本帖最后由 top888 于 2013-3-10 21:17 编辑 ! q: p/ P) g& L1 n
( n5 s7 X4 m1 K9 v- u' L原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考+ Z8 X# L; n- @3 Q9 P. n5 l
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单' g" I5 W; k/ E! p' c0 v1 p- z' ?8 l8 z
如果觉得有用,请大家给点广告币,谢谢!!!
/ s$ E# T2 I" v( \- @Newbie Guide
! P, _: X* F8 p8 }PPVPlaybook.com
& {/ v+ O: U W# x4 k" }Tracy Shaffer9 {' ?" N: p* p- G
David Ford
7 X; [$ T4 ^0 z? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 D( [" h. M& k* O& ~; \. y9 N
Getting Your Mind Right to Start Affiliate Marketing
1 h$ l4 a3 ]' P" K: _ i正确认识网络联属营销
; U" ^ `2 B% O( fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, u' x- P. y4 S% Q5 pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* A6 p# z$ T' O5 Y N8 e+ syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 M3 D( K( w0 Y! twith any success, these claims are laughable and far from the truth.
$ G& A3 r- }% e* q- w关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远./ v9 g, Z0 e3 V" e/ L
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 z* r! ~+ g: c7 {0 Tflow management. The main benefits are the low barrier to entry compared to other businesses, and1 R: H4 {& ]% g1 A- G6 J$ `
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) E' i% d3 R9 ?+ U0 t5 goverhead.; |8 t3 M8 k4 `
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
0 T: ?2 z. |. P9 HThe winners in this business are the ones with persistence when nothing works, who know there's
, k8 U/ [" E iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 T, L- t( r. l" l: m# k+ d7 f1 l8 L) }
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
! x* X1 d0 l8 _% g G7 J6 O# LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) c) u1 z9 }- Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ z( a: ?, ?7 k# g1 d0 `
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.( k% X. g% W0 a2 l- @, I) Y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: P5 j5 G- B+ E& Zlearning experience available to anyone with a few hundred bucks and the ability to open an& e* {' ~9 w4 Z# i
advertising account.4 z; M' B6 W/ n; q- |
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
8 ~! M: c; E% r& B6 WYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 X$ R6 D0 f- E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 b3 C7 |+ O6 h+ [marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* f' _) F8 L5 Y: d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- O) P9 s9 A; s- D你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你& s0 i) [( ^$ {$ H4 f- |3 h
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,5 m( T6 n% B7 b- k- L6 v
尝试别的东西,失败....2 X J% j* m$ Y/ R* g) I0 U
* F6 s/ D J* U4 S6 ~0 n" c
成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 C) t D) L! j% O0 ^- Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& B1 Q, ?: Y, ]+ V4 E
started building.
, Y3 F# N4 i6 ~, o2 I% g, u4 B4 l知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始" L5 T3 z( Y, B1 D, R% m
Things you need to get started:
. t2 I! n0 b1 L# r. N K5 Z8 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- H+ b% ?+ b+ l) G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" d4 m# v+ d- \9 u+ I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- ~- Q2 N( p3 g, _- h( L4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 G7 I+ t3 T( c9 z# l J5 @8 f; v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' `% u# \% L( v+ Rwith PPV.- N& M4 M" R) q" t U
在开始前你需要做如下准备:
, ]$ E3 G1 M6 V; ?3 {1、web空间-可是是一台VPS或更好的(例如 服务器)
1 a& V& Z/ p6 Y* T% @3 \( P2、AFF的CPA帐号1 L6 g9 j8 n6 m$ C* \
3、CPV/PPV的帐号* W, R: R# U f/ [( r0 P
4、流量追踪系统(关键字/URL)
8 ]8 F# O; [. n本教程会从头到尾来描述如何运营流量
' \0 F, I; z' m) p8 I: XBasic Getting Started Definitions; i9 e9 V# G2 @5 o* ]0 _! {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" D0 p" \' i, Z4 s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, ~9 n. `: M+ o4 f? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. Y8 D! [1 P4 i* S @8 H( Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) B0 B$ J2 J8 E) `联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA% y) i, v* P2 Z: Z7 T
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ ^ h. ` }8 f7 X; {receives a commission on that product. An example would be the Amazon.com Associates program,
. j$ ~) k6 ]( F. P9 o+ TComission Junction or Clickbank
, q3 F4 s% G4 @, r: N6 b! W7 YCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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, G" K) D% N7 B; f: hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! S, q/ ~: u3 d3 Y [$ ~( m! jan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 N8 t; k' J) H+ b' mbuying a product. An example would be Ads4Dough or Neverblue.+ S* z/ q& m1 [* w- Q/ m
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品1 v6 b, F6 H' D! p
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( c% u* m' ]+ i" \- Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
4 {* B. n' `3 \: g Q& j- Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 c7 [5 S* R# U$ r3 t
right from the start can really help you.$ u6 r, R% W3 x) K0 s7 C3 Z
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多+ Q: H b0 z$ N% v5 C2 Z1 \
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; h" F* K6 g: ~. _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ S4 M R$ o! ?0 b* v: M
view, starting anywhere from .01 or .015.
3 k- Q$ z3 k* G$ n$ R* APPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
/ @0 c7 o& g0 S& I" Y9 ]5 ?# N3 [/ Y+ N* f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
* K' X, ~, C- [ {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% D; q+ Q) q( D% @MediaTraffic, and AdOn Network.0 P$ w9 a/ C+ i5 p0 x, G
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
6 e9 ^ H: l2 B2 JDon't popups get blocked by pop blocker software?
' b; D8 M3 g3 `; P2 U6 f* U+ gNo. Popups are served in a new browser window as if the visitor had opened the new window2 J8 k. n5 y6 w _$ S' t8 p
themselves.' d1 D4 ], ]: h7 J) c
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
- ^" T4 ]1 p# }0 r- }How many popups get served to the visitor?
' p7 D. K+ X$ {, Y0 p' jThe number of popups served varies depending on the PPV network. Some pop more frequently
; O- u- ]7 ?. s/ Y! @+ g(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 I# O" B3 B* C" vserving this kind of advertising, so they have to toe the line between keeping their software2 ]. R Q2 T6 r* L9 g9 T2 j
downloaded and still making a profit./ x, j( W2 j( h8 [% l
要给浏览者弹窗多少次呢?
& j; L: V) _* N. n该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。: m& u0 W( U! j
Isn't this type of software bad? Why would anyone keep it on their computer?& Q% Y# S7 ~1 ]8 z
No, this type of software doesn't harm the user's computer.
4 y7 c, G$ G; Q- M" `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% _2 p& q6 M: C U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 R# z# x2 V4 j# }5 h
that they can continue to have access to the incentive.5 |* P6 Y2 ?$ @
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。3 u, R3 W* V4 Q# R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. u2 `, W2 Y+ A1 V' j, gHow to Get Accepted into a CPA Network4 I) s% L' O I; G) [- V
如何申请CPA帐户
" |9 E5 F/ P9 x5 M, E# AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 }- h" J5 m! h* A4 u1 L% {to start looking for networks is Offervault which lists offers and lets you compare payouts across/ c$ I: U8 ?! W2 ?1 u" D' C9 \
different networks.! X( G. M- v+ k% o& Q! i+ }
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
, A; m/ b3 w7 e+ S' tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 S, P5 U! l+ E; l8 ~( x/ ^application and be as specific as possible about your promotion methods. Usually some time after) D; J7 P% O# Y. r% Y/ b, I) T! ]) h
receiving your application, the company will call to interview you. The phone interview is a critical
. t) E9 p$ x _1 u/ rpart of the application process, and most networks will deny your application outright if they can't get/ n7 \( c1 n! U) K8 I( J0 i& u
you on the phone." o- J! a/ g1 z& ^1 W
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。( u4 e3 F3 l- n( H7 Y4 x
Often, the person who does your phone interview will actually become your affiliate manager after2 F2 e- u- T- z# Z4 W
you get accepted, so it's a good time to put your best food forward.
+ I+ B# ^7 [( o1 F9 ]% ?通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。$ Y4 d. d$ h! {& \- X/ d
You might not relish at the idea of someone grilling you about your internet marketing methods over
, \1 f* n* ~4 t/ O, Bthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ G$ [# x3 Y+ f& k9 `. c
What methods do you use to market offers?
6 @2 J6 ~0 W1 |$ Q2 ^Do you already have a website you will be using?
0 a) W- d# D5 d9 b z# Q oHow much is your advertising budget?& t- I+ ]7 S5 R9 M$ n" N6 @
What other networks are you a member of? r* M. Y* ?, e: f$ N2 t
Who are your affiliate managers at these networks?
. F4 w& t" b+ J3 J) `& ]' mDo you use social media (Facebook, twitter, etc.) to market offers?
. d$ I' N* R0 l' qHow much traffic can you drive?5 |. Y3 T% {) b
Do you have a personal recommendation from anyone who is already a member?. X8 H' F( I m/ ?. I3 K7 ~
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:6 y1 _/ q; Y1 @4 P7 c/ M4 p7 H
你通过什么方式来推广offers+ L2 t, k" O4 g+ { E, k) `$ Y \
你有自己的网站吗- j; j3 C- B! A3 }. A) p5 j
你的广告预算是多少) F8 H/ L5 U/ f P6 n
你还是别的哪家联盟的会员
9 K! k! d" z/ y8 a( O那些联盟的AM是谁: X- |- W7 r# P% W+ z2 p
你运用社交媒体比如(facebook,twitter等)来推广offers吗2 M' @8 v; X, u
你能弄到多少流量4 w+ r W$ f- U3 B# z3 _
Once you provide satisfactory answers to these questions, the network will approve or deny your: V5 _% {' _7 S! {2 y6 }
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 d& S* n; R1 b- H5 W) _6 k$ Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; o* g; [+ j' U! vfor the network can be helpful.
) S, J/ v3 j1 y; U9 G$ @' l一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。- T0 N' s. u& w( W! L" M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) q1 s- w4 ]9 Q: R- g* L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& _. K. F6 P' k. P9 s' Q; Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( x6 G6 c( z3 J$ w: rpeople can open a lot of doors as far as networks are concerned.
: |% i7 }' R7 M在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
' b, }# a% A( CAfter You Join a CPA Network
9 @# o0 G% M; Q2 ]6 _! k加入CPA联盟之后8 f& L( b% A: @/ z; Y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 I- M3 v/ b- \8 z& A0 `and make an attempt to get to know them a little bit.+ t" Z4 _% ?2 g; I, y& k3 G% l& W
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
# ]5 I1 K5 V- C2 A5 f% T+ aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 u5 ^" N$ d4 b J" A6 W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) ^7 ^ [: r Y5 `3 c) N0 C
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; F: _7 V- b+ \! A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 Y* X# S+ I& ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( E) H- ]! B/ F U* q9 A( `email.
5 x7 @; J/ M N; J: R- V坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
) G& S; H6 l, L) @5 K- KFor more helpful info about dealing with affiliate managers, check out:2 k) b [; y2 X# ]
更多的关于如何和AM打交道的文章请看:
$ U5 V3 x0 w$ P/ Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/; S4 v' [: _* N4 |9 V, F7 E) R, I
http://www.mrgreen.am/affiliate- ... iate-managers-want/% m, t$ G9 a1 S3 {2 d
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