本帖最后由 top888 于 2013-3-10 21:17 编辑 + {/ i! D6 h7 ?3 U4 z
2 w/ y& _* @$ S1 L原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
2 Y, M/ c7 V6 A+ p) F5 \本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
! O) w* Q8 U4 B, e+ W2 ?, }如果觉得有用，请大家给点广告币,谢谢!!!
. G5 o& W: ~9 o+ k2 Q" PNewbie Guide% W2 h1 t; Z# ]: K. v
PPVPlaybook.com
4 n0 h9 B7 G' T/ B! m" yTracy Shaffer
& S1 D3 E/ t5 i$ k: m- i9 i5 hDavid Ford9 e4 V# u' e$ G& K1 o
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ n1 S2 G6 H, [: X- P
Getting Your Mind Right to Start Affiliate Marketing
% z" H7 Q; S; t% h正确认识网络联属营销
& M" [' \) Z! `: R' B" MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 Z7 C( `" O6 B* P. Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. U5 {/ ~' _4 A6 K0 z- t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 M8 V, Q, X7 swith any success, these claims are laughable and far from the truth.
$ O& P( v7 n% p1 j5 M* `关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
( K/ C. `0 g# q% N& hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ ^+ j' E+ F, F3 N/ ]6 m* n5 v A; m/ Fflow management. The main benefits are the low barrier to entry compared to other businesses, and' a5 `+ V2 v" z5 @+ B
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 V4 d0 @+ C- Y" \' z3 y- U
overhead.
2 M9 ^* V) L) v; O联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
4 S7 |" j: R1 b$ V+ R3 ]/ BThe winners in this business are the ones with persistence when nothing works, who know there's
) v! S, L j; d+ J1 Y4 yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ F& T4 i7 R' a( U, ?" P# X
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
3 k; Q% X- @3 @* Z }5 S- TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 U# n' I) w" I$ D. Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 ~% {( a$ Z6 E2 m7 S+ b冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况." {7 _# V. x% k. \. r6 e( l, u' _
Most of these things happen suddenly and without warning, and they all contribute to the amazing* Z' q% W8 N) ^7 [3 S1 ~) Q9 P& k0 \
learning experience available to anyone with a few hundred bucks and the ability to open an
6 [; G" Z# s' M% N/ a4 ] |) iadvertising account.
# ~5 [3 x& R9 m1 j+ d: {# b这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.3 n# K9 S! C$ J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 B* M c7 Q5 pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- z* F. T% L/ e( N6 y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& R1 @, u& K7 O0 _6 o; z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 s4 C# A4 x* c4 x: u' b3 L你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你8 m& U& g$ `9 z
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，9 c0 E0 s* H/ q$ d
尝试别的东西，失败....: j6 `) |: `) s+ Z; P, R' @7 U/ D
/ |; j l: ^$ i
成功的唯一要素就是：坚持
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, w) e/ b, k1 c @) DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 g. z n: e' @2 M$ ~) G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. f3 ~& ^& m6 {3 ?started building.
: o5 I f3 p8 L6 L知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始$ A. |, {7 u. C" i3 B' z
Things you need to get started:
8 U; h. v4 b, [- Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 |3 Z$ Y% m, L: z1 _, @- u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; f0 i5 T- C0 _3 B/ t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ O% j% A! o& f; f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 U/ p7 }6 p! P( _; S# ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 C9 J! I9 _/ F E) ^0 `$ m
with PPV.
3 ^3 o0 n0 c) B. @在开始前你需要做如下准备:
) G0 Z8 b9 o5 d( v) _1、web空间-可是是一台VPS或更好的（例如 服务器）
# p1 D( C; @, {* b) W- Q9 C' H2、AFF的CPA帐号
] q8 \9 {' l3、CPV/PPV的帐号4 T( q" x R+ I% C* D
4、流量追踪系统（关键字/URL）! f4 _* d: ^# Q# b: j9 [
本教程会从头到尾来描述如何运营流量
# e `3 \2 m# i( jBasic Getting Started Definitions
! O0 }. \7 n' U$ Y+ J BAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ L ]0 d' z8 t9 e( K: W
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 z& V3 c: i, E? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 `$ t$ r9 U A# Q4 M: e4 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' ?# |8 j+ u. D f a联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
) j+ t6 k7 ~0 hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 f+ {8 g. K d) G
receives a commission on that product. An example would be the Amazon.com Associates program,; `7 A1 u* }/ k ~ M
Comission Junction or Clickbank. P" x- k; f. e9 X E
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
1 S9 C3 v" {5 s* p7 P. Q8 J7 z( }8 C+ }( y3 b) V$ f' g& U1 ~9 e
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 L% s- j4 ]+ O, Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes: m9 Q" F. C1 w; E+ ^
buying a product. An example would be Ads4Dough or Neverblue.
5 b- |& w* V& B9 ]/ HCPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
/ z" [* I( H2 j& W5 `! V+ n$ Q5 z2 d2 O& h" r! o* e; G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 z- m% A: ~1 ~9 `+ [3 t" Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else) q2 I" m3 h6 Z/ t& B; T8 O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& m. @8 u1 M8 a+ V% v
right from the start can really help you.3 u" N+ U" M# I% I2 O K* G* B' O
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 _, e( @+ M6 c3 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 N" B: K6 W% R3 R; K9 U3 m5 `, M
view, starting anywhere from .01 or .015.
, j* e3 M6 K. Q$ z. EPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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: \# X* a. | ]In order to use this type of internet traffic, the affiliate can sign up with a number of different9 ^1 u" F8 N* L2 q- {: }
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ c7 @, o3 A' i8 ]& G6 ?0 b4 E
MediaTraffic, and AdOn Network.% D9 `2 u1 r# M
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。# k0 Z8 G% v, h/ J$ @% [7 R* ?
Don't popups get blocked by pop blocker software?
/ N$ ]5 r% E, Z* a; LNo. Popups are served in a new browser window as if the visitor had opened the new window, D+ {9 O8 u9 q) W6 P, D
themselves.
+ w* A- D+ W0 K8 Q$ T. j不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
) D4 V; A- M9 g/ aHow many popups get served to the visitor?$ ^& J$ O' H. j# Z% t- H9 r, D! F7 t
The number of popups served varies depending on the PPV network. Some pop more frequently
4 o. F! }* \/ T7 T7 \3 W8 M, b7 @(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! E" m }4 b$ b% l
serving this kind of advertising, so they have to toe the line between keeping their software
5 M5 w0 |% C8 i& Ldownloaded and still making a profit.
7 {& F' m6 t, i6 C: q+ `要给浏览者弹窗多少次呢？ x( }, s, U) S0 i! H% [7 u5 u" v: B
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
( }* p5 X: c" w1 d% iIsn't this type of software bad? Why would anyone keep it on their computer?
. n# K0 F, k5 ?4 x7 `5 yNo, this type of software doesn't harm the user's computer.2 D+ d! E1 k8 R8 m. Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& k8 `* o! _# r9 P7 I8 stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- F7 f, s3 \+ `) `! I, q5 cthat they can continue to have access to the incentive.& X) c. L# d# ]( {2 _+ p
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
5 z+ l6 F4 ]+ u( q- Q7 h0 E' R0 N? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 `# O# d% z6 W9 A% T1 ?
How to Get Accepted into a CPA Network& m0 V. u0 M S& m& p+ r: }" \6 L
如何申请CPA帐户
# P" Q* e% t! E' x: j# FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ _* h. F9 \9 T+ l0 ]to start looking for networks is Offervault which lists offers and lets you compare payouts across; q4 V) A, g' f* u" S
different networks.7 w) h; E9 c. {
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。2 F5 I( n" _4 @. Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 u9 w0 g& N' H; f
application and be as specific as possible about your promotion methods. Usually some time after, E0 M4 N/ v; K1 D* }: s3 V
receiving your application, the company will call to interview you. The phone interview is a critical- D# \; y0 l" p# Y9 }
part of the application process, and most networks will deny your application outright if they can't get; w, I, k+ X* R& ^! [
you on the phone.
2 V5 R& N8 G' }+ Q: ^( I一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。# R" K1 B, E: B1 }" A- F/ |
Often, the person who does your phone interview will actually become your affiliate manager after7 [0 \0 T C* L5 C7 J8 J5 a
you get accepted, so it's a good time to put your best food forward.& s" E+ U' u( ^7 K9 d
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。$ C7 K% }' |& v4 K K
You might not relish at the idea of someone grilling you about your internet marketing methods over
& u! j. b6 u2 O( e$ x/ othe phone, but trust me, this part is critical. Have answers in mind for the questions:
( U. n+ v( g! }What methods do you use to market offers?. b. D2 b! V2 k. O6 y) n4 e) U
Do you already have a website you will be using?
, E+ z# I" g3 p/ Z9 f/ XHow much is your advertising budget?
& Z3 g1 v" v% y2 C3 Y" |3 G$ M0 |What other networks are you a member of?/ J" z( p. ~1 U+ D5 v3 o% T
Who are your affiliate managers at these networks? s8 Y1 B) v8 E& _4 \5 h! T
Do you use social media (Facebook, twitter, etc.) to market offers?! O! z$ M7 X8 |$ Y' b
How much traffic can you drive?
0 i t, s' O* v6 ^2 z- b+ B6 VDo you have a personal recommendation from anyone who is already a member?
) Y- v. y9 M: b! y) v) f. A也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
. C3 x' ^/ ~" m! ^7 a( d你通过什么方式来推广offers
; } U% m) n6 R% M你有自己的网站吗
# r- K1 h, N }, x你的广告预算是多少! M2 y% }% r5 b" Y) J9 B- D7 ^ H* q
你还是别的哪家联盟的会员
6 T' m5 L5 z, v/ C" x" T3 q1 N" I那些联盟的AM是谁, J2 m% _1 R3 H& P/ L: `
你运用社交媒体比如（facebook，twitter等）来推广offers吗& M6 y7 K7 X4 f2 ~) V4 h2 l0 B+ v
你能弄到多少流量
$ Q& t1 b8 x! GOnce you provide satisfactory answers to these questions, the network will approve or deny your
( \4 c0 R' ]' M, lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 a0 H4 v% {) R! Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate7 `" s3 h; w9 \# O, {0 Y
for the network can be helpful.
$ {& }: i/ \8 A一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。; l5 ~7 \, [9 V4 y; a% x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate c7 [" Z, w7 ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% V/ R2 X8 [* N$ y; V8 j/ l7 R; J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# U- c- o5 f( S0 \ i1 V8 h
people can open a lot of doors as far as networks are concerned.
1 r0 ]7 E5 c1 x& S$ u! b2 |在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
: i* j. ^. V' ~9 X1 P+ yAfter You Join a CPA Network
- P) `4 N5 M7 S/ u& S/ \加入CPA联盟之后; R" z- h& N/ e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 s; V. C$ E; p
and make an attempt to get to know them a little bit.3 h X, m1 J O) U% B4 K! t) Q: Y
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
, t1 p% v5 `2 n9 ~4 ~' ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. T% n7 t- N+ c0 v3 }9 t. y0 p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, ?; O3 Q3 D) U
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% @) q8 q" T2 F+ A* x9 y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. o3 P" @/ _" Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, \ I$ }1 i" t# [email.1 @7 Q6 I( c/ B9 p
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
$ j4 h- i% M! s5 ]4 e3 {5 y2 J# \For more helpful info about dealing with affiliate managers, check out:; J' I4 U, V2 `/ {; R, B
更多的关于如何和AM打交道的文章请看:* ]% w5 X% ~7 A4 s8 w, D4 W2 [
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 o1 p) A3 k1 I# G: Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
发表于 2013-3-10 21:21:36
