本帖最后由 top888 于 2013-3-10 21:17 编辑 * u# X$ Q( Z0 `0 ~
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考5 q0 J3 x4 E' }8 b* t
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
9 A* ` L) i7 n( S3 V! ]8 r4 G如果觉得有用,请大家给点广告币,谢谢!!!. j9 X; o: l9 ?& D2 I' {
Newbie Guide
2 g) j, H# M% _1 ?PPVPlaybook.com: Y* U1 d- P' \& @
Tracy Shaffer
; W4 M6 K7 W% k! C/ L9 QDavid Ford9 f, ?, S k. H; v6 t) f E8 y1 d: W# y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) ~ G. h; x* u; e W4 \5 {Getting Your Mind Right to Start Affiliate Marketing
, V7 G# Y6 I7 E' l( c正确认识网络联属营销$ [0 O" y2 m: J5 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 M' K" S6 M2 o9 S4 b n3 m. M' A5 E- r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 R( c" S# k" z, a- j. m0 }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ L u; Z( E) M- W. t' S- }! Cwith any success, these claims are laughable and far from the truth.
% r, Y1 {' ^. F# g! E+ X4 U6 Z关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.- S, e C8 S* J; H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
v' h! @7 q9 j- iflow management. The main benefits are the low barrier to entry compared to other businesses, and* {& m x# \6 s) u. g
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 S" t* ^ r3 i) l5 N: o
overhead.
6 p) f1 B, y! C6 I4 \联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
) X5 @4 @9 ]' K v" j+ nThe winners in this business are the ones with persistence when nothing works, who know there's
o! ]" b0 @6 v; P* @) ~5 fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." @7 Q& V* x# ]7 y2 H: h
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
8 I( j! p2 } h% S# W' f# z9 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# |2 t+ c1 ?% W5 Q6 f% y* vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ ~! T; k( B9 r; [: z. e0 [
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.! Q0 e* N& c( A/ G/ \. h y9 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
* g, |( k1 p6 q; Q% h* S9 O4 e8 Wlearning experience available to anyone with a few hundred bucks and the ability to open an
5 q/ V- \, e6 t6 ~advertising account.
& W, ^* P% m8 p2 W( \* f( Q4 j: T这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.1 g) Z: Y6 O7 m x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' S" O: h* C( jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 O" k6 o/ y/ B: A3 imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& R( ~6 N& k, u) x+ ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) ^, f! x6 X. P3 I7 R# j
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
& f3 G' M; Z. W* n" k0 j6 v一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
$ `- G3 J: r6 w5 ~, |$ q尝试别的东西,失败....
4 ]. J9 v0 z) V7 F% r {
% e0 g0 \' C4 E7 ^: [成功的唯一要素就是:坚持 @, k- X# V& f3 C, F! y
/ D3 G0 j$ b$ w' H( hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you b5 L v& j8 {4 v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* D2 i y8 ?9 T/ |4 Gstarted building.. c& |0 j4 Q- `0 R' O0 Q K5 i
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始' u7 p9 C! J. x+ m- _$ _
Things you need to get started:: z5 ?& `9 Q5 F4 a0 j7 R- E$ x2 O- e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) W$ E* {1 I! o* j7 G8 S6 r5 b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* C6 y/ \# I# k4 X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 I- |3 d# I# [5 g0 A0 C6 k% ~5 U8 I
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" q) j! a! E& S. m& G4 r) }This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 i7 e% s% a4 V5 C0 e4 v- Vwith PPV.# F+ N& z0 j* V0 {+ f2 }- g
在开始前你需要做如下准备:
) M( a7 j$ E1 V0 V" Q) ]8 m1、web空间-可是是一台VPS或更好的(例如 服务器)3 |# G4 X, t- }3 p* \
2、AFF的CPA帐号
2 d+ J: s/ L) |3、CPV/PPV的帐号 o4 L N, Y, [8 e
4、流量追踪系统(关键字/URL)
& W6 k& c$ a3 w3 J7 C, n. u+ {9 Z% l本教程会从头到尾来描述如何运营流量' H0 @) E7 W) t7 r+ S- \; t! R
Basic Getting Started Definitions
8 E5 c- j1 U( z! p; R9 gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) e; G& J* S+ e, d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 Y8 q. H+ \& w/ D1 f5 t$ K? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 i' d7 i0 i( T" B" ` q7 e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 k' U2 S) l+ |联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA1 N9 V+ _/ O4 o' w8 o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, W3 I9 X7 W' v4 |0 m- mreceives a commission on that product. An example would be the Amazon.com Associates program,
?1 ^5 n& l* y3 e, S5 K; y& d) MComission Junction or Clickbank4 `' R* A" ?' o+ J# e2 X+ E$ q- @
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& x! p. N9 [' C4 i% F% E5 van action like filling out a form, submitting their email address, signing up for a service or sometimes/ Q. \' f6 }: x2 c( ?* v6 g$ G
buying a product. An example would be Ads4Dough or Neverblue.
5 W- ]9 \% R0 e( ?4 b# ]+ }' x w* GCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品0 X5 C- o2 [* x& X0 r9 U) p3 ]
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. u, K K4 z$ [9 `4 `6 Z- \account, getting the affiliate approved for offers, bumping payouts and just about everything else8 q0 l; \" o. s7 Q3 e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. p3 }- v' m0 d+ O+ `% q% ]" _5 k3 w* n
right from the start can really help you. k2 e8 g! ^5 Q2 ?) V
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" e% {' z. ?/ V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: p0 b8 H4 ~, ?, ~view, starting anywhere from .01 or .015.
% Y8 w+ g# |( k7 P" x, B) FPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费5 _& E) t; M- p$ H* M
- c$ I/ J# e1 g9 \6 Z, `In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 K8 W6 n5 r6 C$ ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% \6 y, t; e1 r2 s, O7 v
MediaTraffic, and AdOn Network.
5 |' k' e* w0 I: ?5 e3 q- F* ?/ B- q为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
6 ?, T" i, f8 v- g9 n a3 ^Don't popups get blocked by pop blocker software?
: o" `& Y$ Z& c, J! c) eNo. Popups are served in a new browser window as if the visitor had opened the new window6 U& ?6 v, M- o. w
themselves.
4 s# l! ]9 w/ J, |8 c不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样. }+ Y) U# Z6 d/ i) e7 B
How many popups get served to the visitor?+ |) j, A" S# ~% E" K+ I" F
The number of popups served varies depending on the PPV network. Some pop more frequently
U9 n. F* ], I! J# n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: h. z7 _$ v$ e3 p
serving this kind of advertising, so they have to toe the line between keeping their software# a# h, t- Z' J/ f" k9 l
downloaded and still making a profit.
5 [$ e# S. l3 x2 A; U+ j要给浏览者弹窗多少次呢?
" {$ b# B4 Z+ n1 _该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
5 U) ?* T3 W4 E. ]; xIsn't this type of software bad? Why would anyone keep it on their computer?
% k0 _* @6 S7 \) m6 LNo, this type of software doesn't harm the user's computer.
* N) W+ ?% p4 P' U) m2 FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( c) B( k- D/ [+ H" K3 ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so" ~" ?4 p- v! k6 f6 k/ [- K
that they can continue to have access to the incentive.( h# o/ q& d) Z5 \' w( Q# L. w K
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
( q8 f% A7 X* h? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 u9 z" _8 I* ~+ }# j* }- JHow to Get Accepted into a CPA Network9 [- [1 g7 W: C0 Y4 X
如何申请CPA帐户& a) _; k/ f, A& Q* J8 O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 p9 i; L! r- |, M: }
to start looking for networks is Offervault which lists offers and lets you compare payouts across
5 f" g' K( d! T3 J& m6 @+ Odifferent networks.) r0 g8 `% K2 M: n; _
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。& Q2 d2 ^2 Y# d& \" ^" j m8 k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
c: [* P0 \6 L* H W( _application and be as specific as possible about your promotion methods. Usually some time after0 ?* t. @( g, D5 d# p" m+ o4 L
receiving your application, the company will call to interview you. The phone interview is a critical- _8 m9 b% N8 k1 W% o# X0 D* n* l
part of the application process, and most networks will deny your application outright if they can't get4 C2 o+ ?% J( u2 d6 e
you on the phone.0 _0 b/ U* l8 H. i2 V& i% J
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。+ w& l7 I, `- M" }, G& a
Often, the person who does your phone interview will actually become your affiliate manager after
- k; n1 j3 J- v- h* C% J$ Lyou get accepted, so it's a good time to put your best food forward.& Z/ D2 N* I- D* V- E! Y) k/ z( G
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
6 _9 {. k5 y% I% J6 AYou might not relish at the idea of someone grilling you about your internet marketing methods over
) C0 e' ?/ S6 Z% o3 e! d" qthe phone, but trust me, this part is critical. Have answers in mind for the questions: g" `' j! f1 a
What methods do you use to market offers?( F& N8 E: D9 }: o8 b ^3 H
Do you already have a website you will be using?
& o1 H* ^8 @6 mHow much is your advertising budget?" @: \8 |0 G) _% ?! _. V5 Q+ T& e3 o' l
What other networks are you a member of?
4 O6 J4 X; v- S+ a; wWho are your affiliate managers at these networks?
+ \; S9 ^6 n3 v/ gDo you use social media (Facebook, twitter, etc.) to market offers?2 P. d& _' r% z- v8 q! w
How much traffic can you drive?8 o! I' s! y f% X7 n3 a
Do you have a personal recommendation from anyone who is already a member?, \4 T, t! d6 w+ e+ t
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:! X. Z# h {) G4 e* i6 h
你通过什么方式来推广offers' |: U+ R' o) e6 t, W& W
你有自己的网站吗& g8 c" Z$ Q7 Y! h5 P2 d
你的广告预算是多少
* T" A7 k+ R) h$ C& h你还是别的哪家联盟的会员
" }7 A! K5 e! S* `6 ^8 g那些联盟的AM是谁. l5 z: S4 w. ]! r
你运用社交媒体比如(facebook,twitter等)来推广offers吗. D( w l- f' y
你能弄到多少流量
% C9 ^: G. j. U v& k' D7 OOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 h |5 r) j, V7 C# `application. If you get denied, just keep applying or call someone on the phone and try again. Be
' h# H& n4 i4 H7 s9 Y# K8 H8 G z- ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate) _$ [: z4 L4 _2 ~
for the network can be helpful.
9 {) V S" f. z% Q/ b' `2 f/ S# p一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
# G0 a# P S. B+ X, W) G# DTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: C! M/ y; y- p: X, aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* W5 I0 J! c ?8 Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 o, ?( A9 J6 Rpeople can open a lot of doors as far as networks are concerned.
( J9 u! A7 ^, W$ D- b& d在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
/ x* c% G; E2 O0 }7 g' xAfter You Join a CPA Network* e0 d- C1 g" D) Y. a( \
加入CPA联盟之后% |% w+ N& X! r% ]* b& D1 [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 J- @6 h( L& S8 t5 ~: Q- o
and make an attempt to get to know them a little bit.
! h- h1 x5 Q0 X* C. w: e一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
- `0 t, E' E7 c/ t& BFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# E& l6 O, v/ I4 w1 u" o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 u: v( V, d* _2 k4 A+ u
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 g3 S7 u8 y! o4 Q Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% d8 Q D6 C2 Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 t! @7 z! q8 N: ^
email.
9 K: S& \$ A/ L! l4 b. x$ V坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
% p0 X, i5 ]# ]! X- dFor more helpful info about dealing with affiliate managers, check out:
( h& Y7 k! {; h; s% X" q z更多的关于如何和AM打交道的文章请看:
+ W1 v& F3 K `- \http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 i7 w/ {; d0 C' C* _' D e$ Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/, d3 g( U) T1 G7 A5 E- Y. q% d0 p% t
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