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本帖最后由 top888 于 2013-3-10 21:17 编辑 : f0 y e. R% ?
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
- e% ^7 M0 G& [5 A% Z( w本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
) @2 Q" T+ r: l% U$ G" _如果觉得有用,请大家给点广告币,谢谢!!!
0 w* [. k1 j4 t& bNewbie Guide
+ J; e2 b. M; z) sPPVPlaybook.com& |! b3 t, j- E/ Y% I# G
Tracy Shaffer* i m: b8 {6 n% t
David Ford) w$ A+ |% H% v9 g8 H" ]
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ {' T$ G8 t$ M/ ^- r* V+ o( ZGetting Your Mind Right to Start Affiliate Marketing
9 \3 I. ]$ `: r& C1 m6 \正确认识网络联属营销; y& w3 a; }0 H7 b, g- F6 ^, a
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: I# w4 m$ F. D9 h3 W6 f
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ q+ `5 d9 J: k! V) F9 x- k3 O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. ^) V% Q8 x1 nwith any success, these claims are laughable and far from the truth.4 v$ U A5 A: g5 G: p
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.$ w6 N7 G4 q; o; V3 Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 j& S Y, ~1 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and4 ?2 K4 f2 g% x9 { x
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ M8 G# Y* q. u7 @' W$ N1 X
overhead.6 L! _. u: i! _) M. e2 n& m. b
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报./ G9 b/ A/ P" ^3 J
The winners in this business are the ones with persistence when nothing works, who know there's8 s0 d1 a4 q7 o) z9 W* s
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 J3 z) Z5 S. V+ Z0 J成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
S5 ?! {& }, i3 A! t, FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& O1 C8 a3 t6 k+ B1 s; i8 bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 q2 o- S) D' n6 X0 R1 x
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
6 s0 c. S" v* s- W; @% B3 m2 c tMost of these things happen suddenly and without warning, and they all contribute to the amazing Q8 W4 z% b0 `8 I
learning experience available to anyone with a few hundred bucks and the ability to open an) h* d6 a' M2 Z2 |
advertising account.7 j4 n& J2 L6 v4 K( z
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.: L2 F. {9 S1 g; T( D6 X+ _
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
: q- |+ m& z! a7 F( Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 i3 b: F1 a" ~$ Z: H3 m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' g% _, g1 I+ w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., G. i& ~9 P" h3 D( c( i
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
5 V2 U( v) M" c8 ?, Y- V一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,% W* y; l7 w) p+ A
尝试别的东西,失败....
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成功的唯一要素就是:坚持
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$ F; ?8 ?! v+ s7 P5 q- n4 yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* p: l- {: N' w5 k9 W: p0 t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 [7 d2 x- f, q$ U& B. g$ D, Mstarted building. S; \2 {) ]; X3 {8 h* C9 a+ G
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始4 [) Z8 ^7 v* z, ]( i3 A, g2 x; X
Things you need to get started:0 L: s# \0 D) U: D* r7 \" X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 T9 N; n0 X$ L. L' T( @( V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 Z9 F5 c; d0 P+ y2 L, W* E3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. I) P# i% K$ w6 f4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' c" `, X0 E2 n* |: g- W. {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& Q( z: J9 {* a# N4 z
with PPV.
8 s$ S! W: s7 I' ]7 M! \2 \在开始前你需要做如下准备:# F) L( Q4 x0 a ~; Y
1、web空间-可是是一台VPS或更好的(例如 服务器)8 ~* j6 H. |: N o/ [% O
2、AFF的CPA帐号
, C0 I8 [5 m( i3、CPV/PPV的帐号
D8 ^5 X% A; [$ `' Q% S$ D4、流量追踪系统(关键字/URL)! J1 ^- V/ B4 b2 h3 f
本教程会从头到尾来描述如何运营流量9 l" B, N0 z2 I3 s# i
Basic Getting Started Definitions7 L2 S. V& M0 n/ u8 d$ n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ ]6 j% L' o7 _) [6 s' Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" ~6 n* _' m- a* q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, b' `; {, P9 g: o& g6 u; c, ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ G6 H$ o( i. r- ]. ]" m+ ~联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
, G' s# r H7 Z& Q# [Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, t$ i1 f) c2 u3 H8 I' p0 [
receives a commission on that product. An example would be the Amazon.com Associates program,
$ |" m! g& Z# O: H" S' d) X! i: UComission Junction or Clickbank1 N7 F' `% B" A
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 `9 ?3 ]% a; |9 T
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 \+ ?3 F4 J8 w3 H$ j4 o5 i
buying a product. An example would be Ads4Dough or Neverblue.
! Q4 I1 V6 \( z& ACPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品# E" ^; V0 T+ i& y
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( J- E( x5 u8 e! Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 s) _& {# w# G. J) Q0 x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# y) X [+ i5 }- `% Z. j: S1 tright from the start can really help you.
( m1 d3 u& ?& T0 e. m5 vAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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5 k' ]/ v. y& y! r6 CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# y; W2 J/ N- Q# P: ~# d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 B x6 S0 W: X% P
view, starting anywhere from .01 or .015.
4 w) b; B) s; ~PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费# e- Y3 w# m3 `8 ~' v7 o# b
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In order to use this type of internet traffic, the affiliate can sign up with a number of different; t3 K0 ^ j: p0 D4 N8 N5 S( f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% d+ I$ [ C! O- n* M% uMediaTraffic, and AdOn Network.
, l6 {& C' ]/ M: _2 r# @! D) u为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。4 j! L }0 {/ S, Y' h ^, Y
Don't popups get blocked by pop blocker software?
0 J' b( K1 b( NNo. Popups are served in a new browser window as if the visitor had opened the new window: D# H3 o! E) |1 a. N
themselves., t" d0 v4 W, A
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样- D& U0 X$ _, s0 Y6 k
How many popups get served to the visitor?/ R" ^1 R# O/ v+ Q, t/ q- h
The number of popups served varies depending on the PPV network. Some pop more frequently ^ J( S& S8 C: I) K! ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 {* H3 q7 e7 ]9 ]
serving this kind of advertising, so they have to toe the line between keeping their software! R0 i; a" O. k' A0 d: [: }0 L$ {; t
downloaded and still making a profit.
9 i( @1 M: F2 X8 N要给浏览者弹窗多少次呢?' l. y8 S4 u% O: a2 i; \7 g
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。, e! |( b* J9 c: N& ^
Isn't this type of software bad? Why would anyone keep it on their computer?6 v2 h, g! y8 e5 @2 z
No, this type of software doesn't harm the user's computer.5 f! ]2 k, ]1 o7 q8 {6 D% ?" C0 c
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- M9 s. {# _+ I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
b1 ]' A9 |! f# y. `that they can continue to have access to the incentive.
1 [/ y$ G+ k( Y1 H# i+ m, I# f这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
0 o: O: X7 h1 c? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" i. R" V, s3 p/ z% }- R
How to Get Accepted into a CPA Network
U9 a2 ]2 n1 T5 d( X如何申请CPA帐户' R. y, D' l8 y8 k; I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 S6 _! y! K8 k6 v# E
to start looking for networks is Offervault which lists offers and lets you compare payouts across# A( R, g, f! Q
different networks.' N- w" ^+ v8 _$ @
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
6 i2 O' E' }2 Y9 U. t. lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ _1 V* v$ @( [& ^
application and be as specific as possible about your promotion methods. Usually some time after
V; L" U4 L+ `# A+ b$ hreceiving your application, the company will call to interview you. The phone interview is a critical
+ n: h* B' n5 c7 d! y( e0 B y9 Ppart of the application process, and most networks will deny your application outright if they can't get
% `! E6 k+ ~. _' S! U7 uyou on the phone.! c8 Z& ~* m+ P( P; D" H1 w
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
: [" r. }( Z0 ?' i4 COften, the person who does your phone interview will actually become your affiliate manager after
) _. c9 C. N# s) E3 d# u5 R4 Iyou get accepted, so it's a good time to put your best food forward.
; m2 y; |! |" v1 G/ N: B' q通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
0 M% L6 U2 |" l# C0 w/ P2 r; g7 f+ i! DYou might not relish at the idea of someone grilling you about your internet marketing methods over
! L5 ^% s* h/ p* M8 ?the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 W+ S4 ]0 i- S0 }( M7 L! W% yWhat methods do you use to market offers?0 ^7 G' P2 p( d4 [6 o# B3 b
Do you already have a website you will be using?
) q3 X# [- ] ^! C+ V! THow much is your advertising budget?" ^! ?6 i$ D7 U; t7 q( s
What other networks are you a member of?3 q8 d/ ~6 l0 t
Who are your affiliate managers at these networks?9 a0 C: m5 `. c/ l* D) _
Do you use social media (Facebook, twitter, etc.) to market offers?
, t2 m9 P' W$ D$ R. R; J9 X. _How much traffic can you drive?
- Q) S) K$ ]3 H# i" ]Do you have a personal recommendation from anyone who is already a member?% b& H& ]& `5 D* Q/ g
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
; n2 E6 ~: t: Q0 S+ \你通过什么方式来推广offers
* C% p6 q) ~: ~% j- M你有自己的网站吗* l$ J- C9 k7 C, D3 ~
你的广告预算是多少5 r! X# P& f. X/ F8 g& o" `
你还是别的哪家联盟的会员/ J, h/ @" _7 G* z7 x$ d
那些联盟的AM是谁
5 ~% V3 }% {! k) h$ C# D. h. X你运用社交媒体比如(facebook,twitter等)来推广offers吗& V5 v6 |! _5 ^0 A1 X
你能弄到多少流量( K3 M- b! L3 t3 Q* [
Once you provide satisfactory answers to these questions, the network will approve or deny your/ f6 ?: p* e/ r/ G5 ~7 E2 W
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ b& H( N) i+ c3 }persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, E/ d" O1 { r: Jfor the network can be helpful.# S. M/ X o& Q$ Z
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。8 h* v5 l6 R5 Y; G# o
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ f. K5 y* t4 ~ G- e) i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: f2 _( B- }1 z O. n7 q2 Y0 {. C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 O9 ~( p4 N+ H5 n" D% ^. x& Dpeople can open a lot of doors as far as networks are concerned.! K3 q* d) b. M; s! `
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
4 `: z+ ]8 J" @After You Join a CPA Network" i5 c8 O+ B5 M+ j1 l
加入CPA联盟之后
" S Q* G# _) oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 k$ g* j- {9 j$ J$ y! ]
and make an attempt to get to know them a little bit.
# B2 n p" s( o4 Z一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他5 B2 }* E1 @& P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& x) U& s: o' j; \1 J. ?) v% o! jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 e$ C z3 Q" J# C0 m$ ]5 v? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ T$ N& }3 d1 ?8 l/ J6 plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout( e5 {6 z' ?7 {% P1 f. E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 K" |$ g! F' _1 w2 J
email.0 {# t9 G, \7 V' e$ w- K! i: j
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通9 K# a7 A3 c8 J1 X3 j7 [2 I- o
For more helpful info about dealing with affiliate managers, check out:2 y5 x9 f: b2 w
更多的关于如何和AM打交道的文章请看:
. j4 F0 t! \1 n* e1 shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 H7 s8 J9 { @& [' D3 d: ^4 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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