; m/ T" X7 C& @! i$ _# {% a一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。" F+ x0 A1 i0 B& z8 ~+ M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
P' O4 Q+ }( u& Z ]Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* f6 q6 V2 X. O9 r2 B. s7 downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 }! g) T6 P( ]; I, j: o
people can open a lot of doors as far as networks are concerned.
9 L$ S, }4 a7 F: F a3 B; C% e8 q在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。( p" _2 L/ r" C8 H& r1 G8 Q
After You Join a CPA Network7 i# S) ~0 `& N& w/ i6 x% u' t" K1 _
加入CPA联盟之后
% q8 x+ h: u5 X/ ?+ N/ f& wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) X/ L- l* w2 U# P& u4 Mand make an attempt to get to know them a little bit.
! a7 J4 z; N; j& H- D一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
: e9 z, M1 o; w9 h' pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; Y! V0 ?! F1 C. M9 W/ S( N. Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 h6 U5 w p7 J7 |! ]6 a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ Q, T$ m* v* t5 ^" d& p+ j7 x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout' M7 M, @/ y( i" h: W. [7 u: K* [; v
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 A. s& w+ s( [3 K* w
email.; a. Z2 u6 w( A- @( r
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通2 P6 |) V7 D0 u9 O- X4 C6 i$ L
For more helpful info about dealing with affiliate managers, check out:% Z; {- J! L2 v% Y) `
更多的关于如何和AM打交道的文章请看:4 i& s& f# m1 q" j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 y, U$ }( C: q, ]; Z U' \- }
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
