本帖最后由 top888 于 2013-3-10 21:17 编辑 / j) S& L0 q3 m7 D. s. J
; M8 y: N! v7 S8 M; V1 }4 p原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
; H4 K4 q. W* z* @" \2 T0 Y' L本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单0 W! [2 i5 W* g) @$ H; v
如果觉得有用,请大家给点广告币,谢谢!!!8 d1 ]& I& ^. _. z4 \8 R
Newbie Guide
: ~0 I8 Z7 q6 j1 G: oPPVPlaybook.com( |8 ^6 B1 {" ?2 M c
Tracy Shaffer$ g* d7 g- R3 J
David Ford
1 L8 w" ^( \; f? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# D+ m6 Q/ K+ wGetting Your Mind Right to Start Affiliate Marketing" ?* `" o& P' I; |' K9 A5 b; Y8 |" u# {$ D
正确认识网络联属营销
0 g* c u' K5 w9 `) MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; s9 f4 A! G9 @- T8 i# ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, E0 j$ s# z. j/ Y7 Y" fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 R* g9 t/ e6 p+ b& g5 c: j \5 t
with any success, these claims are laughable and far from the truth.' r) |. f6 s$ d$ ^; d3 E
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
6 L R: U# p& B: ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; ?% L1 H# R9 m9 f2 B- Wflow management. The main benefits are the low barrier to entry compared to other businesses, and
, ^; z6 X" H* B' \6 gthe ability for a marketer to be a one person shop and make an incredible amount of money with low
: O% Y* C) B: j, ioverhead.8 B8 m' h, y% c( m" E6 O
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
1 `5 ], b$ O1 k) |, h& U% H. c, UThe winners in this business are the ones with persistence when nothing works, who know there's- ^8 T4 s2 B: i8 S
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 J& P" R9 `) w% q/ s j- ?: H成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
1 k' d2 k, ] m# J8 b" k5 Z& EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" A9 ` _9 s2 d9 t8 L9 f- }2 H2 \; x
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ N/ Q% k) y+ Y" \7 P4 h: e8 Q9 j
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
+ \: e( m h7 R, n, d; Q8 jMost of these things happen suddenly and without warning, and they all contribute to the amazing
: {3 w @- u0 c% Olearning experience available to anyone with a few hundred bucks and the ability to open an
* w; m# k5 u ~, L, b# radvertising account.
# F0 {0 c" ^! A& S: G这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.3 g2 x" s; d$ Q/ `2 _
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; I8 R, s1 ]- h$ O+ I* F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! _ [, c; ~8 i( e" H3 V; e9 B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 I j/ z4 p7 C$ q% d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) y6 H2 R& }% h. W你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你* f9 ^! S0 C! g
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
3 Q1 x. X, K( J尝试别的东西,失败....
9 ?) w: d/ E" L
' c- f5 e; ?7 N T# ]4 e! P成功的唯一要素就是:坚持/ i3 p- e+ q6 ~' n8 S$ J- H0 M
. T% I3 Z! P" ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# o5 W" @" \- m: N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 F3 [/ f, p# h7 b8 G+ T: ?
started building.3 i+ r$ d9 L( f5 S2 b6 C
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
( D9 }! X# }/ h$ BThings you need to get started:# ~: A8 m& X& f( c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 j9 F) q0 P5 c! x8 R1 j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 w% h/ p% B/ K6 [- b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. O. k+ Q r7 F$ [) Y& e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 F5 Q* t8 t& d0 N! L% Q& r+ I' BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& [" T% D- f: E# D' o d9 l8 S! J
with PPV.
7 p% @6 T) L) F1 K4 i在开始前你需要做如下准备:
) J& W( q2 Q0 u0 ~( A0 U* r2 f1、web空间-可是是一台VPS或更好的(例如 服务器)
, n8 N4 |6 t V, a5 L- i2、AFF的CPA帐号
, z4 ]+ [' ]& ^6 l7 ^' r3、CPV/PPV的帐号
/ B7 T. O/ Q1 q: T E# S/ t. l- b4、流量追踪系统(关键字/URL)
* X2 s$ g, k1 R* {本教程会从头到尾来描述如何运营流量) H: M+ }2 J; `( w8 V
Basic Getting Started Definitions
5 P* f6 Q0 q: w9 ~' U; ?4 I+ }- bAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, w5 Z4 v4 r* J9 x9 a1 R( e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 B. Z& n5 @3 ?# e9 F' C- Q* q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 j. s5 ^8 y" A! m: ?9 ?/ a& {8 Y3 {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; H' b$ m/ x! D% {4 S& J0 p1 C0 a Y$ w联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA' D' C R9 v, A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 o" O+ \7 f! x. X, w. ?/ lreceives a commission on that product. An example would be the Amazon.com Associates program,
, q7 X9 U: x3 C. {$ B! o! L1 ] y( HComission Junction or Clickbank
$ H/ q2 x! `/ U5 N: Q: @$ ?CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式). Q6 y' [8 L8 S, _
9 I1 d1 w. R3 V: P0 r( r" \5 q7 u# ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) E+ Q; @: ^$ x' |9 Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ B8 P, a1 N- z4 C
buying a product. An example would be Ads4Dough or Neverblue.! U/ ^" ~$ f) t; E: E
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& j4 P# {4 o" F8 D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' o* d9 c7 t$ y qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager l6 J5 Z, \8 H
right from the start can really help you.8 J& A) p7 [6 _! }
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多. S4 T/ c# U8 A2 ~1 a! y# B
$ l0 N0 T) L! ^) ]$ tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! s* K- J0 c6 b- k! [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# U" H `3 M7 A
view, starting anywhere from .01 or .015.
6 S7 c: E0 M8 @( OPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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# F5 x6 v) d# o1 JIn order to use this type of internet traffic, the affiliate can sign up with a number of different7 S o( j1 Z& {6 T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 i8 @9 R, R( H0 R" CMediaTraffic, and AdOn Network.
0 J) q9 h) P2 n* E4 s$ J为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
. u, s2 l& h" J& iDon't popups get blocked by pop blocker software?
& p! `$ R# f: u9 JNo. Popups are served in a new browser window as if the visitor had opened the new window+ P6 U. U+ }) O) }1 _6 ]
themselves.
. x1 [. [! K! X% Y8 X不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样* ~! r) o+ a9 X" C4 n6 z4 S2 q
How many popups get served to the visitor?* s" d; z5 k+ c" u {0 K
The number of popups served varies depending on the PPV network. Some pop more frequently
3 A4 A* J' D8 l/ {/ z7 M6 [) n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ c) {8 C" Y- K# F! }9 u$ k; y: {) D
serving this kind of advertising, so they have to toe the line between keeping their software) M9 Q( q. Y3 |9 P/ P6 Q1 Q- w2 x5 C
downloaded and still making a profit.
: c) `7 G- K: y8 D要给浏览者弹窗多少次呢?/ B$ t0 G+ W# Q* {+ {
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。7 a' ^$ z H; `* }$ E, g, U
Isn't this type of software bad? Why would anyone keep it on their computer?
% q, Q8 v0 t1 D0 ^1 xNo, this type of software doesn't harm the user's computer.) |6 U: Y1 h4 y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- f( K$ m$ A7 D5 C( Y" g; P5 Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 Z# l# B. @' ?, h* ^: I6 f
that they can continue to have access to the incentive.
4 ^, T# z1 ] N3 q- a4 U* D" X这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
8 y# \: Y* w6 [5 ^% b2 ]0 w? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 y; P9 m, Q& r4 THow to Get Accepted into a CPA Network
+ U; a# e$ g3 o/ `3 ~如何申请CPA帐户2 d- W" R+ C4 ?0 t! I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; b6 I+ `1 m# U, l- M3 Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
# ?! b9 y% C+ Tdifferent networks., U7 G2 y4 {: b6 R7 H
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
: L3 m* { o- {: O( Y# p) ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). \7 \6 H- q) ~- b! N- j
application and be as specific as possible about your promotion methods. Usually some time after
* Q; `5 y9 [/ w$ P. M% Y1 j; wreceiving your application, the company will call to interview you. The phone interview is a critical v, r( h& A( A6 c! q* O; a1 a% X" l
part of the application process, and most networks will deny your application outright if they can't get
9 X& Q% k) \. h) _% G' _, `# F: uyou on the phone.6 ~. k1 `3 l! |+ |8 Y, v
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
m$ \0 | v' _5 D9 s; I( ~Often, the person who does your phone interview will actually become your affiliate manager after
5 T- R: Z1 ~' J Qyou get accepted, so it's a good time to put your best food forward.0 j8 [6 d; m1 ]" C1 M- B- d: g
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
" d- s- ^/ Y6 m" W2 Y* }/ H1 @" x8 OYou might not relish at the idea of someone grilling you about your internet marketing methods over
( _+ u, z6 x3 `/ w) Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 T7 A6 E0 {5 u7 h2 |7 p1 @What methods do you use to market offers?
, D# r& q# @2 t7 J0 E) sDo you already have a website you will be using?% ?$ _7 h/ |- }. E/ O) D
How much is your advertising budget?" ^. j* {4 X, F' k1 A$ k' ]
What other networks are you a member of?+ R5 t4 d+ x2 c3 p* F0 g% J- ]% V
Who are your affiliate managers at these networks?; D( q% j4 @( V1 t
Do you use social media (Facebook, twitter, etc.) to market offers?
, @7 Q2 B- }1 fHow much traffic can you drive?( L q& e* x% |. Q0 F% _ c
Do you have a personal recommendation from anyone who is already a member?" k3 T5 `2 J' @' }
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
2 I5 `" |) k( X; z3 [( [6 H1 p你通过什么方式来推广offers
2 r9 D' b9 [5 q3 i/ q你有自己的网站吗- b4 d s6 @9 o, ?" ?
你的广告预算是多少( u' X, q+ D# f0 M: Z# T
你还是别的哪家联盟的会员
: `% r, T# z; i7 D8 g8 h: v那些联盟的AM是谁5 ~% l# d. f6 j7 [" R2 v
你运用社交媒体比如(facebook,twitter等)来推广offers吗: ^# z: P' r9 F+ _# ?8 @, j
你能弄到多少流量) g4 {) G) @ C% P& M
Once you provide satisfactory answers to these questions, the network will approve or deny your) `1 ^' y; E1 K9 }3 o/ y
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 {( P9 i. `: z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 }# m' f9 r/ U& |2 A8 c2 U, K
for the network can be helpful./ |/ w& x' @# F. P
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。, b6 z" \8 S7 W* T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ s6 O" L1 }% ]0 ^; j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) V' I/ h5 a- y+ l! ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ u# t3 s5 i' k/ T) ^' Gpeople can open a lot of doors as far as networks are concerned.. A! Q F" @0 h0 m. w8 |
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。' H' d- G' ~/ { a9 S( i3 T h
After You Join a CPA Network
# M0 Z6 n" m0 d4 |3 _9 D3 V加入CPA联盟之后6 p( V* O, m3 u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# V! y% H, W2 R+ j i' R2 T R
and make an attempt to get to know them a little bit.
1 q. E$ Y3 O, H$ G+ b8 S9 n' X4 N一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他7 _6 s5 J6 Q- p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. o. x8 B0 @; ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 k2 d" D2 R! P3 R? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
C- N9 F$ g; w+ E9 Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 K* i% e2 s% D& l( A, P8 v& Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- p8 [1 p/ k6 T+ b2 X$ Remail.% T6 `5 m9 y- ]* ^3 a O4 J9 m
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通5 Q, s `- h% S) H, L% Z
For more helpful info about dealing with affiliate managers, check out:
2 p1 Q% a8 m% V% z" D3 h更多的关于如何和AM打交道的文章请看:, W9 a8 S2 h7 C, s: r/ ?- @! \% `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 ~, e# W! k8 B" ^! V t4 zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/& U( {& H( `) K% {5 Q
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