本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
! O0 ?. _) D b! {7 O本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单6 Z4 c1 [7 Q& @+ h! U, x* a- q @# d
如果觉得有用，请大家给点广告币,谢谢!!!( q% J) D/ J) O! c
Newbie Guide
# W$ H9 A8 q, LPPVPlaybook.com, P8 Y# S; a$ c5 F( Q, H8 ~
Tracy Shaffer
( N5 P1 k6 {% y4 x$ qDavid Ford
/ E6 Y( U. D4 g; X5 x% K, L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 @' f- S8 ?$ y1 o N
Getting Your Mind Right to Start Affiliate Marketing0 U- r( c" f" G! ^! t
正确认识网络联属营销
. m& y6 a2 o' _The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' U. j2 g) T1 D5 q" p) X4 u% oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& Q8 c9 c j7 F9 yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 l, j3 V# f+ @2 F+ Y9 K
with any success, these claims are laughable and far from the truth.
: t& z, z7 J6 c; B% H关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
' _0 w- O0 Q! v E7 V$ MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- z) ^. m4 }0 b: l5 e7 Y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 E; [3 R2 ]" |. {the ability for a marketer to be a one person shop and make an incredible amount of money with low5 W/ G3 f5 T! U, q0 F6 k$ T
overhead.
2 Z7 p# D' f# `联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
1 u( Q( U6 Y7 A' t9 k9 Y5 X+ \( KThe winners in this business are the ones with persistence when nothing works, who know there's5 j" P7 M+ N2 f3 g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& h& c* C9 E- q0 O' k2 W
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
+ m9 V# x8 h( c. \4 v5 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& h, t; p/ b; e, b% x" G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; f: g! A6 u: F/ u) O) l冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.& I; ^. c" V) z
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 X+ r! B8 j! b& |* n6 Q: G Plearning experience available to anyone with a few hundred bucks and the ability to open an5 D+ z6 @, L L" o
advertising account.
7 w+ z, _' Z8 P" R这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
0 d" I" n/ o( c: j* D1 `7 n) mYour competitors are willing to work at this around the clock. This isn't a push button, instant business
f/ l6 s3 D" U3 W8 @where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 I. o9 S! ?4 }& ?3 Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# n' K2 G3 z. S% t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* Y. `1 v; b3 X" g7 X! w
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你. B9 t2 Y7 ]: w
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，; ^: p4 L( @$ |* S
尝试别的东西，失败....
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9 b( p! \& K! a) l) c8 @, h9 `! ?成功的唯一要素就是：坚持- m$ K. e% s' `. L4 F
7 ?- v5 n6 s! y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 H5 b1 h' n' h2 W5 ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. B% e. p3 j% C
started building.
0 N/ h1 P: j) T+ t- S# \知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始. w9 K8 o, j* W: W
Things you need to get started:+ d" z! |# d( x$ p. h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# ?3 W: \0 P) P1 _! e' j) {- `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& S4 d6 r7 l! r; A7 L" ^7 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 ^* r# r. m5 ?, a6 z7 b% G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 h; @: B2 w5 A
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# x9 g- r+ L* N9 [ T0 z0 g2 V9 k: Jwith PPV.
3 L5 {$ x: z5 u2 g3 P M0 v在开始前你需要做如下准备:
x/ w9 C [/ ]- H# ]5 h7 O+ s1、web空间-可是是一台VPS或更好的（例如 服务器）
?" b$ V2 {) K. y2、AFF的CPA帐号
9 _, e8 [/ [9 v" Q$ d3、CPV/PPV的帐号
# A+ h) I0 J+ n% I% y, B7 I4、流量追踪系统（关键字/URL）7 u3 B' K; j3 \4 u5 D6 Z
本教程会从头到尾来描述如何运营流量( U' |' [( v' `7 g# i8 x
Basic Getting Started Definitions/ I; @& Z h9 l& E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
P9 U( M$ P$ j& I; ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 ~/ A& Y" ^2 o/ O2 @
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! D: @8 H' d; d8 n8 ]; L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' y5 H: x4 D& B6 r联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
, Y) F/ A% s7 E7 _: g& b! S+ LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( W" m# a* H1 E( o! L
receives a commission on that product. An example would be the Amazon.com Associates program,7 w& G% M9 @ q5 d" G6 M
Comission Junction or Clickbank, h1 _5 }* U- r! q5 K
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）# H0 \! @7 R' v9 |) u! q( h }9 a
) [! b* G; o0 Z7 ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& J! _3 m9 B& g1 [; ]an action like filling out a form, submitting their email address, signing up for a service or sometimes$ _! i+ N7 w) X. c9 E( _
buying a product. An example would be Ads4Dough or Neverblue.
+ o) g% q# @# Z: iCPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品5 u2 X, `/ @% m. q; y" b
: o& L* X$ `# N4 l% }' p1 M4 DAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; |+ W* ?( r0 i2 y, U. l5 z
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 |' i' E @' ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& j7 ], j) V) t( _. c
right from the start can really help you.
% k, ~" p3 V) \8 p7 eAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多5 r& [$ ]0 o) n" t/ i8 ^# c2 U( B
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 n, {1 q4 H+ ]3 z, L- B! din pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 Z+ U: u R' ?! {( N" d
view, starting anywhere from .01 or .015./ ^% v2 d. S2 \# Y
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费% |, `3 k8 u+ e4 G0 e) w
k5 d6 t; n1 e& J/ VIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& F) m9 r8 B3 h4 V" k6 ?0 S% Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) |) _% x Z, a `8 o0 \- I( yMediaTraffic, and AdOn Network.
" V& b3 {% y3 i" n; V F; [为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。( r* ^8 N' N# w( g
Don't popups get blocked by pop blocker software?
6 ~- i, Z' F6 Y, L9 ZNo. Popups are served in a new browser window as if the visitor had opened the new window6 D% c( {' F! M4 \$ z& L( ?3 K
themselves.
4 X8 S t% E8 ~' \1 _1 y8 v% e( ]不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样* R, P2 a2 y# e
How many popups get served to the visitor?' d% d4 [3 a: q- x
The number of popups served varies depending on the PPV network. Some pop more frequently
& p) V* j( d" f. H(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 G, ], D6 |( ~0 z
serving this kind of advertising, so they have to toe the line between keeping their software
) z* i$ R) @9 [6 v hdownloaded and still making a profit.1 b% \7 I3 O F# g K% I0 [8 q; a
要给浏览者弹窗多少次呢？7 z3 c+ w U4 f2 p4 B! x$ u. K
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
: a/ k6 O, H% ?( V3 A' D4 r5 oIsn't this type of software bad? Why would anyone keep it on their computer?
+ t; \" K: I- b0 f2 z3 t3 DNo, this type of software doesn't harm the user's computer.5 ^/ ~) ^1 Z8 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 v! E& ]* @0 ]4 ]/ u+ ~% `8 ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' N& H: e5 ^5 ~7 [4 p! p2 Q& qthat they can continue to have access to the incentive.
$ ]) P5 E6 U' _这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
* F, B: v; u& G) }? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( P: T7 y7 c+ H3 }
How to Get Accepted into a CPA Network R- V/ q2 n3 v5 g+ e4 U
如何申请CPA帐户8 `+ v8 s& Y* D4 B; d1 C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place z5 |% g0 n& G' Z( C
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 t3 ?; T# U# K$ j0 f
different networks.7 G6 r: {8 {- p- M6 X- R+ ]/ \/ e. b
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
4 }& l3 K- B$ f, OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 s# I" t4 ^/ Napplication and be as specific as possible about your promotion methods. Usually some time after
2 g/ g2 N8 j. |receiving your application, the company will call to interview you. The phone interview is a critical
, u' b( B. }; y V* {part of the application process, and most networks will deny your application outright if they can't get
$ i0 u1 ~! [8 W7 \, x9 [$ y. xyou on the phone.
0 L; J3 `$ \% i8 ^' H; H" l一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。1 [! X6 n) [) S
Often, the person who does your phone interview will actually become your affiliate manager after1 q- _/ h7 M+ a# I$ R' P1 w
you get accepted, so it's a good time to put your best food forward.
4 L, U1 A) t* s, ?) Q2 z通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
! {( u) c9 C# W3 k5 dYou might not relish at the idea of someone grilling you about your internet marketing methods over# t) E4 R( d) n9 k* }# _2 S! u; Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) _4 {, U/ P# c% H8 OWhat methods do you use to market offers?
# ] z; H3 u$ `1 D9 F+ }& \' zDo you already have a website you will be using?/ M- R- Z; x6 C
How much is your advertising budget?0 K: {) z& ]0 K* @2 J2 B. P$ J; Z
What other networks are you a member of?
: {: `' c/ X; g' U9 h, lWho are your affiliate managers at these networks?$ y/ T' c! T0 @* H
Do you use social media (Facebook, twitter, etc.) to market offers?! T: u. g% h) |' }
How much traffic can you drive?/ N9 w3 T' u8 s/ N
Do you have a personal recommendation from anyone who is already a member?8 w+ q+ e8 V ?; {/ a
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
1 D; l w" U0 `你通过什么方式来推广offers
' Z3 O& q' p4 V+ f4 \你有自己的网站吗, x& t! t1 ^9 e1 i" q" P& l) e
你的广告预算是多少. P/ \+ P9 v4 A }/ y- Q
你还是别的哪家联盟的会员
4 J# F( b7 _4 }2 [4 l6 ~那些联盟的AM是谁& F- Q) T' {% v9 g, r9 a( t
你运用社交媒体比如（facebook，twitter等）来推广offers吗5 |. e# @/ J* {& z3 u$ b
你能弄到多少流量
$ Z) a7 W' O! tOnce you provide satisfactory answers to these questions, the network will approve or deny your
) n1 i8 _: v' a9 _- s, Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, x2 |( a/ w! y9 h/ A" wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% m) p6 Q( i; B0 p* |' U4 g
for the network can be helpful.
' I( J8 q- a n1 M5 X/ o) @ k9 N一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
. U1 h) C, [( T. t+ Z, E$ O$ CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! _0 q. D; G0 P. Q! s5 m) u# _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ L5 k! e8 M! h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 I9 f% K" j, o, E* `4 d* speople can open a lot of doors as far as networks are concerned." V* q+ f9 ?0 B' @, ?; {
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
3 v( F0 N+ H/ Z! y @, `After You Join a CPA Network
1 ?/ q% }% s6 P0 A9 K1 [加入CPA联盟之后
! L: x5 e- J i( z0 `0 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager x6 f0 u0 T( \8 O6 P, O! \3 S
and make an attempt to get to know them a little bit.
" t- ~6 G9 N3 m一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他; p" A, {% P( Z; j. P% x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* ]0 w. m7 ` M& D0 O: d6 cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 S& c( b+ t+ q, C& [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 a( ^9 b: H! s; D& Q1 {( @- l: Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 l1 A. U1 R5 }' B7 b+ b" `; v& S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
T( z* O$ K/ Q3 hemail.& F6 D( y7 s' Z" m0 d4 K
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
& | b8 S( i5 h# U" dFor more helpful info about dealing with affiliate managers, check out:
& b1 M# `/ b& O: B. [& d更多的关于如何和AM打交道的文章请看:& q, a' v, R u8 N( r2 j1 A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- _1 G, C- P: X) J: I0 b& nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 F8 \) l$ U: z& r& J3 s0 e9 P
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
