本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考' V: V1 M: o& v4 K
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
+ c, S1 O+ k6 g7 u如果觉得有用，请大家给点广告币,谢谢!!!. o. @( O+ x; S1 d. `' u
Newbie Guide' L) K. Q; x$ c4 d6 `; ?4 z2 @% Z
PPVPlaybook.com
9 ]3 k* a( k) K) P' qTracy Shaffer
3 K' I# k. z; [! i; I4 _David Ford. T" `( y' q; i4 ]4 a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 @$ p% G' z* m" p& y2 r4 S
Getting Your Mind Right to Start Affiliate Marketing4 V/ f& l; T* M+ {0 d |- Y3 l
正确认识网络联属营销! c; C" S) ]4 H4 O: Q/ B; b7 D+ M9 E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" k3 d% T( D& k" m# w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" w. O4 |, W% kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' q$ n, a+ p) K owith any success, these claims are laughable and far from the truth.
7 i. H6 P7 s ^# @# E关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
8 r. I1 }1 m# {Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
X0 F8 N' p' Uflow management. The main benefits are the low barrier to entry compared to other businesses, and( \# B; @% W: g( j
the ability for a marketer to be a one person shop and make an incredible amount of money with low. v8 O! t' _, |
overhead.
& g$ y7 `1 J* k- _联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.$ K. o+ h" [9 y7 V1 P
The winners in this business are the ones with persistence when nothing works, who know there's
6 b: o; {0 i- V$ }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: Z" _, v2 M( K成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.' U" T) r4 O1 }+ z; j g# H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: [! Q, o! X# r' M3 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
^- U8 T3 G4 ^; a1 z, w U冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.7 r6 F2 J' T0 c5 e3 w- S. `
Most of these things happen suddenly and without warning, and they all contribute to the amazing% @7 S( i5 X! r- p/ `+ y; H7 {
learning experience available to anyone with a few hundred bucks and the ability to open an
1 d! B) l h' O' k( uadvertising account.
I8 h/ Q0 m" \/ ^! A- E4 @这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
6 K0 E. Z0 b& Q9 A1 Q* J) @Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 W% U; G# Z0 c0 x# g$ E! X& o
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet C' j4 ~" F2 g# m# k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( N7 r, R1 `, b3 f. w: g H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) X1 O/ I# N% k8 e4 [6 h: U
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你3 z! a! d6 d( A
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，. u7 D" I$ K- A) @, c7 @0 N
尝试别的东西，失败....% p; a+ ?" O2 } U6 Q$ [+ e9 r
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成功的唯一要素就是：坚持3 ^7 v. E# [" |/ G' I; H X
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
Q- u# l/ C4 N- ~) v0 U2 bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ h+ T) m$ @* y8 K' Q* P1 q: ?started building.6 i7 K, n) W5 p. r9 C
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
- X% ~6 o% |# y3 BThings you need to get started:/ I- c4 ^+ p" r) x+ k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 I& m# M% T; p5 |5 d2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# A: B# X7 Z# D- M J# S
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; R, H; M3 h& V% Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' L' D4 |0 {& G- ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ x- E2 g8 _% U* W, Z8 q
with PPV.
0 G2 m. D" O2 a! f- {在开始前你需要做如下准备:
, D6 p( ^" N' J1 v! ? [# v1、web空间-可是是一台VPS或更好的（例如 服务器）
; H) s* k4 _: P6 n2 r1 Z0 \2、AFF的CPA帐号! `) n& |+ `; e% d% l
3、CPV/PPV的帐号) A5 Z) c* Z0 e9 @# L: o
4、流量追踪系统（关键字/URL）& C" ^9 K9 X1 v. y
本教程会从头到尾来描述如何运营流量
( ]! m6 N/ i6 S8 k; hBasic Getting Started Definitions& C) e* r/ i& [8 J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 i& k! A) W1 ?. m6 H7 v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 F: f" \ c, K& J6 A( F! V
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* G/ u+ \9 k8 \( k8 V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" E0 V8 u$ k1 ?: q* k. ]: [联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
9 r- B- T% e$ M4 ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 y* E: l r9 U- i4 y
receives a commission on that product. An example would be the Amazon.com Associates program,& x) y, P2 r% l/ u
Comission Junction or Clickbank
8 H8 N2 o' q y% q( e+ B! k! \CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# x8 s2 Q- x e, han action like filling out a form, submitting their email address, signing up for a service or sometimes
5 p; T2 i9 }; x. T) F1 H2 Hbuying a product. An example would be Ads4Dough or Neverblue.. V/ U- C1 b9 h& K/ X
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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' S; P2 c: S, Q3 U! n% qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& h( i1 E/ p% W- Z
account, getting the affiliate approved for offers, bumping payouts and just about everything else% T( w1 Q1 E/ o4 f6 o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 T8 b1 M, H* v/ B- g- J
right from the start can really help you.. `; S7 N8 o- r0 m, |) o0 O
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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3 W; h7 W' ?* k% S( m1 j3 LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 y _$ J3 E0 d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 t7 h6 Y; ]. ]' M7 Z# F' nview, starting anywhere from .01 or .015.
$ j' [1 x, B* b: t' C& K4 l+ ~( g* GPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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$ I. `' ^( ?+ n( N6 t2 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 ^& h8 E. U E1 M5 Z- U1 `% {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ \! H8 j& b% b G2 sMediaTraffic, and AdOn Network.* p7 u% A* G! \9 H' }1 I
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
+ N" Q' V" M8 F+ w8 y9 ZDon't popups get blocked by pop blocker software?
; _+ O+ z, V: c% vNo. Popups are served in a new browser window as if the visitor had opened the new window
- U; @; a5 H E0 v+ p8 T5 Hthemselves.
& m: O! C" l7 m) i, A; N4 \不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样* ?* F7 [: J) A2 t! m
How many popups get served to the visitor?
8 ?8 M N' z3 zThe number of popups served varies depending on the PPV network. Some pop more frequently
" P) a7 {3 {, V3 A" A8 M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. f% y" C% z0 I, x/ H+ }
serving this kind of advertising, so they have to toe the line between keeping their software$ G/ \( f. J9 [! V$ [- w
downloaded and still making a profit.& d( J) ]$ L/ d- u: W
要给浏览者弹窗多少次呢？2 h; N T& H: n0 F- x8 e* @6 h
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
/ S( F) K! o* ]5 |Isn't this type of software bad? Why would anyone keep it on their computer?
' \/ @ l8 O! h9 l; nNo, this type of software doesn't harm the user's computer.
/ u2 e# O# u5 oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' ]" K+ b1 A1 p' y# s3 i5 p4 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. j+ X0 ?$ Z$ A W' Z* g& S: @1 gthat they can continue to have access to the incentive.$ }/ e. p* f8 a* }3 z7 ]
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。2 q0 j$ n# c$ k# x6 j6 ^! v0 b% u, ?
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, j. V& \7 ^* `How to Get Accepted into a CPA Network
, e* C# [: Z6 ]5 T如何申请CPA帐户* c8 \: a% q( ]& c
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( e0 A# n" v. e2 t: l: J* e( nto start looking for networks is Offervault which lists offers and lets you compare payouts across
% W# r8 h8 {$ B: Zdifferent networks.$ j! r6 G4 f& m- ^2 q( U; v
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。& P- ]: N& O( S. r& E- U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 R5 ^# o2 }/ |7 T! V, j0 Xapplication and be as specific as possible about your promotion methods. Usually some time after0 _! g( n0 h; m8 q
receiving your application, the company will call to interview you. The phone interview is a critical
" G" ^4 Z- W5 f$ kpart of the application process, and most networks will deny your application outright if they can't get, U. [6 T: X: w) X# {; z
you on the phone.# W4 v% p# }& S3 b( ]$ ~1 |
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
. H+ @. N- y" d& N! i0 @Often, the person who does your phone interview will actually become your affiliate manager after
" e3 G% ~2 N6 S9 G, ~you get accepted, so it's a good time to put your best food forward.$ J9 v/ \3 `$ e$ O% ] c1 v& v) p
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。, J9 b) p# A7 b9 i; r, Z
You might not relish at the idea of someone grilling you about your internet marketing methods over
# Z, ], o8 ?- d0 s3 |the phone, but trust me, this part is critical. Have answers in mind for the questions:
! r6 T9 R. ~% c: NWhat methods do you use to market offers?
r, A7 q8 d0 pDo you already have a website you will be using?
( e6 x) z& h4 W: Q, Y6 `" X; |How much is your advertising budget?, r) F5 @: q. f: O1 T
What other networks are you a member of?
! f& d# f4 ~; vWho are your affiliate managers at these networks?
2 p5 S" J P: ]; s6 JDo you use social media (Facebook, twitter, etc.) to market offers?& k: w0 q5 s+ T- h1 d, S- T
How much traffic can you drive?/ [: r7 X& d6 `" ?+ A1 v
Do you have a personal recommendation from anyone who is already a member?: D. p# o6 }, h# Q4 `
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
, I# C9 Q. @+ g) o你通过什么方式来推广offers
2 W- S3 F4 u9 ^$ q1 o/ @你有自己的网站吗' [4 q) @! O5 ]+ o5 B- w+ d5 o* s
你的广告预算是多少
- y X0 ]" h7 T( X& w5 I你还是别的哪家联盟的会员
5 q' i& g* S9 v6 z7 i- R% T, L那些联盟的AM是谁
r+ Z8 f4 s0 j6 ?你运用社交媒体比如（facebook，twitter等）来推广offers吗/ ~. W; _1 w+ E% d2 L& ~- ~
你能弄到多少流量% f$ S; i, o; A/ K" J/ w1 Q
Once you provide satisfactory answers to these questions, the network will approve or deny your9 L8 d+ Y9 k+ R% a6 o" ?
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 M3 R, B7 n5 @4 k1 Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; z5 i: H' i$ B7 hfor the network can be helpful.1 c+ a( ]5 B8 ^7 E S
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 f: ~$ @2 B5 F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% P5 x. c- C6 } |! D+ h+ r) fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ |5 I& |! I2 m3 r$ C- L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! [3 I' l- ~# ]
people can open a lot of doors as far as networks are concerned.! V5 { J6 K) W1 d4 {
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
3 y, _0 y+ c+ fAfter You Join a CPA Network+ Q2 ~7 a8 _8 v4 O3 H$ k/ F
加入CPA联盟之后1 T. I* a) [# j7 q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: k" o0 u; u6 w+ ~. N5 j& j
and make an attempt to get to know them a little bit.: M) l* g6 t, ]
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
) C: G3 u' o* bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! `9 y# R; c' z* c. p7 R# _7 N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& M, X. C' _0 j9 W. j7 e
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, C% s1 T; T0 y: h3 ]) @& N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( l+ }4 u/ U/ t- s4 E5 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, x6 m- o ^/ g: w0 j
email.
( E' q& o# u" ^6 ], I. v% ~6 O坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
, C0 V! l8 v2 t) l# E* L; [8 xFor more helpful info about dealing with affiliate managers, check out:! p% T7 @8 M$ L7 x- y( h
更多的关于如何和AM打交道的文章请看:" K4 s; e5 G/ b( r- b( F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 a: d) l [) J: r* P* _8 h& ~http://www.mrgreen.am/affiliate- ... iate-managers-want/! d5 M2 b6 B& b) n" I# g8 D
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
