本帖最后由 top888 于 2013-3-10 21:17 编辑
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* f. X; p/ V j5 K原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
$ { D! J& m% `& U) l' |% w- D+ d本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
* X" u( }" c; T" ^如果觉得有用,请大家给点广告币,谢谢!!!
6 }1 d* k \8 r; B" E1 z5 JNewbie Guide
4 Z4 u6 Q" a1 ^1 b ePPVPlaybook.com
( s. k7 Q1 G# GTracy Shaffer! l ^# k% Y. X1 Q+ \
David Ford4 p! B! X2 u' f6 O8 U
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 H+ ~) Q6 T/ ~- iGetting Your Mind Right to Start Affiliate Marketing
- h( d4 Q6 [8 K/ A' S正确认识网络联属营销
1 k" S1 Z9 ]6 AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 O; x4 b7 D9 e7 I, d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' W# _- s# o& }0 F4 M# A8 myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 A+ e) x2 k, ^ F5 n0 [+ F
with any success, these claims are laughable and far from the truth./ f7 {2 B6 J# L( \
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
1 e# W8 `/ h! b+ E) oAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ F: N' ^" j, m8 l( L. j. Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
! Q7 ~% R# D/ _$ G0 D1 G6 @the ability for a marketer to be a one person shop and make an incredible amount of money with low
# V6 B' R- f% e6 _% Coverhead.
9 S$ R+ h! K3 H( F1 {联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.8 _5 {, [: |" G8 I* W5 ^
The winners in this business are the ones with persistence when nothing works, who know there's
2 c8 C L- m6 `* Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 N+ s2 W; Z% ]1 n7 A; B2 P8 u成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.: Q; d ] B) T+ [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- A* w: x5 U- t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 c) Y7 X) P ^% U* _冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
. @$ Q6 S* K, G& T5 fMost of these things happen suddenly and without warning, and they all contribute to the amazing1 ~7 G% c( O) L4 G
learning experience available to anyone with a few hundred bucks and the ability to open an
* Q7 S, y) u/ i \" r Z5 M' ? Vadvertising account.
% H) Z _, i' S8 p9 z这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
4 _0 l) p; G2 L6 S* F/ HYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 L0 V' l# J7 S8 g8 s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 @0 I" _& V% T% Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 g7 ?- K. R2 q, [- l. u5 V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- V$ [" g0 S8 F
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
/ ?) r; }- l, z% I6 s# _6 ~7 M" P一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,* h. h" e: L) @ u) ` q( M+ p- y+ k4 e
尝试别的东西,失败....' L9 `7 W ? h" \4 `3 [5 l4 I2 ~( t- Y
X+ T0 w, v5 p, Q" D成功的唯一要素就是:坚持+ o$ t5 k; j' g1 U( Z! m
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 U0 G/ C4 J( G, ?' b8 t, }started building PPV campaigns right away from start to finish. With that said, time to jump in and get% G9 x/ r7 w2 `9 t" V
started building.
( c/ p8 h! [& ~: x- W2 |% i# G知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
. Q) f) M, A* a' U) v7 vThings you need to get started:% m- I* q N* k6 I( ?1 G* H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), D& I' H( ?7 f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! B% _8 F5 }2 r# \/ k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! n, d, X0 r+ q' C* T; v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: J- \* T& I% G9 g1 L2 ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 ~+ J1 Q2 d! w1 Y8 m+ x$ v5 e* nwith PPV.
% U7 y) D5 g$ Y+ \ N. L+ @; Q; E在开始前你需要做如下准备:
# w% K# D6 D: q5 i9 S3 [, N1 G0 w1、web空间-可是是一台VPS或更好的(例如 服务器): V2 S1 S9 l/ v) s' S
2、AFF的CPA帐号4 k7 {! M( O7 `8 V1 r
3、CPV/PPV的帐号( P( w1 t8 S) W6 J
4、流量追踪系统(关键字/URL)3 w, g) ]- a! e$ h* O: y5 l N
本教程会从头到尾来描述如何运营流量5 Z1 |& g7 M! _1 y5 R
Basic Getting Started Definitions; r7 U7 c* G* [3 S& `9 H3 W" e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more; @/ G# A7 S- K0 }" b) S. o. E5 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# H" Y7 r; D! S* F# x8 Q) H3 P
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 r$ ^6 |$ y" Z: X: j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ o3 E& S r4 n1 h. A' `7 X" S. v' k. |联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA7 l( K' Z) Z, e* U' t
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" b9 C! K0 m5 Y q- d/ Lreceives a commission on that product. An example would be the Amazon.com Associates program,. ?- G! _! q5 \" P) m
Comission Junction or Clickbank2 M4 E& a: T7 q3 C$ A9 ?3 h
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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. P3 ~% P: Y, x0 m/ B# UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' \1 O( W( D9 i# q van action like filling out a form, submitting their email address, signing up for a service or sometimes8 @3 E* X7 _# c6 x6 K" g6 Y
buying a product. An example would be Ads4Dough or Neverblue.
' r. W4 X. X- i; w6 I0 B7 F+ o: n$ yCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品1 u& P; \, {8 }/ f8 g. C5 X7 K3 u% }' z
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- H4 N* s+ [1 ]6 l0 G( o9 }! k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, G& ^6 l9 M4 u2 `4 l1 \related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 h5 {. y$ u1 u- }' S
right from the start can really help you.# L2 B, }' B- `3 `) s& s# n4 |
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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8 H2 e, p8 k6 _4 b8 [3 KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* P9 ~; v+ I# _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 p% ~4 d+ Q# Zview, starting anywhere from .01 or .015.
7 ^$ {' d, G8 C' R: l% zPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费3 O: w. r R2 m3 O/ ?# I% z
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
* J( G0 a% y0 T; `" wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 |1 U+ H- c# t: x8 Y$ }MediaTraffic, and AdOn Network.) V! ~( {: B' S: z5 @8 C
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。" n7 M/ |* [! p6 g% t0 r
Don't popups get blocked by pop blocker software?( m- e/ k5 W7 G) l9 y$ Q& ~
No. Popups are served in a new browser window as if the visitor had opened the new window
* o0 ~% J- K5 i/ y1 Othemselves.
$ W: g2 p6 G b7 \7 @不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
, k, r# l- b! B+ h/ x+ cHow many popups get served to the visitor?4 |" ~7 ]0 K7 {! v
The number of popups served varies depending on the PPV network. Some pop more frequently
6 h+ i6 `* o4 r4 s5 a, ?9 V# ^/ R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 L2 K O) k9 _2 D6 H" w
serving this kind of advertising, so they have to toe the line between keeping their software
: P A% L+ `9 Y: R( m% g* mdownloaded and still making a profit.
& ~$ n( @# h0 t要给浏览者弹窗多少次呢?
' m, I" \0 P1 X6 X. U, B该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
! H6 s- A* n2 r4 Z k$ XIsn't this type of software bad? Why would anyone keep it on their computer?
: \, I' Y2 k% s% u( o, f% \* pNo, this type of software doesn't harm the user's computer.' l6 c/ Z! X! N- C. s) Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" v) G0 r, Q1 s) m) ]8 D" {+ Ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so' N+ v2 p6 y( q8 W7 {
that they can continue to have access to the incentive.
, I$ x* i& V3 w8 g这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。9 X* G! k( ]7 X; W
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 C% z }* f+ R2 J" i& g3 [How to Get Accepted into a CPA Network! u% J# [, o4 }, [! e! R
如何申请CPA帐户
" t; @* F* Z6 L! o1 V' s" P/ kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' ^& @% }" D: m# }1 y, gto start looking for networks is Offervault which lists offers and lets you compare payouts across& Q* c) I; |5 ? J: U/ F0 L7 r
different networks.' A, w6 u4 h% \; t
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
, n* i: |8 q, eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 R! ?: g6 i5 }! X
application and be as specific as possible about your promotion methods. Usually some time after" U G# b9 B, D" L4 t
receiving your application, the company will call to interview you. The phone interview is a critical$ ]# K/ C3 j& G" ]
part of the application process, and most networks will deny your application outright if they can't get
: S3 I: f5 t: s- Z; E* p2 U1 O& Zyou on the phone.( j3 m8 v% E9 J5 g4 p& U
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
' r! Z- i; F* V6 }( }Often, the person who does your phone interview will actually become your affiliate manager after
4 J7 k, s0 W+ w* E3 Y V, ?7 H" [& Hyou get accepted, so it's a good time to put your best food forward.) ~: V2 C M1 P
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
+ I% V1 Q! }2 Z9 ?2 c1 L* c' z3 ]0 xYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 j. X j% r# ?4 M1 U6 @the phone, but trust me, this part is critical. Have answers in mind for the questions:3 I. [9 j1 {- E, Z
What methods do you use to market offers?" M O8 m3 D7 @9 a; \
Do you already have a website you will be using?
6 @' G' K+ f2 q' l: w5 o' THow much is your advertising budget?
2 y6 h, Q1 o+ ~What other networks are you a member of?1 q. ? J1 ^& o0 a2 ]
Who are your affiliate managers at these networks?9 A8 a3 J2 q, l) f
Do you use social media (Facebook, twitter, etc.) to market offers?9 ^3 ~% J1 L: \* ~) _
How much traffic can you drive?
' U1 Q; k, F, R! {9 IDo you have a personal recommendation from anyone who is already a member?
8 L) w" v' b4 @+ ~5 P7 e0 }也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
! g$ C$ @8 ?+ o7 F3 [你通过什么方式来推广offers }9 e. L9 O3 A9 }2 N! [" ]4 I
你有自己的网站吗
L: w* W: y1 a3 n7 K* @* v6 }; ~% L你的广告预算是多少- B& L- J* r' ^/ o! J7 n8 X9 @
你还是别的哪家联盟的会员
- e# z( N6 @: q那些联盟的AM是谁! p/ M, U1 I5 T. F5 b6 e+ I
你运用社交媒体比如(facebook,twitter等)来推广offers吗
0 v& Y/ ]9 _. e: q你能弄到多少流量
% e( [7 m* i) {3 y5 o1 \/ [Once you provide satisfactory answers to these questions, the network will approve or deny your: v' q9 E# V& w% z5 G
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% _7 [3 ]2 {# G: R1 r( opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. }$ k7 x @! F1 _) x" Y. `for the network can be helpful.! _9 q$ h# ]" s$ j" N, Y4 [
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。' r* Y4 a3 D9 u+ d
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! Q0 U5 X; T; n$ FSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ p) j$ i3 K: s. ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. _, e! k9 I9 ~9 \& P/ J
people can open a lot of doors as far as networks are concerned.
: [( v$ z- S! _$ C% R, ^在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
0 ^ O: I9 {4 j6 H9 W( @After You Join a CPA Network
0 w4 J5 z) y, ? [加入CPA联盟之后) B% _7 `( l3 O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: g! g9 B3 o1 H' |2 u4 l0 j, T& \1 Gand make an attempt to get to know them a little bit.+ ~8 l' M7 w6 z1 j
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他5 o7 k8 H, N& j+ }1 S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ C: }) R9 Y, z; gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
! W( u8 _% B2 }) l% u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 q. P" g- Z% e5 n9 Y* l. Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# I5 f" E f9 C3 j3 o; P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ m) ~. w; X9 x- E2 J
email.
: F: e4 A) u( i9 g3 {# l% ^坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
4 H; p- T e& G& G3 f, B8 v" iFor more helpful info about dealing with affiliate managers, check out:
; d4 L, x) D: g6 h- K更多的关于如何和AM打交道的文章请看:
6 ~8 k, y% o8 f; Z% c2 Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager// o$ S0 l8 z8 t7 U8 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 w# y. z5 Q x4 {8 M( F' [
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8 h( c) i$ h* {/ M. U |