本帖最后由 top888 于 2013-3-10 21:17 编辑 $ G p N# H2 W( K# p8 H
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
- Y, C1 y3 }5 F6 J' z$ C" c本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
% `' u0 L! N O% ^如果觉得有用,请大家给点广告币,谢谢!!!
1 P$ |, D7 }6 W2 c8 u1 Q5 w( {Newbie Guide
; W4 p+ A y WPPVPlaybook.com3 J6 u" [- a8 Q9 x: k: z3 W4 s7 c4 W
Tracy Shaffer% q$ {* l% M+ \/ d; v* }* ~ ?
David Ford' [6 I3 D, C. e/ M4 G
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. _1 |) e, k2 r7 I( ~8 Y$ w
Getting Your Mind Right to Start Affiliate Marketing; Z. l/ W/ F2 m o" C" r7 q
正确认识网络联属营销- @4 m7 o* N& z. d# \9 [
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. S4 x. \; T* ?/ b6 C) _ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 _7 W/ V0 T0 O& G' a3 n1 a4 C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. t0 G! y; r8 Q! A& J
with any success, these claims are laughable and far from the truth.
3 p$ k1 F: Q( k; e关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
6 Q; z, T+ _$ \$ u! qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' Z3 l0 c# L2 H- I$ o) N
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: u, W; Y& z3 p) k$ gthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 ]) x, B. G+ v9 U" I9 n* ^' J
overhead.0 Z5 b$ d4 \. m3 ], H4 M$ ?8 o
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
# {- M# b2 o9 K0 X; o0 EThe winners in this business are the ones with persistence when nothing works, who know there's
1 M& o" O9 j ]5 gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." Z: N1 a! ~$ v
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.4 V& P- _' k, `4 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 X8 B, L# g1 ]* w7 }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 i4 ^% n: Q6 \# o* f
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
) V- M" r: [, [1 S+ g- FMost of these things happen suddenly and without warning, and they all contribute to the amazing$ u; c6 h" g) t5 B6 f
learning experience available to anyone with a few hundred bucks and the ability to open an
. C: K. C5 N/ j2 ?0 @4 X2 |2 d8 Radvertising account.' V0 Y. k6 Q% x. h5 V
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.% K1 q" o6 l- {7 V% h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 z7 D i4 `5 K! r; D9 iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 A, g- V0 t4 d2 |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; x. p! y0 J; a5 ~( R6 Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- k$ }8 O3 ]& ~( B. y: Y你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
; \8 U9 f6 P/ v ~( k一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,5 U/ T6 F( F9 u; U
尝试别的东西,失败....
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* m {* w1 S4 N! J; i, b. B- J成功的唯一要素就是:坚持& W4 l, x+ b( b3 F: u: d; T
. \3 N* S- s, lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ [5 `. _: N* }7 o* r9 ~& estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" j W0 Z; C. z3 f) L5 G7 b+ d' gstarted building.; C! F, t: v$ i u7 T
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
. R" Y2 O" C9 ~2 o+ a: H' V3 p5 FThings you need to get started:
* v% q8 \2 q2 t% T$ D1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 R* _( c4 n9 N! T& r$ _0 V) u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), R! G5 c' p0 b9 G+ B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, s3 K" E% N: I. O- L3 {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 w. o( m. U: k! v3 nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: S! k, x; j# j4 H# J/ Iwith PPV.
5 |1 U1 ]% ~ m u% s- r在开始前你需要做如下准备:
3 D! k3 x/ s {% s& e" }1、web空间-可是是一台VPS或更好的(例如 服务器)
0 `$ A3 d; }4 g; L1 Q2、AFF的CPA帐号
7 e( v1 [ K4 T* Z) H3 K3 n* V3、CPV/PPV的帐号
) K- C, f6 s* u) d4、流量追踪系统(关键字/URL)/ i1 Y' E0 Y) d9 o2 x7 B% j
本教程会从头到尾来描述如何运营流量- d& P3 J) }& K, r( I& u( \
Basic Getting Started Definitions
: ^: Q2 U6 t6 C, M/ K- O# jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 M4 m2 ]& Y% U; k: r0 H$ h0 N, i% A Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 a, ^' P, n- [9 i' p0 }+ [+ P? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 `6 @' v7 k: Q) P6 Y" G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 W3 A) j3 G U" A联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA- L' j6 Q0 E& f" d. d6 w2 F
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- x; S0 w& d* C6 Treceives a commission on that product. An example would be the Amazon.com Associates program,& e$ O# W3 ]3 m- H
Comission Junction or Clickbank
. ]4 L) N3 {# a! i! F8 _CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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7 t# f2 K: Z0 U9 x9 K- WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* [3 y1 B+ u/ o5 ~' k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" W8 a- z1 k- p; Y1 L7 C" S( Vbuying a product. An example would be Ads4Dough or Neverblue.
: d+ G7 a" d$ q+ h, SCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ w- J1 K9 n5 \# U
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 w- E$ }0 M* B# I1 p$ l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( v# M) R; Q2 Z- w, a0 R' n' U! t
right from the start can really help you.
. ^ k# J6 ?4 N6 Z5 _AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' h: D+ L9 \! J& ^9 O, g! K Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. `: [$ b E% I1 \8 p4 |view, starting anywhere from .01 or .015.
5 Z- m' _6 J' \3 s$ fPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
) u" r, C/ @, [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 Y2 J* w1 Q1 D1 V* N) Z
MediaTraffic, and AdOn Network.
& }* h- }6 O' ^" o9 F( r2 s为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
7 Z) a; D& ?' T9 U6 J9 YDon't popups get blocked by pop blocker software?8 e8 j1 L; R; c' N8 k, O( m, D4 p
No. Popups are served in a new browser window as if the visitor had opened the new window7 e- ~+ m! X" x" h
themselves.
8 }7 w# h, L' a5 e6 ~不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
& i+ ~: |7 G9 ^/ D% ]How many popups get served to the visitor?
" B2 Y; P: z) o, Z, O: HThe number of popups served varies depending on the PPV network. Some pop more frequently) ]+ o* j, f3 t' U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ \3 d2 z+ R6 {0 C: N
serving this kind of advertising, so they have to toe the line between keeping their software
4 y/ S# i* r9 J2 A/ ~' Fdownloaded and still making a profit.
4 y+ s* T9 j! ~. x* x2 X, ?7 H+ v要给浏览者弹窗多少次呢?
& ^4 c* l6 e4 N, l2 P该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。& m- W+ W: ?% [5 m; h. l
Isn't this type of software bad? Why would anyone keep it on their computer?
+ G; G- K9 b3 T) J" y; hNo, this type of software doesn't harm the user's computer.
$ ^% }3 ^ k- m9 s. Y3 }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* e. C1 Q& l6 I8 o: E3 a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) y, w/ \9 O+ f4 \$ S
that they can continue to have access to the incentive.9 P) J! C1 p4 u$ H/ f1 j% |
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。% V: q% y/ n4 Z
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- v) w) Q1 ` H( n- G
How to Get Accepted into a CPA Network& A7 `5 U. B5 P0 |9 a
如何申请CPA帐户
1 G6 j1 o" h$ B9 H& }& W! kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 K! k, y7 j. _( J6 \1 Tto start looking for networks is Offervault which lists offers and lets you compare payouts across
5 l+ t% |* O8 sdifferent networks.
1 x: A! T5 ^# i$ r为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
0 j2 S. P) \2 F5 a5 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 f, t! @ P) K2 C7 z, v' I7 Uapplication and be as specific as possible about your promotion methods. Usually some time after/ i2 U) i d+ _6 v/ d
receiving your application, the company will call to interview you. The phone interview is a critical
$ V" ~# b/ `& c, Cpart of the application process, and most networks will deny your application outright if they can't get0 `' ?2 J: \' Q* I9 M
you on the phone.& N- `) I! J. w7 E* r3 g; Q
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
; l: o9 D+ |- ^; p- oOften, the person who does your phone interview will actually become your affiliate manager after0 m/ k+ Q5 G$ u! F0 [
you get accepted, so it's a good time to put your best food forward.& q5 o8 Z5 R( i% d2 E
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。: Y: Y4 |& ]' p
You might not relish at the idea of someone grilling you about your internet marketing methods over
& o, j' g/ O8 D! M" dthe phone, but trust me, this part is critical. Have answers in mind for the questions:& k6 S: ]( M9 V+ ]7 ~
What methods do you use to market offers?2 W1 W" V6 F8 G9 R% W
Do you already have a website you will be using?* d* |, y4 g$ Q5 h& S! z: x
How much is your advertising budget?* o8 \* K% {; b% b B
What other networks are you a member of?
5 ]: I$ n( i0 C8 iWho are your affiliate managers at these networks?
8 l. K. p c8 Y/ z; ]" h; L" XDo you use social media (Facebook, twitter, etc.) to market offers?
$ D6 L( u- X d- y: n- VHow much traffic can you drive?' v/ E3 _( C5 M: V$ D+ R
Do you have a personal recommendation from anyone who is already a member?; B* L9 E/ a! Y( u, I
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
8 u: a( F, G( h; }) a" d你通过什么方式来推广offers
$ C, U8 @- F4 Q你有自己的网站吗: T( r$ v% ^6 d! `
你的广告预算是多少- M" I- N) F' k/ o: `7 n
你还是别的哪家联盟的会员0 f( k+ j# M9 V" X# R4 B |/ u9 L
那些联盟的AM是谁
4 ]) K- f: \' ]2 c* C$ ^1 v% y你运用社交媒体比如(facebook,twitter等)来推广offers吗* D) n0 a4 |+ X- Z
你能弄到多少流量2 f$ H% U+ o% j q/ m+ s7 @
Once you provide satisfactory answers to these questions, the network will approve or deny your9 @- O. m7 Z* U2 I
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 u$ {" B9 N, B$ Y1 Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& r: D% U% x, t% w
for the network can be helpful.
7 [& N# h# e1 ~' Z9 ]0 P# t一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
3 k, G; \ _# i: }/ ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 e# _4 _' Q7 A# u. I. JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 o4 j! w8 q% ^( E, u/ @# G
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 a4 f) K& ]# I- t" }& {) ~
people can open a lot of doors as far as networks are concerned.
; v5 W2 E! p |# f* @% }在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。0 O6 [! W! s) F g8 w- U
After You Join a CPA Network
8 {0 E1 r3 c# ]( A T# Y3 [( o加入CPA联盟之后! _6 p0 d$ H$ c) j% H+ I' o& `
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& y8 i. ~& J& J3 H) Rand make an attempt to get to know them a little bit.
4 }9 ^2 E) j6 U5 L [0 K一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
+ a" U ]# P$ U# hFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ x9 ~0 |8 F- n `' ?& ^* ~# Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
L2 s0 v) H* U. Z: i' U* e? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; Q3 j/ K, |. G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% _; e5 \' x1 A' _7 b# ^2 l8 t
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ J3 l, H5 \3 M1 D$ w6 a- eemail.$ q) A5 J, |) ^/ F1 }9 Q
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
( @& H g5 W$ h, f) E1 @For more helpful info about dealing with affiliate managers, check out:! m! S1 B1 R0 h& X( `0 E
更多的关于如何和AM打交道的文章请看:
5 ~) [; d! C( N: H# zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ o4 Y0 P# p# S( G
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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