本帖最后由 top888 于 2013-3-10 21:17 编辑 6 g+ i; i2 D' T G3 [4 [, O( W. ^
# M }/ h0 y6 f t; n5 K' X+ L原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考9 Z* A0 c6 m: [- T1 M; I$ r
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单: t3 q6 ~+ U* ?, w$ M6 M8 A
如果觉得有用,请大家给点广告币,谢谢!!!
: ~' ?3 w- z. D: w7 pNewbie Guide5 A3 \, c, P4 y7 Z, A4 @5 ?
PPVPlaybook.com7 |3 _" u) X' V' D! H
Tracy Shaffer
1 p4 h: y& w2 V0 l% B( ^1 bDavid Ford
" O$ H! U/ ~: @3 Y? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 e/ Z( I; Q% z$ b) f) r0 pGetting Your Mind Right to Start Affiliate Marketing" w1 E5 R% w1 b% U
正确认识网络联属营销& O. P! V2 z7 a1 h: L' i# s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* R A% ~3 |6 \+ b7 Z' w( x7 y2 gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 y2 S6 O/ h# ^- ?& h0 [
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% c; [* x9 i: i: C% i; l
with any success, these claims are laughable and far from the truth.: Q$ m/ o% T$ q# Z ^6 ? r
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
. M4 ~8 \4 I# n& K) OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 Y, ]/ L( E! H" Rflow management. The main benefits are the low barrier to entry compared to other businesses, and% C0 O0 F& z, Z+ A2 c0 G
the ability for a marketer to be a one person shop and make an incredible amount of money with low
( U2 r- Q( C" ]: ~- uoverhead.# G& y4 O+ D! `9 Q& n/ T
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.5 d, f, l/ i: L
The winners in this business are the ones with persistence when nothing works, who know there's
" y0 p) ?* x" N! eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; v! G# `$ }. O% N8 }6 ?# b
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
2 D# T/ f1 ^; |/ qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 O5 [1 R0 ^+ G1 T- u0 Y# f9 ~6 }, Vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 b$ L0 K" k4 ^1 o0 U) P/ w6 {0 i冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.) h% @3 E3 _2 b8 m
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, `' g) t' T; [ elearning experience available to anyone with a few hundred bucks and the ability to open an
7 e0 Q5 ~$ ]1 zadvertising account.4 u( F8 F! W9 O8 v6 Q1 X# N. g
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.; I- K" U# k8 [" D) a2 Y; B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; |5 X2 y" m" ?9 W% ]8 B& Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 Z& p% m- L- m5 n% t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. }7 H% D" h4 J) H; I- v2 i
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' t* K" E1 N4 [ Q
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
; @ r( J: x* D( p! W+ D一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
* S) @- H) ~$ O" u/ C* J, t) t. Q尝试别的东西,失败....
+ x& O' K0 {# c4 c
. ^3 T% t* q& q& N2 W0 g成功的唯一要素就是:坚持
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9 T) \, w4 b2 ?. X4 NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 T0 I* |' e" P- Z0 Y, O7 Q) g/ l/ M+ Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 r( A% m9 x1 m" V, Ostarted building.' y. P8 v, g. w" A) g. R# f. |$ i
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
, l$ ]# @' O! O# O& W! zThings you need to get started:/ t9 y/ V( D" Y# S4 X7 ]
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) ?4 m: l! }: U$ r2 ]+ ]2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) A! [2 A+ j. y4 E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): A+ S( N4 c3 ]% l. X4 G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" p0 J8 r# z4 w9 x8 I5 J5 EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 i- _ v& u5 J o8 Q- }+ q; B9 y
with PPV.
& e% n$ S. E% `" y* ~* c- e在开始前你需要做如下准备:
( L7 E" z/ f, _% F1、web空间-可是是一台VPS或更好的(例如 服务器)+ d: Q+ c, [2 ^, F' h
2、AFF的CPA帐号 ?0 i s$ {) T4 G0 m9 Q) E( G/ m
3、CPV/PPV的帐号
3 `9 A+ n/ J5 K ]! ]0 M: i" o4、流量追踪系统(关键字/URL)5 c" K* L4 _5 ^$ A; N& v y! i( u
本教程会从头到尾来描述如何运营流量1 |$ n6 u* S5 l$ \& Y
Basic Getting Started Definitions# Y5 |5 p, _- k o
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 F6 \8 ^& ?0 U& _( ~, g% b% {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 i: R" I' C; w, `9 K/ ]% J? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; i" w z0 l2 x0 f8 I# O3 Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; y. n7 ]- P2 | X2 e
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA( n$ n, d- D: d9 I, y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* k: H3 |& ~7 G2 A2 qreceives a commission on that product. An example would be the Amazon.com Associates program,
1 I8 D1 o& T2 W" ?; {# BComission Junction or Clickbank
$ f. @5 r8 y( E+ g6 SCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)% q- p8 c8 N# ?
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 {% P( b# W% c& Uan action like filling out a form, submitting their email address, signing up for a service or sometimes
. o0 L* [4 x8 O9 G1 dbuying a product. An example would be Ads4Dough or Neverblue.8 a2 o. c+ j* b2 x7 x% H/ O L# Q
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品5 K3 F* q$ |& l# m
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! i( C: g1 \. b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ @* m8 s) L" b# w: B# @( c% _0 grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 N# o! a# h* u: W* [! I
right from the start can really help you.
' G: j9 I- ]" P- u9 G; L( ~AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
}& J. {0 ^8 n" x- @$ N* ^8 gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: H+ |* U0 H+ i7 P6 e# Bview, starting anywhere from .01 or .015.0 k7 i9 R( b1 N% i" u" f' ]* ]
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different: F5 ]& B7 g. f- O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ ^- e" s* X& Q$ X! t9 Y. EMediaTraffic, and AdOn Network.
* x' r% ~+ |% ]" K% l为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
1 M0 j- w6 f: ]" s% k$ N/ G' cDon't popups get blocked by pop blocker software?& I. ~ y: a: {! @" ?0 e
No. Popups are served in a new browser window as if the visitor had opened the new window
$ N3 X h" V1 ?5 s6 hthemselves.8 l; d+ G" j; K5 P6 L
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样' p7 }0 n% U3 v" {( D) n
How many popups get served to the visitor?
! b3 Z8 W) R# B1 f# h4 G4 |The number of popups served varies depending on the PPV network. Some pop more frequently
P7 S+ p0 ]0 o; d: @. {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- x& Z, y) Q$ B8 x+ |serving this kind of advertising, so they have to toe the line between keeping their software
2 e. ]# Y5 H3 F" I3 mdownloaded and still making a profit.8 W P6 K% k: T* L" @
要给浏览者弹窗多少次呢?# L, Z+ w# B( J& r! I$ Z/ e
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。- q7 i8 I, L, I9 i* s: c" q+ @
Isn't this type of software bad? Why would anyone keep it on their computer?
; P s" B- a6 N4 rNo, this type of software doesn't harm the user's computer.
9 y4 i) Y* `% G }, x7 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ W9 U1 X% r4 W7 j1 ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 T6 U0 f' [% ?" p/ b
that they can continue to have access to the incentive.
& x- u9 U- c) Y& |这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。8 L7 S1 R( m$ C* B( b( `, ]
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ h8 P/ N' {1 V. g5 p+ N% u$ T
How to Get Accepted into a CPA Network
2 n% R* t( w* h5 `! {" a如何申请CPA帐户
/ J! ^0 `- g$ N! XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 W5 h" W# ^, B( k* g
to start looking for networks is Offervault which lists offers and lets you compare payouts across
5 }! _1 j5 J! X& v8 s6 I- w& O8 Jdifferent networks.
4 ?; v) _7 t" g: D为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。, W8 \9 c( M" l* F+ l% S% g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 A5 |) c/ l) D* i
application and be as specific as possible about your promotion methods. Usually some time after
" d) v7 X" K. W6 k% w8 x( o2 ~receiving your application, the company will call to interview you. The phone interview is a critical
9 Z7 {6 i% e' L+ c vpart of the application process, and most networks will deny your application outright if they can't get
8 l; W1 z+ G; O: J% syou on the phone.
4 G2 A! x8 I# g# _一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
) l5 j% N/ b3 K( kOften, the person who does your phone interview will actually become your affiliate manager after
u( e( D* M# J& z6 _' u$ W8 _you get accepted, so it's a good time to put your best food forward.
2 Q, q" W$ K8 P0 b通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
! H& Z1 S+ O, n3 R, sYou might not relish at the idea of someone grilling you about your internet marketing methods over
% |% D# X" j, l4 N# a" Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 y7 S. d+ k, v1 H5 Z
What methods do you use to market offers?1 P) f& Y# h, o4 r, F' d1 l# r6 h
Do you already have a website you will be using?
8 D5 L9 b7 d7 [" P1 c" XHow much is your advertising budget?$ p3 ]: Y, A5 h o& \3 z1 Q
What other networks are you a member of?& P1 v+ B z0 x$ g9 J% ?
Who are your affiliate managers at these networks?
* _- U% a t% S" hDo you use social media (Facebook, twitter, etc.) to market offers?
4 O. E6 K) l" Y! D" @; y3 W, cHow much traffic can you drive?
; u" B( x" L. E) O1 B) d8 NDo you have a personal recommendation from anyone who is already a member?
3 W4 r& B( @8 X2 k" \也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:, b2 E3 }/ n& L
你通过什么方式来推广offers3 J4 a3 o; r( \3 K* x
你有自己的网站吗
. }' `) S4 i4 L: {5 q9 E% H: M你的广告预算是多少
9 ^5 q) m8 L* u! Q ~$ S6 E你还是别的哪家联盟的会员! U3 B/ m8 ?6 H3 r4 S
那些联盟的AM是谁8 ~* b8 N2 L- d
你运用社交媒体比如(facebook,twitter等)来推广offers吗
% |1 c( |; z: Q" N9 C6 T) X& v- V1 f你能弄到多少流量8 ^ k4 l3 d3 L: M( O+ q2 u
Once you provide satisfactory answers to these questions, the network will approve or deny your
' c9 |) }* [4 b) z; q1 S1 H: D. @application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 |8 ^) t7 L: U$ `. |# m6 S3 u ^; ]persistent. Also, getting a personal recommendation from someone who is already an active affiliate- f$ o0 K2 N! K7 V2 D9 G ^4 p
for the network can be helpful.
! ~8 O( u( k: N/ r6 `! p8 b2 M一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
; ~* I) _ s) |; E2 U: hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 A, ]3 E" _4 _, c1 KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 a" D6 T4 i M5 {! G& ]/ I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 p( ]3 J6 K% T G: d7 [
people can open a lot of doors as far as networks are concerned.* H5 A3 m& I$ ?9 R" o% l- U
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。- H' S1 g% u4 u; m4 z6 A# m6 a, z8 L
After You Join a CPA Network
( P2 g+ p9 e6 Q) \7 [加入CPA联盟之后' c' s! Y( l: @$ Q% g
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* b0 b6 S4 f3 Y6 b$ ]* [- K8 K
and make an attempt to get to know them a little bit.; \' H6 q$ n1 I% c6 d z
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
2 }# U" ?0 q0 b9 DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 J) E& g/ @1 W, ]: D9 A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( X5 a) } |4 l0 N? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ p I7 _' d+ T, R0 f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 o8 z: U/ E# {' |4 S3 w( A, [. a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus S# n. [( V1 f, V5 ~* D& G; ]" ~
email.
5 s: l! ?* @+ S9 Y, e. X+ l坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通% I5 |% W: ~+ T7 m9 j, l. c
For more helpful info about dealing with affiliate managers, check out:7 m# ^/ L: j- X5 u( x
更多的关于如何和AM打交道的文章请看:
; E% Y. C: x! F2 T# x# mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) O9 s" @! ^% {& H6 K
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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