本帖最后由 top888 于 2013-3-10 21:17 编辑 " E2 p9 ?) v" K% L; T/ Z2 r9 y
0 X* v$ }) d% y$ V0 @0 ~) u
原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考6 ?' ~/ S( m9 l T% q
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单8 X6 x- I+ w- ?2 D
如果觉得有用,请大家给点广告币,谢谢!!!) @ U+ |$ g; H2 w x# v
Newbie Guide7 K, h) r: R. u- }& z* d/ { Z
PPVPlaybook.com' J5 h* g; k$ @% i4 I. A% S
Tracy Shaffer
, j7 g) Z( C+ x: [$ N# k: M4 ZDavid Ford
6 [! I& X: F1 ^9 a? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 B/ |) P; K" ]; cGetting Your Mind Right to Start Affiliate Marketing" j k6 o o2 P" A6 }2 e
正确认识网络联属营销
6 G9 z3 g0 e) kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& F2 W* D! [9 r6 W5 X# X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: q: O c5 `2 I1 m) t: f7 E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing c j/ @8 X! C( v5 }
with any success, these claims are laughable and far from the truth.
( `) N) E3 V# r关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
$ s5 b1 V, j6 c/ n2 C( P4 GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' z2 j8 m6 Z, w/ {- F+ B) i2 T( ^5 rflow management. The main benefits are the low barrier to entry compared to other businesses, and0 L5 y9 z+ |: U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 s9 Q1 M) {, O, G( z; G, b6 r$ `) E4 Zoverhead.
5 N( e+ S# G8 `2 @0 t+ s联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
i* V; B4 Z% m5 W2 y( a! w, OThe winners in this business are the ones with persistence when nothing works, who know there's0 d: m0 ?" O9 Q5 ]4 v! U4 ^& i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 R& T1 L" O, D0 \成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
& j- H$ T9 }7 v, U6 Q6 KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can, S( o0 R, h. m% L2 e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
S! H. m7 ~& Z; C8 x4 s- }0 s7 n冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况. N6 {& W7 V; I+ U
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 U2 _0 q% r+ J5 j1 L) A
learning experience available to anyone with a few hundred bucks and the ability to open an& I, u' y5 k3 n/ s1 F$ v
advertising account.
3 u3 s4 C# ?3 d2 o这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
* k4 ]/ ~; u+ {4 Y* N" i/ H6 mYour competitors are willing to work at this around the clock. This isn't a push button, instant business, E$ ?2 g; N3 l: `+ ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 K6 B4 o2 \: ~1 Y& {$ s& p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 e+ l- V2 p7 L, v1 M( B' G7 |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& N1 j5 B+ ^# R* _0 I; c" V; c
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
, a, M0 p" ] V9 W9 a( L一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,8 T( \( X) ~# q$ B2 I. B
尝试别的东西,失败....
* h) w; d" d7 B7 y+ Z7 _# m! e9 i
! Q( A" c4 N, r6 C% _成功的唯一要素就是:坚持7 t1 m2 o( t2 [1 f9 v
/ s. R- s4 J" W
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 v1 m8 Y: K; m6 jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ Y/ F, C5 X3 D. ~9 C" Vstarted building. w5 d( F" _6 j' N {
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始3 y: _/ o4 ^" w$ e& _- z! S
Things you need to get started:
4 J# I: W7 C& N' S) Z b* R4 T! n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ Y$ N7 ? y: T$ C* \7 S0 x; Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! x+ i" U% ]5 ~+ H5 h$ y* u/ q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% s2 Z' S' m' n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 q6 T) V! L8 Q) J9 W4 n) gThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 n% }1 \- e- Bwith PPV. H5 @- w; H5 ~) a: e
在开始前你需要做如下准备:
/ |# { ?0 }# F5 W8 F) v1、web空间-可是是一台VPS或更好的(例如 服务器)7 e0 l: L0 x, {( k3 D1 `2 I" I2 {
2、AFF的CPA帐号
% h6 D3 R: W) x3、CPV/PPV的帐号
/ ?2 [4 T# X, `0 O8 A4、流量追踪系统(关键字/URL)
$ J& l5 G, R0 G7 `$ _! y6 f本教程会从头到尾来描述如何运营流量
* s: q: W& s* }, ^% q3 t6 b- rBasic Getting Started Definitions
( d$ w7 j, T6 N1 K. d! [0 j2 mAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 O$ o% q8 g r% s) e* R( saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% q3 P1 O; I9 Y% q" u2 v? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ {2 {5 R0 u5 {2 r& p [types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& }0 F; I* b) k6 }3 O
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA3 h: E) o8 m2 u3 `) T" U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ w( t/ @8 R: E, Qreceives a commission on that product. An example would be the Amazon.com Associates program,4 K0 B) h6 \$ u$ v
Comission Junction or Clickbank6 }7 g8 A4 l* G: b
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
[8 D, o; C N9 p* y6 C5 ^& s3 M
! ~- ]0 r+ v7 t% E8 g2 e& Z3 b- gCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* f1 s6 y$ N5 v, e$ N
an action like filling out a form, submitting their email address, signing up for a service or sometimes% A, q) e) j2 h0 I
buying a product. An example would be Ads4Dough or Neverblue.
3 u! q, S7 F; {+ ^3 aCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品6 b2 a3 g) Y8 W3 y0 K
* b1 Z6 V7 G5 y4 g% v
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% c* D9 M' n! c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
@* R, r8 E v5 G4 b* e) q+ V- x- brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ Y6 i+ _; ]6 K9 b( a! v" r) \right from the start can really help you.+ u8 U4 [8 z2 s' |
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
9 w5 L# F) l; ?5 n6 f
; H4 i1 H* O( J! h: }& F7 T& V* A+ RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 G. ~' U w- N+ A6 a! O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( u8 ~1 w3 ~, B+ j# w6 {8 q
view, starting anywhere from .01 or .015.
9 J* j( T) i( kPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
; t3 x" r8 _$ I; P) H1 h+ v
& l4 F# E. X0 k' lIn order to use this type of internet traffic, the affiliate can sign up with a number of different# C$ j7 P& Q: j1 T- l4 q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( {& G$ W! x8 M# G6 A( p
MediaTraffic, and AdOn Network.8 k# m1 ^4 m: O7 U: K c( z
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。5 f/ K8 h) n+ V, ^* }9 Y
Don't popups get blocked by pop blocker software?
; {& h7 O$ n( f6 _5 d1 T$ H+ J5 R7 ANo. Popups are served in a new browser window as if the visitor had opened the new window
# f# \# ^. R+ q1 Pthemselves.+ Z# x# X, Z3 H( G4 @$ K- w
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样- e9 F5 l/ }* ~) i+ l! p
How many popups get served to the visitor?( ^; W; Q8 H6 s9 {# m' ~
The number of popups served varies depending on the PPV network. Some pop more frequently( \" u" S1 H, B; m2 r) g
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
L# ~# b1 f2 \( e: C7 Qserving this kind of advertising, so they have to toe the line between keeping their software
* c) r( i3 ]: A2 j, ]( K, M0 bdownloaded and still making a profit.; ?) V1 o+ f, `* N7 T+ X2 b
要给浏览者弹窗多少次呢?% V" m7 T! I; r9 y
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。. L( d* i: G( _' A
Isn't this type of software bad? Why would anyone keep it on their computer?
0 z3 P& Q9 W, p6 ?; [No, this type of software doesn't harm the user's computer.4 ~( |% A0 K! q0 _: T; }' {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 p8 d- ~! S8 J' ^: O4 |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; Y! ~( Q* h' y2 |- F& L Jthat they can continue to have access to the incentive." z. h( f1 ~0 C. B# r; q4 p
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。2 g& g* t8 E2 o* \# Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! v9 M" T% r! ~; I/ O+ ?' A5 V9 ZHow to Get Accepted into a CPA Network
' o5 Q; A6 g F1 Y4 @如何申请CPA帐户
9 Z1 X% }2 v n0 P# zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 }( r+ X6 S0 D3 B+ T
to start looking for networks is Offervault which lists offers and lets you compare payouts across, P% ?4 {! Y1 h8 Q, P( K1 l
different networks.) O/ d3 i7 O' n
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
, K+ t7 X% t- p: F% `2 C+ SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 e5 M6 W0 b) A3 {) c0 {, x3 Uapplication and be as specific as possible about your promotion methods. Usually some time after
( ?+ B, R, f# h+ F1 u& I4 ^receiving your application, the company will call to interview you. The phone interview is a critical
7 D# w2 V% L# O" ~$ D/ vpart of the application process, and most networks will deny your application outright if they can't get4 X8 l% \# {/ {$ X3 O+ j8 F
you on the phone.& z# o' t& a* L) t, W: K
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
$ C* {* I8 d! K5 x9 g9 uOften, the person who does your phone interview will actually become your affiliate manager after( Z) n: e* Z& }9 o/ j, y! q/ ? G
you get accepted, so it's a good time to put your best food forward.
& U9 I, |# g* Q5 [9 i通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
. x% V4 {' f' c J/ MYou might not relish at the idea of someone grilling you about your internet marketing methods over
' e, Q' e$ J. g7 B( {6 fthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 G% x& P# l n$ ^$ l/ s
What methods do you use to market offers?2 i6 C3 J0 ~8 o: m- i
Do you already have a website you will be using?3 ~: Q( ^5 Y. N
How much is your advertising budget?
1 k) b5 l9 m7 J4 S1 fWhat other networks are you a member of?
' M9 S( w& h/ h; r& r0 D* X3 @2 LWho are your affiliate managers at these networks?
" H! ?" t, r; K2 T7 KDo you use social media (Facebook, twitter, etc.) to market offers?
& g( E/ I7 l' s: C* k% v5 aHow much traffic can you drive?2 h* x' @8 q' y
Do you have a personal recommendation from anyone who is already a member?
* i# _" F/ M! e也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
# [5 I4 V; m9 l- x( \# x# A" V3 |你通过什么方式来推广offers
; n, v- c* B$ }: L$ v9 G9 l, A* k你有自己的网站吗! d- l+ J0 G' ] \1 Y T7 _6 B
你的广告预算是多少
5 A& F& l) x. V: e$ z# {9 s3 K( m$ ]你还是别的哪家联盟的会员 t ? A$ ]! R5 _
那些联盟的AM是谁
3 p1 P5 I% I# u: w- I你运用社交媒体比如(facebook,twitter等)来推广offers吗
! f7 H4 l+ ]! |3 H3 L6 m+ r你能弄到多少流量- O! U* h6 a8 l( y. L7 g
Once you provide satisfactory answers to these questions, the network will approve or deny your9 z0 P8 l8 |2 k" t
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* m# P) D, F2 X) W- Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 j2 W/ j8 q6 e4 k) }1 efor the network can be helpful.0 D4 Z' b$ p$ S, _3 W1 V/ a
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
* p& i2 u" z6 {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; u# F$ [, H) W' ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 c& F& b4 I5 m4 \' U% B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' E2 j8 N% z9 ?5 p2 C( c# Zpeople can open a lot of doors as far as networks are concerned.4 Y' J9 K$ s. z
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
6 u" K- b# E1 ~ WAfter You Join a CPA Network
% W# Z2 q9 ? N加入CPA联盟之后
{- e3 I( [; K( x: V" wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! f5 h8 g! M- P" a! @4 l6 e y
and make an attempt to get to know them a little bit.5 o4 L7 Y! U5 B# C9 x, g
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
8 E7 Y- W) T4 r+ SFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 @2 } J/ y' {% E" k/ U+ hweight in gold. Start feeling them out from the start and try to get to know them. Once you get" w5 |4 D6 t2 {" b, q, W
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 E2 I A: {# c% R3 l# e7 S# \/ zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 v; {" W, _ P6 N. jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% {5 _7 K, M( temail.6 E; W$ ~4 t8 P1 K+ y4 ? E
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通4 b6 c5 v7 h& |. [9 B: Y
For more helpful info about dealing with affiliate managers, check out:0 g% ~0 _9 f0 E$ f( }
更多的关于如何和AM打交道的文章请看:
3 X/ b- Y- b& d! }7 j, v# Q7 fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% Q) T' E( @5 w4 |
http://www.mrgreen.am/affiliate- ... iate-managers-want/) }! j9 Z f1 y0 ? t; F
, l* _1 m. b2 c
* ?2 E0 {1 F5 o8 L
6 a) b+ V! h9 n! w" R$ [
|