本帖最后由 top888 于 2013-3-10 21:17 编辑 ) ~( Y7 J, z' ?, {& l
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
! W3 Y7 w, n/ A- E' `# }' ?' l本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
! r+ i- o- ]6 D' H+ ?, M" h% \如果觉得有用,请大家给点广告币,谢谢!!!, a- S( w6 o: k( m
Newbie Guide$ t# S5 Q9 J8 l! T4 V
PPVPlaybook.com
! u3 t* Z2 g! X! a1 I o, k, TTracy Shaffer
2 C4 V4 v6 h, I {: i8 m: ?David Ford
5 m) m4 P, M+ [- u% X* }# G? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 h9 t! a4 F* M# ~, {2 f& R
Getting Your Mind Right to Start Affiliate Marketing L: Z& \* R5 w. k: }* \ [) g
正确认识网络联属营销. P8 P2 e! v4 n5 [$ x" x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' a1 b& a2 h% o; S# c! D) ]! w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ A+ E" B2 m# ~7 V. Z7 `" fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 }" u( A, L0 U0 }with any success, these claims are laughable and far from the truth.& r* v) Q3 \9 A4 w
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% S5 a+ _2 ]/ _0 j \! OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) x$ L Z0 x- dflow management. The main benefits are the low barrier to entry compared to other businesses, and9 C! u( k& f- ^ F7 ]+ l
the ability for a marketer to be a one person shop and make an incredible amount of money with low# A7 o9 f. ~+ P5 P
overhead.6 A5 P$ i: C2 |% z. J# \
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.# C7 e. f1 z1 U, g# h, _& t# ~; f
The winners in this business are the ones with persistence when nothing works, who know there's
4 t3 p. p+ d; z1 O1 u" @, fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 N* ~# m. e5 h2 l; W成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
8 p2 L: a' C& c8 KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can% p4 [4 x$ S( g. u6 n* {/ U ]
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. p$ q- c3 y! _8 q
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
1 j, K; l! h3 cMost of these things happen suddenly and without warning, and they all contribute to the amazing
6 D! e+ G, N7 X' _' x, ~4 ~learning experience available to anyone with a few hundred bucks and the ability to open an/ }* g5 Z$ w5 M
advertising account.: b: u; N- x) {6 e6 i+ U
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
: h4 q z/ F6 Z, Y2 aYour competitors are willing to work at this around the clock. This isn't a push button, instant business' F" J0 }6 ^2 J% Y& j ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* F' v- Z# h7 U' t* ?+ gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' D% h: N2 _' N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! J& T( `! R7 H3 I0 I1 R你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
! t; [0 v( ?" V. w+ Y) Q5 F一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
+ b* j) ?+ C4 q# w* g& y0 Y尝试别的东西,失败....
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成功的唯一要素就是:坚持
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- R' L7 G, J6 ~, c+ GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) c! e, L+ c" e- R6 H) u8 \
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ y; P7 C7 |6 U3 l* \
started building.
8 U9 i7 L- w. F+ K- A知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
( f' x3 Q( B0 S* E6 D+ ?5 U4 rThings you need to get started:
3 K4 D! ~' B, R/ L; x. f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" A/ Z/ D; W$ \/ n$ _# L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" v l' K5 f! {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( M+ @* O$ t5 j: E% P; R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. B) x" L/ x) K, d+ ^0 D- g/ HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- I( }* e- O0 c8 v
with PPV.
' b- `- L9 R4 V$ v$ }; M在开始前你需要做如下准备:
# w( a6 ]/ Y- Y) _6 H. z6 }3 @1、web空间-可是是一台VPS或更好的(例如 服务器)
. q5 K# W% e7 H `# |2、AFF的CPA帐号$ ]7 p; M1 V3 r3 u% o+ e3 V1 o. [
3、CPV/PPV的帐号
, u, M7 o1 L0 x' F7 O. y/ x7 ~2 k) ?4、流量追踪系统(关键字/URL)/ D# m& h* s, ]5 R1 M5 R
本教程会从头到尾来描述如何运营流量2 O+ r6 a" `+ Y+ @, J# \
Basic Getting Started Definitions+ P4 W% Q, L' |( {, X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 }8 L3 _( M# m, ]/ I3 Q/ i6 c* naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ @. S, }: P$ [+ S? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 q3 Z' n2 l5 ^$ z6 W" ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# z) }, S- ?$ T联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA% T( O$ b. u8 ]* I( h; N [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 x! K4 j2 T9 p- M" r& f9 D+ B
receives a commission on that product. An example would be the Amazon.com Associates program,
# o- T% i4 ~- a- v M* Y% cComission Junction or Clickbank
3 M: T0 w3 E- @% l8 e- ACPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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) j) w# D1 _& S+ P) Q6 @/ r; [- E0 mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" U- j) P4 D- Q4 u
an action like filling out a form, submitting their email address, signing up for a service or sometimes T% h) L, F$ X; I' Y: \
buying a product. An example would be Ads4Dough or Neverblue. c: _ o5 `: t& T: ?3 m: _: y* ^- Y
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品% v2 U, Y6 I9 Y4 ~9 }; G$ l
/ \. l A3 N' dAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' i( P/ ?0 m! l, c& zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ |3 A# k4 C- o0 y- g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 A% P6 q, c. {% ^: Q$ Bright from the start can really help you.8 _7 M- e% ]4 ^" X+ N( a2 B9 X
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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/ V4 G" @! W+ TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 |* a! [% Z6 w. Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# O' z( f* U, A5 K+ \# {, _# {
view, starting anywhere from .01 or .015.
9 g2 J. ^8 J1 ]# BPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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" m7 W1 e# q: HIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 p% y8 P# i" x# F( C3 n8 X# V8 w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 a5 {8 Y' K2 r6 V# \1 _7 i
MediaTraffic, and AdOn Network.
% N" C% b" z; d2 q为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。 {7 A+ u* X S
Don't popups get blocked by pop blocker software?4 V- D0 ^4 f* ]+ p0 h! }
No. Popups are served in a new browser window as if the visitor had opened the new window& M7 D/ @( r( e' r7 R! p# u/ q3 c) z
themselves.
+ v3 X- _' u+ `- H0 `不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样2 W: B( B" M2 W
How many popups get served to the visitor?
' C, `1 L: n, _% q Y; q; c* `- |# \The number of popups served varies depending on the PPV network. Some pop more frequently
- Q! L& t& ]" d(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, e4 R' m- e$ L7 wserving this kind of advertising, so they have to toe the line between keeping their software2 a& }- Y9 e! u6 Y @
downloaded and still making a profit." M7 s' ^8 a, Y8 I6 ]" U/ H$ _
要给浏览者弹窗多少次呢?+ o1 `& U2 F$ D& M( ~, O, b3 n1 z
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
+ x7 o; t+ P* t# c3 ]0 dIsn't this type of software bad? Why would anyone keep it on their computer?6 h* \9 e" ]3 h! O* M& `0 n! f- g! S
No, this type of software doesn't harm the user's computer.
8 k$ `, w0 [( G8 i- q5 r: pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ @+ y7 i" R: G, Y3 Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* v9 l, i: N1 Q, w: T' uthat they can continue to have access to the incentive.
0 R0 A; [' n7 i9 k; c# C这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
, T5 }0 p2 j1 u0 b7 `, h? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% ^& I" K/ t( R
How to Get Accepted into a CPA Network
7 @* L" }: E7 Q如何申请CPA帐户" A' z" _; C5 L2 P/ B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& |% t* ?& k. T& L
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% t3 p7 i% c7 idifferent networks.5 B' ~! I2 r( y, b2 q) u9 F
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
% Y9 ^% N7 D$ R- V5 Z' N8 z5 lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher); Z# ~1 C8 k. J3 M
application and be as specific as possible about your promotion methods. Usually some time after
! K! ]7 U9 \+ q8 W0 I0 Qreceiving your application, the company will call to interview you. The phone interview is a critical
7 [& L* T9 N! D: D- gpart of the application process, and most networks will deny your application outright if they can't get5 t# p- _/ p% `- e
you on the phone.9 b& v3 B2 b. s- H
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。5 k5 O7 N2 E. T1 [; a6 e9 K
Often, the person who does your phone interview will actually become your affiliate manager after
' [' T9 U0 T/ N* a/ N; o* j' q4 uyou get accepted, so it's a good time to put your best food forward.
) A0 U0 L0 i2 C* X/ i1 x通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
' g3 }* {# t% j) W& n7 j. pYou might not relish at the idea of someone grilling you about your internet marketing methods over
, S; e# F7 G/ U' |9 ~$ Z) q+ g9 Uthe phone, but trust me, this part is critical. Have answers in mind for the questions:) X9 \8 O1 G: P6 P
What methods do you use to market offers?( L; s4 ^; C3 H: C3 f8 [
Do you already have a website you will be using?
1 l( I ]6 l L5 i$ C. zHow much is your advertising budget?
( T6 d( F' p* e7 ~) ~" t- qWhat other networks are you a member of?# {, _; U9 `; L) w/ Z9 ^
Who are your affiliate managers at these networks?7 e0 U' s! L6 `8 V: o
Do you use social media (Facebook, twitter, etc.) to market offers?
/ t' O3 u0 o: W4 V, \How much traffic can you drive?
4 T: V6 s0 u% y6 N# m" gDo you have a personal recommendation from anyone who is already a member?2 f5 A: j% J8 @$ V; t# W
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:6 M9 w" X0 F+ S0 a+ N- b
你通过什么方式来推广offers2 X+ b. W; I- S
你有自己的网站吗; b9 d) s& B5 t
你的广告预算是多少
8 m. Y, M1 A' F( i0 r) q) `你还是别的哪家联盟的会员2 Z( U- O3 H! Q3 {* u2 l
那些联盟的AM是谁$ e8 [/ s9 I6 q2 E; @! L
你运用社交媒体比如(facebook,twitter等)来推广offers吗: J$ j: W2 t8 W# f' }" e4 D8 ^
你能弄到多少流量
6 B! `4 W1 V7 OOnce you provide satisfactory answers to these questions, the network will approve or deny your
, {3 w6 y6 N7 H/ R* D0 ]7 _application. If you get denied, just keep applying or call someone on the phone and try again. Be: b7 o( l7 n& C9 [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 m8 E3 E( e" {for the network can be helpful.
( W2 Y- D: F8 Z- N+ u一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 A( B' J: P3 P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ r( S( b! J& P; m( fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# G3 T$ O* V3 Z3 L" I- ?( W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
Z r( k! G. ~# O/ J/ ]( n1 q; h8 speople can open a lot of doors as far as networks are concerned.
! T1 r+ l+ w H在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
# U0 P, I o! N: y$ l: n( VAfter You Join a CPA Network, A/ N( [! F9 z; L
加入CPA联盟之后. r9 l& _9 d# _9 u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 h3 b" M' H# q! v* E
and make an attempt to get to know them a little bit.' ~2 X1 p O4 n, }" }
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
1 A8 i1 w5 i! H3 W" E$ ^) WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; }( j2 M/ A% \ `8 a3 u: Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 q6 R+ r2 |; S X8 n2 H+ N1 P! \? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 C' ]6 K3 d; v+ \" Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 ^) P1 Y$ n, F3 h' p: X( lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' J* J$ |0 o( F/ J
email.. v8 a- E( K* M4 `' z" V
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
6 B6 L( m6 E& A% FFor more helpful info about dealing with affiliate managers, check out:) V3 j; P7 A6 l. y' c: T8 Q/ {$ b
更多的关于如何和AM打交道的文章请看:
# O* `0 j9 q# N/ {" _% {http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ n2 ^% y' P$ [ f4 }" r) G
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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