本帖最后由 top888 于 2013-3-10 21:17 编辑
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5 j( ^$ L3 {: A7 H3 w原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
& T" I* p' m1 S* `本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单7 }$ i9 T/ H( v. |# z
如果觉得有用,请大家给点广告币,谢谢!!!% f; }* w( R8 L- \% o6 }
Newbie Guide
7 q* N7 i, z8 z2 Z) bPPVPlaybook.com
0 ?' x! c/ f5 Q% G6 z) Z; ATracy Shaffer$ i, O! e! \. u; @& O
David Ford
: x# q6 z& h& M4 i$ p? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 H3 G5 K* o* c( D( nGetting Your Mind Right to Start Affiliate Marketing6 {% ?& ?" X4 p+ E+ O) M& R
正确认识网络联属营销, Y5 D. b4 x0 z& }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% _6 r5 A7 v* O) {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" v6 A3 j; O' ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ r* J( R. e {7 _with any success, these claims are laughable and far from the truth." P( _% M9 v3 R' f
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
, h: g6 b* h* o$ Z+ GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 I4 W. I4 e+ _7 {flow management. The main benefits are the low barrier to entry compared to other businesses, and! t2 }1 a/ ^( v& r+ X
the ability for a marketer to be a one person shop and make an incredible amount of money with low" L0 S0 b: C- d6 F5 }' w
overhead.
% G8 v* }; Y6 M8 P8 f, ]; z联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.! T1 B* k' l) O8 L; d
The winners in this business are the ones with persistence when nothing works, who know there's
, {7 f% R4 f1 s: ?1 s) ?plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 k) o) [* a9 W
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.6 V( s; {' i' G. M$ r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" g" `2 U- L) T6 s. Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, P5 _* E2 C$ ?+ Q8 X& k冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况." G& F y6 E- d" ^+ a
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 s6 Y" B2 b0 G' w5 Ulearning experience available to anyone with a few hundred bucks and the ability to open an
0 v4 e' l0 _8 J1 J) a% X* |advertising account.
& S8 d1 O) h S* y; ?5 N, C* l8 J这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.2 g/ K1 N7 y' U: ~) t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' J, L/ T8 \( I* Q4 u* X) K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 R7 y" F, @* {6 b2 l: x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 F ]/ C, W1 r
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 s: g+ o3 ?' u% C- v你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你+ ~: T- `1 W6 B( c1 m* C
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,# }! ~) g5 x% }3 o" b
尝试别的东西,失败....5 O2 M/ f: A ?5 P/ a& C! H0 A7 J
+ U% A! E( u" d成功的唯一要素就是:坚持. @& `2 a1 J3 z
& X8 a" I0 C$ Z5 o! a2 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" f$ R" e& i# u# y% q1 v, L% Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 r% o, y" t$ x& T' w$ Y9 S# zstarted building.
8 S) S; U: @# m# p6 t知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
6 F/ z/ S! J6 d; N0 K+ B! o* IThings you need to get started:: \5 k# F, d7 k! N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* T% F! L, [3 C' e7 W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ F) A% o, p) h% T; z( a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ ?7 _* h; j: V/ _$ | c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' v( u& A2 C( n1 B i8 oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 I: K1 H5 B, c4 {, O6 Fwith PPV.! H! f. K" @5 D5 L
在开始前你需要做如下准备:
; O9 v! J5 R+ i: h5 ]1 G1、web空间-可是是一台VPS或更好的(例如 服务器)' o) W; c* H* }! x, t% S" d
2、AFF的CPA帐号
/ _! T" `* J2 x& {3 P* T( |3、CPV/PPV的帐号; K$ z0 X; P5 R: u. {( w1 v; v
4、流量追踪系统(关键字/URL)
9 m9 U) N* V! x. f/ d! {本教程会从头到尾来描述如何运营流量
" Y4 u& ^3 n" Z3 }Basic Getting Started Definitions
* x2 s, H' H9 K+ V# L P( f r. O/ eAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
O" ^9 V6 e; l* |% Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) K; ~6 N. j6 {$ \
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; m2 N$ P, R( W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 L- F4 f* z* F! t: @5 v
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA3 Y" I0 o, c& h0 ~& ], e, c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& W. O; i& R: M- h3 B
receives a commission on that product. An example would be the Amazon.com Associates program,
4 O6 K* S( v% v# e* ~: L3 v0 bComission Junction or Clickbank* i; c: p# D0 g5 X: {
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式); s# ]7 ~& Y5 K1 Q
% }; V' M: ? QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( E, ~! w2 k8 W4 A. ]6 J
an action like filling out a form, submitting their email address, signing up for a service or sometimes9 f$ I: z* K8 |8 r; Z/ s
buying a product. An example would be Ads4Dough or Neverblue.
$ K x4 X8 `. y e* h+ RCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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; |- q B' |2 hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 P1 P1 x o& j2 e- C
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 Y9 ^' {% I% h: {' I% \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! n) p& S; v2 u, T: }
right from the start can really help you.3 K4 M, Y3 h# y5 [( M+ h! J: X
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多: U2 O+ ], U* _, j! Y& H% {6 ^
4 @8 C% W" o, tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 `' r7 _" E( tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# n+ ?, l8 M# y, `. I7 b
view, starting anywhere from .01 or .015.* y9 l8 _4 y. Z$ d8 C0 |8 l7 c+ U" H
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费( S' K7 ]- ^$ ?3 r# ]7 L% O8 V
, k7 U* b X7 t6 \/ cIn order to use this type of internet traffic, the affiliate can sign up with a number of different: B, C h; q; K
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- X+ @/ h( I/ S3 {MediaTraffic, and AdOn Network.# n1 g; @+ n$ A2 P; ~; n
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
% \' a3 m$ r3 B. R8 t) b& B0 m) FDon't popups get blocked by pop blocker software?
9 H* p+ r3 G/ _No. Popups are served in a new browser window as if the visitor had opened the new window
1 L4 D4 T2 s$ u* c0 ^themselves.% |% z3 }5 t" O- d/ e
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
5 e2 Y' o/ N5 r7 k- s) U1 nHow many popups get served to the visitor?
! \- V" a: x1 b ~The number of popups served varies depending on the PPV network. Some pop more frequently8 u9 P6 v5 n- j0 M' p$ l- z) o; U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 k4 z( \, m( ?$ Y9 p3 S; Z
serving this kind of advertising, so they have to toe the line between keeping their software
: h/ G- v+ X" W& I/ P( {" ?downloaded and still making a profit. c$ ^& o2 @- r- N7 V8 p; W9 O6 n
要给浏览者弹窗多少次呢?
" z/ E) M. I0 N! T4 Y) o该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
, u& S" h5 n. j6 HIsn't this type of software bad? Why would anyone keep it on their computer?+ P, U) ]' [6 m) k+ r
No, this type of software doesn't harm the user's computer.; O n I% N( B' C' s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 i9 ]. \# g6 q3 y8 |! [* q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 U& m2 _" r" `$ W r- u
that they can continue to have access to the incentive." W/ L- l0 Q7 y
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。: M' d- K& Y( u' v8 t" H. E5 k
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 E' J" z+ b6 m' [5 vHow to Get Accepted into a CPA Network
0 W( d( U4 y7 Y* `$ B$ F如何申请CPA帐户
3 N, Q& s- l: C! Y. N, y+ nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 Z( r: ]) N: W7 jto start looking for networks is Offervault which lists offers and lets you compare payouts across
# M- K5 e9 I1 R1 K: Qdifferent networks.$ h1 C1 H3 j* A: ^* K
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。/ q1 q8 f0 t9 v( |- R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 p" D" g' P& D* a1 Z
application and be as specific as possible about your promotion methods. Usually some time after
" E" [: L+ x" W# A) F# \" g& [receiving your application, the company will call to interview you. The phone interview is a critical
$ z) Z$ H9 `, qpart of the application process, and most networks will deny your application outright if they can't get
) N2 L6 g* o6 Gyou on the phone.8 y u5 B" t0 I# E. M, [
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
! l' V; ?6 ^1 a. X9 u B' |Often, the person who does your phone interview will actually become your affiliate manager after6 d# F) M! a- `: t; Z2 l* x0 D
you get accepted, so it's a good time to put your best food forward.5 R3 M+ r& S, q' V% E: K
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
$ n U, D5 B6 D( C; O9 KYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 P% Q8 L) R$ c3 z) p# `1 c3 c& dthe phone, but trust me, this part is critical. Have answers in mind for the questions:- j4 O9 w$ D# x% J6 w
What methods do you use to market offers?
9 b* X( }$ j% H# y8 k* yDo you already have a website you will be using?
: S. b" ~0 x/ }How much is your advertising budget?& J# ~" T: b/ n$ q: K
What other networks are you a member of?
8 B Y, c: J$ n0 q$ KWho are your affiliate managers at these networks?# p: f- q8 a" f2 y" `
Do you use social media (Facebook, twitter, etc.) to market offers?* b" U4 R. q$ V5 c# o
How much traffic can you drive?% A; u: S6 ^- G2 ^* b4 ]
Do you have a personal recommendation from anyone who is already a member?
8 ]/ g: ]5 B. x4 S4 H也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:( V9 p7 F& K- L( W5 n
你通过什么方式来推广offers4 k4 k4 X f! V# U! t5 w
你有自己的网站吗
, W( } y; ] F; \0 p# T7 \: V2 u x1 v你的广告预算是多少
+ h2 U# _! [' M, P8 ^+ ]3 b7 A7 s2 T& i你还是别的哪家联盟的会员
2 N% h+ X& l1 ^' v! d$ h; @/ Q那些联盟的AM是谁 ~7 \' {' B2 v* Q0 j% D3 p
你运用社交媒体比如(facebook,twitter等)来推广offers吗
! F" c5 D0 K G$ K: S3 K* F你能弄到多少流量0 @, E! Z/ R F1 j( e
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 d; p2 M, p( L1 D3 j4 capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
5 o9 V8 x5 D6 T, xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 V# n! f1 n2 T9 E2 N9 i9 i$ Lfor the network can be helpful.
4 @* O) ?! F' z3 V一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
' T0 r3 F- N: [4 n+ RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% |: n1 I r! @- mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; t9 b& [. H0 M9 v- z' O4 x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
N1 o! K4 Z2 S8 Mpeople can open a lot of doors as far as networks are concerned.
0 ]4 t; V3 t8 ~2 a! O9 r在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。/ Q. A9 W p5 J; C9 S
After You Join a CPA Network) Q! Z& ^$ V; u1 _6 v
加入CPA联盟之后
) L! N5 ^: r+ @) ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 {7 d1 A2 M$ E
and make an attempt to get to know them a little bit., d o+ Z# A& _8 q, n+ V
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
% O6 | c5 x; X5 {6 v4 z+ xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( q# n3 Y+ E9 Q; Y5 p5 P% |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) h. a3 F+ ^7 |: p& R? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 _4 P4 I8 e* a/ [) M
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) S) F2 l& t* {. q' Gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% e3 Z5 @6 f) D4 E; j0 T1 ^1 }email.
8 m9 ?, h, J( q5 H1 m _坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
& Z. a5 ?; |' q& L3 _, rFor more helpful info about dealing with affiliate managers, check out:; V: c9 P# u2 z, I- k# H1 _
更多的关于如何和AM打交道的文章请看:0 D; o, M" M E* W+ X$ p( p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 X1 U4 [3 b* k5 {http://www.mrgreen.am/affiliate- ... iate-managers-want/: u' @- M0 H* X( |
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