本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考1 F1 g( C* K. B- V' t3 F h
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
# m3 } s) \; V- t) \如果觉得有用,请大家给点广告币,谢谢!!!
, z$ s7 @9 X/ O3 a" g! [/ C9 lNewbie Guide
5 w1 P/ b4 A6 ^PPVPlaybook.com1 B! F% t! E; f# o3 I! h1 M6 M
Tracy Shaffer
) V4 v2 B8 w# i8 a! gDavid Ford
8 i+ M& m/ W, j* N0 G8 I& }, T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; N W& p8 E) C' U0 @( G3 YGetting Your Mind Right to Start Affiliate Marketing7 X) W3 N( B+ h* t6 s
正确认识网络联属营销
3 T, [9 x h3 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( Q9 I( ~0 J9 i" R4 ^+ z* v0 ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where i# k; A7 O: e+ ~; W5 r4 ~; z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, u* q& U/ m0 O. i) M8 Jwith any success, these claims are laughable and far from the truth.
- o! G! A1 X1 q/ y& J3 V! F4 j关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
$ _ ~& Y4 V& K% B+ OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 J# a7 G: T; J0 g
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 g6 o* Z, }4 b* `3 ~$ L7 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low: ^! u6 |" B9 S. ^
overhead.
4 Q/ }- s$ @; ]/ c4 X& `联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
. M. k1 J2 ]; s fThe winners in this business are the ones with persistence when nothing works, who know there's
6 w! n! I- v0 \* n4 p, S; Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% _/ ~1 p' ~2 h5 x9 ~; D; _6 K, d成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
9 {2 V8 i M( z4 w/ @The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" o, g. Y z! A, fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 }) z2 N2 G; i3 t# t" W$ A2 a- U
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
6 b/ P. l; }$ `Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ E6 r; o1 \% vlearning experience available to anyone with a few hundred bucks and the ability to open an+ i1 E4 u; m# {4 w3 X. p2 p
advertising account.
& Z! B1 [( q" m7 o$ m0 j这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
2 }2 Y* H: s$ W, f! ?; ^' Z3 l" KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* K* `8 i5 k- k2 r' \) xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 k$ L% P* ? E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! P1 y8 {& t" V2 x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) _4 y5 D6 m4 Q( u你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
1 E- g1 v: Y" A" n" J5 W: h一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,$ J8 R0 F. |* M/ N3 ]7 o' p8 e
尝试别的东西,失败....
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% h, }# K, [. n+ q& i# F" T6 _成功的唯一要素就是:坚持
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1 k& R3 {5 L, i+ JWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ [# f* e6 n" u/ [$ p; R) D7 [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 {* [, S" ^6 ~ M
started building.
" b' m6 z2 T' n0 v: }5 k知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
+ ^- ~# x, v# } Q0 l" UThings you need to get started:
. L5 M" c) m( S: a7 W) i, n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' Y$ o. D2 G; f4 y, y0 W3 g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 M% R; Q" k$ Z1 B: w& i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 d5 O+ i0 T5 A/ y% }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 q8 t0 Y t1 h/ v' L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
* t1 j6 P* m. l, v! vwith PPV.
' j( G- M5 t' d/ y5 w7 g在开始前你需要做如下准备:
. K% b" Z } y4 d6 s$ b1、web空间-可是是一台VPS或更好的(例如 服务器)
. X) X3 W& ]3 T9 q3 f3 j7 C2、AFF的CPA帐号
8 l; f6 Q2 F; x8 W! R& y. Q3、CPV/PPV的帐号
& q: X* i( T+ @, L; R4、流量追踪系统(关键字/URL)
* L2 |) @3 M( i5 @1 {本教程会从头到尾来描述如何运营流量9 d- h& [& r6 B6 {
Basic Getting Started Definitions. M# P8 x3 I( ?2 A5 u* d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ p% ^( W; |% j
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: C6 z/ q, l. U2 |6 o1 n1 `? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ ^, {0 j1 H6 l1 p+ u- @9 F/ Mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% y" t5 ~( K2 d4 e3 k& U
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
{& ^$ B Y" U( YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) g9 |; Y- G5 c6 {! b, O$ N3 @
receives a commission on that product. An example would be the Amazon.com Associates program,# |9 z/ y& L7 y; f2 n
Comission Junction or Clickbank) L, w& |6 K [' R3 O$ W/ k
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)% `3 L, l7 G" `8 f
/ g. s1 \* S5 D+ |$ H4 r0 [: _* eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, J# _1 Q# B3 u! ^0 Ban action like filling out a form, submitting their email address, signing up for a service or sometimes" q* J) D9 U1 g9 ]5 Q
buying a product. An example would be Ads4Dough or Neverblue.
" O$ F% l L% U/ C% t/ O) ICPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! Z; E3 p; }* g7 a( p5 s/ X* s
account, getting the affiliate approved for offers, bumping payouts and just about everything else3 {7 G/ Q- k' X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% ~5 ~! i4 d' F( m1 }right from the start can really help you.
$ z1 I4 T% R, n9 f6 N4 jAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多# q% {/ `; n7 @$ o4 G
9 Z' W9 L$ [; h b7 fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 `) C: K4 a/ b2 q6 f `9 f3 l* {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 c# k! M/ M, a' X- Hview, starting anywhere from .01 or .015.
6 U4 \% B/ z/ i0 \5 gPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费; H( L1 Y* I9 s. T) y$ k- z/ F7 o7 v9 C7 @" T
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In order to use this type of internet traffic, the affiliate can sign up with a number of different! y; o1 E& ]! [ f% A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; l3 B% M. g4 AMediaTraffic, and AdOn Network.. _8 u- o, T8 N3 X. P
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
! Z) ?0 X4 e) nDon't popups get blocked by pop blocker software?9 M, L# B: f0 `1 {# t, X
No. Popups are served in a new browser window as if the visitor had opened the new window
) y; e1 R/ |' ?- H; \themselves.# @1 y7 m: ]9 ^' ^4 a n( f2 Q
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
' r) o2 f, d- Z. X/ DHow many popups get served to the visitor?+ i+ ]! E/ K z, j4 [; d8 F; B( i
The number of popups served varies depending on the PPV network. Some pop more frequently
& k# k+ F9 j# F( [4 r% L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ ]6 X8 }8 r, m3 o- Q: u$ Userving this kind of advertising, so they have to toe the line between keeping their software- b. i, e& h9 E
downloaded and still making a profit.
4 ^( |0 b0 @/ U0 l/ j5 i0 ]要给浏览者弹窗多少次呢?
, X7 O4 D2 t# _+ b, ^该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。5 i/ @+ F- Q$ {
Isn't this type of software bad? Why would anyone keep it on their computer?
) z1 d$ B+ U. J$ ]$ q3 dNo, this type of software doesn't harm the user's computer.
U5 D) B4 j% C- ] ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! x! F: Q6 N* ]7 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ y, a; Q/ Q$ ^5 K
that they can continue to have access to the incentive.
" s' Z. w6 w$ q& D% B+ `这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
7 w" F! {. D/ M$ T8 m/ W? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 m8 |; P, B& F8 S+ b+ v/ ]9 A
How to Get Accepted into a CPA Network+ q( a$ J x! E" u6 ?7 j) d: [
如何申请CPA帐户6 n7 ^2 `( x+ t: ^# B9 s# C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 Q o7 H0 s: Y" b2 S1 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across- Y8 D* @! S/ k+ s! L( e; p
different networks.6 H" w [0 C B- A7 _
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
2 F' V* z! l. k0 B p! [! d" SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): ^- m& E3 w; ^/ l2 Z0 {/ |
application and be as specific as possible about your promotion methods. Usually some time after
+ ?: m* M, r. T4 S" C8 }receiving your application, the company will call to interview you. The phone interview is a critical
+ P9 k6 |) Q0 A( D; }+ e! \) Y2 ypart of the application process, and most networks will deny your application outright if they can't get' p6 w/ T3 `, [3 x$ Z; R" ~- L
you on the phone.- Y+ w, z3 P) i2 g& }& {
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。0 p# f! @9 K" H4 B& K S, V3 N
Often, the person who does your phone interview will actually become your affiliate manager after
& L4 d7 B" H- I1 e- h pyou get accepted, so it's a good time to put your best food forward.! x" P" s: ] y9 @- h
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。3 Z5 K) @9 p7 w2 C" }
You might not relish at the idea of someone grilling you about your internet marketing methods over7 Z/ ^+ s. F% W& z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 L) h7 a9 }9 H7 a8 u4 W. S! e" X/ L2 YWhat methods do you use to market offers?, R8 L4 I/ f1 D: u5 X
Do you already have a website you will be using?
& \- Q- M; t" s- `0 P6 GHow much is your advertising budget?! J. ^* k8 t1 W: ^8 c/ B: I6 y
What other networks are you a member of?* e1 F1 q! ^; g: _
Who are your affiliate managers at these networks?
. `; l; J, Y) zDo you use social media (Facebook, twitter, etc.) to market offers?
! e, u6 k4 b5 x; \1 [How much traffic can you drive?
) {( r# @3 o) |( ]( ]Do you have a personal recommendation from anyone who is already a member?
, X. o- I7 T% ?+ }; @也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
/ X* F0 \5 t; r& K. ?你通过什么方式来推广offers
e4 Q' P; B' E! x你有自己的网站吗
7 n# p1 N* f c2 F+ v! s你的广告预算是多少
2 X% L* Q+ ^+ d7 d你还是别的哪家联盟的会员
% |" v& h5 d4 S- e$ u9 I7 D% R8 v那些联盟的AM是谁
* D, n- G! x0 f4 S% s$ |你运用社交媒体比如(facebook,twitter等)来推广offers吗. n: D! Y3 X/ ^9 X, a& h8 z7 |0 e: I
你能弄到多少流量
+ ]/ i; W: o$ D6 D7 V" t* aOnce you provide satisfactory answers to these questions, the network will approve or deny your
; Q5 Y4 g w5 y( c; Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" n9 i- f3 ]' J: ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ b* S, h0 H9 Q* \7 j1 \, hfor the network can be helpful.
* ~2 L2 j; u/ O6 y一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
% z$ p) I! g- ]1 S w# F4 uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 e/ l9 b3 G& Q$ g$ x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% j1 ]+ w- Y1 v! x S& C1 M$ v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 g z# O9 Y ^$ G: `3 Gpeople can open a lot of doors as far as networks are concerned.1 f, ^! L0 G$ S q! Y2 h
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。3 H. W0 T8 @7 R
After You Join a CPA Network- \, k- n) q7 }6 T) e( j
加入CPA联盟之后
; M0 }1 L+ x1 p% O) hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ B: U" A5 E$ I# Y4 K, g2 Q6 ?
and make an attempt to get to know them a little bit.0 [7 l0 ?7 N U" ~4 Q
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他6 g+ \/ b Q+ w, P3 b0 O& u* a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; @# t" m0 R7 Y! t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 l% k. h' s' \$ @) Y4 [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 N2 I/ h3 V) w( }9 u9 L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( g( T* f$ }* [% Sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* f" w x/ ^+ e- d0 Cemail.3 m/ p- b a& z8 H" T8 [. U
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
4 i- B, }) Q- L4 k/ H, QFor more helpful info about dealing with affiliate managers, check out:0 B& H0 L9 t& k c. s% T( e
更多的关于如何和AM打交道的文章请看:
: Q; i, R J' O6 I N6 }http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 \- f) h2 ?! q: R5 H4 |2 R
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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