本帖最后由 top888 于 2013-3-10 21:17 编辑 1 H7 |5 F, T9 n( [) T `
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考& ]4 ^6 c( T4 U$ v/ R% V
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单, a9 k1 v9 k) ~6 D" w
如果觉得有用,请大家给点广告币,谢谢!!!
2 K8 r+ D) g* w- J3 e. m* DNewbie Guide" [2 }$ V$ F$ V n
PPVPlaybook.com
& F: T' B2 }8 uTracy Shaffer
& U2 k3 ?4 d" @+ WDavid Ford1 m' J5 K S6 Y, L% N* c1 e+ H0 y+ x
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 W3 a6 T2 s) ^5 ?Getting Your Mind Right to Start Affiliate Marketing
; \. Y. D! m7 U( m3 t正确认识网络联属营销
8 M5 K' t" k$ B& tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, }& {0 H' {+ _) _5 N2 \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. E0 \( H$ J) l# K, wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" c0 G( n# p( u* kwith any success, these claims are laughable and far from the truth.) ]' |0 b3 j7 r' x; I4 k
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% Y$ n% v+ R, X- m' o# }Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 o0 C! b8 p4 G9 ]/ [/ j3 q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
% Y5 j9 l# Q9 m: h2 D! Ithe ability for a marketer to be a one person shop and make an incredible amount of money with low
- D: \9 i: h1 koverhead.
; L- ~2 v+ a7 E% @) _联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
0 H- q2 E% A: ]" C' OThe winners in this business are the ones with persistence when nothing works, who know there's1 s* ^' T& n8 ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, E+ ^& j6 e4 B* y8 @ h9 j成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.# b- m# A: P8 F. ]) Y7 p. J5 Y7 [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ w9 z+ i$ c6 C5 g9 `2 p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# V1 T' ~! v) P* o$ e! @冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.: H& m9 W# h. e6 t6 r
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 e4 y$ Q) [: _& R: nlearning experience available to anyone with a few hundred bucks and the ability to open an
3 x) t# G5 O) c( E3 {4 [advertising account.* L3 E, l5 p6 ]
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
$ g& D D# W3 R9 }: e( q! v% pYour competitors are willing to work at this around the clock. This isn't a push button, instant business, z4 y, P1 z2 z4 B% Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ w o5 s* X4 p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 ~, K, V, E( |0 O* [6 B+ b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( {: P w; Z0 g3 n; q你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你, r1 [2 {2 a# d- ?$ E/ q# d
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
. k: b; Q& _) e8 _: J( K/ o; o尝试别的东西,失败....
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成功的唯一要素就是:坚持6 W/ z6 L# F2 H* c0 V2 n. h
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 Q, K3 T' g$ G+ y* A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" j) K+ j% G% p/ T5 s& u, r& c6 _* Bstarted building.; h/ L2 T. V; T& s, n6 C3 a
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始1 v9 O( f U. n& x- ^0 [
Things you need to get started:- ?+ u$ J' X* y" e9 U1 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 w5 h& B1 {8 H, F% K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' a' c8 U& U/ ^3 T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 M Y3 _& k& W1 \0 X/ L6 h- P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 Y2 ^6 y: `2 A4 N! {2 I: [' F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- I6 Z! _; k6 @" W" O0 r E
with PPV.
% c; S- |9 c( I' Q8 i" G在开始前你需要做如下准备:
# p9 q# E N: o9 y2 I0 R. s1、web空间-可是是一台VPS或更好的(例如 服务器)
5 ~7 u$ O( p0 p- m! B1 ?: Y' K3 D2、AFF的CPA帐号 `( y3 `9 P4 b N# e# N' t7 e8 }
3、CPV/PPV的帐号- L. P( m7 g4 d
4、流量追踪系统(关键字/URL)! W8 d/ |& V; Y1 A
本教程会从头到尾来描述如何运营流量
3 T, j: R h; C. Z1 {0 d; y \Basic Getting Started Definitions% D( d: A' j$ m) o) g! t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 n" r* u+ Z1 R( V/ x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# q2 J) b( Z5 g, a: l) h: j
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' v1 ^! u3 H' T% |/ l' `8 B& t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: F/ O" C6 v) y联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA& Y$ F2 `8 d6 }& G8 ^ V, U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 |% v; Q: V% h; N5 z/ H( h, qreceives a commission on that product. An example would be the Amazon.com Associates program,% N9 o5 N! h% k2 c
Comission Junction or Clickbank
3 E8 @8 V' R- w& ]- X, dCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 i- [4 d5 V) f' ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ k6 ]! q# C! O5 Y( I
buying a product. An example would be Ads4Dough or Neverblue.
! k1 E m: B0 d+ K0 QCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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* V) V! {+ W6 J, T( q. bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 }' w) }5 s1 A7 iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
( M& ^3 i0 \! ]4 ^0 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* h4 Z( q4 C; A! Q9 k: V, t
right from the start can really help you.1 H) K: ~' f+ n
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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: Q. v& f! T; b, f& W4 Z$ N7 zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, B- z: w6 t# N! a4 L/ E% F6 rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ k/ n6 a3 M: r! N2 ~
view, starting anywhere from .01 or .015.
~5 y# H8 g8 U* D0 J8 sPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 z% f& W1 {6 H ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 M1 A: B+ i/ T. m& M6 P5 Z! ^
MediaTraffic, and AdOn Network.
% d# m( z6 {1 q. R) z+ L为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。& V6 N% d$ I) d
Don't popups get blocked by pop blocker software?
, A( M8 p2 K5 t. \$ UNo. Popups are served in a new browser window as if the visitor had opened the new window: U$ b0 N" Y* b* \+ P. }( S1 c" C
themselves.
) \1 r# A) z# J# R$ d; s不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样$ t; |7 k5 f" g8 {1 g1 ?0 b. u
How many popups get served to the visitor?
4 }: q& T) t0 C, L0 HThe number of popups served varies depending on the PPV network. Some pop more frequently
% _" q% e. z; c! l Q- }# X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) G9 Z, G& L s# V
serving this kind of advertising, so they have to toe the line between keeping their software
# Y- j# o; Z+ X/ o% ?4 Hdownloaded and still making a profit.
$ u9 C, Z- X' U9 B6 x; C/ A' p要给浏览者弹窗多少次呢?
; F! K; B1 {4 w7 l; S7 L该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
( ~/ g; f2 Q6 W0 K8 pIsn't this type of software bad? Why would anyone keep it on their computer?
: i0 x0 D& u! h4 G2 D2 }No, this type of software doesn't harm the user's computer." q7 B8 L+ e0 A8 G# o( _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ Q" q4 E' m. ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, s$ Q3 o5 }/ ~# ~3 Q
that they can continue to have access to the incentive. h( I- ^' z4 V; o. D j1 B* Q
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。 S9 O% _6 [4 G
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" }! M& a7 s% e6 N+ z" F% Y
How to Get Accepted into a CPA Network- F* m: q# H' u0 n c5 w
如何申请CPA帐户" l0 B: [! w( b8 C$ b9 ]0 Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) r* F( ?2 i {, T! ^& n
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 p. }. E6 v4 U. q# C: T. Vdifferent networks.3 I$ ]4 b4 {; R& \# L6 C
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。2 n& q" P4 v' ~0 J E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ q, y8 b7 l1 H1 Rapplication and be as specific as possible about your promotion methods. Usually some time after
9 d2 K0 o! L3 [3 t) M6 Q" [receiving your application, the company will call to interview you. The phone interview is a critical
$ L$ N; a" _: p" M' ?% [part of the application process, and most networks will deny your application outright if they can't get5 Y5 _* ~& \# Q5 ^4 N+ K8 R
you on the phone.6 R) v6 V i" s0 U+ W4 A
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
3 i7 C9 P2 V5 D# C! M! V* k7 kOften, the person who does your phone interview will actually become your affiliate manager after
; g' P' @+ }: U- O8 Nyou get accepted, so it's a good time to put your best food forward.
+ S% M& T8 m( A% w8 o通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。) W: t! @* S0 y" G" ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 g9 O0 i+ G) k' d! ~% q @ \the phone, but trust me, this part is critical. Have answers in mind for the questions:
@2 y5 `( _& S. E5 cWhat methods do you use to market offers?. z6 P7 W. q- f# j& A1 ~
Do you already have a website you will be using?; _4 ^: I" G. Y% M' \$ K
How much is your advertising budget?
) r5 ]3 R' f, b4 V! QWhat other networks are you a member of? p! j$ o2 T8 @4 d/ I1 l4 l- g
Who are your affiliate managers at these networks?$ d% K5 \! U) u- q5 S. M/ ?+ ~
Do you use social media (Facebook, twitter, etc.) to market offers?% B3 T! b' j; n0 o$ A! X
How much traffic can you drive?; a$ \/ r0 S3 y7 n& K! V) y
Do you have a personal recommendation from anyone who is already a member?
8 ^; j' X0 y1 M6 y也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
. _8 Q& _5 n; M# L: j你通过什么方式来推广offers
; m: [) o5 V# X9 h你有自己的网站吗
Q/ {% X' {2 u4 {: U2 R, H" U你的广告预算是多少
: r. x0 Z J& c! _4 ~7 w; y你还是别的哪家联盟的会员
; {" y, v2 L1 L8 n那些联盟的AM是谁
9 g) U/ }: |8 k; ^你运用社交媒体比如(facebook,twitter等)来推广offers吗
! |3 [0 k) f4 z; g9 [) l, v你能弄到多少流量; ^ d) J, C6 P9 [6 I8 }
Once you provide satisfactory answers to these questions, the network will approve or deny your
, K/ }8 c+ N% T( p1 X+ j# Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. H9 t+ [3 k0 i* ?) ipersistent. Also, getting a personal recommendation from someone who is already an active affiliate) O+ r: b: d V9 N
for the network can be helpful.1 P7 t; a: Z1 U- N
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
! u1 d- c* `9 l L: bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
Z6 ~: l3 g: K/ T/ ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 J; y( U; a( P, y- Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, @6 e, c, C5 P. C3 }) g' h6 bpeople can open a lot of doors as far as networks are concerned.) Z! i' ]% ]8 a/ S
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。+ d9 `- \7 I% Q
After You Join a CPA Network
' n* b) q/ k5 F7 d7 J加入CPA联盟之后
, B+ b$ v, x \# H" }- ]4 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ H) {( e6 D+ @* l4 J0 J0 X' hand make an attempt to get to know them a little bit.5 F8 V' k, M6 o: m$ O" ~
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他6 u/ H$ \6 d( H; b) U/ w* S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, |% g7 J1 `' V5 c. R$ M! W4 p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! [9 h8 H$ q+ d$ z7 n4 ~( X? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- Y+ Q9 Y+ ~$ Q5 \6 dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; a( U/ n7 I' U) v- ^1 R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: w$ Q: T5 O" ?/ ]- j
email.
) K/ A( C, \1 K# E坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
. l3 [2 z9 m: Y' Z }& e7 v: g8 |* MFor more helpful info about dealing with affiliate managers, check out:3 K+ }; ?' u3 v
更多的关于如何和AM打交道的文章请看:
J: O, }. O" V G2 o$ c0 thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, v! j/ z# m6 {& B2 d' T' h1 ]6 D
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 C; q. d4 `, r2 }0 @, v: _7 [
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