本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考9 `& ^( K% p! A* e2 a
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
4 ]1 A. Q y) P* D$ ]7 C9 s如果觉得有用，请大家给点广告币,谢谢!!!) F0 M/ X* [, }
Newbie Guide7 U4 g G! W* Q" L
PPVPlaybook.com
+ H$ V1 a4 J- f# rTracy Shaffer1 I% C5 A. V* S* Q7 |* o3 S/ l
David Ford1 l2 w: f' V$ z# z" h) l
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ D* X1 Q) k. t- A; V* h
Getting Your Mind Right to Start Affiliate Marketing4 P9 X& j( b1 Y w8 ?. g- p o
正确认识网络联属营销" L2 r) u( e- y2 H, k0 I, k+ r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, |9 C/ {1 b0 |% Y! Sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 c( M, D/ b6 b8 g' ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) D# w- y5 _# v- k& H# n* W6 o
with any success, these claims are laughable and far from the truth.( R' C$ L& P7 j* ~9 F
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
. O1 V! Y/ p1 W1 c# b4 n( Q% H I5 QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; a( T8 H! u- f ^1 ~" K. aflow management. The main benefits are the low barrier to entry compared to other businesses, and9 E6 {9 v1 z: ^, F
the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 n, j) K6 ~; m% _ D6 Boverhead.+ f1 V- C8 `" R; O5 w, A1 B/ ]
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
( L4 K& {" ? \% L1 DThe winners in this business are the ones with persistence when nothing works, who know there's
" T# G, V1 a3 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ q5 i( ^; ^9 b# W+ ~& o8 [) h成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.. d O& D9 O8 T& Y) t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# O! h* W0 w4 A7 j) I5 @# wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 Z+ \+ K6 [/ w8 x$ k2 E# w冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
% u% l! S: f& a% a! W7 iMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 E& I$ _9 U& b0 c( a4 Ulearning experience available to anyone with a few hundred bucks and the ability to open an
$ d. Y6 v) j% @8 u+ x+ a- q" radvertising account.
1 o% d# z. X* E4 K这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
; h. p: M! U* pYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ N: u1 W' W: ?where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# E, y$ [4 t9 h. nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 x- z+ j8 F3 w9 y' P/ H+ Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- ? b- I& _& _. d你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
\: e, c! r o0 k' D一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
* c) ?" t+ ^. ?3 g尝试别的东西，失败....$ w; G+ W+ h) F$ p
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成功的唯一要素就是：坚持
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8 ^: G) |) N. A7 D K4 y& _" }; oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
B+ ?0 W/ }# v4 [+ ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 Z" j: {- h7 M7 E$ ~: ~started building.
, B+ Y5 {+ Z% f$ x: ]. ^7 G5 D知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始$ g' y% i4 S- D1 Z& h
Things you need to get started:
4 ^7 r( O' }! {" O% W% w, c+ c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 t( |, |$ M* i: E+ g; o9 q K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ [" i5 ?" A n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
Q4 ]/ B% }- e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) Y6 ]0 G0 u) W* z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. C- V# g0 X* I+ ]% k2 F2 Q
with PPV.
. b1 h4 I4 ~! X1 g& g在开始前你需要做如下准备:5 s+ s0 Z1 I) B% S
1、web空间-可是是一台VPS或更好的（例如 服务器）) }$ h; [9 X- w2 R" r$ H3 h$ f. j
2、AFF的CPA帐号3 E( o- x2 ^% F$ u/ ?; h' Z5 [
3、CPV/PPV的帐号
* w. G) Y; V+ r8 v: K4、流量追踪系统（关键字/URL）/ n M' B2 @( y" z$ }
本教程会从头到尾来描述如何运营流量
: a1 ?" I% l5 L( a3 r& _Basic Getting Started Definitions& F, a! t6 E! n0 m4 E2 `
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% Y3 l7 {8 I- t. O F) R& B0 N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 `$ y5 v: o: q1 J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, Y0 c8 k" M% m% s C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( H, G1 q0 U5 r0 [+ ]2 W/ v. z I联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
- M7 Y( _! k" m8 P) Z3 H: C; NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 e2 M/ D- s. X* I5 Treceives a commission on that product. An example would be the Amazon.com Associates program,
/ l3 l2 A* V2 E2 ]Comission Junction or Clickbank2 a v. y# f, [( |
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）, D" Y* ~1 t7 D, J5 X4 S0 l I
" ?8 _( L; ^9 k1 x6 y4 M8 \, V1 A1 LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes }( x8 e: V/ F6 K; A- [6 [
an action like filling out a form, submitting their email address, signing up for a service or sometimes) F6 j7 v) ~ `8 E
buying a product. An example would be Ads4Dough or Neverblue.
( j4 v- M8 z" G8 c& \( `CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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" v/ [& L# G4 j5 H6 Y& h/ \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 G) Q( {8 n6 O+ f2 J# b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ u! \ h, W- f; |5 z0 c% `related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! s; w( q5 J9 Z; oright from the start can really help you.
9 d; X* r6 U/ v2 M2 i" ZAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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/ p- Q9 u6 ] h- J9 QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% G0 `( g z( w7 c/ _3 ]: j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 L7 a* Q( b" }* v) Q: E$ G: K
view, starting anywhere from .01 or .015., ^" o# C( w( {! P7 H6 A
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different" s- Y. Y9 f' r! K4 k+ z- ^* x
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, O/ b5 T. E0 G6 L5 K6 Z/ Z) a& i
MediaTraffic, and AdOn Network.) L9 v8 a+ D0 T
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
- e, A* k$ V+ IDon't popups get blocked by pop blocker software?
3 Q2 h L) g& {5 r' ONo. Popups are served in a new browser window as if the visitor had opened the new window; W/ @$ ]# C/ P# r3 j
themselves.0 p! n0 s3 w" x$ v8 u+ T6 K
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
& Z. W/ _# U* q: CHow many popups get served to the visitor?: r3 T2 i9 y3 g7 D# Y
The number of popups served varies depending on the PPV network. Some pop more frequently
( d9 L3 k6 ]; @# }5 [! h( W3 r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* K/ o( {( O: g0 X
serving this kind of advertising, so they have to toe the line between keeping their software
- c: h! a! b( W, ^) [0 @6 e! f2 ~downloaded and still making a profit.
: K3 h) R+ k8 }! @2 C0 x要给浏览者弹窗多少次呢？
& y0 E. B) s: \, R该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
, D, V* E. L" O5 v7 ]0 |6 TIsn't this type of software bad? Why would anyone keep it on their computer?8 n8 p# {/ r4 J2 i
No, this type of software doesn't harm the user's computer.$ t3 @& W- W) H- e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, I, w0 i: } f. A* d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: s/ _# j) V3 e |+ d
that they can continue to have access to the incentive.3 C6 ?1 K, o) G- Z1 o$ g6 ]6 H. Y
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
! M3 }3 k7 a8 q" Z: ~7 E5 g? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- V' ^7 J- d' V, a# j7 b. |How to Get Accepted into a CPA Network
+ l4 P, `9 V1 E. X如何申请CPA帐户
3 A' x! g+ M; NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" q0 t. ]" _5 T- H+ L* r4 F( X
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ H) ?! j) m S1 F$ t) j4 S
different networks.
9 ^; E7 z! n: J+ ?为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
) @# e5 N. ~( n3 B& `4 h5 s, fOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)! L9 d- ?7 |' r; }# e" g6 M
application and be as specific as possible about your promotion methods. Usually some time after
" f% m5 |' u8 J, breceiving your application, the company will call to interview you. The phone interview is a critical& k% Z. n3 i: S* G. }! j
part of the application process, and most networks will deny your application outright if they can't get5 U" V! g, \9 y1 {
you on the phone.
0 \ X! [- I- t* E5 v* m7 o8 n一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
n5 ]( p0 k# P+ X- p0 rOften, the person who does your phone interview will actually become your affiliate manager after
/ X% m7 O* G0 Ryou get accepted, so it's a good time to put your best food forward.; u5 Z$ s/ i5 m7 g; A0 v
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
# m& w4 D0 _7 F- s, NYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 o0 F! B' t+ ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 H% \2 _1 Y$ T% m, s$ a# pWhat methods do you use to market offers?
" R$ e: K* H- _Do you already have a website you will be using?
; Y& k. M3 Q2 c* F7 E- d2 VHow much is your advertising budget?
& H% o6 w6 V: b3 A3 p& X, ^What other networks are you a member of?. t% K9 {6 h& a& H b9 e
Who are your affiliate managers at these networks?6 K }: d" |, R, T2 }8 J0 g+ t
Do you use social media (Facebook, twitter, etc.) to market offers?
1 E; n4 Y) }' I8 v+ T1 a WHow much traffic can you drive?% {: A, w0 c/ R: ~7 l
Do you have a personal recommendation from anyone who is already a member?, `; q3 A( {) J4 e$ o, E/ o
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
+ g; F' p+ ~9 c你通过什么方式来推广offers8 C* z& e& L" d8 j3 [
你有自己的网站吗
: K' F5 I- t: c; Z8 [7 O5 a6 K0 Z: c你的广告预算是多少# C. \ D/ s4 H* Q1 \! B0 G" M
你还是别的哪家联盟的会员
3 A; N# t3 G% H, V$ F: |1 H那些联盟的AM是谁+ ?- }/ V' m7 {: \9 J
你运用社交媒体比如（facebook，twitter等）来推广offers吗
r+ h& q0 s# A* I8 l5 n) |你能弄到多少流量: I" d* P% T/ [/ J z) l
Once you provide satisfactory answers to these questions, the network will approve or deny your& e( B, M' n$ O# K
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 z' {2 |' L2 B6 U# G, r; A" H* ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate; v! W, u2 [' V& `! T
for the network can be helpful.
+ p, ?5 L: E/ V* |/ w* _ E* b一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
. j+ Z0 P# e" m- UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- U9 u. W4 @/ F5 ~+ `" |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# w! i5 e% H; F; i" @- o5 S! `owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 S. N* |4 C s7 J$ dpeople can open a lot of doors as far as networks are concerned.0 `( c4 }* s8 ?7 z$ y% J
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。! G" t( ~: [0 [; _
After You Join a CPA Network8 k5 ~5 S7 p6 L: m4 b
加入CPA联盟之后$ r, d2 D a; B+ B9 L% O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) @. J8 u5 F- e5 I+ A1 Qand make an attempt to get to know them a little bit.% T* g: }% C1 e( y1 D$ P
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
% }3 e) Q% u7 C' d2 B; O! NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 Z# Q+ b W' Y0 `9 I0 T/ E. O# K: @
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! O8 X) I( P: k1 D1 L8 B? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 R# e. Q* h% b: Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 ?9 t: P& P, b% ?7 U) sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 g7 ~: ^8 i$ x* i9 ]% \4 J( K3 _9 w
email.: n3 d0 d8 s& _1 k2 ^
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
7 F- w0 Y) U7 ?- m8 }For more helpful info about dealing with affiliate managers, check out:
) q& x4 A( B# e9 o9 t更多的关于如何和AM打交道的文章请看:
: X0 ` s" }: N1 q3 s2 C; Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% {+ ^' Y8 X, x" I
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 X! s5 B6 w$ d! e( B
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
