本帖最后由 top888 于 2013-3-10 21:17 编辑
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) m5 g) d* A" P- e9 u* p" `# H6 k原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
1 y2 C' ?$ N/ O本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
' \4 {6 k, j2 v# Q如果觉得有用,请大家给点广告币,谢谢!!!
4 F2 e, b, W* T# TNewbie Guide
! z. s: L! J* w/ J/ o: uPPVPlaybook.com. A( \/ U" U3 y7 F, l9 [ w: D
Tracy Shaffer
( b+ j0 @$ T$ w0 {3 SDavid Ford# h0 T& x% R& t( }, D7 c
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ G0 J# z6 g0 u/ q, f
Getting Your Mind Right to Start Affiliate Marketing
) |( A- j: x5 @' P, h* z正确认识网络联属营销, b& P* r& z; R" Y5 r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* i4 S c' ^( b5 s3 Y" Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" j6 f6 W6 l0 e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 |$ X9 @0 H+ ]. bwith any success, these claims are laughable and far from the truth.
6 X g4 u1 t" I% G关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
. Q% p0 ?+ o! z3 ^ P7 ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& I1 Y( l6 f% H( y
flow management. The main benefits are the low barrier to entry compared to other businesses, and! o# R6 z5 ~, v5 e1 ~
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) W$ {, z6 ]; L5 U5 }. N' _0 goverhead.; b5 k3 e2 G! o! M. l( ~6 R
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
6 p7 N0 `/ x3 y2 I" S- V7 `The winners in this business are the ones with persistence when nothing works, who know there's; z/ m1 f1 ]9 z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' }% D* _# @9 x- `成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
; Y) T1 W$ w* ]6 I& jThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ z! |0 G; S' w! ~
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" a: c' E6 p& }冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
) O1 @2 A n x/ z9 q! D# hMost of these things happen suddenly and without warning, and they all contribute to the amazing1 L# ~6 p3 c( h' N/ G) Z5 A& K
learning experience available to anyone with a few hundred bucks and the ability to open an
" G1 N5 Z! n2 D( b. x4 W1 @advertising account.
& l7 {+ n" c e- a" p O' ]这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
[ {1 N n4 w7 D T! A: ~+ `# BYour competitors are willing to work at this around the clock. This isn't a push button, instant business" y8 `' v0 z5 L/ n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. o H) _8 z/ ^, K* E7 ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 T/ f0 w, P! S itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& Q p# O2 C/ a
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你" z% p% Y4 K8 }; A, k& Z
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,( C0 j# V6 R4 u, k. j
尝试别的东西,失败....
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% z0 @" b/ z# r成功的唯一要素就是:坚持; k, Q, t W2 Y/ l. _1 W
1 E7 w' w6 }9 cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# f! B+ X* d- N- J* ~6 Rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 z s5 n1 O( E* cstarted building.5 c" z, R( {5 B) ~" Q) X0 v. o
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始- F' J: k1 o" z! F- e/ ?* i+ U
Things you need to get started:
/ R* K* {5 B z; z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 G' e3 X4 B, e) a" [' ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): P% N S5 x0 t6 h" v0 A: B5 m* S
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 [6 O1 Z4 G) ~5 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- P& V! k6 B' e8 P# }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# u( N- ~/ P6 @2 }7 c5 a8 t5 Dwith PPV.
+ D @' M' t& K2 B在开始前你需要做如下准备:
* Z4 P! u: P& L+ K8 @5 a" E, q# ^1、web空间-可是是一台VPS或更好的(例如 服务器)4 ^$ n* _6 D r( d+ q
2、AFF的CPA帐号
% t, ^0 o, c0 H3、CPV/PPV的帐号
- Q9 c7 u; U0 L, j* b; g, B9 P+ C4、流量追踪系统(关键字/URL)
7 T& e* b' L4 L! @: P* N5 }- v本教程会从头到尾来描述如何运营流量3 x8 c. @' _$ @# g8 X* ]8 l7 C
Basic Getting Started Definitions
& D, Y" W- s$ G, l9 j9 I0 sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 [8 { _$ E% {, D3 e" x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( ^, @2 g$ v4 q2 a? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) ^" V( Q! r6 c$ _$ }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# t/ X0 K9 Z" I9 [ W6 i6 K联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
% B& s* W M* O, s1 Z+ hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, E; P8 y# K6 W# O. i: \6 {
receives a commission on that product. An example would be the Amazon.com Associates program,
' X: F! Y# t* R7 H1 m( YComission Junction or Clickbank
* p0 V. X0 Z" e% n( C( e) ICPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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/ p4 Y4 F2 ? N6 |7 r6 g# vCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% q2 |2 Q2 r$ f+ ^3 s# F
an action like filling out a form, submitting their email address, signing up for a service or sometimes! a8 e) y; Q5 x$ [
buying a product. An example would be Ads4Dough or Neverblue.
, W8 [. C0 w5 r% H+ @- ]CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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& [6 Z# l" q% l$ nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! z. U& [2 _% `' [, uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 M& G! s; P9 c2 b. \0 r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# n1 D* x0 _- l- `* Lright from the start can really help you.
- i/ \: M. f2 u" k1 e: k8 pAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多 E- O w, }. n; |! {+ u
$ \2 L8 x ^" ~6 Q1 N% ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) b, c1 `" O7 R, }( r7 ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 @. f0 y5 N, T( @! q& |view, starting anywhere from .01 or .015.
# r3 P, n# Q) YPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费6 A j) \6 z9 O- y+ E5 b
2 |" @) s, q$ u8 x9 a eIn order to use this type of internet traffic, the affiliate can sign up with a number of different- O9 y. q) E8 i8 J8 |
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- U9 {0 R. b& Z% [. G2 C% r% X
MediaTraffic, and AdOn Network.; U% e# W' g, b8 t
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。3 X4 H* l4 M; r4 p! _
Don't popups get blocked by pop blocker software?
! b7 S8 y* ?7 ~# y5 C/ BNo. Popups are served in a new browser window as if the visitor had opened the new window
6 v6 ?4 }* l2 s6 Kthemselves.
2 s* `7 g: a a( l- p2 }不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
N* c$ \" R" bHow many popups get served to the visitor?
; g6 O* c4 _. t6 R) k; oThe number of popups served varies depending on the PPV network. Some pop more frequently3 W: i& a* [9 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- }% n" p: U+ t* K, h/ g
serving this kind of advertising, so they have to toe the line between keeping their software
* {/ ?# Y+ I# |0 U9 {9 _6 e c' odownloaded and still making a profit.
& `( T' F! U" k R" c7 k& ]要给浏览者弹窗多少次呢?$ s2 Y9 j$ R! l
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
& y4 i2 B) T: d: e0 D( G1 JIsn't this type of software bad? Why would anyone keep it on their computer?
! [" V0 U; Z4 z1 A1 ~) LNo, this type of software doesn't harm the user's computer.
+ S+ ]3 _' e/ W0 D9 K5 PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 E; h0 ^$ m1 ^4 i! wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 `+ B. \3 Y0 e, _" D0 Nthat they can continue to have access to the incentive./ B0 \" K/ c7 ^: ^
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。/ k8 ^. o( \( A$ ]) O9 Q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ W7 j2 g3 t7 ?, w! OHow to Get Accepted into a CPA Network& {6 V1 C* H7 R
如何申请CPA帐户
- g- G$ v2 k, E5 m% p+ YIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 [) u6 h4 w1 M" \% w* Qto start looking for networks is Offervault which lists offers and lets you compare payouts across
: K7 t O8 X. h, E* T9 e, Hdifferent networks.
' Z% u: l L i* `0 {! P4 f$ x) y为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
7 Q9 O- c+ v$ N5 v5 D! XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 e @$ B- u# m7 U: Y. x1 X
application and be as specific as possible about your promotion methods. Usually some time after1 F% C* t% K; H* P* I
receiving your application, the company will call to interview you. The phone interview is a critical. b/ A- z% Z' ?+ s% A# l: l
part of the application process, and most networks will deny your application outright if they can't get
- m% C) V' O7 J! |' x( K- Uyou on the phone.
+ s0 q" V& f4 j& S一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
' o. K& n2 @% d# ]Often, the person who does your phone interview will actually become your affiliate manager after7 ~0 g0 P' m7 d% L
you get accepted, so it's a good time to put your best food forward.' ^0 O' \( o1 {0 R- U- n
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
8 J5 D1 ]/ Q4 z: o# ?8 aYou might not relish at the idea of someone grilling you about your internet marketing methods over
% R$ G/ Z% ?) B: [the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ h6 y1 e, K- c& }% _3 J! T- o aWhat methods do you use to market offers?$ z; }& m4 y. R& a% F: P6 j
Do you already have a website you will be using?
) a- u) A' n/ f, p, IHow much is your advertising budget?' F$ q! B; G2 R+ P2 R+ c
What other networks are you a member of? F% j9 M% g; F9 V: \# ?
Who are your affiliate managers at these networks?" Q$ M0 _# n: j$ Z; e
Do you use social media (Facebook, twitter, etc.) to market offers?% l7 S% R# @/ `, z
How much traffic can you drive?4 r* \3 d0 O0 j$ \6 g0 C( e7 a$ a
Do you have a personal recommendation from anyone who is already a member?
0 D# f8 U9 ^3 m也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:8 Z$ _9 F% \5 Z+ ]9 |4 t! N. f# B
你通过什么方式来推广offers
) @, ~$ x/ D/ u你有自己的网站吗4 x9 }, @' P; v" q$ B' E
你的广告预算是多少
! g( P9 L, v5 Z# k你还是别的哪家联盟的会员
2 r& }1 Q3 j( r) B3 z- @+ t0 a那些联盟的AM是谁9 s2 V1 @3 @; K) o
你运用社交媒体比如(facebook,twitter等)来推广offers吗
; F" r" U1 Z# l8 C; w你能弄到多少流量0 V6 x/ T. p- O
Once you provide satisfactory answers to these questions, the network will approve or deny your* {- H: W3 a0 I* I8 | g
application. If you get denied, just keep applying or call someone on the phone and try again. Be# n) _& X3 F' H! n) j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ z0 R. m3 V" C+ q7 D4 X
for the network can be helpful.
" v- ~/ h" z! n0 {& k6 X0 Z# E一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。8 Q! _: M* Q) Y, Y8 l) \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! ^$ D$ L+ _* ^( D$ g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 u% b; B3 J7 H9 ]2 uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- x& f4 m! n" ]7 }1 f. L
people can open a lot of doors as far as networks are concerned.! N4 u8 G& ~: l8 b
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。6 [& A* n+ [$ y" s3 r) p
After You Join a CPA Network9 g, Q# h' m0 x5 U+ d$ K8 a
加入CPA联盟之后
; [0 ?+ q9 c: k) }+ \9 c( pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 j: ?3 n" T4 j5 S6 Mand make an attempt to get to know them a little bit.
7 q3 A+ n: Y+ V! b0 R一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
% s* A& b8 D- C2 ?: LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 g7 ^: X6 o: s( M) R! W7 Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 b e# G; X6 o, l. n! ?& B? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 C8 \$ k/ W# `
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 q( D( \+ G8 w- _/ F0 Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 o! |, U; B7 f R7 q, ^' q- g8 g- R7 x9 v
email.& o _) [/ a" u- T( @, ^
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
5 I* a% g1 o7 x) PFor more helpful info about dealing with affiliate managers, check out:1 K# T7 v" d- @) i1 K; P: l
更多的关于如何和AM打交道的文章请看:
`1 i* V- }8 Q( Z. `http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 @- a5 p" ^! e: |http://www.mrgreen.am/affiliate- ... iate-managers-want/
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