本帖最后由 top888 于 2013-3-10 21:17 编辑 * R( |: T1 Q% _" D# Z
8 v4 x3 _$ c, k* x原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考* \4 ?8 X$ s, o
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单% \: ^" u, G% v4 e4 N, _+ }. C
如果觉得有用,请大家给点广告币,谢谢!!!
) S1 z4 \9 l8 y- C3 J# NNewbie Guide
7 a! d/ C- T7 ~( \PPVPlaybook.com
) q9 L1 _ j1 }2 g, W& R# z7 ?! VTracy Shaffer( q# _6 _2 \: N- J5 V
David Ford
B, b4 u( |( f8 X+ P? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 Y6 c/ H# F: v0 x* w- f0 L% z Z
Getting Your Mind Right to Start Affiliate Marketing% x: o% t/ H) A0 u h+ p/ K% ]& e
正确认识网络联属营销
6 {6 ~1 j" V' P6 oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 u9 _& J' F% K& V" S+ a! I k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ {; k7 X- X4 b: F- A( Byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, {; a$ D* D, R, K6 v" w
with any success, these claims are laughable and far from the truth.
. y' P: R+ K F关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.! {, `, l1 e. I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; U2 Z8 ?! O$ Q1 {' S, \flow management. The main benefits are the low barrier to entry compared to other businesses, and8 h' Q+ `4 u! B- ~4 h: Q! v
the ability for a marketer to be a one person shop and make an incredible amount of money with low. n" _7 M3 ~3 K# s2 @7 C H: @4 z& B
overhead.
+ N; f: _& R( q0 M8 U* S联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
& [. K8 B" { i+ _' [) W: [The winners in this business are the ones with persistence when nothing works, who know there's, [5 J+ [, e, {2 T3 G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, ?8 Z' u8 h' e/ e, Y, S) j成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.1 l8 B$ N h" K; K( X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& L& O6 O! t! t, a! k2 d2 Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 z5 |5 u n X8 q
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
( U/ `1 w! C& H) H6 G( j, ]- S# {6 VMost of these things happen suddenly and without warning, and they all contribute to the amazing
! e3 P( r2 W7 H' ?learning experience available to anyone with a few hundred bucks and the ability to open an
& ^0 e% D3 I" Madvertising account.( F' ]! j! a$ \- U
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号./ H/ |+ p: D9 D$ T" m! X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, U/ S6 I% h) @where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! w) m# S7 x* h8 Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. t* M6 A/ u$ K) `4 E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 l& W% l3 d8 @8 `# t; |
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你( \5 f! n2 `8 G% ]! _" F
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,: L) R2 s1 _, \- `) ]2 A6 ^( W
尝试别的东西,失败....& y- G6 {$ D4 i4 D
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成功的唯一要素就是:坚持; Z, J& m# l$ J2 E
4 ?& v5 e( `; j, \; h5 m1 ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: Z! g# O1 v% _9 {% S8 estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% d; v- R8 `3 b) W
started building.$ y1 K+ N5 S* m0 W4 a6 z @. h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始. l- T7 d. Z9 S: E0 j/ C
Things you need to get started:. r( U+ ^; A" h9 `" V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); l% t' I! G5 y4 i+ x6 e8 H& R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* J' p% J# q( R2 j0 i1 t- o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% N, l! P0 m+ g/ K* h: m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" ]% q( V( z) UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" r" d, R) v7 Q* @/ {6 [/ E2 ?with PPV.
. p" ^. V( Z/ E$ i! u在开始前你需要做如下准备:
" u7 ]( t p! d# ^) {" ?/ a1、web空间-可是是一台VPS或更好的(例如 服务器)) I+ a3 c; T0 B3 h3 F4 i
2、AFF的CPA帐号' d; E5 R3 g. Z- D6 Y( K
3、CPV/PPV的帐号
: U/ V8 h: I' U4、流量追踪系统(关键字/URL)
6 z8 D- m) c. M0 r$ Q3 {本教程会从头到尾来描述如何运营流量3 a2 z+ `* Q* ]
Basic Getting Started Definitions
2 I, t0 E6 ?1 {/ u5 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; s0 \8 `1 y: U6 ]affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 _8 H- N6 x. d& a- f
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. Y$ _: W, V# C& {+ X) ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 D" \7 Q G3 L6 T
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA3 y4 c5 L& f- k' u% g. I4 S! c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 L( G I9 J& W5 A$ F
receives a commission on that product. An example would be the Amazon.com Associates program,
) L/ f: B$ w: c* J8 ?; T+ |7 @: AComission Junction or Clickbank& k3 V8 H& [1 g2 `* S4 n. Q+ g
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)" Z. `5 t# a0 [, u: @( _
) L/ ^# w8 ~" U; PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; |/ F& t& J! y4 S7 zan action like filling out a form, submitting their email address, signing up for a service or sometimes
9 I% y) N. |" s. Y- c0 T8 F/ w3 s" qbuying a product. An example would be Ads4Dough or Neverblue.
5 K; k; Q4 e) J# xCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品# L1 @8 a- p7 ~& B' w
R2 _3 r3 l: @3 K/ aAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 ^2 g/ J- d3 G7 q) G6 Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else4 U0 y0 E# S7 R! V9 d" Q M
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& |$ {, U2 @2 Q5 {2 u7 ?& u
right from the start can really help you.
9 j( }5 \: c% @) ?: LAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多4 P+ @ t( S7 j2 ^, L( s. q3 g4 n
8 _2 F+ t& Q2 Q) ?
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" h+ r3 B! t& ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! p* q6 Y# Q/ d/ ^( I, q
view, starting anywhere from .01 or .015.* t- a2 k( C5 D: |0 q
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费- ^6 y, V# g7 d8 m" p2 Q. A9 M
' \% ~ k/ W' E" gIn order to use this type of internet traffic, the affiliate can sign up with a number of different
2 _9 E& ]0 a3 v$ zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& i( G2 s. R2 P, ~& x& D1 @
MediaTraffic, and AdOn Network.
; Z3 w/ u$ C# {1 G. y |& `- A" k为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。7 c# g. r8 `7 C
Don't popups get blocked by pop blocker software?
4 s: Z+ P; s0 tNo. Popups are served in a new browser window as if the visitor had opened the new window
1 O8 k& y3 q u3 p! W7 i- F* ethemselves.
1 N H3 z, ^! E a# k不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样/ [ d3 m9 `( y
How many popups get served to the visitor?! @5 P* o# H3 p- J4 Z1 F
The number of popups served varies depending on the PPV network. Some pop more frequently
0 p( g7 e H; a! h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 B }3 O2 B8 \serving this kind of advertising, so they have to toe the line between keeping their software( J: ]# `& U3 O$ i3 }, h" ?
downloaded and still making a profit.; \: j/ k4 O# a4 t+ ?
要给浏览者弹窗多少次呢?# m7 ~' N# ?$ S, A" |. I
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
9 D* M/ S5 j. G. a) h) V6 DIsn't this type of software bad? Why would anyone keep it on their computer?
. y9 f! i' g4 |+ `$ S; `No, this type of software doesn't harm the user's computer.
( N/ x4 @7 R* c" e- @+ k( ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ w' _8 u1 a1 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so# s4 a1 v. O! \5 w- D4 m
that they can continue to have access to the incentive.+ Z4 h: q) V3 I: ^8 X3 m* }1 W
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
: T! Q3 ]+ R; J. C$ T- u1 r? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 ]0 j# q. L' ^% C' m
How to Get Accepted into a CPA Network
* B I- q8 c% j+ o如何申请CPA帐户' H, |" i( B/ L* G, O- m- m1 U
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ G2 C' g8 {: Q% U/ b
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 ] h' n9 H G# [different networks.
: ~' ?( f' Z3 r9 ]" Y6 Q为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
9 q% x u/ ^5 [9 d! w5 i% H! I6 f5 TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 O, p. q3 C9 ~% U9 \3 [application and be as specific as possible about your promotion methods. Usually some time after* k' f1 j1 g# r& N% }* |+ T! h. B5 e
receiving your application, the company will call to interview you. The phone interview is a critical+ N3 N+ O( J$ e5 _. m0 e- i6 y
part of the application process, and most networks will deny your application outright if they can't get. A3 R; K: i$ s ]7 i2 m M1 V. }
you on the phone.
0 s& v! t7 R- H+ L; g9 H0 |一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
; F1 o( L5 M# Y3 \( N! ~Often, the person who does your phone interview will actually become your affiliate manager after
2 p( ^% U) X* ~3 k9 b9 Zyou get accepted, so it's a good time to put your best food forward.$ X. x, C6 m; A1 G
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
5 G+ Q4 _9 p! ]3 ]You might not relish at the idea of someone grilling you about your internet marketing methods over7 a6 D- }- W- z( N2 B, e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 a5 t. |0 c6 O) FWhat methods do you use to market offers?: G& I, g ~) X) @$ _/ X
Do you already have a website you will be using?
6 Z% `8 G" Q, d' ]8 pHow much is your advertising budget?+ d5 `3 H" {: _/ L
What other networks are you a member of?
3 L, q( z8 O& k2 m- h' F, R8 QWho are your affiliate managers at these networks?" u( F h3 S8 F3 k! a
Do you use social media (Facebook, twitter, etc.) to market offers?
7 i" p" u# U& A. Y: R& GHow much traffic can you drive?% n' A: o3 Y! D9 }3 r( W
Do you have a personal recommendation from anyone who is already a member?
; e( O/ e7 Y4 {" A0 r; B; `3 E也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:- _- O3 g* B- T+ M! i
你通过什么方式来推广offers: f# r0 M7 s( G- v
你有自己的网站吗
; n9 @( N; S* G8 U# d7 Y你的广告预算是多少5 L0 Q) W# ^8 Z$ L: M
你还是别的哪家联盟的会员
0 d; x% Y! S9 Y* A3 v b那些联盟的AM是谁8 ^0 _# ^! r) R6 y) t' P9 T
你运用社交媒体比如(facebook,twitter等)来推广offers吗0 n5 e7 O9 P; `; h9 B
你能弄到多少流量7 M I* G; @5 l9 I
Once you provide satisfactory answers to these questions, the network will approve or deny your2 A0 d+ ]0 V# g+ V$ Z2 r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
k [# B, ?4 k6 U4 W5 b. Q5 Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 Z" F- C& l1 G- \, Dfor the network can be helpful.
1 ]2 M7 \) j/ x2 u& m6 l一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。3 ^. R, R7 B5 W) x: V9 J* B( m8 I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: s6 Z% \, G8 ^/ x* C FSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network X. b7 ]- h0 ]3 b: Q) q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, ?, Z8 x& o! G- J
people can open a lot of doors as far as networks are concerned.3 y3 B! x" L [& }: ]7 M0 Q1 _4 \2 i
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。) I1 i+ r- s- M Y+ k
After You Join a CPA Network
. n. N% {2 J' Y, r! G加入CPA联盟之后
! h; S3 W2 }7 }* W7 B* K: w6 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. v( Z- X3 d6 O$ K( rand make an attempt to get to know them a little bit.
0 {6 Y/ V/ _% n一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他7 h2 z1 q! I2 B- Z# f" o* X1 [0 w$ @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 t/ g8 a7 b2 f9 A% E" Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get% u1 g6 b" n; D7 c H
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" @% g; U+ U. Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" s, l3 B) B+ qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ W" A, V# V* s- U0 K5 \/ {- ~
email.
* Y/ ], s& P5 ~坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
2 B: u+ Y. o& M! ^) |+ l# D' lFor more helpful info about dealing with affiliate managers, check out:
2 `4 K' `9 S& \2 F m9 }更多的关于如何和AM打交道的文章请看:3 M8 M$ h7 F3 {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ S& |4 L$ u4 [( Xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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