本帖最后由 top888 于 2013-3-10 21:17 编辑 ^1 _! J& x# N7 C
* j# E# }. j# F. t1 w+ n t5 N3 N原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考3 M: N+ J( ?2 `, Z; s- b% w
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
, S' d; {4 r! d" t; |3 a如果觉得有用,请大家给点广告币,谢谢!!!* ~4 o! i: {) j V( |; ?6 d
Newbie Guide
' A0 K! P; X. B. H( {PPVPlaybook.com# l$ I* d t$ q) A
Tracy Shaffer
8 V" Y4 g9 s$ y$ jDavid Ford' N- X- S; a& V' _) I
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; R; y' j7 l/ M# @
Getting Your Mind Right to Start Affiliate Marketing
' P2 o, O6 p) g# o0 O; B正确认识网络联属营销% @5 @9 n1 {1 x# b# N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' [: A* ]- q: o; d* K% S; M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ x y' p G8 b0 S% g
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: I* I2 ]9 ?; P
with any success, these claims are laughable and far from the truth.
) z: w; P J, }8 p: |关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.1 j* G' J" @6 \ y' g* {2 K
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" X, n R: _& rflow management. The main benefits are the low barrier to entry compared to other businesses, and
( h9 K& s, J Y1 Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 ?( c8 ^; R! A& a7 y; B/ ]overhead.
- Y0 r9 a3 Z4 [( I. D3 G r联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.% f, b2 K; Q* x. I2 V
The winners in this business are the ones with persistence when nothing works, who know there's: h0 \# s+ l8 G0 O# |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* Z( y; z! o, t3 }- J, c
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.5 X2 N& B, j5 j( D0 F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' H5 x9 f3 P4 L, C: z) j( {- q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 _% }0 t' ]2 Z0 l
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况." j" l) u9 W# i3 r
Most of these things happen suddenly and without warning, and they all contribute to the amazing* U( \: x" M# j) j( K( Z
learning experience available to anyone with a few hundred bucks and the ability to open an, ?$ n+ @9 `8 n3 V0 X& h
advertising account./ X/ u3 }' s6 c0 ]4 k5 V3 o# G1 k3 K$ M
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.. l4 G' H; j1 k* p* u7 V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ m( G7 k9 P! S' E+ _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ c, y/ G: e, _" c! |' _' Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' M# W# E. q" U4 {" ~ q, f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* c# h" q/ [4 A( d" ~( }0 G1 n F
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你7 i: q8 A+ V: |# r
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,3 c- j! B) v7 R% F1 F# d0 @
尝试别的东西,失败....
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) S1 I5 b6 \3 S* j成功的唯一要素就是:坚持6 h4 o$ U: h/ Y: \' I9 q
) O8 k1 a5 O# n* \& OWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 G2 h& b" N k9 o8 s5 Y# g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 N: t% }- a: V( l
started building.3 N3 e% h/ A' t8 m$ d1 D
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始1 X) n+ R0 D; Y1 U7 ^
Things you need to get started:5 p1 Z4 X- G3 V$ a! w. `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( b7 k8 j* N" _, _- P! Z% G* x
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( n- A. ]3 F: H& K3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 A! c- W% |$ n1 A* h5 o, j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' v/ S6 ]& q2 v* ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ U S& h: b, N, A" p- fwith PPV.
7 a1 P& a+ G$ e5 l: i在开始前你需要做如下准备:0 x* ]* P- d) P
1、web空间-可是是一台VPS或更好的(例如 服务器)7 G/ ^/ V' v2 [8 r/ U) H+ F% C, D9 m% I
2、AFF的CPA帐号
$ B/ c5 L( x( @3 h8 ]/ j3、CPV/PPV的帐号- v, ^. I5 V( [1 x' }
4、流量追踪系统(关键字/URL)+ J- ?6 J. k2 b" ]
本教程会从头到尾来描述如何运营流量
+ p8 X2 @2 X* t( u3 v# ]2 A, NBasic Getting Started Definitions
" D& A% S* o5 d5 G! Z% {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 C* M# M! M% ], ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ g6 r5 G( w3 m2 s+ p U# B0 m4 v
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ r1 w9 G3 {* g7 h9 B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. U) t6 B5 w$ b8 j8 A0 L; X7 e
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA8 Y; O+ h" S1 z0 Z" ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 y- t- C! R) {1 Y, Z2 p! ereceives a commission on that product. An example would be the Amazon.com Associates program,
$ u/ P4 o2 u7 T" V8 A1 n- JComission Junction or Clickbank
0 ?9 n7 i% y, i9 O3 M" ?/ bCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)% N+ u2 ? Z, d0 A+ ]5 E- n
/ M3 |& t4 O5 \+ S3 v) t2 K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: |0 s S: D ]- w' {) a! D( uan action like filling out a form, submitting their email address, signing up for a service or sometimes
& E6 J1 I: j+ J/ W9 ^ i7 r9 Qbuying a product. An example would be Ads4Dough or Neverblue.! Y4 D0 F s. r$ Y
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品2 W3 i* d9 ^' f" u% u4 K9 E
5 z6 C' i. [- q6 g7 t" [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; G5 I( u$ m# naccount, getting the affiliate approved for offers, bumping payouts and just about everything else- g+ O% K. [, E# S! [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% L4 Y/ L2 U3 q) q6 Yright from the start can really help you.
& b2 H: C4 K& D7 ~AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多& T" }! }3 u6 Q/ _' L( y
6 j( T1 q: x. s! v! pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( [9 @: x' l$ t* }% c' p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( ~% ]) b0 }. B% E% z7 k( ~view, starting anywhere from .01 or .015.
# D/ b' l/ E1 ]" t1 s% HPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费) Z1 c) u& T0 q9 Q
7 U1 ~4 R/ |' w9 KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# Q& _5 ^1 e- f, m" m3 m3 Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 {1 T2 z d+ v' w
MediaTraffic, and AdOn Network.' y7 t5 i0 n4 ?" ~5 J5 s# q
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
! E" j! Q6 ]' Z- @ {) nDon't popups get blocked by pop blocker software?! N5 I3 O5 r6 S Y! G# j
No. Popups are served in a new browser window as if the visitor had opened the new window" d& @) P \$ d+ f3 q: P
themselves.
8 i4 A' v/ Y7 \$ X5 Z' w不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
1 G" n+ q& D) Y9 f' Q V5 D& mHow many popups get served to the visitor?
+ X; @3 N: \" G9 t6 l( O( lThe number of popups served varies depending on the PPV network. Some pop more frequently
5 O5 Z3 U% {! d2 [! q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( _7 }( T: `% ~; n: |serving this kind of advertising, so they have to toe the line between keeping their software
* \% K/ L6 g1 h0 ~; hdownloaded and still making a profit.
" i3 K8 ~2 t9 T- Y, }要给浏览者弹窗多少次呢?/ \) X1 N) D M- o, G; S
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。9 G& M+ [( B- M, T; i! j m- ^
Isn't this type of software bad? Why would anyone keep it on their computer?
4 o1 V: }- L' `* M& t$ _No, this type of software doesn't harm the user's computer.
; E3 E h2 ~8 H2 o, d- d# }( |+ ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ k3 p' z( b0 x& ]! R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& D4 L, a6 @: ^2 g, a0 Nthat they can continue to have access to the incentive.
: p0 f( q, h" K0 e# y2 @8 e% r这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。4 f! V& j4 I% V6 q7 y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ L1 m- F6 @- i. s, EHow to Get Accepted into a CPA Network6 `& ~( y, ~, x) q
如何申请CPA帐户
* v" s9 a/ p# v) RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! m6 q" A/ k5 ~# j) h! z i4 u
to start looking for networks is Offervault which lists offers and lets you compare payouts across( l# W) u6 U' Y) Y5 \( x- m, j
different networks.8 z8 s0 m) ], x% H: k, \! t
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
! k8 `9 j6 R# ] I% x7 r) HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 x4 R; x5 p+ Yapplication and be as specific as possible about your promotion methods. Usually some time after3 F' `) I1 p; Q+ ]! E
receiving your application, the company will call to interview you. The phone interview is a critical
2 e( s% \9 ]( e, gpart of the application process, and most networks will deny your application outright if they can't get
( S- n8 D- f/ E7 J7 dyou on the phone.
. M6 W# H6 f$ w; u一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
* [. {$ j5 s& g' x; F& `" f- sOften, the person who does your phone interview will actually become your affiliate manager after
, m$ d. |0 Y# ]) Nyou get accepted, so it's a good time to put your best food forward.
/ k, H+ ~) ^) C1 e通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。2 q6 [$ C: ^' `7 o H% u1 Y( G
You might not relish at the idea of someone grilling you about your internet marketing methods over
. |" m$ y6 j6 f. ^, f/ ^, }2 p& dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
% s. K& @2 q; L7 E7 JWhat methods do you use to market offers?
+ s6 x+ P2 J! e5 `Do you already have a website you will be using?7 E" U, Y$ G- C) |
How much is your advertising budget?
6 ~, n1 T) b S% ?- pWhat other networks are you a member of?
Z/ o) _% O& _& G6 ^Who are your affiliate managers at these networks?7 R, J" t1 s0 r1 k9 N: Y) y
Do you use social media (Facebook, twitter, etc.) to market offers?6 H# i) c1 R" \ o/ c
How much traffic can you drive?1 K, {2 b/ D* P' H* n4 G
Do you have a personal recommendation from anyone who is already a member?
! p% ~8 k+ u$ [' V* w, d% w+ L+ R也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
; ]+ ~. _' o* i你通过什么方式来推广offers
/ c( r9 R$ q8 J E: H7 r你有自己的网站吗
- p( W' g- O+ z$ P你的广告预算是多少
) q7 A G& y& F9 e* d* ?+ ?7 H, i1 q你还是别的哪家联盟的会员
% S9 m d, ? I; \& \那些联盟的AM是谁
. l; O& f' ~& y' C7 u你运用社交媒体比如(facebook,twitter等)来推广offers吗
6 l @9 a* T9 E( h你能弄到多少流量% Q6 n: d. T, Z8 t
Once you provide satisfactory answers to these questions, the network will approve or deny your
; Y; o' l1 v* R, t9 @application. If you get denied, just keep applying or call someone on the phone and try again. Be* B5 O% R8 u* K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) k; B9 {* |. P c0 p2 ]
for the network can be helpful.
. h4 e( \2 F5 z9 x; p一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。% ]3 J7 j* J& o$ g8 s' r& u; j- h
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! y* {( D9 p- a) S; cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 _, @ N+ x7 h4 H0 q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 ?& A9 l9 ^# p" X9 `" i
people can open a lot of doors as far as networks are concerned.2 K& |8 I" Z- K' [
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。! J# h6 J9 O( L! I% H9 e
After You Join a CPA Network9 O/ J: h V: \$ q( ~) k
加入CPA联盟之后
* c5 Z9 g* s" V6 \, \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; m1 A; G; ]; E
and make an attempt to get to know them a little bit.1 T& F2 U u0 }4 @6 \( ~
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他& [4 L. I2 u, z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; Q' I/ I- R; n4 [# Hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% Y5 w! {9 d4 B! S? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, s8 {) ~; b( c% \: W. tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( ?& d0 D! [1 H: e, W3 U2 d; \3 _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- i1 ~4 d9 n2 a4 K6 h2 E0 c
email.; M0 T6 v% z4 @ @8 p
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通; ?% ? t+ }$ K2 u
For more helpful info about dealing with affiliate managers, check out:" z. q8 d* M2 b/ \" R
更多的关于如何和AM打交道的文章请看:
$ I3 {$ N4 g% \' Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 g% s$ E6 a! dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/; |8 h% ]9 d( }8 m
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