本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
2 {+ M( ^% Z' w* D本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
6 S' u w, B2 J% @* l4 U如果觉得有用,请大家给点广告币,谢谢!!!. U; s" |6 H% H Z
Newbie Guide
4 N4 g9 V7 @5 m& RPPVPlaybook.com0 @# h( H8 O; E
Tracy Shaffer
1 C+ a! N4 Y7 W0 k, J9 b. BDavid Ford T$ f* n/ w, n, u+ b" D$ |" U, Y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, ~7 y6 A3 R0 W( a3 p2 k2 ]Getting Your Mind Right to Start Affiliate Marketing2 ?+ |3 J$ [" \+ l# N
正确认识网络联属营销
D# }+ i" M. K5 W9 Z, hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 i2 j) R$ Z* b( n: z8 t! X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 `, D( z/ Q L/ A3 Z, E/ Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! a. |' \$ ~6 G" H5 H+ ~9 f+ c0 Owith any success, these claims are laughable and far from the truth.
5 p4 l; W8 h' N3 _% B) a关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
) p* |5 }: y: }3 w5 `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 H% {6 J. L# N* C- b; g" F1 {
flow management. The main benefits are the low barrier to entry compared to other businesses, and' k/ ^ x6 [9 q" w. F
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; \2 r1 C Y% m# ]% j, w$ noverhead./ v4 v+ {& q, N# @8 B3 p7 O- ^/ ~
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
8 i2 Z/ N% r# x. ]. ?1 YThe winners in this business are the ones with persistence when nothing works, who know there's8 N9 @; e" }5 L5 w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." b, ?& ^* K4 H" G
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
( R6 b9 ^6 d. B0 }3 P% N* w6 VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 r1 i) D7 J6 m, S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 [( A/ I& {/ T3 x# V# ^" v: T8 ^
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
- o+ y0 i, F) t, J$ N, Z6 fMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 w4 m: o# ]" ^) W1 b" F0 l+ E" olearning experience available to anyone with a few hundred bucks and the ability to open an1 K: I5 {, K7 W+ P( T
advertising account.+ Z, Z' U: ?( v0 m+ l G
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
' { }- ]1 B; N3 k; b& \$ a) ?' AYour competitors are willing to work at this around the clock. This isn't a push button, instant business- Z9 r4 X7 u C# S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, @- _+ Z( ]6 [ W- }9 [1 o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! f0 |& { A( |7 u0 X ~* Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 T$ S8 h( x" V: o3 P% a/ ?% j你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你) W; a% o) z, p5 [$ v4 I. A6 M
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
" M8 r' @2 `- x m) X2 V. @% g- q1 T- x尝试别的东西,失败....% v. ]$ @) c1 ]9 v7 s4 v) E
2 s+ B* v! T' ~1 i. L. W7 {
成功的唯一要素就是:坚持
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5 K2 u; d1 u! [1 S& R$ N! B* L, tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* T v$ {$ T6 j$ p0 Q2 T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 x8 ~, v- a/ ?# rstarted building.
. _) v( Q& d5 u" s* o. }知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
; _* ^+ S4 n! S2 _4 ^0 N/ j# L* yThings you need to get started:
2 x- k% ~ x8 A- I5 r* P0 v' \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 ^3 U! S, i; h; o, V+ h0 S
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( g1 L& ]0 X2 K2 L, a4 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). W8 P% Q' F5 u# N6 {( c- q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" l& a1 U$ q+ M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 `* b" j6 v, Q4 n. l3 y! p C3 i! wwith PPV.
% X, X7 ~3 l; ]- T* H2 c在开始前你需要做如下准备:: f6 i1 }$ G5 c% x; q
1、web空间-可是是一台VPS或更好的(例如 服务器)
! e; T. k/ @ T1 c' ?2 y2、AFF的CPA帐号
- }6 ~/ n6 Y& t* `! X5 T0 k3、CPV/PPV的帐号# k) Y( \& h/ s! E7 j
4、流量追踪系统(关键字/URL)8 U- e* Y" W' y# I( }
本教程会从头到尾来描述如何运营流量
/ Y2 d% c9 ]: e. x# m. BBasic Getting Started Definitions5 k& |$ h1 t& k7 b# }& P6 p8 E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more* ^# D: h5 E+ V" B' ^9 @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 C1 L( E# n |# Y2 Q( `7 T. s
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 Q, L6 i8 \2 ^' D* ]- W2 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% ~, c3 P2 | v; e$ U. S
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA1 R7 ~$ W0 o8 i6 l6 |% p' s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 N$ w. y6 f0 h3 l
receives a commission on that product. An example would be the Amazon.com Associates program,) D! W P {) t& L5 s. o( w
Comission Junction or Clickbank
" t1 O, k8 S% s9 I0 Y$ x3 xCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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+ _$ @* N( D* L9 p5 t$ ?5 cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- |' b) P9 n6 }; x# V: @$ a$ _an action like filling out a form, submitting their email address, signing up for a service or sometimes0 ^. T8 g# f4 S
buying a product. An example would be Ads4Dough or Neverblue.+ D: Y4 K5 q) u( N6 l
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品& u9 T9 ?( R9 _& @; g/ @
/ ~) Q) y3 e+ x P8 o( kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( c+ Z7 l3 v# y. t9 Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else( H: z9 U3 C$ k0 Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, P6 x$ J7 A8 k7 X9 m3 N
right from the start can really help you.$ `" @9 W3 U& b; J; @6 n$ Y* }
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多! ?% R, K0 |: H$ z
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# E! S3 H3 h! V4 v5 {0 uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, J5 l; T' D! C. ^view, starting anywhere from .01 or .015.1 K% H1 |5 }$ d: s3 a. \
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different( P) W* L' ?" Y- W. e5 D) F) M9 ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) F# _- @8 D' i3 l& yMediaTraffic, and AdOn Network.: M2 a8 Q& N9 R, u* g
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
$ y- I7 W E3 P; hDon't popups get blocked by pop blocker software?- o0 p* b3 W3 k) }( r/ w4 @
No. Popups are served in a new browser window as if the visitor had opened the new window
& e ]8 o% M9 A. kthemselves.
, V, p" q+ F5 b: O7 I2 O/ [不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
- _& }7 V- W' bHow many popups get served to the visitor?
$ y; M) y0 J( A% G6 Z) {The number of popups served varies depending on the PPV network. Some pop more frequently
, f" _4 V0 v0 Y! x" \+ K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' L2 k* g- h Q) f: y) U* ^. r, Lserving this kind of advertising, so they have to toe the line between keeping their software! B( ?& A* e0 J( u! Q& K
downloaded and still making a profit.
5 b8 Y' E" ?9 l0 t$ s+ ?* n要给浏览者弹窗多少次呢?
& f% G( \6 o+ b! c5 u; B# s该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
$ h4 [8 U! F; xIsn't this type of software bad? Why would anyone keep it on their computer?1 B* E# `2 G1 y3 v% g8 n8 _$ U
No, this type of software doesn't harm the user's computer.6 L$ u5 ] P0 R% W) K" T- G* W+ B
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* W$ e! y, k I& @. g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: c( s* a% m! F% ]- N* f7 o
that they can continue to have access to the incentive.1 _ Z1 A: h3 n d' U6 J, s
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
. u" z D) j. Y$ k3 f0 L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! b* x3 i: F4 o: U3 UHow to Get Accepted into a CPA Network* k6 [* V6 o; v$ r* D# a3 k+ F
如何申请CPA帐户
1 i# S' Z* r+ Q' YIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 A, R/ n' j$ B4 h% @; t. h$ @' fto start looking for networks is Offervault which lists offers and lets you compare payouts across
' }% |- y( b7 \, K: y2 e' Jdifferent networks.$ N5 J7 G; p# w+ Z
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。- ]& C4 p8 M7 G: Z+ S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 E, O, O" H' i s; p* y2 V5 }. Happlication and be as specific as possible about your promotion methods. Usually some time after: ~5 @4 L! B) E% [4 R4 [
receiving your application, the company will call to interview you. The phone interview is a critical
8 k4 ?' O/ ]7 V/ O( |part of the application process, and most networks will deny your application outright if they can't get
" k% H" r& w. syou on the phone.: ~. h( ?! V. o
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。; x/ P$ N U2 L$ ] `8 V) l( D* N
Often, the person who does your phone interview will actually become your affiliate manager after* t8 y% X! G; g+ o% ^9 U- f* _
you get accepted, so it's a good time to put your best food forward.
2 F1 y, G5 f4 s- {: \通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。; @! w/ v( {9 d# z
You might not relish at the idea of someone grilling you about your internet marketing methods over
; c+ }2 e- b. K7 ~1 H5 Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 k( e) L; [$ z6 U6 m# U) rWhat methods do you use to market offers?4 u3 ~3 e4 p; b
Do you already have a website you will be using?" w- Q# W7 |" E; K" Y U
How much is your advertising budget?, r. {* H" p7 y C3 g; k7 W) H3 y
What other networks are you a member of?/ N2 H' H! b! F0 ?3 D& {
Who are your affiliate managers at these networks?( T0 G6 U' L6 C7 f, U2 H
Do you use social media (Facebook, twitter, etc.) to market offers?' }% l2 l8 J% d, g5 @- C$ a7 F8 h
How much traffic can you drive? K+ P# e \7 R, r! N. T/ N
Do you have a personal recommendation from anyone who is already a member?
( z; W% |2 k6 v1 b: Y也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
( R( u! M+ W# c+ h你通过什么方式来推广offers
3 z; q; M9 g8 J/ \5 b你有自己的网站吗7 n' s0 F8 R- X( u+ w4 q" P
你的广告预算是多少
( S* _; z: w, ~7 }# n你还是别的哪家联盟的会员' S) ?2 \+ k6 g- B$ E0 w
那些联盟的AM是谁- h; Y; u, P0 |) G* D& N
你运用社交媒体比如(facebook,twitter等)来推广offers吗
/ T4 v0 u- H! T) n8 @: a; [你能弄到多少流量$ `1 Z8 Q' \6 \1 V: t7 j
Once you provide satisfactory answers to these questions, the network will approve or deny your: V: w3 {' S# j, q) X9 N
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ p2 a N) R$ Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- U( [3 H2 h( ^' S* p' y& e9 v* e
for the network can be helpful.
* F% y0 ]4 ]- K9 z一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。9 Z" O" D6 a/ O" [ L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 @( x7 i; Y7 V5 G; \* E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( Y9 F% q6 R) jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 f7 {3 s2 u9 [, c
people can open a lot of doors as far as networks are concerned.
8 e& O* r7 G( J. X) e2 x在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
2 R8 D& b4 i; l1 l0 v6 |5 ?After You Join a CPA Network# h' l7 Q) a1 m# X
加入CPA联盟之后
o0 U9 q. W4 q- N, x9 R' hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 U$ R8 D H9 \) w/ f, H
and make an attempt to get to know them a little bit.
, I- R# E0 d4 u8 `0 a4 Y一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
( i6 ^$ }) S E* M1 bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ e9 l! H, F) _8 J- ^
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 C+ L n& E! r( q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' v8 J1 Y/ {2 G: Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 p: ` V G: k" x( u
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, Q+ A' x1 P) V4 n7 ~' vemail., B Y# g* P& y
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
+ {) j+ |8 n2 L2 {+ l5 Q$ m8 L" qFor more helpful info about dealing with affiliate managers, check out:% l! p! e: V' i3 {
更多的关于如何和AM打交道的文章请看:
2 t6 L6 k% M+ `# u4 Q2 ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: E1 c- O ^" q: Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 J8 p: z S+ K2 K$ v
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