本帖最后由 top888 于 2013-3-10 21:17 编辑 1 ^2 U4 G1 H8 M6 f' {! l
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考) u; J- y6 b0 b6 t# y
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单: f7 o3 a1 L4 {/ v, O0 b2 |
如果觉得有用,请大家给点广告币,谢谢!!!! {4 O7 b2 R- A
Newbie Guide
+ M" F2 g. y. M: G7 X* iPPVPlaybook.com
4 H' i4 O" u o9 l2 E2 kTracy Shaffer
& |/ f! M/ H8 FDavid Ford
/ n6 R: t( |! t: W3 i. {- n# Q? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 u2 d5 u" H* _: B
Getting Your Mind Right to Start Affiliate Marketing
( v% B; d( F0 |正确认识网络联属营销5 f3 n% `9 C6 q1 r6 c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; x- f( ?5 K+ I5 i4 o; W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! v+ e: f8 n2 v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 m n2 N. p. _2 g1 Awith any success, these claims are laughable and far from the truth.
n5 T8 V$ ?( I; r. d关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远./ W, w* A; @ Z. I6 G! N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 x4 `8 u; c. S0 i ]4 O& c; sflow management. The main benefits are the low barrier to entry compared to other businesses, and7 P; T2 H; R( X2 `9 Q3 l7 G6 z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' q$ u7 U8 K0 S' coverhead.
, y6 Y# O: ?* U% S$ h联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
7 z7 G) H' t6 p/ T% i0 e8 XThe winners in this business are the ones with persistence when nothing works, who know there's5 T' E0 S. H, g& I2 M8 _
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% n R: O, V, g2 D8 m
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
# {, Z" _& O3 {- m _The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" ~7 `- r: T9 E6 g _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 ]: |& U2 ?/ F! i( I
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
" z% E* H& z" z3 m V8 \+ z( f KMost of these things happen suddenly and without warning, and they all contribute to the amazing
* l# c3 S, m6 `9 T! xlearning experience available to anyone with a few hundred bucks and the ability to open an9 q" o, o0 i8 Z3 \% R( m
advertising account." n1 G8 W. l4 _
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.& W: Q9 L; }7 G8 |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' V, |3 u' y/ Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, i e! N6 Z/ a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 Q6 G. [3 K4 H8 b) _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 y, v. {" T( y( w+ Q5 _8 d
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你, b7 O7 O/ @9 g1 i/ ]
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高, e0 c8 y& P3 w* M0 G# E
尝试别的东西,失败....
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! z7 Y" z) ]6 w1 ~成功的唯一要素就是:坚持, n* [9 A* L/ _
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ r! |5 U' |4 }2 t) _0 E9 a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 r8 g2 B4 r/ q/ h% `# b
started building.: F$ J+ b# @9 ]1 \# v9 x
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始+ A9 g% c9 h& s, |
Things you need to get started:; q; g' q4 N, V; T/ r) Y* Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 c9 C/ Z$ z6 `" O1 S: O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); x+ f8 c- {8 F+ M; l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& {6 K% h( E9 y, g+ U, h4 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! s# Z, d; U6 C" R7 X# UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' j/ }& c! p6 i" ^" dwith PPV.0 w, J9 d n$ ~5 ]: x8 Q8 f
在开始前你需要做如下准备:4 a. J- w, F2 `/ \" ?
1、web空间-可是是一台VPS或更好的(例如 服务器)$ O, \" c# e" R: e# ]: D
2、AFF的CPA帐号8 r! h: R/ k u5 Q, T$ K1 X L
3、CPV/PPV的帐号
9 {( |. x1 Q# C# q4、流量追踪系统(关键字/URL)+ k5 u1 R% |( O9 ~
本教程会从头到尾来描述如何运营流量8 J, i; e1 A/ A( w6 g
Basic Getting Started Definitions
S5 R0 T2 D0 a. t& P2 Y. vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) O# w' K% ?& y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; c! [/ ~+ l7 ^. V
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( |% `' d$ G7 u) l1 C, s) h; [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
: O) Z5 C J: }' E# K+ k联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA X9 q3 Z9 }* p/ C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, g5 P p; `* e
receives a commission on that product. An example would be the Amazon.com Associates program,
0 a! Y: x1 B2 V0 I: qComission Junction or Clickbank# H* ~% \! Z6 ]# h' L2 w9 P
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* l! S5 {0 h3 z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 t5 M" @7 S3 M2 R; C# mbuying a product. An example would be Ads4Dough or Neverblue.# n& L& P7 o7 E6 S# p) R) I4 f
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品, g% t/ w( E) Z* J6 n. Q, V
, t) {* d& J# D1 z5 }, `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 f/ y& c" q9 Q& Q7 eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else4 Y- @% i/ ?6 N1 d9 @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( d& E# d- Q" [6 v ?
right from the start can really help you.6 ^5 d2 u c0 h+ O: Y$ m3 a% z8 L- a: G
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多7 v/ z1 ?- y. G+ F2 e5 S
+ g$ J$ i; `8 GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( L/ X' l; L- Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 T' a9 O7 @2 w: \5 c
view, starting anywhere from .01 or .015.
* |; o4 M" Q" Z+ ~0 l LPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费2 f7 h, n, B1 Q; E, I; t
: z$ s! I4 |' p5 X. ?6 N3 A6 }: uIn order to use this type of internet traffic, the affiliate can sign up with a number of different P0 [! u Y2 k) V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 s$ m9 e+ ]8 Y: ^% Q0 O x; N
MediaTraffic, and AdOn Network.& i/ P+ v/ y! g! J" s5 L2 I! Y/ Q
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
- `3 `+ e8 {" m/ ? ^Don't popups get blocked by pop blocker software? @, G0 x" [+ z' b; y% _! a! g2 j* T
No. Popups are served in a new browser window as if the visitor had opened the new window
$ S! ?( _, T' P7 b, j, {/ Sthemselves.; ^) G* p. [, W' W" n, }
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
! Y3 h, o! b! P/ pHow many popups get served to the visitor?! ?" W- m E( F' b
The number of popups served varies depending on the PPV network. Some pop more frequently
- f0 F2 h8 [4 C$ n3 H; }) A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ _( u; m# I% ~4 B' ~serving this kind of advertising, so they have to toe the line between keeping their software
( u" Z9 W) Q# @7 U, U' X( q2 _downloaded and still making a profit.4 ? E, x, u% _
要给浏览者弹窗多少次呢?
, S, @5 V4 K% I' I该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。* J. i& {* L, e# a: Q3 q+ _
Isn't this type of software bad? Why would anyone keep it on their computer?9 [4 `, e/ E2 H. m; j+ z4 K( i
No, this type of software doesn't harm the user's computer.4 g$ q2 |% h1 E$ b* W, D, g# }$ a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% O. _/ F$ n: l, |6 stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
# N# F! T! H6 \that they can continue to have access to the incentive.
. i# q3 h/ m" n: i# G( }- d/ Q这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。! g; t! q2 f3 f
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# }$ n! z2 {/ ~/ J* |How to Get Accepted into a CPA Network+ k7 S/ ~0 L8 U5 v8 a, C& ^ k7 y
如何申请CPA帐户
! S$ t2 }( ^' o! ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 K; k6 _3 ~! d; f( Y5 G# U' l
to start looking for networks is Offervault which lists offers and lets you compare payouts across) V0 n" y* Q3 {( T$ a) j& V; H1 @
different networks.8 Q: L7 d* G3 }7 }( N4 l+ Q0 A8 @& b
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
Y9 `% z9 b# m8 f: P5 qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) \7 b9 G, Q' c8 {3 E+ I1 g0 tapplication and be as specific as possible about your promotion methods. Usually some time after
! E# l' }. d5 a2 j' D9 H5 dreceiving your application, the company will call to interview you. The phone interview is a critical% p- p# B) O X' Z) V% R: d9 v
part of the application process, and most networks will deny your application outright if they can't get
( r) O+ E; R) I/ Q: Qyou on the phone.
4 d! {% t, [( R0 l3 e$ Y- U8 u一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
/ M1 D5 u0 z" M% o, N0 dOften, the person who does your phone interview will actually become your affiliate manager after- W# H; R) @9 L- p6 y' I
you get accepted, so it's a good time to put your best food forward.
3 t3 I& \% C* `. i' @- z通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。7 M. W) l& Y; {* k1 |% p) j
You might not relish at the idea of someone grilling you about your internet marketing methods over. i+ l' K8 m7 i1 @( U- u, i1 f1 L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# y* B; t/ f- F: gWhat methods do you use to market offers?1 g+ V3 O& |6 M/ U8 Z+ Z
Do you already have a website you will be using?
/ b# L( @5 E4 e: b( G# a7 ~How much is your advertising budget?
! {. x: X* |# F4 h: k: }0 dWhat other networks are you a member of?
! `; [( I* o) t* C/ c: j! s* TWho are your affiliate managers at these networks?$ M5 K8 P) g: `
Do you use social media (Facebook, twitter, etc.) to market offers?
+ r6 R* ^. L! `# ]7 l6 o) W! R3 S( zHow much traffic can you drive?3 l2 Z# d5 t1 F6 G* k+ N
Do you have a personal recommendation from anyone who is already a member?/ k5 D; A. W6 a$ Z
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
# }3 U& {6 n2 V4 J, d3 j ]你通过什么方式来推广offers$ ? d( u8 G5 N# \* u$ L7 j" p( [
你有自己的网站吗
" w( R! K& w* |0 k U你的广告预算是多少1 S6 S2 y& S% |
你还是别的哪家联盟的会员
3 D* X I* z/ K9 S4 ~那些联盟的AM是谁% t9 O u( K( U4 ]3 H5 a
你运用社交媒体比如(facebook,twitter等)来推广offers吗
, O: I% g. \3 _0 F% _& G7 c你能弄到多少流量. P3 X$ V( q* B& \2 W' X' L6 t
Once you provide satisfactory answers to these questions, the network will approve or deny your1 R* O2 F6 k" K4 ~8 u
application. If you get denied, just keep applying or call someone on the phone and try again. Be! y: p* E4 o6 a, v( k' z' Q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( v4 X% @# n$ d' g+ n4 kfor the network can be helpful.( p c1 s- D q" s
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。2 g8 P" |" ^- R$ O4 t: w
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 X- z7 B& y, l% s& P3 zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ B- X3 G; \, t1 n: W: yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) i' i1 T, n) J& R0 [. f1 Npeople can open a lot of doors as far as networks are concerned.+ e% F2 f" d8 U$ C2 q/ _$ `
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。8 k8 Y, a1 h7 D' j
After You Join a CPA Network
1 B0 W7 Q3 D' r) w: w1 l+ \加入CPA联盟之后
l& n! h* c: ~4 v0 \3 TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* v. f( L; p. a- Z1 rand make an attempt to get to know them a little bit.9 W2 y# s1 M+ M" K& M' s: m0 B
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他" o9 v9 T8 ^8 }/ `( U7 Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 y3 v+ ^- Y8 z4 I# D6 e! j$ cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
w8 H. o' J A2 u- Z( [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" L0 H! K; D0 Z9 C, R- d! ?$ K' Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ g' ~3 h# J, _3 G. P* b/ a# M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 d) C3 H4 e1 E* U
email.& D @9 T1 ?, L) p8 {
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通7 X3 i$ P; Z6 h" h/ X2 E' B
For more helpful info about dealing with affiliate managers, check out:
: ~1 Q$ W& L6 I, Z4 _1 m6 p( F更多的关于如何和AM打交道的文章请看:
d, X& ~2 s7 ]7 G! P# t. jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: w/ m- V" m1 l5 `0 }
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ O; |& r) k; _# H( N
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