本帖最后由 top888 于 2013-3-10 21:17 编辑 8 \& k% H/ w! l
) K1 p0 n" C# ` u5 y2 |; o
原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考( K" a" A4 @ b: C+ d& Z
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
5 W' ^( q$ i0 I! X1 {* F9 V% J如果觉得有用,请大家给点广告币,谢谢!!!: {# N0 {$ {; {& z5 m: ?5 Q x8 x
Newbie Guide
: |( r0 N7 B6 ~% S {PPVPlaybook.com: n/ a0 H4 T1 E a% r* M, O
Tracy Shaffer
# F( I5 U Q4 V. R4 n0 A, TDavid Ford
7 F2 q2 X& C; h/ Z6 M; _* Z? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 E2 B0 u6 F5 \
Getting Your Mind Right to Start Affiliate Marketing- M- N2 [- i( b1 i8 Z, ^/ M
正确认识网络联属营销
6 J7 g! Y7 B5 R7 VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, o2 x- ]* A# L Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 ?3 I( Q8 i' b6 o! q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 j4 [# h3 Y; a2 `( O/ R1 cwith any success, these claims are laughable and far from the truth.& n3 O( }: j" n
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
; i# _$ N# E. `! c, L' bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! B0 q/ K, D* x
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. g3 A, R/ v, A4 H6 D( n! ~the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 p/ H' R# G: `! u: ~overhead.
3 G; W H8 {, {; ]$ o% A f' ]; p联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.; ]" N t! _0 x" Z H
The winners in this business are the ones with persistence when nothing works, who know there's- t3 x5 E/ ]9 y' P) o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. l0 i" P' P) w; [9 u
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.2 e" s/ F! [+ c( A& n( B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 a+ ]3 M9 g; b& Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* g" Q" ]( {# a( c6 @$ R2 W, ]
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.+ f: a6 ]( U! \" }1 B
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 G" d5 h, A* e8 Z0 E5 F
learning experience available to anyone with a few hundred bucks and the ability to open an9 i' T) o5 I8 a8 [5 Z
advertising account.
# F' [% I5 `. M4 O& H' n这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
. B7 t( A2 j8 z: z( U* ?6 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' Y! J4 [& W) X, bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 x1 j8 J* V1 S8 umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 m- {/ s/ w0 ~: Mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ u5 _- [* G) T5 q T7 @
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你& J H. T( c8 f/ k# `& S+ N6 n' v: v
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,4 ?, w. S5 k3 P: e3 @" x
尝试别的东西,失败....
( R; c" S3 @1 }* K# \2 k, `0 Y+ |$ K4 \6 u8 Q
成功的唯一要素就是:坚持+ U d" N5 H: u4 ]8 E
8 Q2 S# O" {! H. `- i* E6 EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" Y1 E0 G; |8 I- } Z, z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) L5 ~7 I% O5 d# L: p( g
started building.1 S; t, k n: ~' r: N/ w; Y
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
5 c/ O' `$ t: ^2 m0 h- ~Things you need to get started:4 @! a/ s: C3 _/ U5 r) ]6 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) F" u+ N" O) G& [# t) } T" f) d: T1 @9 ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) C* v& J( D! [! a5 U I S
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 J) u" D) ^ R0 V, k9 O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' |0 P' f; N: G' R5 ^% S5 y/ m
This guide describes from start to finish, how to get started in affiliate marketing by running traffic' u3 Q( k7 r; p N$ O' _+ n6 i! t8 Y
with PPV.
6 W' h/ B+ D* U在开始前你需要做如下准备:) C! |3 m7 x) [0 `
1、web空间-可是是一台VPS或更好的(例如 服务器)
' v. n: v# A2 c8 Z9 x* y1 j5 x2、AFF的CPA帐号6 g+ u/ X2 C. O* ~8 A8 x
3、CPV/PPV的帐号2 ^. v! G5 Z: O5 X. |, ~
4、流量追踪系统(关键字/URL)
s! T( [% l; L本教程会从头到尾来描述如何运营流量
* E' D i- a) ?& Q9 DBasic Getting Started Definitions
+ I2 T3 N0 ?( K; R; lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ @2 F f- C% S: L% U" u8 o( c4 ^9 i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 r& D1 w5 u/ P2 `6 e8 s0 R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; O% y3 g- L8 Q$ A4 Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 }! Y& ?* I6 W+ S& [6 q( N* k联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA' y' R, r- m. P# T2 ?; v
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ l1 G6 V) }4 u0 r
receives a commission on that product. An example would be the Amazon.com Associates program,8 C8 f; D+ v2 ^+ T I$ g& Q
Comission Junction or Clickbank
- Q% @( Z6 t, x" tCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)- B6 J: ^* Z: w! P9 x7 K& S
+ }) K8 X5 z. g! C2 H3 ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. E& B& X: H" u4 w5 f- Z. N% r
an action like filling out a form, submitting their email address, signing up for a service or sometimes- A, i4 } w' }% _% M3 u
buying a product. An example would be Ads4Dough or Neverblue.
5 m) F4 W7 V+ \3 x+ Z3 mCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
( y4 Y9 d; E8 ]4 C# p9 _' a+ }7 C& r" Y E
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ Y# a6 r7 x- B5 Z( R. q' Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 P; D' ], C& P' P ]3 _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ c/ r4 R7 K5 [7 Jright from the start can really help you.
) f# j. K2 q! T6 TAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
( D" y! N1 i. H! z6 r7 W( _5 i6 W0 ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( X$ R1 H F! u8 ?8 S3 g4 s& N8 Tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! Y; H! u* f% ?( B: z' Tview, starting anywhere from .01 or .015.
* b3 v2 ]. ?3 ]+ b. }9 yPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
3 H, h6 |4 X7 ?, }/ x$ x; @7 d5 ]" ~" K) l: t
In order to use this type of internet traffic, the affiliate can sign up with a number of different- r% K2 o$ ?2 O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. J" g% G: m3 n3 T* ?MediaTraffic, and AdOn Network.
U( o* x% |( O2 X% G为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。( p* R! c7 u& @) f
Don't popups get blocked by pop blocker software?
8 c1 o/ J6 R e# x+ H- ANo. Popups are served in a new browser window as if the visitor had opened the new window i; y ]4 L" C+ Q K" M2 z
themselves.$ G/ C. _$ M$ W5 f( T" m1 \7 O
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样4 P3 [5 m9 Z( ~" P5 q5 N
How many popups get served to the visitor?* w5 n; Q# Z3 r2 i
The number of popups served varies depending on the PPV network. Some pop more frequently
9 ]! }+ G+ K& _) Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by O @: l- y% g* z8 w9 I
serving this kind of advertising, so they have to toe the line between keeping their software9 [3 L, }' z1 G/ W0 ^5 B2 y0 V4 Z
downloaded and still making a profit.
$ K# I6 G# z: K, `要给浏览者弹窗多少次呢?2 ]9 q1 N$ P8 z: I0 M; Z( ~7 r6 E
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。 m# Z: n, X; k
Isn't this type of software bad? Why would anyone keep it on their computer?
4 _ s9 |0 w' UNo, this type of software doesn't harm the user's computer.
! x3 `, y) L* X( X/ h# ACompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ ^; F) t7 s9 H7 C6 `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" X& Z" v) @, ]7 [. A
that they can continue to have access to the incentive.
5 C+ n! e" Z3 f. t这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。% z3 o! m, j% {9 e/ f
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, ]2 Z6 r$ ]& q% {+ ]4 l; gHow to Get Accepted into a CPA Network( t- d+ z" g( G1 m1 @) ^% d) ^
如何申请CPA帐户; H8 q- S0 ~" t4 {7 E
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 v* @ L0 g( E' y5 f( W4 M4 S
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 \' _% t0 b7 Y/ }' V' \7 D3 }different networks.
6 K2 A- X- D/ @* ~为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
U; n" O! j; l' B! oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher); J/ A5 G) J/ m4 `/ r) `* O% {
application and be as specific as possible about your promotion methods. Usually some time after
. E; w! B9 |1 b1 i, N# r1 F8 xreceiving your application, the company will call to interview you. The phone interview is a critical
: }9 Q4 L9 p; X( u8 Spart of the application process, and most networks will deny your application outright if they can't get- z$ q( [# \; ], \
you on the phone.' X4 N: { Q+ P" c0 j1 O
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
( ]8 J( L: v9 A' L! S4 ~9 q! Y- w. QOften, the person who does your phone interview will actually become your affiliate manager after
8 f) q% n5 D2 t. m7 L' Yyou get accepted, so it's a good time to put your best food forward.' h- g0 Y: m1 X7 T9 Q+ ^
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。# b$ y q+ |6 C# _, \
You might not relish at the idea of someone grilling you about your internet marketing methods over
3 V' }5 `+ g( u0 X; O/ |7 Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:, }! ^, @: n" [; E
What methods do you use to market offers?
[5 i' \6 O B3 tDo you already have a website you will be using?9 N' ~/ f4 w8 g, T8 x, |
How much is your advertising budget?9 Y# ~$ Y' N2 ?$ I B
What other networks are you a member of?
9 v8 a: F) x0 I+ U; x, rWho are your affiliate managers at these networks?
! v, k! b" n/ d4 g) I/ XDo you use social media (Facebook, twitter, etc.) to market offers?
9 G( ~6 l4 n" qHow much traffic can you drive?
9 @: f4 F+ z4 U( ^. W9 v) ]1 Y6 t. HDo you have a personal recommendation from anyone who is already a member?( [/ H0 M8 g6 J7 Y
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:6 f9 C5 E# D* c q3 o
你通过什么方式来推广offers A' }, X3 h" W7 T1 |, Y
你有自己的网站吗
+ ~$ A9 {+ ~1 v w你的广告预算是多少! @: W' q3 \; A G9 x2 C/ Z
你还是别的哪家联盟的会员
8 E- T( P+ _7 d* q" g那些联盟的AM是谁
/ {. l( R. x8 M2 w7 a5 s' C( I/ S, j你运用社交媒体比如(facebook,twitter等)来推广offers吗& W7 l p8 @/ i
你能弄到多少流量
* _# ~: T# Q) q, u8 s# A5 K% q' COnce you provide satisfactory answers to these questions, the network will approve or deny your: T/ e6 T; ~ n% i& ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 N) ~, c6 }4 w! n' O E# M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 \. G$ `$ ?# ?, x4 t
for the network can be helpful.
% b I+ N+ f$ e5 M4 j一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
+ h- D9 q5 f+ ^$ j, n, jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- @% ]8 E% u2 d3 D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& D% e! G4 G3 ?$ D) t' f) v$ R+ B6 T5 xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 o- M) }. z( j5 Q$ S% [
people can open a lot of doors as far as networks are concerned.4 [, W r# [7 x
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
, M5 w. n; ]1 r, a6 kAfter You Join a CPA Network
# @" Z$ r+ f, D8 x5 Q( \& G$ k加入CPA联盟之后
: C* I0 |5 | a4 _# P8 f! xOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, s; j B( z# d$ W, [4 t
and make an attempt to get to know them a little bit.! |0 ?1 R7 l* b! D0 ?, F! {( N
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
8 J# n/ ]2 q4 b9 k3 eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! _" w+ J8 Q. ?# j* G4 W! D" W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, W. j E9 E6 }+ T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 s/ \. C: r" `5 P, q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ o! J3 m3 l/ }* R$ s, W1 V0 `
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ b5 y6 g. }% a0 t3 ?email.
, [- N ~$ I+ h6 h2 ^坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通! _/ {' @- \ N) i# g5 S
For more helpful info about dealing with affiliate managers, check out:
0 e$ g5 J$ ^# `更多的关于如何和AM打交道的文章请看:; I% Q+ {, F. V) C# G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& E/ O/ H/ Y! r; Q9 Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/% ?7 u5 Q. G) [3 r
7 b4 }; ~+ w: Q& G$ n- U: c
8 P$ G# A! h7 ? \* `. M
3 ^: W4 z( N9 V2 { |