本帖最后由 top888 于 2013-3-10 21:17 编辑 3 h1 {& R' D$ P
, I6 E3 M7 ~6 o# a" H4 \; L. s" E原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考4 Y4 d. X4 @0 P8 v' a
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单; y" I6 C/ ^. e# m) j& x P% q3 F
如果觉得有用，请大家给点广告币,谢谢!!!. Z/ J9 r( H3 l" w2 [2 l
Newbie Guide
% Q; M* o8 w+ F5 ePPVPlaybook.com# a% Q) q6 m/ c3 {
Tracy Shaffer
. q% M8 f& W" |# t; i& mDavid Ford
/ h8 w) M; U$ M? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. W2 M+ _2 ]# i. ?; [* a' `8 Y' ~
Getting Your Mind Right to Start Affiliate Marketing2 X& A- m+ t2 g2 c
正确认识网络联属营销
" U) O4 P1 k3 T+ m: PThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% |6 O0 q' @: ^( z1 _+ E1 kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 D- Q/ f; s5 r4 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
Y( v5 y" {5 R% U0 }% b# D' pwith any success, these claims are laughable and far from the truth." I9 \: R! _; r& y. w9 {
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% b9 ?8 B6 Q- a* O2 R H2 J7 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' L+ L# Y8 p# x$ ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 k" _& x6 @/ L6 [! }, Uthe ability for a marketer to be a one person shop and make an incredible amount of money with low
7 @5 c5 i$ o- F/ b" y* ^4 y+ ^overhead.+ \% J: m* _1 B" g
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
K0 _; s! S1 N$ h8 j/ V3 `The winners in this business are the ones with persistence when nothing works, who know there's
+ n x3 e1 r; Q/ r4 I, d% eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 ^& d) E2 R6 M/ I
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
9 u! y5 o9 G7 \4 V1 j4 R1 kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can X6 U; t* f+ Z$ r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 x. P u: X+ r# b+ N( B
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况./ A3 _* l- f3 {: e, c
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! b' S1 Z" B5 M, e1 ?! j" Ulearning experience available to anyone with a few hundred bucks and the ability to open an; ? l" {6 t' H
advertising account.( v3 T. f$ j1 r* _: ~
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
' h7 c8 B M( t2 ?# ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! h1 K8 [9 R( \' ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 |1 k: K; p, x& M3 ^- Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& B" X3 D4 c) x! ?3 X3 N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 v9 j0 A# |1 @/ N你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
5 ?7 f& W: D9 u) I+ v6 m; y一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，6 Y) `& m2 V+ m' P' j5 J' g5 @
尝试别的东西，失败...., `, {: q- R$ z# D1 k" v
4 |: m+ K0 m \ Q# a% f* Y成功的唯一要素就是：坚持
6 q, j8 z, M; R, V+ D
: h# y, |* S- s, l/ IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 `0 i7 {0 k$ B$ A, z* ]1 z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' c+ B, L; g* F- w# }
started building.+ H( @0 |0 K' G9 c6 p- _, v0 S$ h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
0 F6 F0 [# j* K6 A7 `' N8 O9 zThings you need to get started:
[2 Z; a" H" Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 a+ f4 ]! }9 k) z0 ?6 O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): U* e: b) _' g* u& k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. s% d& Z9 u3 s- U& p+ R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& w( C. E/ [- G2 {- wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic C! E+ |$ L' D/ c# K! b8 c. K" K
with PPV.
5 V+ |+ g& N+ T8 R1 j在开始前你需要做如下准备:. o8 V4 i, Q- Q+ }- D" @) v
1、web空间-可是是一台VPS或更好的（例如 服务器）
- g8 f* v' |2 B& p" I2、AFF的CPA帐号
, L* F4 q' U' Q# T& b+ q% v( T, S- D3、CPV/PPV的帐号
! \7 f- b) b9 R! k5 Z' j1 b1 {4、流量追踪系统（关键字/URL）! S8 V% @% c& d1 T# E
本教程会从头到尾来描述如何运营流量7 v! {2 F5 u1 r; j, ]1 V
Basic Getting Started Definitions B; S, |. ~9 U6 q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. |) U- [7 Q/ r7 @; k8 c" B
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 L. a6 n5 W! Y+ \9 y. w0 l! q- l9 J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 N: M& @/ H. q% J+ H* X, D& I7 r% Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( V& y/ Q) [: r& E8 x$ g ^+ l联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA: ~ Y0 h: ^9 f9 x- x1 v: s1 N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) S9 o% E2 B2 q
receives a commission on that product. An example would be the Amazon.com Associates program,0 }) _- p9 J/ S8 i% J
Comission Junction or Clickbank
/ L0 Y* P4 B5 ]) h4 l2 `0 f% }CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）# u8 l( j, L- G( ]; H
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 T d& Y2 |! y+ y, z. a4 ~: f
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 u/ _$ t0 s2 ~6 _
buying a product. An example would be Ads4Dough or Neverblue.
. q) d* C" S2 o* W+ ZCPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品& Y. d) a( E; X" E3 }7 ^/ ^) x
$ b9 r# T! o$ a6 Y5 c' RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) E! t2 C3 y$ T7 a7 { caccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 W$ X6 g: L+ X* _# ?' O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: N9 o0 b5 N1 N; u+ @3 Xright from the start can really help you.( K( v: S% F! r/ y J4 j
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多/ D" T, W! A* w7 z; `% H
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( X7 f2 ~( e- ?& H c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) ?% _( l9 }2 z' \! @( ^view, starting anywhere from .01 or .015.7 a& t( x, E, H5 v1 w
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
, _( J- {& s! \6 ^0 B) u' gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' Z9 F7 b& l: m2 u- a
MediaTraffic, and AdOn Network.
0 p+ h/ W" l$ ~2 U0 I4 n为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。0 w6 b9 N. d) ?% Q9 N, G
Don't popups get blocked by pop blocker software?
& c9 h7 D( h) x0 pNo. Popups are served in a new browser window as if the visitor had opened the new window6 h" c' d0 I. a1 k: e M; t+ T% T4 j2 \
themselves.; R; f {( o3 X, R: q
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
5 }7 c3 ?) f* X2 ], |8 d0 c: MHow many popups get served to the visitor?
, W5 H, U6 d+ WThe number of popups served varies depending on the PPV network. Some pop more frequently
& R: x6 N& q* y6 M( L) J, g: e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. s- K& i! w+ `2 y5 ^ W1 [serving this kind of advertising, so they have to toe the line between keeping their software# ?/ F* ^' K+ V3 \- u
downloaded and still making a profit.% |- \, d+ h* s! {
要给浏览者弹窗多少次呢？% {, L/ L6 o9 D
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。+ X6 b6 c) m) U" t. R& L( j; y
Isn't this type of software bad? Why would anyone keep it on their computer?
; F; A2 B8 `4 S- g" I! ENo, this type of software doesn't harm the user's computer.2 p0 d5 L$ @: _ N) n) \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; w! J9 z3 M2 q! _, R+ ?% Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
|7 `9 j I9 U9 Pthat they can continue to have access to the incentive.
, O M2 [# x3 ]! E, D, _这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。) ^. T% n. d1 o3 ^9 z8 n2 r
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# r" y% H; S7 r4 M
How to Get Accepted into a CPA Network; {( u4 s4 t5 V# X
如何申请CPA帐户0 H* c+ t7 j! {. _" e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! S; l/ j2 x% I7 rto start looking for networks is Offervault which lists offers and lets you compare payouts across
# i& V, o. v% b1 [different networks.
% C, x6 m5 S) b0 o3 r' A8 M2 }7 t为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
8 T1 L1 L, q$ c oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ B# I% @! h" k+ O* C* D
application and be as specific as possible about your promotion methods. Usually some time after- m- ~* _! l# x1 g4 j/ }9 G: k Y2 D
receiving your application, the company will call to interview you. The phone interview is a critical! U+ E. l' O7 l, @, F5 q; E
part of the application process, and most networks will deny your application outright if they can't get
6 _, `# E1 N% A- L4 iyou on the phone.7 U; o( j' F3 w) ^! ]
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。0 l/ B6 V- T0 m0 B' C: a3 P5 i+ M7 A
Often, the person who does your phone interview will actually become your affiliate manager after
0 G4 N M6 B4 }$ e" Syou get accepted, so it's a good time to put your best food forward.: m( F9 ^/ R, o2 A
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。 U) u5 C) z I0 `
You might not relish at the idea of someone grilling you about your internet marketing methods over) }$ a/ P% J6 ]& X. T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 r* j1 Z' D$ W& l B3 b- FWhat methods do you use to market offers?# R" k$ f8 ^* P5 P9 A n+ B
Do you already have a website you will be using?
6 S" _6 N' h2 M zHow much is your advertising budget?
/ J" E" G( K C3 |1 ]; U1 U0 @: NWhat other networks are you a member of?' i+ v$ \/ Q- C0 K2 U+ I/ H$ ~' E7 p
Who are your affiliate managers at these networks?9 d3 E( d4 ~9 A4 W- g
Do you use social media (Facebook, twitter, etc.) to market offers?
& h9 \$ Z* C/ _, eHow much traffic can you drive?
0 E2 e- F/ e# D' qDo you have a personal recommendation from anyone who is already a member?
3 A4 P: ^( ~# S {也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
/ z/ B# l% b2 v2 k3 V S$ r你通过什么方式来推广offers+ ^0 W! { W4 z: E2 ]) J h
你有自己的网站吗4 W8 X. k/ A6 g; _" f; }
你的广告预算是多少
2 A$ m, g7 i. G$ `* V9 {你还是别的哪家联盟的会员7 s, i& i/ o4 `6 g
那些联盟的AM是谁
7 x( p3 V9 F/ |9 Z. j你运用社交媒体比如（facebook，twitter等）来推广offers吗+ J, _0 k3 o! Y8 i1 f. C
你能弄到多少流量
1 u0 x2 T* s5 ?1 o: l4 [Once you provide satisfactory answers to these questions, the network will approve or deny your
y6 u0 x% Z* Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
3 H; V# f- W, O- X+ C2 [4 ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate) P+ e% U. g; A$ N
for the network can be helpful.
0 y9 g( w# F( G; W0 X8 K- @8 e一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。" r- w: v7 Z5 D5 m, Y6 P" y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: B( O4 }2 Y6 M' _+ ]: j- NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# \" A( Z# k; y: `9 ?( |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know s3 o' ~0 M* S) r, O4 Y6 K M
people can open a lot of doors as far as networks are concerned.
+ a* {/ B8 V3 u! P在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
3 ]+ t) Y/ @( d- a7 j. ~After You Join a CPA Network
1 ^" p# H" o5 J# g4 V5 C% B6 ~加入CPA联盟之后# J! i6 @. ]; R5 ]- [& k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 ]0 ?( J# U3 t, P3 q+ T
and make an attempt to get to know them a little bit.% S7 {+ I5 K: v$ I( }) j
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他& s4 `1 r" N: x& I, E6 P/ l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. C3 A( p3 O+ r: Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get% W: u' E% |: [- e* ]" l6 D1 A$ J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 F' r5 k [( G5 ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, v+ K" \- y% s3 y) Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ f1 R M/ T' t+ w
email.8 k; v3 ^+ O& P
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通: [5 J/ m" N& Y9 j
For more helpful info about dealing with affiliate managers, check out:% @, [0 }/ T5 Y' ]' h2 Z: q
更多的关于如何和AM打交道的文章请看:5 H6 S9 ]# Y7 S& L5 r8 U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% M9 W; l: m6 b8 ]: F3 Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
发表于 2013-3-10 21:21:36
