本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考: O( S. n! ^2 |+ }, ^; ~
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
9 @, d0 o# X& E/ a# {如果觉得有用,请大家给点广告币,谢谢!!!3 G, _' Q- o+ p. N3 ~& }
Newbie Guide4 K$ e: @0 ^+ P" A. `) P
PPVPlaybook.com
7 z9 _+ ?5 O" w+ b/ V7 e$ Z8 s! vTracy Shaffer: {9 z' {, E U! q* b' n6 z
David Ford
1 |" I0 a* g/ _. ?$ U2 c# M? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ C' J$ Z* O, T$ B' }$ a
Getting Your Mind Right to Start Affiliate Marketing- b' p$ C0 R7 _
正确认识网络联属营销
$ b8 w: C+ r" T" e9 bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ p- O: X& N" L/ K7 {+ C. xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: i" W, i9 {. V$ G C: L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" P/ `6 Y# v0 `" h% Awith any success, these claims are laughable and far from the truth. n9 I, \* g- [2 v+ M8 j
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
5 r) ?& N3 e2 J+ F0 \+ L; BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" G4 R$ [; `' hflow management. The main benefits are the low barrier to entry compared to other businesses, and" N' h& K. W; \# d0 |4 V) c- I
the ability for a marketer to be a one person shop and make an incredible amount of money with low
( c& c! I% r+ ?/ F* d. m; C6 n) ~overhead.
% I' _2 s& f! \' t9 B' z联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.! I, O1 w) j; F
The winners in this business are the ones with persistence when nothing works, who know there's y; w- o, W# j8 F. t
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; [- @0 {6 o8 B' X
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.9 X* P8 A' T* D2 S8 }9 {
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( f6 k/ t# `" V: p3 Z/ wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: u$ ]9 ?" Y+ t7 S3 J- h冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
8 a i9 @0 a- H4 Y/ BMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 {! s& z) L. n% k2 }7 {( H# v0 glearning experience available to anyone with a few hundred bucks and the ability to open an
/ ~/ x2 y1 u% j5 x/ q, Aadvertising account.; ^4 p2 A; p' T9 K* l( C) l& g
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
9 n( h6 Q; m- v; W% e, UYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' K* c- @% k& ^% M# |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, u' a$ s! {- [+ Q. F6 \$ jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 b* \- {; J1 Z8 r" F+ N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! E S' q2 p9 q, F你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
$ `' T% ~" ]- d7 t+ B* }一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,& c9 ^) J) @% c9 J, D' z0 C7 m- ^
尝试别的东西,失败....
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成功的唯一要素就是:坚持% \# g2 s5 i" a( _5 U+ G+ T
" h8 @* Y* Z I6 \* sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 T3 {* f0 C4 Y# v# J6 q+ s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 ` T$ y& B* Nstarted building.* T, B0 j$ j4 ?) V& x
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始 U: N k6 X; l, u
Things you need to get started:
: w) M- G5 c2 c3 L) Z" T- G1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 p; m; x' B' `1 `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* D( _, ]5 b4 y- G' ]9 E1 f5 ]: s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# x9 i& A$ [, G! v3 b" y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) ]; F4 W; I2 H2 G( x3 e8 ] i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 K; C; T( |& U, E I0 X3 ?5 Uwith PPV.
+ N3 S) C: e% [: i+ e在开始前你需要做如下准备:
8 \0 m: r9 y9 f2 ?3 M5 _1、web空间-可是是一台VPS或更好的(例如 服务器)4 H2 l' I( p: I# l0 O
2、AFF的CPA帐号" \3 d: U8 I! U9 c
3、CPV/PPV的帐号- B; m% x& W$ H6 Y' J) M1 z- M0 A+ ]
4、流量追踪系统(关键字/URL)
% P |! l5 P6 z3 H2 O2 j本教程会从头到尾来描述如何运营流量9 M0 G2 F x& r, l9 t6 B" I
Basic Getting Started Definitions
- V% w8 l/ H# O4 Y) r( ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' ]1 y3 \9 C Z) z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main }1 B7 M7 P+ q5 o" a- s
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; ^. V' z, e, ]$ W; R ^types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! E+ z1 P) I9 |
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA9 Z5 n( ^) @9 k. n& Q0 d/ ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 E% n0 f% x+ R& B4 G; Oreceives a commission on that product. An example would be the Amazon.com Associates program,
8 O2 `* o* N" \. l) }Comission Junction or Clickbank
( i1 P5 X4 C% v! vCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)! G3 i$ h( `2 w, H# Q+ P* r. M3 ~
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 e) ^2 x% A% y# p( w+ ~% G0 Y# T( Aan action like filling out a form, submitting their email address, signing up for a service or sometimes8 C) P, R/ E( ~ I6 i. m
buying a product. An example would be Ads4Dough or Neverblue.1 T9 l" f6 d5 m3 ~& ]
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品0 n/ j: U2 }8 o9 z- s
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) E6 O! f9 A( ? O3 ]" T
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ x: T/ H |: T4 `1 Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" w" ]" S0 |+ G, ~1 d+ {
right from the start can really help you.: R0 _6 N: ]5 D/ Y+ ~5 b8 C* J- v
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! P* I3 f, i" W( p+ X; |' Z1 J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 w' g5 u1 j) {
view, starting anywhere from .01 or .015.
0 d, @3 C" o: V3 f9 T3 D# X0 U/ H7 HPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费% D9 W( K2 C" f: z3 D
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In order to use this type of internet traffic, the affiliate can sign up with a number of different, f3 ~1 I% y, J" ]6 G% L. t- g, L; c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) a% X. X: ~) O2 |& N' ^
MediaTraffic, and AdOn Network.* s) y6 d. L, ^* a
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
) c, a+ a; M+ h% t. r& y- EDon't popups get blocked by pop blocker software?
. Z( Q# i4 g+ ^' l8 V% i; NNo. Popups are served in a new browser window as if the visitor had opened the new window
% b# ~$ W& ?/ z& N2 p2 B: j" K7 dthemselves.# J. G; c3 u9 A$ Q. k* Z5 s9 r
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
4 n8 ]+ f ^0 D5 [ B! [How many popups get served to the visitor?/ t _8 e5 R( g# P
The number of popups served varies depending on the PPV network. Some pop more frequently
' L* g. {" C$ E2 P, ]6 n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! d2 J2 R8 W4 |1 {5 K, x
serving this kind of advertising, so they have to toe the line between keeping their software
/ ^) H+ d9 f: E! K* B4 _downloaded and still making a profit.9 |* ?- u: O, l, L8 N" Z
要给浏览者弹窗多少次呢?
, g3 K" N; S1 y. M" q/ e& k+ F% E该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。6 p }! g- T4 i, u/ q1 x& G
Isn't this type of software bad? Why would anyone keep it on their computer?+ N) z1 Q& x4 ] M( @3 h$ L
No, this type of software doesn't harm the user's computer.9 Q) N( i- f( W/ Y, {% Y* P
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, ]2 N6 K/ n2 h: Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ Z5 n: O2 c7 C3 Q! t1 v) fthat they can continue to have access to the incentive.
2 n- T" Y; F9 c4 w& {6 c这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。1 L' o' P6 o8 O4 j: R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ G! ^0 h3 F, P; ^2 G
How to Get Accepted into a CPA Network
! p8 k: P+ a p( E6 b6 q如何申请CPA帐户
0 M# m9 Q" ^9 i, f6 q7 G% zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( D/ u2 B$ m6 P% P w5 m0 _: ^to start looking for networks is Offervault which lists offers and lets you compare payouts across+ \; t1 I6 j* T' s8 A
different networks.! k, c/ m, `9 _4 P
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。: b1 q% z3 Q" Y% N0 P. T& ]* A: k5 Z5 S+ P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& w& A6 }& |2 M5 J' Bapplication and be as specific as possible about your promotion methods. Usually some time after
& f2 a! O3 a6 u4 n; n6 Lreceiving your application, the company will call to interview you. The phone interview is a critical3 ^& A1 K4 `3 [5 a$ I' \2 C
part of the application process, and most networks will deny your application outright if they can't get7 d2 p( ]$ ]9 P) J* n% g9 E E
you on the phone.
* A5 d6 v% P/ C2 z# {5 C" Q一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。! F" S- t9 { W& A* O5 N& W5 g
Often, the person who does your phone interview will actually become your affiliate manager after( e% h4 N' n1 N' i9 K3 G
you get accepted, so it's a good time to put your best food forward.: e7 D: s4 M; E, `8 D
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
3 o9 z: B* Y# k, W1 w3 g: z2 eYou might not relish at the idea of someone grilling you about your internet marketing methods over1 v1 o: a( ^1 _8 V2 e
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* O! {2 H# `5 A) E& `5 k: \! qWhat methods do you use to market offers?" f% P( C6 C5 [, q" h
Do you already have a website you will be using?
4 o% a3 J3 a/ J0 WHow much is your advertising budget?
, ~! w. y2 f @7 B! v; TWhat other networks are you a member of?
' _* D' e' c* S6 [' }- WWho are your affiliate managers at these networks?
2 B7 T- _$ r3 s& @' \Do you use social media (Facebook, twitter, etc.) to market offers?
8 ?* X7 |1 L8 G* o* [How much traffic can you drive?8 ^: g: I h3 F% B, O
Do you have a personal recommendation from anyone who is already a member?
1 `4 |! K$ U# b. r也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:4 w5 e6 G; @5 j T f& G( ~! B2 F( J7 F
你通过什么方式来推广offers$ d2 e+ n* u2 Y1 s
你有自己的网站吗
8 U/ T Q# P3 b- L你的广告预算是多少
; c) I$ h5 C" z$ o+ v你还是别的哪家联盟的会员2 \/ T0 p4 x, k; y
那些联盟的AM是谁
3 ]( J4 y$ H1 `6 V0 b你运用社交媒体比如(facebook,twitter等)来推广offers吗( P* G2 \9 l- R' Y. e- a. z$ B3 q
你能弄到多少流量5 d8 I5 l% F. d
Once you provide satisfactory answers to these questions, the network will approve or deny your4 a; q; Q- ~7 J3 W9 ~- Y' A# M
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 g5 x% m) e: Y$ |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 P6 `6 `8 e4 Y' T
for the network can be helpful.
7 c v. v" `- c f7 P* Z) \( o一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
9 J6 f" a$ A" w& XTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 s# |7 K% N/ f% s2 @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- E2 s" @2 |+ g. r5 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ V1 J5 }( D' F+ S" G
people can open a lot of doors as far as networks are concerned.
" W! Q9 X6 K/ c& K- p在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
, I# s, Y. {9 W8 E* DAfter You Join a CPA Network
, \! ~, T1 {1 A: q! Y7 E! G" E加入CPA联盟之后; \, h) E" w/ T6 D9 C2 @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 \" h7 a5 Y/ u) B
and make an attempt to get to know them a little bit.
& d- [8 f6 b, Z$ L, e9 a3 I" B一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
& g- E6 f' w1 n KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 d' n+ y' z+ ?$ K5 s
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 K( y5 d' u: H A? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 x6 H. M) ?1 R: N- v2 }/ R( Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' |3 j. s o) o3 l3 p2 n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 v6 `2 |/ ?$ q f j: O! D, W
email.
/ A7 |1 N a: A5 ?. u坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通% L) l! G- ^% J' X
For more helpful info about dealing with affiliate managers, check out:9 v9 J; u2 M4 P9 j0 \
更多的关于如何和AM打交道的文章请看:
9 m# [$ V) h4 M/ ~- khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 A* N* ]% d! I, o) d. W8 ~% n1 Hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/+ u- f; R6 v% z8 w0 V+ G
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