本帖最后由 top888 于 2013-3-10 21:17 编辑
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$ s# ` u- b# Q3 |# h+ i! \原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考( J5 i2 l/ o/ f
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
# H( c5 s. P2 }: I$ R2 t如果觉得有用，请大家给点广告币,谢谢!!!! _6 w& I/ ?1 Y3 Y3 A+ n( q
Newbie Guide
1 a5 q i3 ?( i- I8 v0 S: |PPVPlaybook.com
5 `! \. l# P7 i& W! t; dTracy Shaffer, r% n6 B2 x, a! @7 D" X
David Ford4 Q! u( Q6 U! S
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 `' j1 b* r! v; S. S- W2 UGetting Your Mind Right to Start Affiliate Marketing
5 [ v' A) x0 t' G) x正确认识网络联属营销& {* U, I7 c9 v5 s# K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 n6 j9 d$ Z: Q7 T/ _5 Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 P1 V0 M/ \! h* a# O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 R- l1 ?; B8 _, g! H
with any success, these claims are laughable and far from the truth.! V9 q; y8 U* s& D
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
. w# U# j# E1 [- K* r/ GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- u$ [/ D+ k/ z" \. f" }; Q6 X
flow management. The main benefits are the low barrier to entry compared to other businesses, and! a g# q- X1 w1 _* ~* r# f7 _
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 |. }& B# P9 X4 {7 f
overhead.6 v N; g* e/ c7 r
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
/ X! o9 ?; _& n; U8 W$ VThe winners in this business are the ones with persistence when nothing works, who know there's
! ^6 a" \0 L/ j; }. Jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; Q0 [5 \3 B `3 @. l7 D" s成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
( D$ `8 Y- {5 n% l0 `% XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! n5 ]& S0 R* }! P% W+ U5 I9 s) F; _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- \, U% q6 H: U* i! x, M
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
3 @2 `, U3 @- D- |# w8 ^/ C% `Most of these things happen suddenly and without warning, and they all contribute to the amazing! u: o [* y5 N$ W% P1 X
learning experience available to anyone with a few hundred bucks and the ability to open an
{2 A4 ?- q. M0 ~+ B/ Eadvertising account.+ N' C& V, t. I, \) O6 ]5 r3 A. N. J
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
3 O/ p, d# v. \# RYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 _& y3 R1 v! V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 v) {7 q# V1 O7 _8 ~+ Y) u0 q! O+ Bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,, W/ l/ F* Y5 s D, @' h% O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' d& U% b/ T# z4 h% F" f你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你1 Z: j" x0 ^$ X, R7 U
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
2 I( b$ Q% I5 j. M尝试别的东西，失败....
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成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ x. B4 e! k; N' {" ~& e" S
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. n: N4 z7 l; n; C) e
started building.) p. K9 u5 m; P. B; B3 E
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始2 x0 x* q/ c% E, G
Things you need to get started:) a- d1 t% t9 q5 v: O6 \- X9 t7 I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) t7 V' q9 v1 r4 u5 v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 Y6 r: B+ G- m" ]( s4 e0 `/ X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) j/ I2 P5 [. F( w7 R1 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 _" O# |/ k% v$ H8 y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! q! A/ _3 I! r9 bwith PPV.
, |- f, }' K0 o在开始前你需要做如下准备:8 G, [) f1 T" q" E6 S. k, \
1、web空间-可是是一台VPS或更好的（例如 服务器）
+ u& k# S C, j* z5 r5 E7 G! d, e2、AFF的CPA帐号
& _9 O6 b/ c* | s1 x/ Y$ B2 t3、CPV/PPV的帐号7 a* e7 m, \- j. H" O
4、流量追踪系统（关键字/URL）
- L+ ~& L% i0 F3 U1 ]7 ~/ g' s3 {本教程会从头到尾来描述如何运营流量
1 _2 q0 ]3 |6 n/ _/ o# UBasic Getting Started Definitions
; ~, H$ `$ E" Y) y$ y. tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' J+ I5 L. }) Z) B8 a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* k" \: }: g' `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 o) M9 e; ?1 p; d2 _( |& f! n
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 d) R3 V1 X0 [
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
# @, f2 r0 x4 UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' s I: @1 Y: n2 {9 z( Xreceives a commission on that product. An example would be the Amazon.com Associates program,8 W& Y) \' m, P" h! h6 T+ J1 h
Comission Junction or Clickbank
& p2 _: q: y, r9 A- T5 mCPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）( y/ y) r! j. T+ W$ K
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ O# C7 K/ H/ G: Y7 I4 C
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 |, N+ q+ B' r1 ?# obuying a product. An example would be Ads4Dough or Neverblue.( L: m) x. f$ |0 A
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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3 z1 u1 x" r4 M, Z; ~Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 c8 {2 C2 b% {% S( faccount, getting the affiliate approved for offers, bumping payouts and just about everything else G% f; \3 \6 W! d' i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 H* M4 m! s5 g! ?2 q8 u% B; gright from the start can really help you.
5 S- O1 O! L) ~9 J+ c+ BAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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5 q' s; }. \% Y7 @- n: C& m- kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 D: s0 ]3 r6 H6 Q' u! {# zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 j, D0 O4 \* ~ H4 T) t
view, starting anywhere from .01 or .015.; z! `$ i" I7 f. a& C5 ^
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 K5 B, P" I0 i+ acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 n; w$ k, X8 t4 q* }2 H* mMediaTraffic, and AdOn Network., \4 N3 y J% a+ s& \
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。3 Z+ W, }; C* t- ^7 {% O+ \- q
Don't popups get blocked by pop blocker software?0 j7 }. C1 d. o! j) {1 S
No. Popups are served in a new browser window as if the visitor had opened the new window
; F& m7 S6 O' ]7 `4 I4 f7 Ithemselves.% N0 r5 d# j4 q/ U9 x
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
0 N. s2 h) l4 Y+ [5 @* Y! THow many popups get served to the visitor?
% x, D/ V. {7 C4 E, v: O* @The number of popups served varies depending on the PPV network. Some pop more frequently
" f$ [: P: c4 ?2 \% X6 l3 j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 [0 x/ {" D5 C& m: W8 t/ |
serving this kind of advertising, so they have to toe the line between keeping their software$ |; _. G9 P7 M' I; o
downloaded and still making a profit.' g! L. w# l( ~: P5 @! {, }5 t
要给浏览者弹窗多少次呢？! g# ?) w2 L9 j }
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
2 Q$ I: U! F' q" N/ m, kIsn't this type of software bad? Why would anyone keep it on their computer?
& J7 Z# {4 B. G: b- [/ INo, this type of software doesn't harm the user's computer.0 E$ E+ }7 A4 k; k
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# Z# ~7 |& V( l9 d9 l0 n$ ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so! K5 R) h$ K( D8 u8 u" b! M, R& h
that they can continue to have access to the incentive.
# U# y c2 b5 @$ ]这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。4 U0 t) `# Q' Q( G7 i' u5 \- J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ ] y2 ?! k& o6 r; l
How to Get Accepted into a CPA Network
+ O7 q6 s$ p. N如何申请CPA帐户0 ]0 m: C+ z& }' i: M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 J+ W0 L' E! r- I1 Yto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 e8 p: c" c5 bdifferent networks.! w. Q7 g! S- z1 g1 H: a
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。; V4 G9 E, [9 i6 X, `0 p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ c. ] `) w, }6 E+ k+ Dapplication and be as specific as possible about your promotion methods. Usually some time after
6 v2 m; O. h* W. C Jreceiving your application, the company will call to interview you. The phone interview is a critical* @( C) P% u2 W* P7 s& t
part of the application process, and most networks will deny your application outright if they can't get0 V4 p8 N4 R% M, `% H
you on the phone.
3 q9 r$ A* o" E( a, ]# e9 q一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
# }' w2 y6 P: N7 v3 \Often, the person who does your phone interview will actually become your affiliate manager after
$ K" y! t; ^2 ` c3 [( F% _; ]you get accepted, so it's a good time to put your best food forward.
& {1 [. G& ~, O e$ H通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
+ w+ [. c5 N# @6 r. s0 BYou might not relish at the idea of someone grilling you about your internet marketing methods over- H8 N+ ]; ^! D* e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- x# `6 E1 b" Q: H' Z8 FWhat methods do you use to market offers?4 v: U! C% s# U
Do you already have a website you will be using?1 F! w. R. k! e8 Z! R( E, W$ I
How much is your advertising budget?
$ A$ H. P- f9 Q* Z3 B4 Y+ tWhat other networks are you a member of?2 ?- P ~$ v5 M3 [- L
Who are your affiliate managers at these networks?. Q5 Q% h! v0 s2 \
Do you use social media (Facebook, twitter, etc.) to market offers?2 Y: n# E, e2 r
How much traffic can you drive?6 |' O4 V, ^: w/ A, x, _9 B- |. }# Y$ i
Do you have a personal recommendation from anyone who is already a member?! ~8 v4 D) z- Z P0 V7 d
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
9 L. o, Z& U5 ^1 I3 q: k你通过什么方式来推广offers
8 U9 ?& M2 }/ u' d+ C0 C( c你有自己的网站吗
6 t- y/ ?1 A# G你的广告预算是多少
5 I! `: W2 F& ?9 }, F) X) X; R6 \# n你还是别的哪家联盟的会员
8 |% S( d& ]/ V9 M8 O那些联盟的AM是谁$ G3 p: {0 F$ X! h4 }$ o$ W. |/ N! d |
你运用社交媒体比如（facebook，twitter等）来推广offers吗
, Q3 U6 h/ y; y. k/ m你能弄到多少流量
' K9 M' k. i! V) ^Once you provide satisfactory answers to these questions, the network will approve or deny your/ t6 O7 O) T p Y' |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. j. r( `" t( a, gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ |" l2 P! e: T V
for the network can be helpful.
" b) Q1 V! C* {) R# o一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
. }/ v [: ~1 J2 UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 h8 x4 z, y1 a! Z$ `; p, vSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 q0 j; ?0 w1 R( I: Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
h. Q& `3 x5 {$ `5 r% o) f2 _- D! rpeople can open a lot of doors as far as networks are concerned.+ T% W4 \9 S/ \, ]4 J8 F5 f
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。5 A; R2 R4 s3 _2 R$ \# k1 r
After You Join a CPA Network* ?+ \" c% h6 _1 x7 ~/ Q
加入CPA联盟之后
) [/ e- P: }; C% P% a) G OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ Z' {, a. v% g: r
and make an attempt to get to know them a little bit.
! \! R: u9 m& J7 l5 R' Y一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他0 T, p7 @! v1 S6 \: u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: u/ _) V/ x, @6 H- T7 F$ |& H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 O- U3 T4 o. j6 m ~
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 s6 \% S! E0 Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% L/ g9 u7 E% F; f: Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% P& ]) j, O/ V
email.3 P. `+ v& M" a) C
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
& Q, R, d! e- yFor more helpful info about dealing with affiliate managers, check out:
+ w3 u& e5 E7 M9 T! t更多的关于如何和AM打交道的文章请看:
, t7 j+ H. o) B4 d2 chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 s7 H4 X1 C% F& P2 Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
