本帖最后由 top888 于 2013-3-10 21:17 编辑 8 Z8 |! ?( X2 W4 c
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
% H0 m& n& g: p& a% U% p本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
L/ A) R7 P% m7 w4 U如果觉得有用,请大家给点广告币,谢谢!!!
, v2 A4 J- z9 ]3 U' @; WNewbie Guide# Z, [9 S& q6 F6 ^1 D
PPVPlaybook.com
( ^; b5 e' m* X: OTracy Shaffer& ]9 n( g7 }: D8 g$ R& E* H
David Ford
* l- O R' _. b: @* Q9 j' n1 t? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* l6 z% l, e) W t, ~0 N
Getting Your Mind Right to Start Affiliate Marketing6 |7 U' R. `1 i1 y6 j0 I
正确认识网络联属营销0 w8 v6 J0 Q# O# w1 e. V
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 s6 W/ i3 M) ^% J0 `' ^! a0 vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ K# h( P+ E3 X' q* M8 vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* f ?! c! N" R5 ~* P
with any success, these claims are laughable and far from the truth.
1 L* E& W; C1 s" _! g2 r关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
* q! x% W0 E5 UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, c( t6 K4 p6 F8 h- D1 t# b L8 W: H" Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
; d9 t# G+ N- z+ E% lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
. W* A' O9 c8 N; _3 ~" eoverhead.
2 R5 L1 p+ _4 r( X联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.5 [5 l( v2 ^" e
The winners in this business are the ones with persistence when nothing works, who know there's# K9 f2 X% N- J
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# C1 Q; \( B9 R$ ^3 r成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.9 \' F0 ]/ r G5 a p& |; s8 ?& ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, W; d( y+ }4 ]; [' a* o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" J- T% C# {% Z+ h- W冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
2 `+ o5 Q1 o) ]1 C, WMost of these things happen suddenly and without warning, and they all contribute to the amazing+ o/ R% F+ N9 B% L. l7 M( u
learning experience available to anyone with a few hundred bucks and the ability to open an
, M& g$ M# t3 j4 {3 f r1 badvertising account.
) s. R7 s+ k. v* A这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
6 F5 s, G) k4 }: z' v/ IYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ \0 d. l7 k! Q& K$ Z h8 ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! @0 k! b7 G& r0 z) umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 @0 G( O j g, l, Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" Z. t) o# d) W0 L: \- H你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
. [6 x) [" Z0 T/ H" ^. u一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,8 @+ ~: k7 W& I: C, Y+ n
尝试别的东西,失败....) Q( g/ R+ S. u5 G( S- c3 X
G8 {( ?5 G* p, V成功的唯一要素就是:坚持1 n4 F5 G" z1 i! v
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 l- W) s* U/ {: {1 Q; n4 o+ ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 F# C, Q" T- W# |9 M9 G }
started building.8 T0 V, }0 T) j& y
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始3 s2 Z( ?% J( j- M$ y7 V: |
Things you need to get started:
6 H$ P7 V6 `6 z2 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& ~4 u3 p& a6 Y' b
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), y% z. _6 a8 F6 P3 s: V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! Q1 ^9 o0 Q5 | u+ n, U0 y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! ?0 ?4 U4 F( N7 Z# N, Q7 V; e. i. S' MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! K! X e/ \/ qwith PPV.! g3 n6 i5 @& k, L# f4 Z+ z4 P
在开始前你需要做如下准备:
/ [3 z$ t2 U; R2 W* {( q+ v1、web空间-可是是一台VPS或更好的(例如 服务器); \+ F; n+ {! b r0 B
2、AFF的CPA帐号
% w/ H) \; |' Q9 O4 r. @) T E2 z3、CPV/PPV的帐号* h3 c, r6 x% H& n
4、流量追踪系统(关键字/URL)
1 Z7 b0 o' r3 e3 r0 [4 I# o' D, u本教程会从头到尾来描述如何运营流量
% h' f6 d: A# i2 \1 q" K$ nBasic Getting Started Definitions
6 J0 m5 [! S9 y, w7 a3 L; g5 HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 C6 q- s" y, n6 f/ o+ qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 Z8 ]7 h7 X( V? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 a4 D* V/ [8 p8 X; L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( a/ R9 C1 }5 |' Y
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA6 N- G3 A) Q; m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; Q3 Y4 _) ?: R* z( Y$ lreceives a commission on that product. An example would be the Amazon.com Associates program,
, }- H! a- H0 \# X" F2 x- b! [Comission Junction or Clickbank
" M" o3 ^ T$ l3 B8 [2 r/ BCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)8 i% J, F0 D, [' y( ~
# N# H; _' K# l3 x/ y: ?) GCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 x& j3 U: x! p2 Man action like filling out a form, submitting their email address, signing up for a service or sometimes% ?, t# x" }3 y1 n" h3 O$ z
buying a product. An example would be Ads4Dough or Neverblue.' c# z2 P3 W8 ^7 k/ Y
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品, J4 x: A7 E8 S" o' J) z3 t! B
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 h2 p- J3 h, v5 d( F; N+ {account, getting the affiliate approved for offers, bumping payouts and just about everything else L6 J( k, K) M9 w2 e9 l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 G( U4 Q, } q0 e5 |5 gright from the start can really help you.
6 G0 d/ X% w# J+ ?+ @( @AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% ~- H; U! j+ L3 ]4 a, q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 ^8 F6 J k9 ?! O, s* P4 R1 R
view, starting anywhere from .01 or .015.
H; U2 U& X9 T8 \- x4 oPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different4 m2 T5 J5 B. a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 P; c" N' u, [' G7 [/ _MediaTraffic, and AdOn Network.
& L, b( j, c3 y6 Z为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。1 f) r5 J) k+ B7 @
Don't popups get blocked by pop blocker software?
/ w; }( v3 ^: ]7 v( b$ u4 K$ QNo. Popups are served in a new browser window as if the visitor had opened the new window3 ]: N# [5 e7 R
themselves.5 {) h- b+ P, U
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样; Y1 |" d7 G- z& F3 G1 S
How many popups get served to the visitor?
) f/ J( B" ~) u& N9 Y/ V" dThe number of popups served varies depending on the PPV network. Some pop more frequently
1 U4 n- o0 Q6 L5 M2 ?3 C0 X3 D' b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: {5 Y, @0 D" @% u, ^8 `
serving this kind of advertising, so they have to toe the line between keeping their software; m# `+ `+ g% e1 F
downloaded and still making a profit.1 l; c: l; b5 u% I- `, K8 [
要给浏览者弹窗多少次呢?# P& R0 H! g0 v S
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
9 o1 I% k/ Y" \ E) ?" @/ A) _Isn't this type of software bad? Why would anyone keep it on their computer?6 r, b5 }4 G* u+ ]
No, this type of software doesn't harm the user's computer.' i4 X+ s1 Y+ x9 |2 O, Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 W, j( t1 E; T- Y$ \ qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 R) H5 t2 _' m$ ]' U0 y
that they can continue to have access to the incentive.
8 s) |2 `3 V5 n4 {3 @这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。9 `8 C0 J7 v( q9 N/ x0 U. L4 O0 q% Z
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- o/ D R( ^: ^9 f) [$ Q2 p
How to Get Accepted into a CPA Network* }8 k& u" g/ b2 @
如何申请CPA帐户& V9 I8 w3 W" l+ l
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) r* k# o( {: {9 v0 | k
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ A( ^9 K* X* q/ |( I0 m
different networks.8 S4 \" Z( U% a; [- U: n
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
& ~: g! `0 u4 k' K# q4 }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. a) a, w- G% x& j# \application and be as specific as possible about your promotion methods. Usually some time after7 q9 Z3 k6 t& E. _: k
receiving your application, the company will call to interview you. The phone interview is a critical
4 K. X8 k6 D+ }part of the application process, and most networks will deny your application outright if they can't get, {/ A. J2 b3 e1 v
you on the phone.$ L1 d. L( M7 L d% n7 ?0 D
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
' i# U2 r! B! e( K; P$ H# P$ DOften, the person who does your phone interview will actually become your affiliate manager after, i7 K8 f P0 |3 U
you get accepted, so it's a good time to put your best food forward.
2 W1 q _1 t+ t- ^% R通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。; c" k1 ]- i% I4 y. V
You might not relish at the idea of someone grilling you about your internet marketing methods over$ p# [! [9 b+ G9 r% `/ t3 Q: q
the phone, but trust me, this part is critical. Have answers in mind for the questions:( b! I# K, k' z' a- W
What methods do you use to market offers?6 V/ C. e4 t3 D- N- Z7 {2 V
Do you already have a website you will be using?
4 s1 m" ]$ g* K3 r, eHow much is your advertising budget?
- p3 r3 E2 W; \- K0 U- Q+ ?" ^What other networks are you a member of?
' {8 w; [8 w- z! o5 }% nWho are your affiliate managers at these networks?
9 c1 \6 q; m+ w* I9 `" eDo you use social media (Facebook, twitter, etc.) to market offers?
% b- |8 s. g* O0 l4 W y6 k) _How much traffic can you drive?, B( h% @. U8 {. G* l* V' u$ P; X
Do you have a personal recommendation from anyone who is already a member?" C/ r' w9 S) h8 v( l* y8 J$ d
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
: \" v+ [, c) f+ Q9 D& m7 h8 v你通过什么方式来推广offers
7 s* S. z" b. ^1 x4 m, e- @6 }你有自己的网站吗
9 ~% q. u. z, ]. X+ n你的广告预算是多少
# L4 }' G* c K) J% L5 k你还是别的哪家联盟的会员1 i/ b' g$ N" u$ U0 `5 T
那些联盟的AM是谁
}6 E' k7 F- U& h, V你运用社交媒体比如(facebook,twitter等)来推广offers吗
6 r6 Q2 F+ ~+ }3 w你能弄到多少流量
5 s& P0 e: s5 b' d7 [Once you provide satisfactory answers to these questions, the network will approve or deny your
% k3 s/ i5 _: I' w* R6 Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
5 f( {+ D8 n9 @; I$ Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* x. n5 g" {7 \ C# x) ` R, Sfor the network can be helpful.+ | @% x2 N* z& ]' G& ~& K
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
8 d+ G: K! K+ E9 JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; M; G I+ k- K9 P6 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* i! p1 l9 [0 u% Y/ w9 M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, Q3 b# n+ q* ~ ]
people can open a lot of doors as far as networks are concerned.; \8 z) n. H5 `7 v: k
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。) q% `( o# i; @% T: t
After You Join a CPA Network5 V% Z& L2 U3 ?# _( S
加入CPA联盟之后
+ F, G$ ~5 [) ?$ g& f. TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- t3 O' G- o! k$ I' Z% _4 \4 T5 [+ N cand make an attempt to get to know them a little bit.
1 o/ U$ j' u; [- p- t& O一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他! f+ x ?9 H1 l; e& _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ R3 a5 z5 E0 W. C& Oweight in gold. Start feeling them out from the start and try to get to know them. Once you get
: k) N5 d% W1 v) d# \? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 H: r8 G9 j; Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout: P" n7 }# c2 C/ A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, r2 K; R; q* q% kemail.
) L5 J1 Y" c5 b$ ~坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
q- S. ~+ R' ^5 n6 KFor more helpful info about dealing with affiliate managers, check out:$ j x/ e7 u1 J
更多的关于如何和AM打交道的文章请看:7 r4 R5 V$ q, n5 t. M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" v, X7 p. _7 _4 Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 V/ d4 O: ?# ~6 g
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