本帖最后由 top888 于 2013-3-10 21:17 编辑
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, _) u" A- ^5 B' \. } R原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
# P3 F: t, F1 X. L- C! }3 O, T1 p" P$ m0 W本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
, g% l# `" Q, P8 P. @" Z如果觉得有用,请大家给点广告币,谢谢!!!
2 k1 Q k; E/ @! G9 oNewbie Guide
! C/ D# \ p2 N8 XPPVPlaybook.com; ?8 H- o4 t2 S! [- L
Tracy Shaffer. D6 }' y5 z/ v
David Ford
1 w6 U, P: @) t3 p? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 K% m" _* z6 q; [4 ZGetting Your Mind Right to Start Affiliate Marketing
: K/ }! P0 A$ b! u& j7 d/ U正确认识网络联属营销2 M1 H d0 ^9 p( P& ^# B8 n; X# l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" @' f) c6 M X# m. P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ w: _0 {; _+ R1 F, g, [: ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 z5 l: o, F: Z( Y% a3 ^with any success, these claims are laughable and far from the truth.
3 B$ r1 z& y: z) A( X6 B! M关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.9 F) [8 D# L% N* p$ ?
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 V& d" s- ]8 T$ |
flow management. The main benefits are the low barrier to entry compared to other businesses, and Q$ s* l2 u, _# K3 f8 n2 h
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ F3 b- B5 H. U
overhead.% z" f; _6 @6 G3 z
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.: `( G/ _& V+ u, D
The winners in this business are the ones with persistence when nothing works, who know there's* M7 C: Q$ e* b9 ?2 ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( z! G ] Z& C, u5 }& e
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
; J2 V* f7 v- p3 C2 j# |The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! s. }; J3 y; z9 T4 A" F% ~, ]$ V+ D/ estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) a$ m/ J+ T- U/ w, P! D冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.% P, G- r- K9 K6 u, c) _
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 L! s/ p1 P4 w$ j( dlearning experience available to anyone with a few hundred bucks and the ability to open an! g( O) u \7 y! Y A' r
advertising account.
) i- Z: C' k1 E+ ` m这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
6 Z3 g1 d# Z# sYour competitors are willing to work at this around the clock. This isn't a push button, instant business7 g) Q! s8 L* x8 t8 n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 |; [* F8 w) ^5 ^: ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 w6 ^7 Q% S# ?; s0 u3 Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! W$ g0 p/ m7 K$ B( W0 R$ ~, y* W/ R
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你7 S" S5 `; F2 V* ~
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
; }+ r( v+ o2 Y4 m% t尝试别的东西,失败....4 v, E0 O! }% K. E/ j
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成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& t$ i/ U; b" M# j& M8 [started building PPV campaigns right away from start to finish. With that said, time to jump in and get) \# n# w9 I3 P) a9 }, d
started building.
# [+ e7 d( a- f0 [知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始- S* M; ?( q2 Y0 k/ }4 R' n
Things you need to get started:1 y7 x B9 }9 S5 x, x. L2 t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, D: s9 g( f/ }3 {! r2 S7 n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) ~" ~) \& Q" V& X' L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 O6 L7 t0 Q( |) b2 W1 P8 ^: T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( o/ c/ }# @- rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: z( b: e! Y7 |, y7 g% A
with PPV., P1 y& P B t0 C/ n" J0 j. L
在开始前你需要做如下准备:
, r7 b9 X$ H/ E8 h1、web空间-可是是一台VPS或更好的(例如 服务器)
6 V7 a8 U \/ k( {9 x5 l2、AFF的CPA帐号$ V. w! a; m' Q% c2 f$ e
3、CPV/PPV的帐号 G* O s& J) H) w
4、流量追踪系统(关键字/URL)
+ A1 x P! M8 p. M本教程会从头到尾来描述如何运营流量% k9 I& ^+ p% s& V2 m1 C/ b% f. y0 E
Basic Getting Started Definitions
: H, E9 U( ]( p/ z/ J" _- nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 f- ^8 T2 m: O/ `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main) x o" l! f7 w8 q1 z; \2 w
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# T6 ]% b2 ]% z ]$ u# g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 M, U5 ^7 g9 I8 W Q. `8 W7 f联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
5 D7 O! A" h( O! V* @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 |7 ^/ U" E; A6 f- z6 ]+ V4 l
receives a commission on that product. An example would be the Amazon.com Associates program,
5 J* I" U: W* p" V; S: v, l: x! TComission Junction or Clickbank) r# z2 N! k0 v2 T. t$ b
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)3 n0 ]: [! z9 R/ [* E" I4 E
8 O1 A; t3 |9 I/ _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' T' {% S; S$ m$ @an action like filling out a form, submitting their email address, signing up for a service or sometimes
. E3 h/ d: V; Z6 U) f" G# @buying a product. An example would be Ads4Dough or Neverblue.
, z. J2 M1 g; T9 ~/ Y+ u: V( |# zCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; {8 S! K4 r& maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
% m: R! X; k* F! }( erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ g* F! B' H2 F" f& d- hright from the start can really help you.
2 z. q# D$ B& D F' d" yAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多- \8 |' |* R0 b
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, J$ T' r8 `0 R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 D$ t# L* e8 t4 C1 \! |* {0 C
view, starting anywhere from .01 or .015.5 M; _3 q: k( ^1 f$ e- m& c9 ?0 G
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费6 M& E0 e0 x2 \0 y
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In order to use this type of internet traffic, the affiliate can sign up with a number of different! R, M" E& b7 j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- D. k; k- v; N7 H8 N) `# C! L8 F
MediaTraffic, and AdOn Network.
; M1 d& @; E/ \为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。( I( m( i6 G* L% V5 I% @ X
Don't popups get blocked by pop blocker software?( |9 J+ Q6 c5 s# p+ n1 |) e' ]
No. Popups are served in a new browser window as if the visitor had opened the new window% o- }2 e2 J1 O6 k. R8 C1 R/ c
themselves.
/ n$ M# O7 J- ^' }不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
3 l" _. C4 A( qHow many popups get served to the visitor? _8 @ @3 V/ r2 w1 e$ [
The number of popups served varies depending on the PPV network. Some pop more frequently
7 b9 i9 r+ G4 r8 e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# t; _+ X5 i) S- W
serving this kind of advertising, so they have to toe the line between keeping their software: L: ?6 c9 e/ ]1 l8 e8 S9 y% g( `
downloaded and still making a profit.
. Q/ {' z$ g' |" u% O要给浏览者弹窗多少次呢?# i! Y3 |+ [) B$ q. V
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
# j3 M: z0 W6 R; H! W: V( c5 y8 ?' oIsn't this type of software bad? Why would anyone keep it on their computer?7 H; y. J- }* G+ I, s
No, this type of software doesn't harm the user's computer.0 s. h5 C3 O+ e: q! M, L% n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 K& ?6 Z: X( P" J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- D* s! h* a& s' x! [
that they can continue to have access to the incentive.) k+ r7 f3 s$ Z$ [
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。$ _+ @/ o$ F% n. X' c- m
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( u% n6 b) `4 Z, m+ Y0 [! p
How to Get Accepted into a CPA Network, `- b4 J$ L2 P" E( D# s
如何申请CPA帐户
/ I1 z4 V* o7 x3 n0 d, kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- @' R7 Q) ~; H0 T
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 D- Q, @8 Q: U7 c5 F( Ndifferent networks.5 Z) ~, o7 i: D2 `- i% A
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。( W% g5 U/ a9 t& v' M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: x y3 s, f/ `8 happlication and be as specific as possible about your promotion methods. Usually some time after
" e1 g0 F5 n+ u& D$ P2 Creceiving your application, the company will call to interview you. The phone interview is a critical
8 r" T3 m( ]" {8 j6 M" t3 Wpart of the application process, and most networks will deny your application outright if they can't get- z3 ~0 x ]3 K: Z% ^
you on the phone.
' @/ Q$ o3 S/ q R* B1 b/ [一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
# d4 P+ Q; U0 d2 _) V. JOften, the person who does your phone interview will actually become your affiliate manager after
& P7 f/ V6 [" E+ x) J; v0 }you get accepted, so it's a good time to put your best food forward.
! A/ Q* E' u2 @: X) I, L通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
! t3 I( s+ }6 m) K! K/ q- `" r4 PYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 Y' B. g3 L, c7 Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
) J5 I9 }) R# n# C( i( RWhat methods do you use to market offers?
) d# \2 b- |& ~5 L) i. {Do you already have a website you will be using? e$ U. f* [( v5 [, f% e5 v
How much is your advertising budget?
# C! R; ~# v) g; Y1 LWhat other networks are you a member of?
2 J0 q' |9 {* XWho are your affiliate managers at these networks?
3 f# J& A# k6 [6 b& G: p7 aDo you use social media (Facebook, twitter, etc.) to market offers?
; s! h& F2 f+ \How much traffic can you drive?9 ^# }4 y3 k0 L8 B9 x
Do you have a personal recommendation from anyone who is already a member?' {3 f9 e5 Z) [
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
4 X, R$ P6 L, M& I2 @# V* o* G( z4 A4 Q你通过什么方式来推广offers- u8 L, U. ^4 Z% L L5 Z
你有自己的网站吗
% G& ?5 _: ~3 d" x0 b, _你的广告预算是多少
H( J3 k) r7 y* }; f$ f7 [你还是别的哪家联盟的会员' I9 F# m* B5 {, @. X
那些联盟的AM是谁& b( `& n/ }& u6 @: r5 o0 i
你运用社交媒体比如(facebook,twitter等)来推广offers吗
$ ^0 Z4 z/ z3 p你能弄到多少流量. T" T2 R0 M# d7 s* A$ u# l V+ K
Once you provide satisfactory answers to these questions, the network will approve or deny your" Z) e. k+ ?/ u& q$ x6 B/ R$ o, F! f% N
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 S# F& Y$ {+ _3 W
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* B; a0 k9 k! a9 `0 e+ }* M3 p3 ^for the network can be helpful.. h' Y1 V2 G" M4 |, P. U
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。0 s7 }) [; f, h# I/ r7 Q9 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 M1 C# w7 o1 K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# [! z$ A1 W+ w+ R+ f# d; q r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 M4 n, L4 T' r2 Kpeople can open a lot of doors as far as networks are concerned.1 ~7 b$ [9 |) R4 }, L
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
f- ^3 Z, G4 L! y# ~After You Join a CPA Network; h' @: t& ~; L2 d- h
加入CPA联盟之后3 F3 t! Q7 i, R" R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- K9 H/ g5 g) Y7 ?/ _
and make an attempt to get to know them a little bit.0 f7 t" w m/ `6 ^5 y c
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
+ R I1 {! N+ \, i: @- ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 q' c- ^% x6 y: S3 D0 e x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 h3 P0 G Q2 P2 o6 a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- h- G. [/ e$ o3 Z. ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( Q3 c# o# p) N1 I) `0 C1 pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: s4 B' R/ n# X& Y! t; [: iemail.. J: T& ?2 F* T A I& y8 X
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
: } w2 K3 C0 {8 b. ~For more helpful info about dealing with affiliate managers, check out:
! X5 F9 y/ D( h1 T8 p更多的关于如何和AM打交道的文章请看:
$ f. T# [8 z6 ?; yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, n$ V$ p3 y2 F2 E6 x1 Ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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