本帖最后由 top888 于 2013-3-10 21:17 编辑 " t; U# U2 T j7 g t2 T" |
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考) Q4 U% P! ?+ x" m. O- C- J) r
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单# O( U1 M6 j C3 E4 U) {+ k
如果觉得有用,请大家给点广告币,谢谢!!!
6 J' i2 V: H6 @+ |7 wNewbie Guide+ U# ]( K$ V6 J1 G: u* P0 x
PPVPlaybook.com9 |9 a& Q7 Z. K# ~8 _) N4 S
Tracy Shaffer
1 S8 i: j: s, o( f) h& o! N7 a( QDavid Ford
! y; B: W' q3 T+ v2 s( t? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- O( L9 Q4 L6 x- ?1 {4 E w
Getting Your Mind Right to Start Affiliate Marketing1 ?: ~3 z5 D4 z. ]6 E
正确认识网络联属营销 F2 C. D/ p* ~/ m" c$ z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 z( D3 i% x) E/ i, d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 r1 H9 r6 @" ] n K0 f0 Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 s* w! w' h! _0 F5 L/ _; B" ?( C" V
with any success, these claims are laughable and far from the truth.1 U; j+ `) I( E) i4 n) k5 }
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.& ]* S. P7 f& T' Y9 n- w1 r
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! T, p( \0 B% Z8 Qflow management. The main benefits are the low barrier to entry compared to other businesses, and9 }' F( ~8 T0 g( ~. z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& O5 H% M( e+ U- j0 coverhead.3 i* `8 A* }5 E8 I1 s
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.1 x! E+ I8 h3 V. g6 S
The winners in this business are the ones with persistence when nothing works, who know there's7 A( @, Z8 `1 s2 W/ o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ o4 C1 Y% { k. `: A) d1 n成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
( J0 V0 J1 R3 Y& B3 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 `$ \ X$ L: q* cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; p5 |. N) @+ N* V# A" a6 q: S
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.- D. l' w! ]" H0 p" i
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; T5 I; s- @8 u9 Rlearning experience available to anyone with a few hundred bucks and the ability to open an
! X$ q& e! v8 q$ B4 jadvertising account.: ?8 I9 Y9 p7 Q# y/ _0 V$ c9 n* `
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
0 o, t+ l" ^6 R" y) KYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ o! z5 G+ R# \6 J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ z3 z; ^+ G5 I* s7 |( imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 t3 O3 R. C% h; G6 z: ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; U! P8 @, j2 d# l
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你; r& W0 C7 X3 D
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,) B0 q- J1 i s7 Q
尝试别的东西,失败....
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成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 q& v5 f9 O! W" jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 J# Q. l5 W8 @started building.
5 \4 \5 F- |6 U" I+ G) d1 n知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始# p! t( J2 `6 {9 M/ e. R6 L
Things you need to get started:
3 a' F6 m8 V% k$ f z9 X5 H/ \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) |1 H: ?8 ?% E0 f/ T6 F9 W6 E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 _- @; f, }& v, M2 J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. M' }. O6 r2 s' n0 Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 E; Y4 }& F6 P( M* S6 k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 R9 o: M w2 |. z* r, N, X
with PPV.9 \ ]6 s( I& m
在开始前你需要做如下准备:/ A7 U5 n; y4 J7 e1 j
1、web空间-可是是一台VPS或更好的(例如 服务器)
8 R8 T* R- |4 }. t2、AFF的CPA帐号+ ]0 q, t' b. `, S
3、CPV/PPV的帐号5 a9 y3 o q8 x* _2 B; Z
4、流量追踪系统(关键字/URL)8 [) ?/ Q( Q |
本教程会从头到尾来描述如何运营流量8 d, F( J3 f5 b! n
Basic Getting Started Definitions* x0 n# r: R2 B! W- }3 n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 |$ @: X5 C& M1 ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 Z: e, w8 C& i& [8 W+ v
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: f0 W; a6 _3 z4 K, G0 `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 }# D* H5 e+ a7 Y0 |
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA: a3 I# \' O$ j* [ F( _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' V# W S8 ~2 S& T& W: d' \/ ureceives a commission on that product. An example would be the Amazon.com Associates program,9 e2 ?, q( L6 s7 i7 D* Q
Comission Junction or Clickbank
# o, J" l O% U8 P: H" E% M: JCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)1 \& z( b& v1 D, Q2 L
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% N- ~: ~/ C5 z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 n$ ]0 s% V$ tbuying a product. An example would be Ads4Dough or Neverblue.* k+ i1 F# I- H+ T0 P
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: K: _& f) P" {0 y3 A* {+ `4 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else) f/ V6 W+ l' \& D3 A* l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" S0 N+ z- j8 Bright from the start can really help you.
, L: ^9 p5 S8 @% o5 XAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多: x4 t9 \- [* l) S/ ], R2 N, f
# n- Y' h- a3 p7 o2 @8 UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 }% s' }% ?& J. _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. L" a" V! h' o L- i+ x) d2 k2 F6 qview, starting anywhere from .01 or .015.
% z/ U, _6 o+ F) TPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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5 K2 \8 w/ A( z! u) bIn order to use this type of internet traffic, the affiliate can sign up with a number of different# O% ^: D( N: A/ v8 d- f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ k( K( R- c7 M% X
MediaTraffic, and AdOn Network.! t2 M/ \6 D/ w, q/ {
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
8 Y8 v# y+ T2 a0 N, Q0 \; DDon't popups get blocked by pop blocker software?* E, ^) d8 H6 j$ o; I' {6 K. O
No. Popups are served in a new browser window as if the visitor had opened the new window2 ~) l" x5 X& X: O8 F
themselves.
! S0 N$ d. M& r+ r- l/ `" P& {不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
& \/ \' w; L7 v, y* d; m" mHow many popups get served to the visitor?0 e, f' E2 V5 [& m& y/ P+ {
The number of popups served varies depending on the PPV network. Some pop more frequently
1 P. N8 b; O- T+ H4 D! o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: o3 J0 i, |, _, X7 u& E% Aserving this kind of advertising, so they have to toe the line between keeping their software
3 Y$ }8 q) y2 A! _5 K& vdownloaded and still making a profit.
1 X I9 G; w/ K% ?要给浏览者弹窗多少次呢?
% q% B- Q4 g- O( }3 h D/ I+ ?) g1 k该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。! Q" l' D: p0 }9 E
Isn't this type of software bad? Why would anyone keep it on their computer?) ?0 r3 G! E/ h2 r8 F6 @
No, this type of software doesn't harm the user's computer.
" G, n1 {8 o; t( [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& d w% y6 }2 y; z/ Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so- |% h7 q# `( z. v2 [# H
that they can continue to have access to the incentive.
a! q! A& l( I4 F这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。3 R. p5 F" E: Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. ?- `# E+ e a' ~
How to Get Accepted into a CPA Network
( ~" J+ D0 T) k A, r: f如何申请CPA帐户. k8 B. @1 x p' D8 Q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 l! d( [# }( ?to start looking for networks is Offervault which lists offers and lets you compare payouts across0 J6 e+ h( k' I7 Z8 n' m
different networks., t+ }' M1 v% |: _; Y' A" W
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
. l: h, Z& E3 lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 J# y% F0 Y) Q9 l9 G" [$ k7 T$ `
application and be as specific as possible about your promotion methods. Usually some time after
) G9 {/ e* x8 z0 Areceiving your application, the company will call to interview you. The phone interview is a critical% [& l: h7 o6 m$ ^4 z
part of the application process, and most networks will deny your application outright if they can't get( G Y' _( v$ Q! w3 [
you on the phone.
. Q1 M- K* C( p ]" j一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
1 C5 a4 X9 e% m( W1 T+ t% ~' h4 C$ eOften, the person who does your phone interview will actually become your affiliate manager after
e8 Q5 Y% e* Nyou get accepted, so it's a good time to put your best food forward.* r6 ~' v7 @( l
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。5 E1 o" }3 S& E) F1 ^# A5 u
You might not relish at the idea of someone grilling you about your internet marketing methods over
, E% C+ H. f5 E$ b0 }the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 A2 S; H8 e" G1 y) WWhat methods do you use to market offers?. o1 R# L: D/ a8 K! h8 Q- x9 h
Do you already have a website you will be using?
1 w; K0 Y/ ]" a$ AHow much is your advertising budget?
3 @; k$ l7 a2 m+ l, M& c# U& k7 ]What other networks are you a member of?3 u7 A, h* j: F) W6 P5 i& W5 M
Who are your affiliate managers at these networks? v5 b2 S; E+ t4 e: g0 l" n5 m, i
Do you use social media (Facebook, twitter, etc.) to market offers?
/ @" v8 m5 @9 {+ V8 {How much traffic can you drive?
, C! E l8 L9 c8 q7 s- _Do you have a personal recommendation from anyone who is already a member?
* M: F! \0 Y% i也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
: O6 O: @! ~. p/ M( V; ~0 j, B4 z你通过什么方式来推广offers( o1 R! s- e' K/ n0 r4 L
你有自己的网站吗1 R: D" y0 A& P7 d) D
你的广告预算是多少* o5 r7 _4 Z+ p4 G, ^9 \
你还是别的哪家联盟的会员; w/ f; w) l1 _( }( m. c
那些联盟的AM是谁9 V/ p6 j% o" @9 q1 I) ~1 T
你运用社交媒体比如(facebook,twitter等)来推广offers吗
: d& y; s& @1 V: D你能弄到多少流量2 J4 o! P- ?+ X' H& ?0 e
Once you provide satisfactory answers to these questions, the network will approve or deny your
) W/ E+ [: l6 M' I# z+ `application. If you get denied, just keep applying or call someone on the phone and try again. Be5 o) v }. Z% v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 \# m! w) b. B- C& _- |6 a- q
for the network can be helpful.$ y5 n9 ?, M# A9 s
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。, M" a2 @. s3 _$ d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% W/ A u/ U1 C w$ g# v5 a7 OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 ]* e* }/ D1 i2 b0 i5 `
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ c" a( w7 q) ]( B+ @ lpeople can open a lot of doors as far as networks are concerned.
, O# m7 x& p( ]' p在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。6 o" M, [/ O# M7 F7 y
After You Join a CPA Network. {' O1 I# b' X. h. `: B
加入CPA联盟之后
Y1 x6 O- y2 r/ j! ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# N+ `$ N1 a2 H+ d4 B
and make an attempt to get to know them a little bit.
3 a% R9 Y2 [+ m8 `/ u一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他, _' D7 ?# l! L& u f- V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 n' \- k2 {8 J+ i& \weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 s0 ^4 F7 T$ E. m? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" e+ K1 ~( p" D+ r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 t, M- |/ ^, G, S! X& I$ i4 J) @bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% A0 O9 i# ^% U( F) v: G! L
email.
2 f, J+ o5 q8 Y" o2 s, B- {$ n坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通' S% q% k- C6 Z5 \. H* D
For more helpful info about dealing with affiliate managers, check out:. s5 ]5 p: t/ w; b9 Y e* z. U
更多的关于如何和AM打交道的文章请看:
* g/ @, K9 E2 |, Z; ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 U; a, T, p7 _" j+ `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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