本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
4 [" s- s5 m5 ~# m) Z$ m1 i本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
. |) }' A" d3 @ S. ?如果觉得有用,请大家给点广告币,谢谢!!!# S* `# A4 G6 A% R( e" H3 o# {$ z
Newbie Guide
6 _1 h" @: y6 q2 ?% Y3 v/ HPPVPlaybook.com7 \* P, y+ n9 M3 |! S+ K
Tracy Shaffer* Q8 E! ?& E- @! A: p' _
David Ford
+ N. J9 I" G: w0 f# ~* l? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 L& F8 V) ?& b/ H& SGetting Your Mind Right to Start Affiliate Marketing
" e. Q) R% S4 t0 t1 ^正确认识网络联属营销
) U$ n* X5 e$ a# t( t* ZThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( D$ {: e# Q* r3 ~% K1 gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 Q( @% ]; t5 H# q" myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
~: O" v" F) X/ {8 l; p/ O' X( `( Nwith any success, these claims are laughable and far from the truth.
9 B" G( T7 V4 p关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
5 a3 k: Q2 B' ?/ r ?' J. u7 ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- \! p8 a! Q# Q" D. K3 P' ?flow management. The main benefits are the low barrier to entry compared to other businesses, and& D z$ S( g# i+ v* o: ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* J' O1 y, d5 F: d2 I" Q Goverhead.9 Q5 D* J( W1 D2 f0 L4 ~) `
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报. b6 E Y0 q l
The winners in this business are the ones with persistence when nothing works, who know there's3 M- I" E3 V+ d7 n2 O( s% J
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ l3 }3 B, E6 j/ Q% l& A成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.* J, a4 o1 S1 z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
w+ U9 @4 i; a9 L/ R$ W9 u& Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ L5 M; w7 w0 Y3 ]冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
! W: r3 y) o# N! e4 p2 f& _Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 B3 c6 Y1 q7 X9 l; M0 ylearning experience available to anyone with a few hundred bucks and the ability to open an/ v- {. c9 t9 Z1 P6 x+ s( l- F, S
advertising account.
1 @' |: P- q2 k! m这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.7 T I A% C) ]0 W6 X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% ^) Z7 v! A$ B0 f {' y5 [+ Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 ^2 X! I5 r+ v V9 l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 ?, [& f- {4 Z. Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ }9 a) l- h' ~4 _% ?# e$ Q6 i1 n
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你9 E' l, R4 o& m3 A
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,( G+ z1 w/ \, {8 S P/ L( L! S
尝试别的东西,失败....* c3 L v# `3 D4 `4 q; n3 U2 h5 n' _
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成功的唯一要素就是:坚持- c2 \- D5 M' c' ~1 k+ G/ I
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 a/ ^, f7 B- P' V' sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: S& G. g7 M# a9 `) g& \$ D9 ]
started building.3 z$ ^' ~ I% r0 h' p: p8 |
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始' ]1 s+ m+ |5 b3 o" J
Things you need to get started:$ `8 Q% @. @4 N4 J" q# i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ _# m0 a' ^0 Z* E& O, }1 I( U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ L7 L- K4 y$ b8 W3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ o8 U! M2 s8 z4 u' n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! S: {$ I# _% v6 J* u8 r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- J) {* x8 |' \+ ^8 s+ R
with PPV.
7 [- f; O1 L1 Y5 ~; g G# _; a在开始前你需要做如下准备:8 [, v* Z1 [6 v9 d
1、web空间-可是是一台VPS或更好的(例如 服务器)6 r, H) l0 I) x9 ?9 |9 ^- c! M
2、AFF的CPA帐号
$ T4 m5 g. N+ |. A; q3、CPV/PPV的帐号: B- ?) s, u$ F7 e6 S+ q) j/ B
4、流量追踪系统(关键字/URL)
, X: A% G* b( [! j. P! h) A本教程会从头到尾来描述如何运营流量& O0 X8 a0 }0 n- L- Z) p( Q
Basic Getting Started Definitions
) E- Y" v q; S% J" B2 `Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 [+ r! l: e7 R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 a. N# y5 p! U/ |# a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 V/ h9 W* a; R, m, I1 D- j4 Mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 R8 H& n7 z+ ~4 ]3 ?联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
! E6 K/ [* y" [. b; F/ c2 UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( P7 x% Z7 Q" m1 i
receives a commission on that product. An example would be the Amazon.com Associates program,+ C3 A' \4 S, m) @/ C" D) w
Comission Junction or Clickbank; `5 a; f9 r3 _) d
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 {( N( `1 E: r, r: D! @' S1 {an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 N8 h- ]! Y8 b% qbuying a product. An example would be Ads4Dough or Neverblue.
! ~& |# a9 ]' E7 i( [. TCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品1 N1 | k. C8 }5 q# M! Z
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# U# m$ S" s2 L1 p" ]$ aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 t% u- s2 w6 t- F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) i3 `$ b; {# M) m+ X4 m% Z1 x! [
right from the start can really help you.) l+ L" r. P, w8 k. C2 R
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多* A5 g/ _" k' V6 ~- B. ~2 D
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 W* w9 m5 ~) ^$ l1 zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, H$ b$ d- o3 T4 u% E# G# ^) gview, starting anywhere from .01 or .015.- e9 ?6 n/ f; @% f. x: p8 I
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different, y# K& h" g% t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 p5 A0 ?2 p) VMediaTraffic, and AdOn Network.
% s% v% I' Q1 S1 d% Z为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
5 P5 I+ z0 h. s! o# WDon't popups get blocked by pop blocker software?! _; [6 m0 f [, u) Z, O7 L
No. Popups are served in a new browser window as if the visitor had opened the new window
: P* v3 s1 h) `2 Cthemselves.6 p. u% Q7 J& R4 ?- L. {5 G
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样* Y, k* l6 T8 p2 ^$ Q2 j
How many popups get served to the visitor?! s8 t& L* g+ l: y
The number of popups served varies depending on the PPV network. Some pop more frequently
& h: D' X0 j" s/ }6 g; v! z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( h* E& j- L9 pserving this kind of advertising, so they have to toe the line between keeping their software2 O" _" Y1 h% P9 ]
downloaded and still making a profit.
9 ~6 z2 t& L) a1 r7 H要给浏览者弹窗多少次呢?2 U$ H% f, R$ S# M, w6 B
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
6 N+ t* m0 K# Q5 S/ b; EIsn't this type of software bad? Why would anyone keep it on their computer?
+ G& T6 `2 Y# v1 B: A5 o4 V5 U7 WNo, this type of software doesn't harm the user's computer., I( Y& Q/ k$ C' D, Z. \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* }/ L- o% ~' C# Mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 x+ a9 |' Z2 ?9 @* w. {. |
that they can continue to have access to the incentive.
. l) O( Y; f8 X9 T% M这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。/ d, y2 J Y* C
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. B3 t: r: r8 q! P# @: `How to Get Accepted into a CPA Network
* v% Q' c7 @. J如何申请CPA帐户, h4 r+ S* L$ Y- g% {! g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" S' X/ P8 K: @6 Z; |0 Hto start looking for networks is Offervault which lists offers and lets you compare payouts across
% x6 L* M1 a9 l5 F+ Ndifferent networks.! @0 j# [" c7 P1 Y7 a; w1 U
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。+ b( _5 D# B! [) x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ c# t4 H: P3 E, f1 w' i5 c$ g
application and be as specific as possible about your promotion methods. Usually some time after
# U: w% N. J$ A+ Z( Rreceiving your application, the company will call to interview you. The phone interview is a critical
6 K/ L! S; a' Y+ f4 [, r3 F, mpart of the application process, and most networks will deny your application outright if they can't get8 U$ o4 g2 s' w" j$ X& P
you on the phone.& [, t1 e. \$ q% g; I
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。 k% I3 ]: c5 p1 K
Often, the person who does your phone interview will actually become your affiliate manager after
4 k4 e: c) l% W! u* k- J' |you get accepted, so it's a good time to put your best food forward.7 H5 U: A1 n/ l; \# M8 \2 o
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
9 b! ?* d4 E7 S8 A# k, GYou might not relish at the idea of someone grilling you about your internet marketing methods over
( F* p/ o7 _. {the phone, but trust me, this part is critical. Have answers in mind for the questions:
H/ v3 Q9 o2 G, J6 KWhat methods do you use to market offers?- n K" S, b1 J# u) Y& w1 d
Do you already have a website you will be using?% g9 n0 k6 ^, G1 y
How much is your advertising budget?
! `& o: A4 o; U8 bWhat other networks are you a member of?. v7 b* ^7 q( p* L5 }' u. q; {
Who are your affiliate managers at these networks?! W/ {1 [% [& O6 h K
Do you use social media (Facebook, twitter, etc.) to market offers?) _0 [ k! z$ z* @* U
How much traffic can you drive?+ {. m, [% `% U# U1 Q% E
Do you have a personal recommendation from anyone who is already a member?8 P0 [0 g' n. Q: `* {6 L; g
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
& G( g/ |2 R/ z9 x- N/ n你通过什么方式来推广offers
1 u3 |: i& y* ]0 L' M你有自己的网站吗* Y0 v, ~/ U% K' }% R7 V
你的广告预算是多少
! L/ s1 R& W6 Q7 v" |. \" ` Q你还是别的哪家联盟的会员
" Q' I# ]: O) f T$ f& W那些联盟的AM是谁+ a* v, }, d* W+ Y- \
你运用社交媒体比如(facebook,twitter等)来推广offers吗
# T' `6 R; e# b# H( y你能弄到多少流量; y2 F. Z& i% s; G+ Z' @
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 C. W, i) x" d3 Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. M5 N4 x% o$ L4 |% H& t2 jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) [% j$ |% t; Y9 afor the network can be helpful.& x: s$ m* D2 g3 `) G9 q
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 i& V5 u5 }; _3 ]9 ~, e. C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* m& M& X1 J) p6 DSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 |' l4 u0 I0 O" C/ {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# q" |6 J8 s8 p0 }6 {2 e$ P. i
people can open a lot of doors as far as networks are concerned.
0 Z+ |: x/ Z% U( `0 d/ T5 f在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。9 V' C3 y. K+ J3 U2 b
After You Join a CPA Network
( K4 C6 f& e( `$ N) }加入CPA联盟之后8 O3 C5 R3 V& j/ L: F% ?( C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ P7 j% A c' N* w* ~( Aand make an attempt to get to know them a little bit.! t# n3 s7 c2 I' y" L* J
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
5 w! L- P7 i7 @3 i/ n* k5 q; JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their, q- o, H& e& D2 h0 n1 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 k p& R- U6 _5 {+ q# F. l" x
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, @1 j8 U9 M8 T8 {( Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ f' m, x, z! c0 R% ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 w8 C5 t; Q( V, b3 _$ T/ B
email.( F6 I+ T" L* z+ n |, i
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通# y: w r _' L* j$ b3 Q
For more helpful info about dealing with affiliate managers, check out:+ P' n0 K' u$ i! w
更多的关于如何和AM打交道的文章请看:
$ a) x8 _ g7 G$ l; y' Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- p b4 E B. [3 n3 e# `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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