本帖最后由 top888 于 2013-3-10 21:17 编辑 4 ~3 ?8 }# h& `- o8 k3 U2 g5 [4 g1 F
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考8 @7 d/ s) _3 x9 {! k, T% x
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
; M- T7 y3 S- N1 C( |$ j如果觉得有用,请大家给点广告币,谢谢!!!
% ?4 G+ F# C) V% y* W( P$ m2 @! |Newbie Guide9 E' G, w, B X' s
PPVPlaybook.com
& H) w5 G' t6 a5 h2 D0 t7 A2 @Tracy Shaffer
' c1 j @* ~2 G( i' j$ Q% ZDavid Ford
1 j% i A: ]) u( B? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 [! h3 Z. P H6 h+ l! mGetting Your Mind Right to Start Affiliate Marketing
! w% N3 ^0 D, I. M4 ]) Q正确认识网络联属营销0 r, v- I9 z) `7 J, I& c; ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" n% z# c4 V# R) F/ t jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* j8 P, |, ^4 s9 T) d- B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 t! R7 {$ D" x( T; k9 J l* b: Swith any success, these claims are laughable and far from the truth.
0 Z! W3 h9 @; v, u, e) G关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
1 R4 Y: c1 @5 K! e# JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& M1 y$ f; L( O4 H7 J* T
flow management. The main benefits are the low barrier to entry compared to other businesses, and
* R2 l- J; C/ y) Y9 Q6 H+ _the ability for a marketer to be a one person shop and make an incredible amount of money with low* Y; u! @' K4 w* A1 s! K- `, B
overhead.
) P/ Q( V+ {" V联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
' K' v/ d( J6 F* F+ Y6 OThe winners in this business are the ones with persistence when nothing works, who know there's3 o3 K6 n7 ~9 B& R" v6 E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 {5 o3 |3 ^: J) v
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.& m, W ~) q4 x7 o6 \$ Z8 B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 ]$ ~' J4 V/ b; j5 E
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! G) W9 x0 t, j% k冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
: ?, L5 d1 ?, BMost of these things happen suddenly and without warning, and they all contribute to the amazing, V! ~- F7 F* r, r" T
learning experience available to anyone with a few hundred bucks and the ability to open an
! m* w' r. ?- k4 V; u! P- F& a/ L8 Cadvertising account.
8 f* g" [9 Z) w% u3 i7 C1 t- A这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.5 I/ c5 }& h9 B& u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& O( g# R) }. e D. m' H3 P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& N H$ z' f7 V5 }3 k% Z V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ e, {: W1 C! [3 K( Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) m6 U" v' Y9 v7 }你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你1 y- S$ A! h* R: s2 c: o
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高," x, Y" c" b5 H
尝试别的东西,失败....1 v7 [! w$ ]8 h. \. M% D* N
5 n9 U3 I3 Z0 E成功的唯一要素就是:坚持& j3 Z1 K: _" r: @4 \, H4 V
$ g& z- w4 S& e* x- ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- i3 S; Q# _1 I2 E7 astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, M" L$ x, k4 H, lstarted building.3 a# {/ ~& D% `' c& U- f |
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始; G2 e9 r/ H- d6 s# Z
Things you need to get started:
, l8 z2 v7 d& A: {/ U4 `8 J6 U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# G$ R' u& q; X! E) J/ |( A( @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, |! h- N0 @& q* B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 n8 Z! @% t: I: i. w% ?* @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 ]. ?& U! r$ l) u; B* Q, dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 S# F/ u- C2 t- Ywith PPV.; J' b% o5 C: t
在开始前你需要做如下准备:; h7 a R6 |" C
1、web空间-可是是一台VPS或更好的(例如 服务器)
5 D7 w9 Q$ i& T* H( H2、AFF的CPA帐号3 y4 H1 x& _- _9 w
3、CPV/PPV的帐号
" ]+ w( r v9 @' Q4、流量追踪系统(关键字/URL)8 i" S# Q4 g( Q# M# B# J( l, o
本教程会从头到尾来描述如何运营流量
5 Y, K/ \6 K2 wBasic Getting Started Definitions6 |- m# E) k% N6 Z. B4 P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- r6 d4 h2 l7 A* e. naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& M$ z: a2 ^6 d? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# I8 S4 b9 \& @, @1 S3 ^7 Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- N) Z) C4 u1 x5 l
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
( _; q( {! [. W/ vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 e% x& e8 O. v. r
receives a commission on that product. An example would be the Amazon.com Associates program,* i3 c5 I; A5 \1 j2 j
Comission Junction or Clickbank
- G- m; @: {& H" w! MCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)3 v/ ^0 K! F/ M
( p q3 B. t8 b& Q# ECost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. k) o9 P: {3 U) ~7 Ran action like filling out a form, submitting their email address, signing up for a service or sometimes
0 l0 N* D1 e' z$ [* Rbuying a product. An example would be Ads4Dough or Neverblue.. B$ F: M4 v; E. Q5 [# }/ b. R9 O% s
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品: L c$ u" P% T/ K- y; f
# x7 T7 n4 k5 e D$ mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 \% J) V7 G/ |account, getting the affiliate approved for offers, bumping payouts and just about everything else! C4 y" o. j* J" J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 Z! k0 n6 r! x, _3 V; d1 ]' U8 gright from the start can really help you.' k- t2 a$ p( b' \
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多) U5 p3 q6 U/ s7 p4 L5 |" }/ N
5 n+ ~7 B/ e) ~% b5 h4 [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 b7 \# j; B& _( G; X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" _. Z$ S0 `2 |1 Q) g% }( {/ F
view, starting anywhere from .01 or .015.
* l, W9 l; V7 N: E( YPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different& |3 h" @" N7 S
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* b9 p* L7 j& Z6 _
MediaTraffic, and AdOn Network.
: l, D& Z& ?1 G: g3 @为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
- x1 p5 K6 d9 ADon't popups get blocked by pop blocker software?
* X O7 {0 {& YNo. Popups are served in a new browser window as if the visitor had opened the new window8 i( {- U9 B% A: V( ?
themselves., Q7 K% y/ p! g8 k# f2 w& E+ Q
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
! g" f4 b$ ?) n) ]How many popups get served to the visitor?
% A0 p5 D3 p, C, K/ b, EThe number of popups served varies depending on the PPV network. Some pop more frequently1 R, h) F/ N' N3 N" w% C2 x) d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% w5 @( C5 h% s4 M* Cserving this kind of advertising, so they have to toe the line between keeping their software% d3 a, B! L: U; S9 k
downloaded and still making a profit.- Q5 [0 Z& T# I# Y4 f! L6 k; T- n
要给浏览者弹窗多少次呢?0 u) |) @, [0 }% g# k+ y5 w" K
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。/ z1 }/ z( y8 L
Isn't this type of software bad? Why would anyone keep it on their computer?
0 |# w I9 }2 Q% P* X6 iNo, this type of software doesn't harm the user's computer.
1 \% y" ]4 B1 E+ s, yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ Z7 j: f m" K1 B% b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& _' U* F5 S- U! X/ y3 F+ D2 Ethat they can continue to have access to the incentive.
' Y6 |- m7 {9 L这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。" K% ~0 Q. s+ L, K. @" k H$ F: A
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 V' V# q1 z! h$ F* _How to Get Accepted into a CPA Network2 v3 q" Q @4 }! G
如何申请CPA帐户) y6 Y% Y: i. O8 `" A, e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* z' M0 e }* _
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; X% s7 M: Q% zdifferent networks.
2 k7 A# F, z: ~为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
8 H3 ~. j& k, O0 b& s! ~Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! r# @$ O6 ^% t: ?% [- r4 {application and be as specific as possible about your promotion methods. Usually some time after
3 M& O" o* k( V+ \receiving your application, the company will call to interview you. The phone interview is a critical
5 |/ k: z: {, i! Q5 X3 a: {+ Upart of the application process, and most networks will deny your application outright if they can't get( b3 i9 E( I+ Q. O: v/ u) O, n
you on the phone.6 C/ P( ], n0 |1 `8 ^! l
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。% q1 U, ^2 E% W! P" G' G$ V
Often, the person who does your phone interview will actually become your affiliate manager after# n1 {( S8 i$ N. _5 C Z
you get accepted, so it's a good time to put your best food forward.
" @1 a! n) W7 X9 I8 z* g0 t2 Z通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
8 G; g8 j- s0 f; h; ? XYou might not relish at the idea of someone grilling you about your internet marketing methods over- h& p5 E9 c! j$ Q" N* z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 _8 }1 d% [. S- A: j* CWhat methods do you use to market offers?9 W& n P% J- |+ p' R ^
Do you already have a website you will be using?1 M2 c+ e1 ^3 `) G, K
How much is your advertising budget?
3 D. x6 E: P: k& sWhat other networks are you a member of?9 `( y( M+ V9 k# P" a8 G5 ?
Who are your affiliate managers at these networks?
! e( {2 J3 d: z$ GDo you use social media (Facebook, twitter, etc.) to market offers?
! [" h$ q' l9 i( k% e6 THow much traffic can you drive?0 A' s$ \5 q5 A9 I1 M% l! C
Do you have a personal recommendation from anyone who is already a member?! j) t- m: k7 ^. a5 L
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
o e2 F8 w& [9 C$ m) Q+ b2 J你通过什么方式来推广offers
5 ?; Y5 J! m6 j你有自己的网站吗
! p, r g; _$ D6 ]- u$ K你的广告预算是多少
" M& g r6 _' V1 Z你还是别的哪家联盟的会员! t& u! h( q+ E+ z1 `1 _0 }% o7 f4 G/ y
那些联盟的AM是谁# M9 `! W% y2 m4 `6 w/ Y8 N
你运用社交媒体比如(facebook,twitter等)来推广offers吗. Z1 m; Q+ `& Z) X* B; T! B
你能弄到多少流量
7 V' \- U M$ m. XOnce you provide satisfactory answers to these questions, the network will approve or deny your1 \4 s# s6 p4 R3 ]. ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be
" d p+ f1 W+ Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 t6 Y1 Q A( i4 `' m1 \
for the network can be helpful.! B4 r8 v" B- F
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。; H5 }# E0 a# _( K/ B E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 \$ i2 D7 E! z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 K. @ q# G0 R' P( v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ }9 z+ J# ?- xpeople can open a lot of doors as far as networks are concerned.7 d9 S9 `: p3 N& w9 e1 f) R. }
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
! X& m7 E$ m# UAfter You Join a CPA Network
+ a2 f; b9 M) T1 P加入CPA联盟之后
, b [- ?! [1 x1 [, J9 a) dOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) T/ f* L7 G& a% i: x( H8 J2 i1 {
and make an attempt to get to know them a little bit.4 e/ b9 e! E+ |: z2 R8 B
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
. W: {5 q5 ]0 [5 EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ O( t, a" ~4 _) D0 X" i6 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 b( q; [! W1 y# J2 c" o7 C
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' k7 a4 X3 v4 E* X+ R& ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 J0 t; H" A. N% }& E" Q& O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 r- I% X& e: g2 [' C5 Cemail.
2 s, ^) z9 ]/ ]. |( j坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
0 x, d- z! ~& YFor more helpful info about dealing with affiliate managers, check out:
$ K* [) a1 N; P& J' ?* v! [更多的关于如何和AM打交道的文章请看:
5 E2 I5 j* d: C/ b# ~. ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& t+ j, n7 q/ f0 ^/ D# S3 [8 Z$ P
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 c5 @4 X1 ]& a q2 P1 S# {
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