本帖最后由 top888 于 2013-3-10 21:17 编辑 & a+ `4 |+ b$ \1 f6 M7 P2 `5 [. G
& E. c" u/ T( ^5 L原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考6 N2 x) i2 ^* T. T8 A
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单5 u b+ f2 j# T
如果觉得有用,请大家给点广告币,谢谢!!!
, [4 _0 ~) B- e$ ENewbie Guide
. m8 b2 D( Y" A8 n. o) iPPVPlaybook.com
7 Q B4 c" M* ^Tracy Shaffer
, h& T- M7 k% r( YDavid Ford
% N& H' B9 Z" f) e$ i? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ y! g% f) w; w; C) r+ W
Getting Your Mind Right to Start Affiliate Marketing7 B e* r. S" Y0 h% \' ^
正确认识网络联属营销 O' j1 n) N: }4 V5 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. w. I6 T+ w: {4 _5 q- B% oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 g4 W( R6 h8 ?& a3 [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* y9 C3 `, L) P+ y6 k
with any success, these claims are laughable and far from the truth.+ s/ w0 Z6 V' F
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远./ k- Y8 @1 P) P7 x, C+ C
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 ^: @- L; K/ K6 iflow management. The main benefits are the low barrier to entry compared to other businesses, and
M7 F' G% u# N, x! b7 |5 Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low" D2 ^( J+ x$ h, K! H C! T/ M
overhead.* j; {6 L5 ^ o) d! E, C! z
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.% h# d4 M n; i9 `( E3 L
The winners in this business are the ones with persistence when nothing works, who know there's# A+ H, Z5 ^) D3 F0 X- d6 @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ B% @! @: F8 B5 r1 s( J
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.) }- [. T% D" {) s! P5 S1 Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 o' |7 P; x: b8 n' Q8 [
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# H9 E" Y& }$ D3 e冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.0 |6 [+ Q* i! o4 v' E4 C
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. z6 Z% \# b/ P8 J0 Rlearning experience available to anyone with a few hundred bucks and the ability to open an
# c$ P$ i9 A& C. i5 `8 X7 X+ X0 Nadvertising account.
: N7 k7 ?2 q) E* O6 d3 w' j这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
) v: x* ]( v: d# y+ dYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ ]7 W3 Y% v8 k8 R6 Y6 t3 d! x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: k) L, n+ e4 w0 C: A& Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) ]: l6 c0 w: A J1 C% etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; I! X+ u% i7 r7 Z& X
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
. c" L: w% {' O/ `: |一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
1 w) C; B' ~1 S# _" }; E4 t. s0 @尝试别的东西,失败....& F* c6 p( r; @5 e- D8 b& M
$ ~- y. ~5 p. h0 G, t- E6 r% d
成功的唯一要素就是:坚持, Q3 @" B+ c9 i6 K6 ^) [
U5 \) X' c8 |% k& t7 g) X9 I9 a4 s
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 G% c; P; Q5 o* K/ T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
T) e, i0 s( q/ @0 astarted building.
1 T# R9 W3 l s' E3 v8 ?9 w知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
! O5 _# a5 |! g2 D- [- C4 b9 u0 PThings you need to get started:
: j+ Q! q/ s6 z& a/ m8 J. D5 T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* v$ i( U9 N: W/ O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 ?6 T7 d3 d! n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)" C8 |. h, B6 E0 z5 Z4 ~4 X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! i# ]9 n2 y. ?$ y9 @
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( h+ G, ~: ]# ^9 W& `5 i
with PPV.
) S# ~# y; D" Q- @ c在开始前你需要做如下准备:
Y. r0 q" v& U1、web空间-可是是一台VPS或更好的(例如 服务器)
; {; A8 o1 U% `) C) N+ Y4 A2、AFF的CPA帐号% a7 i6 h1 m @* i, F# R
3、CPV/PPV的帐号) g- M5 m) e, H; h/ }
4、流量追踪系统(关键字/URL)4 |/ k, h5 m& w; J+ T4 V& f
本教程会从头到尾来描述如何运营流量
4 b. P: q8 ` D6 qBasic Getting Started Definitions
1 A8 R' o& @0 S9 {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 h7 z; y( ^( B7 F: J2 |2 Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! l7 U! d7 s _6 l+ x' \
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 O* {- ~2 ^, t2 B( |1 @) O ?) I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- M% U1 ~ L- @联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA4 Y" q( | G8 T y: \! P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. W4 t* @/ C }' m3 T, _! e. Freceives a commission on that product. An example would be the Amazon.com Associates program,4 X" f) k% \/ j9 c& q
Comission Junction or Clickbank! ^( w# n: w! `$ ^; d
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)1 [1 o# {6 a. d6 g5 Z, O) o7 k
$ D3 E- Y- V6 z$ CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( k2 q" U% B/ V' |. B5 s/ ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( E6 x6 m. U" t/ e! hbuying a product. An example would be Ads4Dough or Neverblue.
: n h/ E s3 ECPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
4 c" X9 N3 C. x v& s9 A- ]6 A3 R1 m7 W7 }3 ?) F& \
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 B6 J7 b5 S3 E& e/ H" }- Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. s8 g3 J4 ^. T0 l7 W* L4 u) wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 D& ^# W6 f( k0 a! [2 d" w6 fright from the start can really help you.9 W& X+ e$ q* d5 i0 x
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served U/ M# S1 w, @& J- W0 s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) e' M, ?7 c" k A* t6 |+ K3 K) uview, starting anywhere from .01 or .015.3 d, d8 K( K( w8 \ f, w
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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6 Y, D0 n9 t3 i6 v7 o6 T8 D; GIn order to use this type of internet traffic, the affiliate can sign up with a number of different% _4 K: V8 G, C* F
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: ~2 w. [( _+ `6 y; aMediaTraffic, and AdOn Network.
; ?) ?) `/ G" Y. r4 f为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。& {5 Q8 T8 h- i) F* ]* w: Y
Don't popups get blocked by pop blocker software?& _+ q7 P9 N$ W" @) F9 H) I
No. Popups are served in a new browser window as if the visitor had opened the new window2 ]" J( m4 i: D; A5 _
themselves.
5 w- X! W; d; s1 y, ~6 H- t6 l不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样: ]! D( C9 e( j N* W
How many popups get served to the visitor?* V6 z" T4 A0 A" c
The number of popups served varies depending on the PPV network. Some pop more frequently
: V$ v3 H. @4 Q' f6 o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ h# b" B, |, V2 Z7 t1 K; a; Vserving this kind of advertising, so they have to toe the line between keeping their software
- G8 ?5 x/ Z- V& R ]( {downloaded and still making a profit.9 {- [' Y5 C% u x
要给浏览者弹窗多少次呢?
A$ b* X( b t' |/ m该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。% X+ e% c7 P, Y1 x( V& F- R7 G' {
Isn't this type of software bad? Why would anyone keep it on their computer?/ {% s: t* D J) ? S# R' Y/ C5 c
No, this type of software doesn't harm the user's computer.
5 F2 T$ n6 r( ^# X/ GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& R# A7 R- ?9 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so) o/ R( Q+ R7 J' ^
that they can continue to have access to the incentive.
& V7 h* [- Z' t. ?+ J+ m+ X这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。8 S2 m- \. @5 W9 @ R j9 V
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( P' w) u% \* W$ n/ x. _How to Get Accepted into a CPA Network; V7 M, F' B5 o- c: M7 A
如何申请CPA帐户* c1 ?% H" ~! }1 G& K! Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& ^& J$ V1 t* G. ^- M/ ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
! R( a/ r; s, k. J0 ~different networks.* _9 A) t2 G( Z: s
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
0 D4 O, S$ R9 T0 dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ [, f" H; f2 X
application and be as specific as possible about your promotion methods. Usually some time after8 l- P8 x0 D3 `; A1 W* W2 }1 l
receiving your application, the company will call to interview you. The phone interview is a critical9 { @! ^. L9 C- Y0 `/ s5 a
part of the application process, and most networks will deny your application outright if they can't get4 k' x! y6 b3 i
you on the phone.* u3 e% i; P6 {! g8 k* X3 D
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。8 q0 k4 q$ L) \) i, e
Often, the person who does your phone interview will actually become your affiliate manager after0 b& Z, h- B& L; y7 X
you get accepted, so it's a good time to put your best food forward.3 v7 }* e5 S% Y
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。- u. Y' a8 g) y* [
You might not relish at the idea of someone grilling you about your internet marketing methods over
( i. n$ |+ `5 Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:4 k# Z5 L, r* B6 s0 F
What methods do you use to market offers?
# E& A9 L6 l' `( s0 i$ {Do you already have a website you will be using?5 ?6 J7 E. m3 Y
How much is your advertising budget?
: j" T: T4 h/ B/ `7 Q. V, p r, wWhat other networks are you a member of?
& ~$ p( v9 K/ d2 L% JWho are your affiliate managers at these networks?6 r* t$ R0 I) x0 h" Z4 ~- ^
Do you use social media (Facebook, twitter, etc.) to market offers?
b( y% i% V- C' dHow much traffic can you drive?8 W6 A( g, _# R' k+ r& @
Do you have a personal recommendation from anyone who is already a member?
5 \ w( ~" ~' Q: O7 P也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
- l+ Z. D4 y0 j" |& h) O) a你通过什么方式来推广offers* T, |6 K' A9 b) H2 d1 y2 m, Y3 {
你有自己的网站吗
T1 h- B ?1 U6 Z6 K0 A你的广告预算是多少
" D/ S0 \" h& Z6 s3 V6 u你还是别的哪家联盟的会员
3 o6 t0 ^/ c+ J. W6 Z" [那些联盟的AM是谁
. a1 T, w: n6 N& i4 D, _- e% j, D你运用社交媒体比如(facebook,twitter等)来推广offers吗
, e+ C! H t4 m7 `9 T你能弄到多少流量
" y$ a$ l* T$ m, Q/ n1 DOnce you provide satisfactory answers to these questions, the network will approve or deny your' r5 @6 g ? ^9 K2 {
application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 g* `3 D9 q, B, O; M* P* X, `5 Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 o8 |, L1 j p2 o% ^& j7 V* E! d9 q1 {
for the network can be helpful." u9 \5 ?/ J2 U- `/ J, e6 u [
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
. n: o1 ]2 L2 ?' a, T2 M# bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" x- V7 z6 Z3 o3 C* E; S1 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 U1 d3 L$ w+ g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 X% i1 q) z3 f5 F- ypeople can open a lot of doors as far as networks are concerned.
( h! G) `2 R$ R3 F) \* b0 w1 w" C在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
( R7 s; K6 t" a( t4 p+ {9 OAfter You Join a CPA Network
) [ l: p0 x) w: H) Z加入CPA联盟之后* @& [# }8 P( Z F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% K; C9 `$ m$ `! R8 }; {$ B6 I
and make an attempt to get to know them a little bit.
8 ` c7 K* z$ m$ a0 m一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他5 \: ^3 ^2 f% A0 p: M0 K" B
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. B6 O1 Q% A" V+ S. p: y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get a8 a3 y" m$ j# A6 I
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 x- y8 S1 m n( y/ w& Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 a% n' v L" `- _% M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, }# y* @, Z, d) }' N0 G; p3 Q
email." Z0 z- o/ ]2 s/ }% |
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
) s0 _4 r$ P9 M- h6 |9 W/ L/ J* EFor more helpful info about dealing with affiliate managers, check out:
0 K# T- e! W% p" X6 w更多的关于如何和AM打交道的文章请看:- Z" W, z! q* m: n: @" |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. L: h9 g" D9 O- F( ~ H; yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* D, S0 [5 ^5 M7 W( w/ _
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* \7 @7 C+ s. B7 N" V |