本帖最后由 top888 于 2013-3-10 21:17 编辑 $ ^ h6 |# \: r8 e% ?2 e
+ X& a4 k/ Z" ?原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考1 z c8 S2 Z: F2 u
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
) c) t _' \, Z1 v! U如果觉得有用,请大家给点广告币,谢谢!!!
6 I% |! Y4 b- Q5 ?Newbie Guide, a( |" r, Z; ~' S' X& x0 g5 C
PPVPlaybook.com( z0 o$ K, L1 t
Tracy Shaffer, a$ V) R5 r" S0 t% J3 e( b9 N
David Ford9 ^( j! g" Y% j
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 n9 C h1 f' y/ DGetting Your Mind Right to Start Affiliate Marketing
0 ~' n6 @, P! N# C8 G# |9 e; `正确认识网络联属营销
& m% U9 y; K$ V8 U7 z) g6 U& WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, m" m' q, j( G! Q ^- |" Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" H: ~* _. _. e, W5 `9 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 y; H) D* X) c) D% f4 m; ]. _; M
with any success, these claims are laughable and far from the truth.# u5 H/ a ]* h/ o& r M" c" a
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.9 c& ~0 C1 K* M7 e9 y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) |$ x" g- m7 U7 Sflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ ` i1 d p, c5 P; athe ability for a marketer to be a one person shop and make an incredible amount of money with low# l5 S, w% c( x, r8 u
overhead.1 c, H. j( _, }3 T y! B L2 t
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.7 J$ n" C* _ u" ?
The winners in this business are the ones with persistence when nothing works, who know there's
, U0 c; z4 T8 M8 _! uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 C2 |2 F. _; ^% f成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
7 Z$ f) v/ V7 n7 \. Z. DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can {% z! b: D5 o2 J) O( |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: q: O6 c) g+ Y/ b! c& R* {& k
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.- ` \* u7 H" I2 q# c- ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing |. ~3 p `; y) M0 I8 o$ i
learning experience available to anyone with a few hundred bucks and the ability to open an
' i; T Z- i/ [! e- T& m$ Nadvertising account./ h0 }: R( |6 _3 K4 E+ Q+ v+ X- L7 g
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
' `1 h! E- g$ `8 T9 Z% n$ XYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 {6 h3 k; e( K6 [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ J* v5 C! ^9 A3 k# C3 @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 y. D- M# n3 ^; ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., j9 e0 T1 l1 N0 J3 ~; b3 s. S+ r! F
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
! k& h. |; g V& _" |9 g- |一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,: R5 R% y |% [* `# a. _& ]
尝试别的东西,失败....
$ M' E" k7 I0 `# j& [% A9 y
8 o* {- {8 C4 c9 H+ d, u成功的唯一要素就是:坚持) I$ X2 {5 \8 @3 d
, _1 @) e3 W% } a- X; }: K; e. n# qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
J" W- w$ Y/ Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% B; k3 i( s% C; q" O+ Astarted building.
! P% ~* j! _& n3 s/ d( v' |知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
5 ^) E" z& ?0 z% qThings you need to get started:
& c) c% Y, U0 {, x: S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) S8 _, n/ Y3 h+ m2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* ?7 S$ e% g4 g$ U0 P8 n3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 ]# l( l' n9 {% J0 S7 N6 m$ o W4 s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 ]% {7 o0 p* F2 {, XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 H, a/ i; b0 z) q% P8 vwith PPV.
4 d/ `" B8 {6 U1 K: E在开始前你需要做如下准备:& X4 f5 V" a# l
1、web空间-可是是一台VPS或更好的(例如 服务器)
0 S G3 q9 v7 A5 I! n3 V2、AFF的CPA帐号
; ?1 ^1 @6 L4 C# X% q0 S5 {6 R3、CPV/PPV的帐号4 I) G/ ?9 i1 X& F; }" H4 T9 \
4、流量追踪系统(关键字/URL)8 Z3 J% f9 k4 M7 ]' c9 m
本教程会从头到尾来描述如何运营流量; P# G5 z" Q' V1 ~ X' J
Basic Getting Started Definitions0 O; v. |6 Y4 u
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. Q; M8 j' v9 p3 Q* {2 t; E7 {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, c+ u1 o- {' d6 P) T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ Z. @. ^! R$ \/ U9 Q. H6 @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# S0 R+ o% |2 u9 X( Y. c/ {联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA2 | R& P5 d0 W/ R* O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( s7 v" M7 j5 d( B+ K
receives a commission on that product. An example would be the Amazon.com Associates program,* Y) a; p, T( L
Comission Junction or Clickbank0 U# F1 l" a) w2 \+ r, r
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ J) \5 V" L- M4 d8 U7 j$ o! n- m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 Y( M' G O+ [% D) ?/ C' Zbuying a product. An example would be Ads4Dough or Neverblue.) Q! c# r: k3 f+ K4 _5 B
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* y2 q! h. r+ m% Y6 Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 m: C$ ^8 C. ]+ V7 k7 g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 U n. N5 _! ~" |' v1 v% r4 X/ X
right from the start can really help you.! A8 _3 { W& v1 }2 |
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 Q& T: y5 ~8 z2 ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ G8 Q: Q- t) T" x0 x' m" {view, starting anywhere from .01 or .015.7 N5 S/ Y+ P0 n: x% ^% A6 z
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费1 I& Q, T' L6 o2 V
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In order to use this type of internet traffic, the affiliate can sign up with a number of different1 c. `; d# z# r& w5 U$ a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) x& z7 G2 ]" B* x
MediaTraffic, and AdOn Network.
" N$ n( I& H; Y5 U为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。7 F3 b, Q: d9 N7 x
Don't popups get blocked by pop blocker software?. ?* H+ U9 K+ j* p; `3 E* I8 u
No. Popups are served in a new browser window as if the visitor had opened the new window9 g: \8 x5 M* ], X8 z+ e, |
themselves.: k3 C% R8 R: z* l% I: S# O
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
% _ [/ t: F, E) @7 Q7 c2 ~* eHow many popups get served to the visitor?
+ G: J$ ~0 S3 X' Q* s, M$ x( RThe number of popups served varies depending on the PPV network. Some pop more frequently+ d4 ~# n/ A/ k2 x. ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 C0 d/ R- }# b" R# S7 c
serving this kind of advertising, so they have to toe the line between keeping their software4 @' k T) `) b* L5 ?' w
downloaded and still making a profit., t; v( @( F, R; L$ S! @+ m
要给浏览者弹窗多少次呢?
\8 b8 o7 F& Q3 Q" m, V该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。; A' P0 [9 P3 ^; h- Z# {) f/ T
Isn't this type of software bad? Why would anyone keep it on their computer?
# i. q0 g! E& [4 }6 oNo, this type of software doesn't harm the user's computer.0 \" r) r% I' K2 P
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 i( F9 C5 R9 @$ K
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# t( b# G4 C/ F! y6 Cthat they can continue to have access to the incentive. u4 w, C; A. J
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
: P: h# u2 F& {8 S? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; ^* [6 w7 N* @
How to Get Accepted into a CPA Network9 x5 B) K! Y9 M' X3 G4 ~ \- Z
如何申请CPA帐户4 l T! u+ Z1 W& e1 k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 e+ z2 i( g& V3 P8 X
to start looking for networks is Offervault which lists offers and lets you compare payouts across
v3 f4 j4 a8 G, r9 ?3 ldifferent networks.
) A/ u$ E. v3 b为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
! T7 \, o3 \4 k: dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). @" r& _9 v' P9 R
application and be as specific as possible about your promotion methods. Usually some time after& L: t, r9 L$ h: I/ x' z1 G' T
receiving your application, the company will call to interview you. The phone interview is a critical
! p, T, L* ~$ ?part of the application process, and most networks will deny your application outright if they can't get! N3 n/ x/ P/ L1 k1 x9 a
you on the phone.
& ?( @+ Z7 Z" |5 x0 N' i1 [一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
; q/ j% W. [2 \5 W/ T: |' H8 h, g$ COften, the person who does your phone interview will actually become your affiliate manager after
+ Q! z, D( t' }+ w8 gyou get accepted, so it's a good time to put your best food forward.
& e& i( W: o3 u$ D& d( \通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。) Z5 b' E, m8 w! `7 o( W9 n! S
You might not relish at the idea of someone grilling you about your internet marketing methods over$ q5 d7 `: `9 D! J" u$ K1 m
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! L3 G8 U/ o1 N! [What methods do you use to market offers?
* z5 `8 M' S% @Do you already have a website you will be using?6 B y' H) M8 g9 f- p9 }
How much is your advertising budget?
8 m- w+ ~1 y' H% |7 i; p6 XWhat other networks are you a member of?6 h& x: h6 r: h% N3 h( s
Who are your affiliate managers at these networks?
+ Y n2 q% `9 p: ?" iDo you use social media (Facebook, twitter, etc.) to market offers?
8 L7 J' k/ h. l: X; _- Q1 hHow much traffic can you drive?
: S: o5 _. O& N$ Q' F1 {9 F. GDo you have a personal recommendation from anyone who is already a member?
& x% I* J' s1 t! k也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
2 }* Q# |% O6 ^3 ]* t0 P你通过什么方式来推广offers
; |8 C3 j5 K1 V# ]6 |. x你有自己的网站吗
8 k" ?! r- _% I9 L6 A你的广告预算是多少4 t* N+ k2 \& x5 X
你还是别的哪家联盟的会员, o; Z8 | v' @* T; T- j$ J
那些联盟的AM是谁
3 o# B2 n ]) k你运用社交媒体比如(facebook,twitter等)来推广offers吗
e; k% g8 i+ V X你能弄到多少流量
+ @0 s4 y0 F* {' @9 OOnce you provide satisfactory answers to these questions, the network will approve or deny your
* F q# k% v vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
3 E" A$ T- ]9 o5 t T/ xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& f" f5 ], p! X- d& _for the network can be helpful.
, z: |5 k _1 n' G9 p一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。( i* U# a: ?2 A, B5 S* S: T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; P1 c2 G5 l. J5 u) e9 K! rSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* F" [7 p" c0 L2 D. A$ Xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; r4 y# n) E8 Y6 q. F: b, X9 {. [1 W
people can open a lot of doors as far as networks are concerned.
3 g- j6 m2 o' B5 A+ t# [在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。+ L0 \ |7 }7 z+ ~- \9 N% c8 d+ Y
After You Join a CPA Network
4 w* J) u. z# x& V加入CPA联盟之后
+ U9 L* r# |; N6 ~2 c" cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) _. s" }! V7 h& g4 X- G, oand make an attempt to get to know them a little bit./ C$ T7 D: J; c/ D2 s; y- R
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他) w7 b: y* p* |& y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, [: K1 B& r; E7 C4 c
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 @. {! \' Y9 o+ F3 H( P? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& C4 n3 A4 d+ {: `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 ~2 _7 G3 i* t& R- [- v" hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 t1 W3 s z6 _email.
' I8 e- H2 X7 l" |坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
6 J' `, P% f0 Y* [2 C" HFor more helpful info about dealing with affiliate managers, check out:; W! T5 a. W+ V4 J! h9 L6 U
更多的关于如何和AM打交道的文章请看:
" f, r4 ~, r) `/ ^2 a1 C8 p) x6 zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 S2 n% }$ O3 p6 e9 E9 `) j
http://www.mrgreen.am/affiliate- ... iate-managers-want/* F' t; o; d+ u- U+ {1 p
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