本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
$ E5 V& q5 l+ O4 e本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
" A! e+ ~% h+ x% A' e" U如果觉得有用,请大家给点广告币,谢谢!!!
; P4 }$ Z) [* O" dNewbie Guide
8 \* l. F& D' p9 t6 {) K* YPPVPlaybook.com! _2 J, d, W: T1 W: H
Tracy Shaffer$ D4 Z v0 B: o
David Ford. h4 p" G# O9 O# ?& P8 Y" X
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' E; k! Q) g! ^! ~4 Z3 G
Getting Your Mind Right to Start Affiliate Marketing
: T) k% c: m% j$ w- j正确认识网络联属营销8 G% z2 @$ `/ n6 x4 X% \' E5 x" l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 A6 k( r, @4 T( Q/ M% I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 V R- t# Q& k( g; h5 Jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( \2 v% m4 U! `5 r$ D) f: T2 Z' h
with any success, these claims are laughable and far from the truth.9 n& ]" N" {& T: d- a& R: O
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
/ y3 ^# [1 m. f9 p8 L7 K3 sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# K7 S) j/ l4 w0 G, gflow management. The main benefits are the low barrier to entry compared to other businesses, and$ Y r. k% |# t# y1 R% I
the ability for a marketer to be a one person shop and make an incredible amount of money with low, h4 d2 t- Q3 U
overhead.4 }5 o8 }1 w. c G; L$ {. c2 G
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报., u/ a: z, c! I$ O, `
The winners in this business are the ones with persistence when nothing works, who know there's
8 w. s" Y- r6 M. `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 N3 Y" U! l7 k* _: ]# U
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
; P* j: {* {: C3 iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 x0 Q' E7 G( J8 P1 _2 L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) B* \: L" E5 l. j: u% G# i5 \
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
. i' w5 T" s$ l$ M. f8 R' O( DMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ C/ k( Z. _" z$ j4 \6 }$ Olearning experience available to anyone with a few hundred bucks and the ability to open an( h7 T2 T r7 v
advertising account.
+ }* Q% ^: a& Y, e% S% S这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.$ M7 y$ H( \4 X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 R- s9 q0 I7 e. N! x( ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# [4 |* x$ [0 R1 S& h% lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 Z" F7 \1 W! G& z& i2 s9 vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 a* p7 `8 W5 A; _+ O' Y% _
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
/ c Q9 w) [7 [0 [' A; d' S一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高," t8 o) H9 a9 n$ `
尝试别的东西,失败....9 C, g! h. q! m
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成功的唯一要素就是:坚持
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1 Q& j" m! O, p$ K) gWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
c7 { _4 X9 N9 rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! N& b, g+ f* H( |started building.
, i. ]. U! X- j% G/ z知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
% K1 G/ y1 ], e. s) w3 iThings you need to get started:
/ K, K8 p2 a: j6 ` l o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), J2 \# r: n" u/ F
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 \) z0 o! ?% z7 A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 \7 r6 |* {1 d$ c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& W, e) ?9 @; m2 }This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% Z3 {0 Z9 Z* A% wwith PPV.8 Z1 ?* v. E% Z& }( g$ K o
在开始前你需要做如下准备:
7 q; m' {7 s% ]1、web空间-可是是一台VPS或更好的(例如 服务器)* w0 Z- X5 B$ N5 k6 e
2、AFF的CPA帐号: W8 \% x8 Q" h' J# F; r* w) }7 j
3、CPV/PPV的帐号7 p' i9 Z. g0 {: w) ] i
4、流量追踪系统(关键字/URL)9 m7 n; b& R- o6 R! m) |8 y
本教程会从头到尾来描述如何运营流量
# E6 E: F ]) _% ^ }) eBasic Getting Started Definitions) y2 b* e& G/ n' E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ a6 L$ B- E* S, j& _. ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: P" U2 |; o, Y. T6 f2 i
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- O' E8 A7 h4 }0 W5 ~; S, {( itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 e" s: L! @0 ]8 B: q" L/ L联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
* _ @# e0 ^' r- f" u0 ]8 oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" K, w+ E& V% e* creceives a commission on that product. An example would be the Amazon.com Associates program,. Q0 U& W+ E+ R7 U- H
Comission Junction or Clickbank
2 m% s9 V4 Z2 F, b( rCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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/ G# w! a4 G% ]( G' ^3 L* nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: o" {) D% R3 Y. a8 r4 y w
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- p) t% N* Y. ybuying a product. An example would be Ads4Dough or Neverblue.2 x; v6 z: Q" o( o @3 t
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品7 {, A# H, X3 @* ?7 t" l- `
$ f: x. U& V6 ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 i: w9 K7 L# O# i' \1 f( _" \% w
account, getting the affiliate approved for offers, bumping payouts and just about everything else/ H" D5 A5 j$ s! V4 ^$ e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% ^* q1 C7 K T8 T& bright from the start can really help you.
+ S( j& p1 b. o4 g" I& ~AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多6 g; i7 J6 I; D8 ?3 G Q9 g# L
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) ^! D/ d! D* A0 O* l, ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% P& n. n1 a) {6 g! |( E9 D" `view, starting anywhere from .01 or .015.6 {/ `- m0 i% S ?
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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8 P7 ?( C- E7 z' }. zIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 D. ^% t7 m) tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ }. D6 d3 E% r! g
MediaTraffic, and AdOn Network.+ C& C1 w( {* A a+ k1 a% ~+ p
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。7 q) K2 q: T) \* B& M5 u- B- d0 h
Don't popups get blocked by pop blocker software?
8 f+ a( V' a2 z0 G, V4 h' ~4 C/ bNo. Popups are served in a new browser window as if the visitor had opened the new window
; Y, Z2 f) Q+ g, U: Uthemselves.
. W' S- r! F8 P6 `! i& m2 D, k不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样# j& C0 f7 m3 a1 g
How many popups get served to the visitor?
8 i. r/ H8 S2 r/ c) u3 F" Q7 j0 ]The number of popups served varies depending on the PPV network. Some pop more frequently% l" F9 O4 m* _! g: X: X, V: N5 `& G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
y8 m8 }, y( Nserving this kind of advertising, so they have to toe the line between keeping their software
: b7 J7 Z. x. ?' ^1 ddownloaded and still making a profit.
3 n2 u2 t. u( F8 i要给浏览者弹窗多少次呢?
' u8 d" F6 f' Q1 R' R该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。1 X& K" J7 z$ _; U& I8 E+ W1 ^6 u
Isn't this type of software bad? Why would anyone keep it on their computer?6 Z/ E/ a1 k6 O
No, this type of software doesn't harm the user's computer./ ?1 o- @7 e W2 B* t4 |% U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 k W8 Y$ T' x) k) x1 L; B, r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 A: d9 ?" R+ Sthat they can continue to have access to the incentive.- }% W. W0 W/ [, u, O
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。, c0 R% y3 Q, |9 S1 `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 ? {6 [4 n3 b6 Y( ~& YHow to Get Accepted into a CPA Network
* w! o: V! Y$ X" x; Y, h如何申请CPA帐户
- {5 P6 L- H3 w4 T5 X/ aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' G2 G# n, W; X# |5 _! R6 Yto start looking for networks is Offervault which lists offers and lets you compare payouts across6 M8 |- K- P3 h5 I9 O4 o
different networks.
, b2 Z' z8 c) f0 q) M6 p0 C为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。' H4 g; h+ V; B4 [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ H4 E. d" @: E( @application and be as specific as possible about your promotion methods. Usually some time after
1 e7 P# {( }4 k4 v8 N$ greceiving your application, the company will call to interview you. The phone interview is a critical9 y2 B5 T/ h G' m: r
part of the application process, and most networks will deny your application outright if they can't get) `6 p- d# x3 h0 B$ g5 w
you on the phone.4 R# q, b; k9 ~" G
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。( E5 ]. S+ ` c3 o: M4 m4 G
Often, the person who does your phone interview will actually become your affiliate manager after, e3 R0 Y, S' `9 [$ w1 S
you get accepted, so it's a good time to put your best food forward./ {5 ^7 D) c3 k, p; {
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
0 I6 Z+ l2 Y( S( S* y$ \" `) O AYou might not relish at the idea of someone grilling you about your internet marketing methods over) w* {" @; S7 u+ {$ w
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 ]6 I1 |. i7 u. U
What methods do you use to market offers?
- h5 q5 N. K- k# |* E( bDo you already have a website you will be using?7 j/ v1 P( ^' ?' |- y
How much is your advertising budget?6 I3 @1 `6 O8 D: i) [6 {
What other networks are you a member of?
3 [8 v3 @" a4 eWho are your affiliate managers at these networks?
3 x5 \3 n- F, S/ p: Q9 R/ j kDo you use social media (Facebook, twitter, etc.) to market offers?
8 I( j0 t* ?* O" p [How much traffic can you drive?% W, R$ r6 u/ V) n4 ?& ^
Do you have a personal recommendation from anyone who is already a member?, \ ]* \# z7 C* N) U |
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:3 H0 d* M0 E4 i [" f/ B9 }' s) [
你通过什么方式来推广offers* L0 E% s- Q4 A3 J. [* U& Z9 j
你有自己的网站吗
; x1 q& p; m6 H- z% g你的广告预算是多少$ x! @) K2 ~. V- V1 j! B
你还是别的哪家联盟的会员
' _9 |, g: \/ Z4 i8 e) i那些联盟的AM是谁+ I9 Y/ M1 H2 p8 k) A. Z) ^
你运用社交媒体比如(facebook,twitter等)来推广offers吗
# Q+ A& y# i- _: y9 J$ n你能弄到多少流量
" _! ]. K$ q4 q4 hOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ s ~% r* v- z5 aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 _: d, Q$ P6 h/ \9 `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 c5 _9 o5 n- F/ W9 @
for the network can be helpful.
/ u5 E: A( T! k# K) |) D一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
, D+ t% x6 O8 V) i! e. _4 eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 W: A0 \6 G( |- F3 Y6 {
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* B- ^2 v9 @3 q" t" x U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 H p; w: ]6 k/ o6 U" w& p( z' |people can open a lot of doors as far as networks are concerned.! L8 I$ n: _/ j0 w, Z: Z0 B9 p
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。 ?9 r) M* @' q( p! q
After You Join a CPA Network' Z' E0 Y0 ]0 a, n( b# a
加入CPA联盟之后
5 }7 ~" s; O7 Q# t, rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 W* l% ?! U$ h, P7 N% Q: B
and make an attempt to get to know them a little bit.
8 p; n) [5 L4 h- E, ?一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
) @$ B. t. d3 `" vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% \% S. p3 Q- l3 N. {" X6 Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
; K, x. q% l# v* ]0 m+ U; i6 S9 L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 ^. b) i5 J3 l. s B$ |2 p6 x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& P6 I2 n3 L& r* j! r5 T
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, h1 S) V3 v, _& Y# L2 }0 S1 C
email.
% m \# O. W3 k3 N7 g* c坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
; k! T, |" g& Z3 k3 Z! `4 x- E- B _For more helpful info about dealing with affiliate managers, check out:
4 q; L6 U* r+ E0 q更多的关于如何和AM打交道的文章请看:
. J. Q. D8 H/ x. Y* W$ shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 x$ Q2 P- T) e4 m0 {: Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 ~4 j P* F2 W* P* x0 n
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