本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
- d: K( Y4 \8 K0 J# ?! z2 ^( V9 s) u本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单( K% a2 i0 P! E1 ^9 M9 n% k: }
如果觉得有用，请大家给点广告币,谢谢!!!
; U5 `9 K- w) G$ {# G3 LNewbie Guide' ]$ \8 ?. r* D3 W# N+ j7 U! e
PPVPlaybook.com
: A) O' G% V* r( i5 pTracy Shaffer. C4 V2 O( N7 y7 w0 O1 `
David Ford
' x8 g6 p1 H) B2 m a5 S. J4 E# q? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% F4 P4 h0 z1 `" |2 C9 MGetting Your Mind Right to Start Affiliate Marketing; a4 u$ B- K% s, u: V- ^5 o9 t1 X
正确认识网络联属营销* W, a) K K2 s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 ]5 g) q8 k, U( o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" _* j4 `3 d' Y, ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" w5 N! f$ ?2 `! }6 ?8 {$ Y
with any success, these claims are laughable and far from the truth., |/ x3 Z4 I( `1 _$ a% I
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
9 Q, t) E: [, Z7 K, G& W7 _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ S: Q* S u# r1 Q+ o. }flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 a. I2 ]. P6 o( L- ^the ability for a marketer to be a one person shop and make an incredible amount of money with low
& C8 ~( Z( u2 B7 x0 l0 h' e Foverhead., C2 W7 `& a) u8 f+ E0 ?/ P/ F: z
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
$ b# E8 P2 D" u4 S4 bThe winners in this business are the ones with persistence when nothing works, who know there's
p5 i$ I; z4 V2 Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., a' M, q6 g, s3 _
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告." i6 G* x t* ^0 C
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 X Q% P6 Y6 \0 Hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ |+ L/ ^) f' q8 a
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.- c, s, D% h9 g& w* u) m$ S
Most of these things happen suddenly and without warning, and they all contribute to the amazing5 `+ k0 e \, |/ S8 A8 _
learning experience available to anyone with a few hundred bucks and the ability to open an
% K0 S0 g0 W. r: g8 k- _1 I1 Dadvertising account.1 w: F3 ^0 a( \5 f4 T0 X j1 v( @
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号./ E7 H6 _2 H' ?3 w% U
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 r" G( F; ?" h4 s. f* y" dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# p) u8 f- X: p/ z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 C9 o X* x$ U! `7 d1 e# t! R2 M/ [6 ?
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. b: ^* p% G7 k- ~你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
0 A" s* r, S6 _# V9 J! j一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
; t: h6 a/ i3 f# c尝试别的东西，失败....
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成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; W6 Z( r+ ]( G3 `. U4 Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 V, y* ?+ Z2 z9 W6 ~7 v3 Pstarted building.
' y: [% a# e, l; \0 }8 C知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始/ R; ]& q6 t7 \ d+ x: s9 t, V
Things you need to get started:
" T' p1 @ Z' s: m6 W, p' X% t" _' x1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) U @3 m1 p$ P
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" d, s0 u8 g0 Y/ H! [1 v& B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 ^! ~/ X6 X1 u8 M4 s# z Y" u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 }: ~' f/ L7 N9 [, d r6 p' q. E; PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" q/ k' O+ A$ ?! N8 t
with PPV.8 s' ?4 H$ O! J/ W9 `
在开始前你需要做如下准备:3 l6 d7 A: _: @7 a, O4 L
1、web空间-可是是一台VPS或更好的（例如 服务器）
- q: | V; E( [' @6 ]- t! `& N2、AFF的CPA帐号
* f7 C! H- J% \/ [. A$ U9 ?( a+ l7 O' f3、CPV/PPV的帐号! Y) n% _4 A$ R- V# D. g
4、流量追踪系统（关键字/URL）* ~1 ~' o: ^/ \) J! i& S8 w F
本教程会从头到尾来描述如何运营流量
F6 {5 u2 }" @- x& z& y$ hBasic Getting Started Definitions4 e p: C2 U/ W- d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ A7 u$ `1 @5 U9 [3 X; @7 Q9 E7 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main S0 u V! J3 W& I% w4 h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, s; s3 [* |& e2 g* ^1 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 H! P9 H% S- b7 Q* V2 I0 ~+ B
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
9 z( l) z* m& S/ O3 mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 G: X, Y4 q! I4 G/ _& breceives a commission on that product. An example would be the Amazon.com Associates program,
0 k' S i0 e8 KComission Junction or Clickbank$ ?* o: y* g; \& t9 K6 u, ]9 @
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
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0 @7 f% `" s7 H; m1 E' f! n7 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes U" z G2 O' L0 i( o: C, v' E4 b2 L
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. Y& T2 l' I' q" E- x( T1 s$ ]8 _( bbuying a product. An example would be Ads4Dough or Neverblue.
. F7 L2 i1 \7 f RCPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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3 M3 v2 \9 Y% y6 I1 X+ M. `- EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) \# ^6 X2 l& W3 R4 K. daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 I+ b! G2 Y/ v$ M% yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 {3 F- A0 S1 m* R4 ^4 Cright from the start can really help you.4 N! ?; H% X: F+ |/ m! l7 W, B. e7 b
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& n+ N& E6 q: H8 X" i& [: Q3 C. R2 U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ R2 D0 h, _) @4 x3 Z5 F
view, starting anywhere from .01 or .015.* x9 e. o7 o8 b, M a$ |
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费* j; H- |0 O- G
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
' V d8 q; {6 s8 Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% a* C* ]6 B2 }" {! bMediaTraffic, and AdOn Network.
[. s! l; `5 C/ A4 D为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
" U! Q0 C8 E3 uDon't popups get blocked by pop blocker software?# W0 ~, q. D& ^9 e1 X
No. Popups are served in a new browser window as if the visitor had opened the new window b p7 u+ S+ i3 P. K' ]; s
themselves./ E9 [9 ~# S& K
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样5 T" m* q T5 V, O
How many popups get served to the visitor?7 I) c$ t1 ]6 ^0 ^3 I
The number of popups served varies depending on the PPV network. Some pop more frequently6 W7 N2 c- j0 ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, d# Y- p+ V T. y" _' j Qserving this kind of advertising, so they have to toe the line between keeping their software
" W( n/ M1 I. I) ndownloaded and still making a profit.
6 t. k8 m3 C8 a# C2 I3 ^要给浏览者弹窗多少次呢？) U+ {& c; A, w! z' f) N9 f
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
" S+ i" ~; ~4 {2 x" dIsn't this type of software bad? Why would anyone keep it on their computer?
) ?2 @7 M* B- U }7 DNo, this type of software doesn't harm the user's computer.' ^: _5 g8 ]6 E; Z& q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 V* p9 i9 s" q1 L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 q! A- b: r: V
that they can continue to have access to the incentive.1 T$ V9 q8 K1 F1 q/ }$ f( Z: |) ~9 T
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
+ e+ [& m* B) y5 a? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 s: `. ?1 P8 l, {4 j ~" C8 W5 GHow to Get Accepted into a CPA Network
$ G! j" V, k( @% F如何申请CPA帐户/ ]! N+ _6 c8 N9 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, `! b! p R2 p/ B
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' i1 @3 Q7 W0 O% e' {different networks.
6 i# L$ k/ J8 M( d- T: K' d; M4 ]为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。% _1 F5 Q1 y9 ]5 A+ x7 F. F* W7 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" C9 b% F, `, v q& H- F+ @' Iapplication and be as specific as possible about your promotion methods. Usually some time after
8 E& ]1 W f+ F' W' w% ^receiving your application, the company will call to interview you. The phone interview is a critical
9 R/ M* J% l* e2 M- S$ n+ {) ipart of the application process, and most networks will deny your application outright if they can't get; ]9 N$ @1 A+ G9 S1 s+ F: R m
you on the phone.
/ j2 B# @; j" `2 R3 d一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。7 ?1 x- j6 `& s( u% D2 N% c
Often, the person who does your phone interview will actually become your affiliate manager after2 D( r( S* @6 h" Z) f* D
you get accepted, so it's a good time to put your best food forward.
2 u4 N6 O% ^$ ^5 W: W& q0 A1 V通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
. Q3 [5 v. C7 w! AYou might not relish at the idea of someone grilling you about your internet marketing methods over9 k& `: W! Y/ ~$ L4 a! }& G
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 K3 G4 {" \/ L( F0 t
What methods do you use to market offers?
2 _0 ]: q, g8 m3 ]& c0 oDo you already have a website you will be using?. @0 p0 r! I2 N9 n/ h0 t& W
How much is your advertising budget?* M1 C1 t* ?- b) e
What other networks are you a member of?6 s8 V, o) F8 j$ K5 t
Who are your affiliate managers at these networks?
" m; P7 \9 b1 O8 { k5 O* fDo you use social media (Facebook, twitter, etc.) to market offers?, y; W! g; Y: T: o- ^9 l) S, g+ K
How much traffic can you drive?$ ^! u- k$ ?* \: p" u! f
Do you have a personal recommendation from anyone who is already a member?
4 w1 _ [! e* O" B也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：9 q- A$ V$ S5 O+ U7 }
你通过什么方式来推广offers
% I& {8 \; s- r" C# ]* j7 |' z: _/ U1 K你有自己的网站吗
4 ^, O5 e$ H9 T% e4 E- ]: X+ o你的广告预算是多少8 Z% V4 e' e D9 _, t
你还是别的哪家联盟的会员( h4 ?6 u5 G9 s
那些联盟的AM是谁
1 _9 Z4 d5 c- ]0 }. X* t: S你运用社交媒体比如（facebook，twitter等）来推广offers吗
" _# ^6 o/ L% f8 X你能弄到多少流量
% _( P' o# r/ B3 A, h, d. g) GOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 f/ D3 X Z: p6 K5 m$ e5 Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! G9 v( v# W0 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# d+ l1 L" L7 I" s* R# gfor the network can be helpful.
4 u, |# S9 h# Q一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
# V6 x7 Z3 s! w( [- t% |# |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 _- s, ?, h4 R" USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 j; { j X1 w9 c4 f h" [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 M x2 Z4 C& ~ D9 l3 q! p
people can open a lot of doors as far as networks are concerned.
9 L7 R8 j' e3 G3 y, y% v$ ]0 `在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
' Z1 b. U5 `% I, xAfter You Join a CPA Network
& B/ ~/ }9 s6 @9 Z; e. D6 y; }加入CPA联盟之后* N% n& G" x% |5 k; \3 ^$ e: e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 C# {$ h+ ^: T- w3 s* ~* ^
and make an attempt to get to know them a little bit.5 o, C5 g6 w9 H) j5 \0 s5 E
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他/ f- a1 p' M4 m& R/ ~ B; u ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, L) p7 u c* p' i5 `. `% b, p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 B9 f/ M/ V4 B0 C$ l1 m? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 R$ f) x) F7 q7 Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* b2 a( a7 s5 V) {: \; g, `
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" P, ]/ H( u4 @2 k [: Semail.1 ?" \/ k! w, H5 N2 D' m1 b7 Q
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
0 }) Y- m( s w- OFor more helpful info about dealing with affiliate managers, check out:
& m0 Z$ L" g( a3 j' l1 `更多的关于如何和AM打交道的文章请看:, w0 F% J( Y2 ]# P5 Y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 A5 `$ q/ C' A o, e$ Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
发表于 2013-3-10 21:21:36
