本帖最后由 top888 于 2013-3-10 21:17 编辑 2 x1 K/ y" t! p* ?8 P
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
: D: s Z0 `3 B, j( W8 }- T本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单4 U, p2 _9 a7 }$ _
如果觉得有用,请大家给点广告币,谢谢!!!. q4 U3 m, _$ c' [8 l
Newbie Guide9 R' ^. R ^2 s" ^
PPVPlaybook.com
) {- E6 Q/ k \- w; M: i, E8 LTracy Shaffer( |- Y7 R9 W, [8 Q" N/ y6 K
David Ford/ m6 |2 F% @3 A" b* w
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& g& q! U' B+ EGetting Your Mind Right to Start Affiliate Marketing
; i& V9 V; _8 G( P, C: q& E+ o正确认识网络联属营销" p. u5 }1 T0 _+ }/ O( S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 S4 D8 @ }: @9 o+ |( Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 l% D2 H$ n! G0 \; K
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( C! t x/ o6 P9 l( t
with any success, these claims are laughable and far from the truth.
& |+ w- k7 x Q5 h关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% g& A0 M; K+ G) S, A5 F$ SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& O2 o) H; T5 R' f
flow management. The main benefits are the low barrier to entry compared to other businesses, and
* o" f2 o( D% z4 j, T$ h6 ~7 T, ithe ability for a marketer to be a one person shop and make an incredible amount of money with low# C! _- [% i' [+ A5 U
overhead.
- Q* w' w% ] `! @ @) k联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.* y2 F& K& R* `( ?
The winners in this business are the ones with persistence when nothing works, who know there's
3 y* x4 r/ w: o% g* ?1 u1 bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) V0 {/ B- P: m! r/ ^成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
8 S: ~# w# H- O# SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" `: k" b! l- W% P& A9 ]stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." d$ e0 o1 B% e2 r( \+ b4 b) ]1 X8 I
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
X! f3 f6 ]0 m; {. q6 cMost of these things happen suddenly and without warning, and they all contribute to the amazing1 a8 F# J J+ `0 u8 s1 O
learning experience available to anyone with a few hundred bucks and the ability to open an
9 U5 i$ M j7 Y% G* e; z* m9 `advertising account.
f* ^# W7 L( T9 b这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.6 {. U5 |7 K8 a5 ?: S$ l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, M7 B; I6 k0 z% Xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& X* B: S2 y3 h* z! |. x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! M0 f+ ^+ z3 J7 k: j9 m5 \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 z K: Z! n8 D0 b5 d0 m. H* x+ _
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你4 |. H' w( w) {+ k) o
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
& x! w* d% L$ J0 p. M* x8 J; t尝试别的东西,失败....8 R! Z0 b# U4 y: K5 e; i- Z
4 s1 A3 b, ~. b# X% i; m0 d
成功的唯一要素就是:坚持
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* {3 c2 @# g: c% p+ AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. T& v% O2 F8 \5 C" }4 dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; ~7 E) B$ T n( r$ C t% i2 I1 \started building.
' O& u1 ~' }( b9 Z知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始! J9 E5 L5 }3 \8 ]& c% k7 b& j( Y& o
Things you need to get started:4 E' m: u" W7 F: I) V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). q3 Q" Q1 M0 \# H5 t+ g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& D. X7 p! c- J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# W" F+ N; L/ @0 G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 y3 o5 ?- X6 Y' X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 D/ Q# `/ k6 V# F/ J, g8 X* `
with PPV.
: Q7 L+ N" Y# J3 a在开始前你需要做如下准备:& H/ b( ?1 Y% r- W
1、web空间-可是是一台VPS或更好的(例如 服务器)
2 n6 p0 r$ `% ]5 I# B \2、AFF的CPA帐号
7 Q/ s5 g4 T2 R0 I( z. W7 C, T3、CPV/PPV的帐号1 M- j4 [0 A& y4 E# ~: \, c
4、流量追踪系统(关键字/URL)8 i: z3 e! j. }9 E, C8 d7 B% z
本教程会从头到尾来描述如何运营流量7 E( X# T# \2 X2 c8 x6 Y5 x
Basic Getting Started Definitions
$ U @( E* ?% P7 M! I1 f6 C: zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. V) E$ t. Y; c1 ?( o! A- @+ R) vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 f7 B. s1 e) F+ n" Q$ p? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: z/ Q# z5 m; Z% c/ N3 S( ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, H$ w$ z* o/ ^, _# C( s, W联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA; `6 k" Q; b3 g8 s @( W
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 I/ D6 ]1 `; j g
receives a commission on that product. An example would be the Amazon.com Associates program,( I: d6 u/ z7 S7 x. n3 N
Comission Junction or Clickbank
3 p% X& C9 P6 g) p2 K6 s8 UCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)( `/ _3 R& t7 T4 L- w
* t5 ~. ]0 ^$ f2 M6 A8 lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ h( H, E* ~7 @7 O% r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% K G# r# r: X7 ebuying a product. An example would be Ads4Dough or Neverblue.7 c: m( {1 n4 @+ g% Z& n
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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' f, \3 o' b: G; O2 zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 y: @2 r2 i( q, P( W& a- paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ I# i/ e2 I" E! Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 [6 X* T$ r/ aright from the start can really help you.$ F% Z A' i8 ?
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' ]7 }$ }5 V e" B. @" j9 m% p0 X1 y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ a) g+ ]# n: \2 h4 F& Z# nview, starting anywhere from .01 or .015.. w1 w$ q* I& K& C& ^1 k# K& J
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different6 W! p- F0 m7 Z. V: s: T9 M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 ~5 ^) q: Q9 |2 K! p
MediaTraffic, and AdOn Network.' a. s# \2 B* _' j7 O. p V- O* q
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。$ n( p' H5 j' T+ q; h+ i+ _7 I" ?
Don't popups get blocked by pop blocker software?% c6 y: {! F, o4 n, X
No. Popups are served in a new browser window as if the visitor had opened the new window' ~% v# ~8 O5 u1 N9 p" W
themselves.
5 ~/ p+ i5 P! w, A不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样. r1 u. E; x7 d7 E
How many popups get served to the visitor?) f9 p" o% `1 `, @
The number of popups served varies depending on the PPV network. Some pop more frequently
5 r3 C7 ~$ ^8 i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 h6 ]6 g+ ` Z
serving this kind of advertising, so they have to toe the line between keeping their software
- `1 a# U4 {* k# G$ v+ G9 _downloaded and still making a profit.
5 q! B/ j- R* c! C/ e$ b要给浏览者弹窗多少次呢?% E _- w1 i! y
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。/ `# n' H8 ?. o! G
Isn't this type of software bad? Why would anyone keep it on their computer? F$ P. {6 X4 ~8 b, ^# X
No, this type of software doesn't harm the user's computer.% P V4 w# c% s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, t [$ U/ X( a# e ~# htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 b$ x, r% p5 N0 u5 b/ ithat they can continue to have access to the incentive.2 ]9 |% J% E% s" Y! Y! g
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
- W' d J0 ? \, {. U$ F- A? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ {7 {* b$ x; P( j' ^" ^
How to Get Accepted into a CPA Network! j8 }+ J0 C3 ]: z) @
如何申请CPA帐户
1 n1 N( m4 R, iIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- e: r# E6 l! u: u; s! B6 g4 Uto start looking for networks is Offervault which lists offers and lets you compare payouts across" ^ o, D- x# @4 N% N' `
different networks.* O* Z4 i( I0 {2 p, S* j9 h
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。' V% h( y M0 m3 B4 _# [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ w( i) B: [( W9 Z8 w, _3 [9 d f- o
application and be as specific as possible about your promotion methods. Usually some time after
: s6 R; a" u7 D; Z6 I* r" Z: |receiving your application, the company will call to interview you. The phone interview is a critical! p. \1 ^+ {1 d, ?% a
part of the application process, and most networks will deny your application outright if they can't get' q: \: h6 ], C$ S
you on the phone.
1 o& a/ p7 A, \1 B5 c一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
! _/ ], H( Q, q6 M2 rOften, the person who does your phone interview will actually become your affiliate manager after
; s& q+ x0 w8 v/ o; Byou get accepted, so it's a good time to put your best food forward.
7 U9 m3 ~, P: m* q通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。5 Z# N- }# ^: A4 F
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 g; C& X( r0 m$ gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
1 Y6 U9 x5 r& W; b/ }7 `- ?What methods do you use to market offers?
1 N& I# ~ @' m- v' W+ RDo you already have a website you will be using?& P- J2 C" X; x! _& h5 c6 w3 g
How much is your advertising budget?' R8 H2 T( V2 ?8 ^. R
What other networks are you a member of?
; |% `8 x+ _1 ^6 W4 wWho are your affiliate managers at these networks?2 J& [# U o9 b, ]+ _
Do you use social media (Facebook, twitter, etc.) to market offers?
1 B: `4 s, F* ?+ R4 V) fHow much traffic can you drive?
8 m2 ~ r, J( v( k4 G/ w# _8 }Do you have a personal recommendation from anyone who is already a member?
& p6 z# `- o$ f+ `" E6 J+ h% `也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:4 I4 x# U0 c' X( [, n1 I$ x6 R
你通过什么方式来推广offers
/ E- P8 U+ J8 V2 t' v" o5 P; E你有自己的网站吗
/ m( d5 \; `- w你的广告预算是多少; `. K7 H9 H( U& U. w1 p( i
你还是别的哪家联盟的会员
2 K: l7 e5 X$ |) T- P' t那些联盟的AM是谁& [" F, |+ T. y4 I5 ~- i0 v0 W
你运用社交媒体比如(facebook,twitter等)来推广offers吗
( L* i# L, [; o/ z& k你能弄到多少流量8 L2 F! Z C( v2 F- @. o/ w
Once you provide satisfactory answers to these questions, the network will approve or deny your% n/ h) \$ O2 h C) t
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ R1 V) V% j3 O8 N, e$ ]% v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 ~# T/ l1 E/ U( ~. Tfor the network can be helpful.
" W; g% \$ w" \2 z一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。) b$ }+ @# W) x. G/ l, U1 r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( {& V( j( z5 w/ f' w$ X+ E( G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( {8 Y) i1 Z7 V; h, e" N# a0 Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ d! B7 D2 |4 {# B
people can open a lot of doors as far as networks are concerned.
6 S1 m9 j2 i2 h2 R在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
) m2 ]0 R8 k0 l: E6 Q1 jAfter You Join a CPA Network* G. H. T. K& f% u$ O1 q% l
加入CPA联盟之后
\" M7 R# o k+ G, Y2 z; y! ^6 hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; e6 a7 s* f* z1 l+ nand make an attempt to get to know them a little bit.
! T/ f5 \7 f. x; f* Z; H. `一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他+ Q$ l0 N' p5 o# `' J+ y$ |' I) W) h
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 b, `9 L+ {$ V1 }) s4 @3 W) X* Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 Z* w6 `2 B( g* @, {) `/ n) y. h+ G' p; [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, t1 J/ D) @, X% h* x, Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 s' E; M! [/ p" _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 Q5 [6 l( w. Y3 w6 ]- v
email.1 }* j) f8 p% }$ l
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
9 R2 T' J }, h }For more helpful info about dealing with affiliate managers, check out:
+ d1 g9 A; y0 e/ l( y更多的关于如何和AM打交道的文章请看:1 G; I( o: E, K' E y& `' b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' O6 O( U$ t6 k6 }- B c9 B" l
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 E o; G% Z+ f9 k" R
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