本帖最后由 top888 于 2013-3-10 21:17 编辑
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/ V# I6 f! D9 f2 [8 ]3 `* z* B3 h+ C0 n原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
% P, o1 Z+ F. W; _# b7 a) P本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
, d% V5 {; d8 A! a! z- w0 J( ` Q如果觉得有用,请大家给点广告币,谢谢!!!
& h% x, V: H0 cNewbie Guide
9 @$ W# U) Y% ZPPVPlaybook.com
3 \: G: x( V. ]4 }* ^Tracy Shaffer% K- {. U% ]& M; b6 a' ^
David Ford
, S# _* }' M S6 n8 B? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 }* d# F. l t+ A* l
Getting Your Mind Right to Start Affiliate Marketing
+ y% H7 u, w4 X, G3 T/ o( Z( d' M正确认识网络联属营销
" y- ?+ w/ D Z9 y7 F5 sThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 x8 ^$ p# \" H& P. C5 _1 _ t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 K2 q! F. L V) V- Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 S$ v& Q( i0 P) d: C+ L3 k
with any success, these claims are laughable and far from the truth.
% V, d8 P/ r/ n5 a R关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.; c( t$ D* B, i/ ^5 h1 I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ ~. b7 b' F6 j- i! `flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 e' f: T. A8 i6 V1 N1 Athe ability for a marketer to be a one person shop and make an incredible amount of money with low% ?/ e8 F3 R+ i6 S
overhead.
" g$ c; a T+ I联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
, g5 |4 _1 Z0 D1 K% \2 }The winners in this business are the ones with persistence when nothing works, who know there's
& z$ D2 T) q1 N/ c( ]9 j% _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 ~2 ]4 c) s4 z) v, {+ }5 w成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
2 ~7 v" d3 c p0 m7 e9 XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 N$ p. N; C+ R' {, d1 `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: b* V' [2 }9 F
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.6 h2 c# m& n: b
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( m; |! Q! G/ I; c7 B* Tlearning experience available to anyone with a few hundred bucks and the ability to open an2 b% m6 Z7 S3 x- w# E& Z5 |
advertising account.! m- f( y# z" U8 L0 `
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.$ O. U# l4 `; L" ?( i1 e
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 g$ V6 A. w( ]2 Q5 Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* w* M. F' j/ A" }5 b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ c9 ?. v1 f0 \9 a: Y* Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& n: Y5 Z2 N( Z( q你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
4 Q1 C6 N! q+ G7 e+ H8 v6 p! `5 S一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,7 `: H/ d/ W2 I7 z# b
尝试别的东西,失败....- x# ^ V" S" N& M, l# R0 P9 f
& ?4 g0 a3 B( E+ ?8 f: w# \) L8 T
成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 k" {' L' g$ e& kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) e% U" W) V2 G* astarted building.
+ e& Y0 K& F9 ~, d _' E知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
9 @* t" ]$ p# X' OThings you need to get started:% U0 x6 t6 t# R7 W
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: x, Y6 P- N+ j+ o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# o7 @+ p8 I/ _* Q( x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ m, w- x, U% E' E: X. }5 I) O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( D' t& y, ?7 c0 A/ Z( H# dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, i$ [- I' B: ~/ ?+ Z* ~& D' vwith PPV.
$ `* U w8 K% h! `. o( C# N在开始前你需要做如下准备:, e G5 o8 E' e: s' s) n
1、web空间-可是是一台VPS或更好的(例如 服务器)
5 C" b9 P7 s, w0 i# J1 k2、AFF的CPA帐号
7 l9 y* Z' ?: E3、CPV/PPV的帐号
7 H* `/ I- n2 Z; d- e4、流量追踪系统(关键字/URL)' V2 s0 _: m7 M# h$ K# d! S% [
本教程会从头到尾来描述如何运营流量- C7 C: s" R- l& b) F' r0 Y
Basic Getting Started Definitions9 _# ^/ P5 p& ?- b
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# r( t: B. P( [; p3 y% W$ L9 F# ~) [, ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% R) m! c( y5 k$ C& X, a ]? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* W8 x% ?3 N9 r" N' K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 E% Z7 h% F, t) n5 i9 o4 C. D( {
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA) T) S! Q3 \1 o _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: u: b8 m1 ^8 |/ H* K6 j6 @% |receives a commission on that product. An example would be the Amazon.com Associates program,
$ h3 D7 B, R t* Q* KComission Junction or Clickbank. ]7 Q+ P! ]# b" a) _3 m& }( H, |
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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, O" w/ R6 L% C; U. ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 P. V- B+ r7 z5 _" J6 ^- ]an action like filling out a form, submitting their email address, signing up for a service or sometimes" O* O* G5 y1 l/ H& `. u) c0 v
buying a product. An example would be Ads4Dough or Neverblue.( a7 y' X o [5 s
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 P8 m. h5 T6 ?& B* @* L/ h2 xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; x( N/ Q# J/ X+ F% m3 N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 u+ U1 \" `( A# T+ qright from the start can really help you.
/ J" N4 X% W0 QAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多$ x |9 i6 Q3 L4 \
9 f& h* v$ z" ~1 k5 J7 _" e8 wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- ~9 [! O! f ~; c* f- e5 ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 {" ^$ x' B0 K9 J! Wview, starting anywhere from .01 or .015.
2 d& c; n) E$ d9 y' |, V+ Y# gPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 G# w" e3 m. A7 X _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, M ]# H6 r3 z: J4 BMediaTraffic, and AdOn Network.
R! G0 y8 ~' \! o, U: m为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。% e; K: K8 E& Z: P3 C, j6 c/ Q
Don't popups get blocked by pop blocker software?1 l0 R Z$ A+ w& u" k% \
No. Popups are served in a new browser window as if the visitor had opened the new window0 \3 w1 U( \' _
themselves.
. _* K* ^, v1 x6 F7 e不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
# d" |+ y# J5 THow many popups get served to the visitor?6 E2 I; q7 {2 ~2 m7 V
The number of popups served varies depending on the PPV network. Some pop more frequently
1 [' X! g% x! l, W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 b8 `- J9 o1 E% |$ b. hserving this kind of advertising, so they have to toe the line between keeping their software
9 {! n! r. b+ Z: f' \$ Ddownloaded and still making a profit.. T: N B7 h7 ~0 J
要给浏览者弹窗多少次呢?* s$ ]& d; f/ m3 f% Q+ R
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。+ Y( @) @3 n$ `) {, B2 C
Isn't this type of software bad? Why would anyone keep it on their computer?
# R' q$ t9 M. f# @No, this type of software doesn't harm the user's computer.; S* X1 r4 E, h* R' M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 ^; W1 i2 O. P- d& I. Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so% N0 ~7 K& E: A1 ^8 |
that they can continue to have access to the incentive.) E/ F! K `2 ^5 {
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
& E5 C- x' v; o# Y? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 h/ H9 m5 M) \4 sHow to Get Accepted into a CPA Network
& T# l6 ]* `0 H如何申请CPA帐户
$ j- ~; [$ m: o `* Y5 _9 P! w+ sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 K5 \$ y- F/ a" h. j( X" O
to start looking for networks is Offervault which lists offers and lets you compare payouts across! R. S5 V% W0 l! f0 K# e3 \
different networks.
7 P- ^6 a: i+ C$ I+ z! L- n D为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
4 e$ r5 g6 n! {, U5 h" @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( \. I: M; t$ b, ]; _3 h
application and be as specific as possible about your promotion methods. Usually some time after
8 Y8 {2 \, q% `3 B# d( treceiving your application, the company will call to interview you. The phone interview is a critical- J% K. f* A7 K8 m$ w. [
part of the application process, and most networks will deny your application outright if they can't get
1 q! P/ W9 B$ u: z9 \1 }% Cyou on the phone.4 }0 q R6 y. ~
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
' U, E! A }5 J' ^Often, the person who does your phone interview will actually become your affiliate manager after1 w% I9 H4 P! E; e. V4 t
you get accepted, so it's a good time to put your best food forward.; B3 W; A6 z. J+ Z2 ]- Z: l, {
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。7 Z" G m) ]5 _% O. n( d$ j+ w
You might not relish at the idea of someone grilling you about your internet marketing methods over8 M9 V" g Y+ x, [
the phone, but trust me, this part is critical. Have answers in mind for the questions:& x9 G1 B4 p' l, ?! ~0 w
What methods do you use to market offers?
( `3 h# O- E; e- u' _& {9 JDo you already have a website you will be using?
4 N. H3 @# W1 k. O% DHow much is your advertising budget?; O' s0 t$ _) }7 N. n
What other networks are you a member of?
7 G2 L- n# ~+ e% hWho are your affiliate managers at these networks?
5 w d4 H7 F+ E, WDo you use social media (Facebook, twitter, etc.) to market offers?% e; T5 \! d/ b$ R7 Q4 \8 y
How much traffic can you drive?
( r0 b% j3 _# V6 e+ i0 M" }Do you have a personal recommendation from anyone who is already a member?4 n+ A8 e( J# x3 u" v( B4 w4 O
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:- w9 z* v$ Z6 R3 V! R. g& l. J& w
你通过什么方式来推广offers
+ q9 h: ~- V$ l3 N0 X, ~) h. C你有自己的网站吗
1 t* `7 I5 [" U' a* P" p你的广告预算是多少
: q/ @# t; K" K0 x你还是别的哪家联盟的会员- p( d" x# b, l! q) q8 ?1 ?
那些联盟的AM是谁
: F* e) ?9 z2 i, z/ ?- D你运用社交媒体比如(facebook,twitter等)来推广offers吗( ?/ r5 K; [" w/ j4 z
你能弄到多少流量
6 ?, U) _2 U5 S; ~7 u& z6 S/ MOnce you provide satisfactory answers to these questions, the network will approve or deny your
$ U, \( p _* T, ~application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 M9 u4 n; S5 u3 ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* l0 ^2 E1 c; X0 ^) |$ Z3 m; w9 e, |! Yfor the network can be helpful.
% S( ~$ Q9 }, ~! B2 ^一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。! e7 n5 ^* @0 N# Q" S x
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 H! c- k9 U+ C* MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 N+ o! O. L/ C( C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% ]& l$ {% [/ J( R. d8 ?. M3 h) g- n
people can open a lot of doors as far as networks are concerned./ W* T7 ]' R; j5 b# `
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
2 p/ K. F3 l1 kAfter You Join a CPA Network4 \ U5 w/ R, L
加入CPA联盟之后7 a) u" y- T+ G1 K- l6 T
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, H Z9 `( T+ f( V, l4 I6 H. S# ?- q; ~
and make an attempt to get to know them a little bit.0 s8 D6 n5 B( W/ T6 U/ f
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他1 f+ r6 e/ I# c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! F: c& S4 N( [) v! v e2 z R% Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& C$ G. I8 s/ `& @: {? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. N$ f! [4 R7 p2 t- c" |* q) U* F Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ J8 I3 J. p( M5 B# q! B% ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. x. K/ h1 {* k% C" iemail.
0 B' @% H3 u' M, }# I/ g' l坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通/ W# c) x: O- d, K7 Z
For more helpful info about dealing with affiliate managers, check out:
4 v) d$ Y# U/ L. x O- N更多的关于如何和AM打交道的文章请看:
3 J' e0 l, v7 `0 J( `http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 t, \1 \% W* D r# ]http://www.mrgreen.am/affiliate- ... iate-managers-want/% j% W: [2 p- T) u! r7 w
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