本帖最后由 top888 于 2013-3-10 21:17 编辑 3 e+ U- Q& y: _4 g W: w
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
9 K! F7 e! n& K1 M& R本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单: e. b" Y- [/ D9 \- _
如果觉得有用,请大家给点广告币,谢谢!!!: L3 S( J+ e3 W
Newbie Guide
8 k# w6 X9 j7 N- o0 ], {- fPPVPlaybook.com
3 k8 J4 h T/ e& XTracy Shaffer% y2 X0 B: o$ f z' ]
David Ford, r+ j* j% ]! I
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 H7 `# l! S8 ^: J3 w$ w3 p
Getting Your Mind Right to Start Affiliate Marketing
1 E+ [ R3 X, L% \0 u+ r# V% ]正确认识网络联属营销
w, S% @4 r1 q9 j) a% o2 \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- j, z, _' E; P# _8 \2 fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 U5 e6 j# |5 m, R+ T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" F8 {& K1 o5 Awith any success, these claims are laughable and far from the truth.+ ^* M+ O7 T, {: V: c8 P( } `
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.3 ^$ e1 w* a& i! W. [, c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 M4 F" L4 Y+ q: n3 U- }" s7 ~flow management. The main benefits are the low barrier to entry compared to other businesses, and" u; n( x6 q4 D5 v) O2 o
the ability for a marketer to be a one person shop and make an incredible amount of money with low
: T( }, E' R, boverhead.
/ R0 I0 Z0 q9 Z; z联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.9 Z! p& |, r' ~
The winners in this business are the ones with persistence when nothing works, who know there's
- s3 S6 v$ B, e6 [$ o5 f9 lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ k1 D% k) G, G, Z' U
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.2 o# a+ T) T( ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" \( y, B# k9 D3 Q! e$ bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! H- |& i7 A' e! q0 @8 T4 h, x冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.7 c* m; Y+ r, V* C8 ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing8 A3 [- H9 M9 k4 n+ P8 Q& J4 v* E, [
learning experience available to anyone with a few hundred bucks and the ability to open an3 s) [2 T- B# r
advertising account.
# j% b$ z- @% s$ `% n' a4 E! M这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.+ J! E* ?5 {, F1 \) u4 h1 d% ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 `$ }! |" y/ i- k5 b+ b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 W- U8 k; `6 U3 l$ ^& t8 p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 t! C7 y z7 P8 t( s7 V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ t* M, {) M& H9 J4 @+ C1 c
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
: Z6 C: V5 _1 w一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,# ~* o \# Z! _/ l) T; J
尝试别的东西,失败....
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$ Q& C% R* c& w# q+ ^ O成功的唯一要素就是:坚持
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- k& j; {# O$ U/ O# rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ y* a* z P( W* U- X2 m& h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ P# x$ u( _; M F# U/ estarted building.+ I$ H" u( T$ K3 ]
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
5 D) V& g$ U' j; S7 eThings you need to get started:5 q5 A: |9 {" v5 K; q6 ~+ c% D7 N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ b" B" C; ?' @3 w6 l
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 `+ R+ N( |8 p& z% B! ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: ?* B" b2 Y1 f6 H7 v' g. C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" |: o; c( }. N9 _' P, fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' H6 a; n6 i9 |& Y; v
with PPV.4 _1 G: V8 \$ j- C1 j9 R1 ?, C
在开始前你需要做如下准备:- I7 A- ?9 H2 m7 e$ Q$ Y
1、web空间-可是是一台VPS或更好的(例如 服务器)" G& F4 M% f+ y$ |$ \
2、AFF的CPA帐号
+ q2 q& H+ L7 j: K) p0 q3 y3、CPV/PPV的帐号
4 i% t. @2 T" y, z0 ]4、流量追踪系统(关键字/URL)
/ Q3 V; K: c9 @. ?5 V, Q C本教程会从头到尾来描述如何运营流量9 O2 u" H( y, Q# D* y- I3 r8 @5 L* m
Basic Getting Started Definitions
; @" _) w& H6 a C8 q% O; t8 T, B8 KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' Y! s% X/ d3 P0 v6 Z" l4 h' X& R/ g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 u$ o9 S! C! w. _$ X1 q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ F; V5 _6 @+ }, V0 |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* d6 R& w/ t% n* @- G1 R联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
8 @1 H/ A% J+ y- c' I8 jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) S) g6 J2 V7 L0 @5 b/ l; e
receives a commission on that product. An example would be the Amazon.com Associates program,, i3 z$ ]& G$ }9 H& z8 Q( Z
Comission Junction or Clickbank5 Y# {2 u* o- x7 i7 s% T+ f" L
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ l5 d% R1 {& w' l8 O" Kan action like filling out a form, submitting their email address, signing up for a service or sometimes( {& D( c9 [" v1 h
buying a product. An example would be Ads4Dough or Neverblue.
H1 I: K0 ^3 C+ i X( J0 {1 x3 h3 eCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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' v0 p5 x* z, B8 ^4 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 m' A8 }2 W7 Z" U$ \/ I+ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 {2 D: y4 z: M4 r" }7 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. [, F. p: M: ?3 u
right from the start can really help you. q/ B$ o( a3 w+ P& c5 O
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多# q7 K4 v% U. B( `" S
+ q! m F8 ]* x* U# n, L( D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 W! i. p/ l* }; u. U: A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& q( Q6 Q! m( x" S' p' \3 Iview, starting anywhere from .01 or .015.
% n$ {' N w. o9 pPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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$ p0 u8 p6 b1 r" o. A- hIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 e) d6 w7 {+ n; Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) @$ S3 M* a! e2 ?MediaTraffic, and AdOn Network.
3 z+ p b+ n7 d, `; K2 J0 h为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
' F. x |) F" M% |2 zDon't popups get blocked by pop blocker software?! W9 S1 K) Q- {$ r. k V
No. Popups are served in a new browser window as if the visitor had opened the new window. T- b2 N5 J8 S8 ~3 b
themselves.; m: e. f' k5 i7 W
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
, [, b8 \& |2 q. X% p! y. n3 YHow many popups get served to the visitor?0 o: d# f# `" M3 S/ ]4 `4 H$ F
The number of popups served varies depending on the PPV network. Some pop more frequently
0 L/ J. f) p: @, e# N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 B+ S( {9 L8 x9 A( r* W$ Q0 e+ Fserving this kind of advertising, so they have to toe the line between keeping their software
6 _$ E( q1 S- O* u, `downloaded and still making a profit.2 T$ t/ G/ R( J
要给浏览者弹窗多少次呢?" g& E' I4 L- `3 D+ v7 J
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
4 b+ k% r: O- tIsn't this type of software bad? Why would anyone keep it on their computer?
q$ Y- E+ W; M3 bNo, this type of software doesn't harm the user's computer.
# p. w" E* k4 \( a$ I$ R+ O* sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* N$ y! s X' K- `; F
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: c4 A0 s3 ?6 ~, a2 J
that they can continue to have access to the incentive.# d# ?. m5 [0 u3 G
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。2 f0 F! d' O. E9 Z# n* U
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ L* x* [, I9 `& [7 I( YHow to Get Accepted into a CPA Network
b9 A4 ]" ?$ a9 K |7 h! O$ n如何申请CPA帐户: S2 @2 s: Q7 z- I! b0 |( W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; @% B) j) F% `! Bto start looking for networks is Offervault which lists offers and lets you compare payouts across
8 S9 a& \' e! [- d7 p: Cdifferent networks.' O! g5 q. ?+ z/ W1 F
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
0 {4 ~0 x! E1 H) k5 }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 v! p \$ h# u0 X* h. C
application and be as specific as possible about your promotion methods. Usually some time after. X( N+ p; r7 B. ~, J
receiving your application, the company will call to interview you. The phone interview is a critical7 n, w* j7 h) H! |% ?
part of the application process, and most networks will deny your application outright if they can't get
# k2 z+ B+ P9 Syou on the phone.
# [1 @4 O, I9 t. n/ r. y2 z1 j4 Q一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。! H0 J# y8 t' V( S4 \! G
Often, the person who does your phone interview will actually become your affiliate manager after2 D7 |7 F/ Q. n* W* C
you get accepted, so it's a good time to put your best food forward.
: M j; U+ u% Q, w( _1 W( T- @通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
) F7 f# s: |/ x) u8 b2 cYou might not relish at the idea of someone grilling you about your internet marketing methods over
, n$ h& B1 h- d7 uthe phone, but trust me, this part is critical. Have answers in mind for the questions:7 q, m. m5 _$ x+ Q% J
What methods do you use to market offers?5 i* w5 G! j, I
Do you already have a website you will be using?
n: @5 _# j/ \6 c$ l' d- H3 n0 ^/ p$ CHow much is your advertising budget?
6 k) V- V& S# [+ j, H, xWhat other networks are you a member of?
9 Y6 M' ]2 U4 A6 c9 }Who are your affiliate managers at these networks?; \1 d7 O* t; r; x, N" S
Do you use social media (Facebook, twitter, etc.) to market offers? D/ v7 Q, S ~; Z8 J
How much traffic can you drive?
" Z8 ~6 k5 F& K( u, c+ MDo you have a personal recommendation from anyone who is already a member?& o8 e& v8 N7 N+ T. W* @
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:, A8 n6 S7 {" _0 C% F( `
你通过什么方式来推广offers
7 h: o: q/ Z% |" S/ s q8 v你有自己的网站吗
! s2 r4 L( E2 d: l你的广告预算是多少! W# V7 s" ?% H! D; E
你还是别的哪家联盟的会员, V/ R) Z1 J4 I" `1 c- c7 {& _! _
那些联盟的AM是谁4 ~6 ~1 I3 A' Z, {% x
你运用社交媒体比如(facebook,twitter等)来推广offers吗, K4 w8 Z) N2 _4 [7 L' S( ]
你能弄到多少流量+ |8 [3 K% R4 b8 _. v* ^* z
Once you provide satisfactory answers to these questions, the network will approve or deny your9 M# g! B2 O; H: E
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 k; ^; `+ d# Q( b0 m5 x. o% l7 Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate( h% U) F9 Z% ?& v" a
for the network can be helpful.
& z! P- M( E+ }& U3 c' P- k一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。) k8 [% b, r; k- B( Z/ z3 U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 V0 A; R8 t( q; zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 o& u8 _# a" Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
v$ p0 G' p; O3 upeople can open a lot of doors as far as networks are concerned.+ B0 W7 O+ t7 E) y. W
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
9 |( W% _! `. J, OAfter You Join a CPA Network
8 n1 f% X( A3 X/ M加入CPA联盟之后
/ |0 f1 u: A/ @# ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 H3 q$ Q6 f8 jand make an attempt to get to know them a little bit.1 J7 z. ^$ x8 U6 K; w
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他/ I; _& ~9 b. r, u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 S2 e8 s6 w) }3 g& |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) t- v i" c! J1 ^1 t/ K+ v? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( G; C) L- ?1 T3 j0 F/ S% rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. }" e* R$ ^! e( g6 d; wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 j* ^2 |' N' M) F* B
email.6 F2 K o9 D4 K
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通& s; A+ V2 Y9 K; T6 t+ Z
For more helpful info about dealing with affiliate managers, check out:2 J& N# `$ M2 d2 v
更多的关于如何和AM打交道的文章请看:
) l2 Y$ L' p3 r) }http://ppvplaybook.com/blog/musi ... -affiliate-manager/, n* l3 K0 d& O" ~3 f5 n( L' ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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