本帖最后由 top888 于 2013-3-10 21:17 编辑
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% r5 ?8 j) }! m& t: X& f5 l9 i原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考) r2 g8 z) |9 v' O# `
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单. k9 V' X; J7 c g+ j" n
如果觉得有用,请大家给点广告币,谢谢!!!" {2 J6 {! {) ?5 i9 P: D
Newbie Guide
4 J" U$ }4 S% P2 h |8 L- rPPVPlaybook.com
/ ~% M3 S6 ]- t( Y6 M! Y+ x9 T+ DTracy Shaffer
0 Q% U5 C2 j. N/ M& ]+ Z) kDavid Ford$ N1 e7 {9 P( j
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 P0 S: b# `3 Q4 r: b
Getting Your Mind Right to Start Affiliate Marketing
' E) n* l- g; V正确认识网络联属营销9 b1 {+ l ~) L# D1 |. |+ b8 n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 j: [$ N. ?! z. Q) t! d. @6 a+ lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) A4 t) T# Y4 E0 K' o( Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- R# b7 g1 d9 |/ T* l, `9 `with any success, these claims are laughable and far from the truth.
% B5 y& f' u- k关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.) F: ?, l) q, R' q( o4 {8 z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 d8 x b9 k" C, p7 o( U x
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& {: V) C" k1 M# ^7 G( f# Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low' [7 ]) O+ V" A7 p5 @; P3 c
overhead.
" K( L' F9 w- a9 F1 K, W0 a8 G联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.+ T( s$ d. K# n8 q8 [, c3 ^
The winners in this business are the ones with persistence when nothing works, who know there's P' M0 u! U1 `& E; Q# T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' V/ u. j" w; k% v2 m' `成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
' B; |5 N$ {, U _* F9 YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ m8 o7 h, L, O& Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ c( O5 z; ]/ L冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.$ Y$ |7 _) ]9 j; J% ~3 b- u% R
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 [/ I. f& q, Q( B; K. p6 X
learning experience available to anyone with a few hundred bucks and the ability to open an
1 C: o" t, s- P' b4 Padvertising account.: @7 Q' ?/ \3 I7 k' }
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.7 `2 k* S( {! N, U$ D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) y' c8 ~3 f: Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# }% `: j) \/ E3 j
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 {2 J5 j' Y! `1 l9 n g. s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' a* F* o% D) v. W你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
/ B# T2 b" H9 k2 X: m' }" T一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
" L- W) y) I6 S尝试别的东西,失败....
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成功的唯一要素就是:坚持
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- d/ T' j8 [. k/ s& E* vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 J" N2 O7 e' V8 Mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, R% C; V- p5 Q! T
started building.
2 G' e% m6 C$ s3 Y8 D. u知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
3 m& z* P) O, dThings you need to get started:
: Z& N, R! s D" M1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ H0 ^4 r( H$ I, |$ E* z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% U6 C: H* S2 A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- Y% l5 f4 \+ J+ }" }9 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 x. ~( M8 U5 H e. dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 i7 K5 Y4 O% V1 e$ j# w4 `with PPV.) s( F9 r7 ?& G0 Z1 ^: z
在开始前你需要做如下准备:$ t" v. g) ?3 {: u$ \8 w: ~
1、web空间-可是是一台VPS或更好的(例如 服务器): C) E0 D2 _# K8 L& w. O
2、AFF的CPA帐号
3 ]; r& ^; b8 j3、CPV/PPV的帐号3 q% Z* q" K; R) u; |$ Y: ~0 P0 a
4、流量追踪系统(关键字/URL)) N' g$ |/ u( \+ n. N( d; y
本教程会从头到尾来描述如何运营流量
- c7 _& {3 K, OBasic Getting Started Definitions
8 x( b- R6 n3 f, @/ [, QAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 {/ B9 f; {5 |0 Q3 `# v4 B$ W* zaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* y+ P) I, B, n' x, V! o? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 L0 a6 a9 E# X# E% `: X8 Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: s7 g" v2 [( ^5 Z: q* ] J
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
7 k6 _% l3 z- I# VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' R; E8 a" T1 U7 u8 treceives a commission on that product. An example would be the Amazon.com Associates program,
9 V8 p& S! A9 p8 t1 D" hComission Junction or Clickbank5 C& v G8 _2 V: O3 S
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 T" S# _+ B! F0 ^# n
an action like filling out a form, submitting their email address, signing up for a service or sometimes; q6 e, c# ~/ v( t9 d
buying a product. An example would be Ads4Dough or Neverblue.
: t. W8 j: H+ O7 vCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品4 z6 N' c( w/ K0 G' {4 ^
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" ~4 C) G" F. f4 x5 Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else) `: T* x2 T& e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. e& z( W" K S4 K. O' R. E7 Iright from the start can really help you.
$ j% v) Q$ W: j" ]AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多2 t- q+ P9 v5 _2 Z6 r
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ @+ q0 L- A" d( T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: B: K4 v. e5 }& Mview, starting anywhere from .01 or .015.3 M! Z& S: e9 V
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费9 w, P8 G4 o) A$ l& K
6 A, c9 B! |# PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ N/ r+ ~) _% Z5 t" N( \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ @* L2 W8 b0 `% w. o' o
MediaTraffic, and AdOn Network./ p1 f8 U& D2 w, E9 ^7 S# F
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。 m: C% r5 [: g8 {. l9 p
Don't popups get blocked by pop blocker software?
" T% B3 f: W( O& D! S0 PNo. Popups are served in a new browser window as if the visitor had opened the new window& p2 ]: r9 a1 O2 G, q3 @( \; O S
themselves.
3 C# Z9 c$ M* }" `, A' q不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样0 m" u: ^( c* o0 S, b1 C4 M$ X
How many popups get served to the visitor?1 ^: `! a, h' g- N; o
The number of popups served varies depending on the PPV network. Some pop more frequently$ I7 g1 ^( k1 X5 C/ ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- x5 w! z- S% M2 c
serving this kind of advertising, so they have to toe the line between keeping their software
! B. P5 L' s% N! q0 |downloaded and still making a profit.
- z# k( M* G0 `* ]& p要给浏览者弹窗多少次呢?3 i7 y* x, L) y9 n6 k H
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。$ k& z" r( V) B6 R
Isn't this type of software bad? Why would anyone keep it on their computer?
" y& O/ ?; D5 B T" c' D! n% tNo, this type of software doesn't harm the user's computer.
- u8 C1 @: e X& G0 |' HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- V; Q+ u8 L5 f' {$ }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 X4 }6 }6 Q8 K9 ~+ e
that they can continue to have access to the incentive.; {3 y: L) u L7 `6 [8 z+ ]6 v" d
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。9 f6 r0 Z4 o- o1 y+ \( Q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 I, [0 ^2 W4 D1 FHow to Get Accepted into a CPA Network
: t/ H' ? P) K3 x8 L$ U- [% x+ O如何申请CPA帐户 F4 g0 F0 z( w& v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& P! i$ c1 f2 J5 n0 J" j8 A/ fto start looking for networks is Offervault which lists offers and lets you compare payouts across
' E9 ~) c9 r. d) D1 T3 [: P+ Ndifferent networks.
- v: Z) F5 l5 c* s/ S0 _9 C5 A为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。$ m3 K1 D5 k, o1 i+ Q: ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 V4 _# S. y! g+ H8 f* }+ ~2 L
application and be as specific as possible about your promotion methods. Usually some time after0 j8 H& S; h# ]; C- b( U
receiving your application, the company will call to interview you. The phone interview is a critical
/ X" A5 S! x# D2 k! D1 \part of the application process, and most networks will deny your application outright if they can't get
2 e& [/ P8 q0 o7 @$ m/ A. hyou on the phone.0 ]1 H- x0 Y/ W
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。$ T4 L/ M, c1 u) ^" f, H5 O% Z
Often, the person who does your phone interview will actually become your affiliate manager after1 x5 R- ~7 O, @+ C( @
you get accepted, so it's a good time to put your best food forward.
6 F0 j) s: z. b/ W( K( B5 Z通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。0 @! h% n5 G& Q. m
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ o) f! Z4 K9 \% W- p- Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:" `/ z* {: M4 @/ N- H
What methods do you use to market offers?
$ ~4 [6 {$ I% Y( [9 t5 m0 |Do you already have a website you will be using?
7 K, H: a$ Y/ U" E( O& J+ M* n4 R' r2 ^How much is your advertising budget?
: I. ^# w1 [9 E9 XWhat other networks are you a member of?
1 C! P: s# P8 u4 r, kWho are your affiliate managers at these networks?5 _; d0 ]! C& G! T: d. P
Do you use social media (Facebook, twitter, etc.) to market offers?" Q3 L* d5 W" \& |+ `, @9 G% J! E
How much traffic can you drive?
7 {$ i; T; b+ S" m$ Y/ WDo you have a personal recommendation from anyone who is already a member?3 X9 q3 p7 e* V9 s- U8 M+ u' g
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:* M5 m. O2 o) n8 E) i2 y* ]' ?( ]
你通过什么方式来推广offers
* z% }- U) v1 b( X) Q你有自己的网站吗
8 ~+ L- B4 w, |& D" c你的广告预算是多少 H; v# X" v7 F0 g3 g1 [
你还是别的哪家联盟的会员, W# K7 a0 y& L R# V
那些联盟的AM是谁
7 [. G: g9 l4 B+ E0 F你运用社交媒体比如(facebook,twitter等)来推广offers吗
5 C O8 Y3 j5 T7 w9 |" e4 v你能弄到多少流量% [$ X0 d5 E7 A
Once you provide satisfactory answers to these questions, the network will approve or deny your
- S4 c. G9 ]& m+ Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, A7 z$ z. I, j/ b; y3 E1 v. wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. s( q5 Q* s. E* }3 n" H3 f% I. m, zfor the network can be helpful.
( W7 f" `& q" @1 T一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
$ y4 j8 j, ~+ z i( H2 u6 h- {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ L2 b; h7 `' s3 A- P. BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: s2 s- y- i6 h$ Q" @; J7 \owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 Z) Y0 A. {, H0 S
people can open a lot of doors as far as networks are concerned.
m& [7 y- K3 j: \7 Q( O9 b/ v7 S在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
4 P! ?# V) D3 E/ [' g, y9 _After You Join a CPA Network
- A: v; U( p0 Q+ h5 U* f9 O加入CPA联盟之后0 m e+ u5 s* N" c# M5 Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, w- W1 }; N/ |9 n9 I% v& L$ t
and make an attempt to get to know them a little bit.
5 X! B- F2 A9 W: _) e6 i0 o, r一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
( |( z$ v q+ T$ ]Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- W' k# X! b% ]( w0 a, I& z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 W; T" X- z! \? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# ?8 {; R' C) T/ Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout- |: [6 d* X7 W( k! L- A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 N8 R+ {& e4 }2 Semail.
9 x9 F5 W$ T2 c! X坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通, g) _+ \, C7 O( G- H& y6 r
For more helpful info about dealing with affiliate managers, check out:, K, m( c6 J0 q
更多的关于如何和AM打交道的文章请看:, w5 j. m+ k% l9 S" U% F( p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" X& J; j' Q1 I2 m1 m/ m) U
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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