本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考* H* t3 C% T( V% q8 u' s$ v7 D
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
* g5 I: N" W& W5 D. r$ S如果觉得有用，请大家给点广告币,谢谢!!!
4 R' _( I4 }( v, o* i' a, P. bNewbie Guide
' f5 j7 w3 D) D( I( q2 S6 z$ ~PPVPlaybook.com3 f0 ^7 W* Z3 u, A7 V9 ~
Tracy Shaffer% I3 ?$ H8 [/ W
David Ford6 H! ?/ z% p* W& t4 t( h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; _2 y% R& i' hGetting Your Mind Right to Start Affiliate Marketing
/ P+ Q _2 k) f) u正确认识网络联属营销
: ^7 @# }. U0 c+ r6 ` {. j* RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 \3 z0 H! \9 L0 Y' C' C! V4 Y2 tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- p5 D" q' e2 s, T( r, F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 o" q" X* w- H2 Zwith any success, these claims are laughable and far from the truth.: ?6 a. _8 t$ z# l5 ]6 s
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
, k. {6 U, u( O. fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 ?! P) L) d C5 |1 ]* p' @! Aflow management. The main benefits are the low barrier to entry compared to other businesses, and
5 m0 N# E% {2 B) D, `' I! Kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' J2 `% z6 ] D( \1 o0 F$ C$ L7 doverhead.7 A ?: h u( L6 Y1 [
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
* b. Z$ Y! E( S- V; DThe winners in this business are the ones with persistence when nothing works, who know there's
1 a) {5 X# C; K+ oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* Y# N3 {$ i8 r- \) ^3 V7 q成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.# U! F" _, `# x9 T" a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can: ^. X0 m6 N' O: A# n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 N; d8 s' P* K: k
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.8 U d! `) r! u. A3 A* W
Most of these things happen suddenly and without warning, and they all contribute to the amazing8 ~6 y& t/ d" `1 |$ E4 Y6 ]- [
learning experience available to anyone with a few hundred bucks and the ability to open an
' N0 d. u+ J! N+ eadvertising account.
. ?% \: _) j" h这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.& h( E1 Z9 y: o
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ f8 C2 r& |0 H0 i( h0 X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 O5 O. }1 |, K2 _4 f/ v/ u# lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 P/ W; G7 p1 R7 l7 [6 E. p: ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 L+ w0 R+ G) W4 S1 J你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你+ C, P! S5 E. y- Z6 L+ A7 ^$ x
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，+ T3 j* ]0 i* `0 ?
尝试别的东西，失败....$ ~6 T2 U' p" m
$ J3 z4 @6 B3 B" g: k+ B5 b) `5 J% _5 O
成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" v" L- n; i( ^* o6 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 Y- i9 P( M) dstarted building.
& K2 f5 I0 l1 k) `1 c) z知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
- v/ D2 q7 ]4 o/ V! jThings you need to get started:% `. u; B8 T5 A3 Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' o9 r6 P- C. G7 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 B" Y* F) B7 h; M& K
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ z# C6 T% g+ z' I, }8 ?
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) g) m4 k% ` |
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 C, Z5 U7 X! J- U6 L
with PPV.
' \* Y: i+ Y6 }: [8 x4 Y9 g在开始前你需要做如下准备:
* ` k, t/ C1 l1、web空间-可是是一台VPS或更好的（例如 服务器）$ |7 P8 p* w9 h ?
2、AFF的CPA帐号
' h% M& W9 ^! u. c" }4 n5 K7 v3、CPV/PPV的帐号7 G$ Z/ {* {9 [% y( D r# `
4、流量追踪系统（关键字/URL）2 o0 W9 A: \/ e
本教程会从头到尾来描述如何运营流量, x* Q7 Y% @# B1 H; Q+ h! L
Basic Getting Started Definitions
/ n# n& a! w, R W& dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& o4 `$ h1 P. k# Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 {9 ?6 a! R/ N" s# \( L4 H Q? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. y8 ?% x3 L T+ w# Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 o, F9 W$ _) w, t9 D( d8 f联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
. u% x; P. ], J9 W7 T# ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 x- Y* _: O( W9 a: n I0 j
receives a commission on that product. An example would be the Amazon.com Associates program,) j' j4 U3 M* M" h1 J- p. N. Y
Comission Junction or Clickbank
; o2 V7 Q+ C6 E3 O' _1 LCPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）* b* C! ~$ z+ ] [1 a, s& I# N3 B
+ s- _( f, x+ jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. [, W6 r6 S {an action like filling out a form, submitting their email address, signing up for a service or sometimes, T2 O0 ]/ f' o' |
buying a product. An example would be Ads4Dough or Neverblue.+ E- y* J$ ?7 t+ M6 c: x, E
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品/ X( j- f2 @6 a: {
0 i4 A' A4 L. ], ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! W, r1 ` t, ]3 X8 I+ n
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& [" c, G; E/ @related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 K( t& `6 b1 l( e
right from the start can really help you.5 n! E5 K6 t; f- }; B
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多4 e8 F& T2 S" z4 X
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* `# a- S7 G; T& m+ h3 T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ @- T: h; @9 s1 uview, starting anywhere from .01 or .015.
; c, U! X8 _, u; L5 \PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费( H1 T: h& n: l( B
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
1 |0 ?. j3 q3 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 H. g$ b; |9 C8 \MediaTraffic, and AdOn Network.
6 _6 w& f$ L( X0 m2 J为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。0 ?. `9 K# F t
Don't popups get blocked by pop blocker software?$ r; |4 Y1 i: L- }
No. Popups are served in a new browser window as if the visitor had opened the new window
0 g7 {- @5 K/ L1 ^8 C6 q2 wthemselves.
; F% z% D [# e! [% f7 o4 V/ x不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样# m) p4 I2 g/ w% {
How many popups get served to the visitor?) Q3 m5 u% G/ H: ^
The number of popups served varies depending on the PPV network. Some pop more frequently$ w% k/ H c& i" x% V0 P, n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 K) E3 {: C2 `) U
serving this kind of advertising, so they have to toe the line between keeping their software
, n# y3 E4 l% udownloaded and still making a profit.
* g/ s" G# ^5 ^' s( J( ]要给浏览者弹窗多少次呢？
+ h- E& x4 {& G$ q该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。8 E" @6 o3 v: c9 ~2 M
Isn't this type of software bad? Why would anyone keep it on their computer?: v- p. g4 v# D2 O w+ F
No, this type of software doesn't harm the user's computer.9 w0 P: |- {3 K3 K4 F- s, }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 Q$ s7 D. s- y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% U) T' _$ U7 P6 fthat they can continue to have access to the incentive.
5 z2 j- {/ B7 i% n) [8 N3 n这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。 b; V9 I7 p! c: y! R0 y9 `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 e+ u. U" J5 Z: jHow to Get Accepted into a CPA Network$ m& P9 ]1 }5 @: }
如何申请CPA帐户( H& K B, X# k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. a2 [$ D6 T- Y" z- gto start looking for networks is Offervault which lists offers and lets you compare payouts across3 ?- s% _- L, A/ f- n- g+ W
different networks.2 Q; @ l6 b6 v) O; g. T: B% s
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。+ d& \2 t" p& l7 h i x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 Q7 a1 S) K& G: S' r% y
application and be as specific as possible about your promotion methods. Usually some time after
5 O+ l. B/ D L0 U4 Z9 ereceiving your application, the company will call to interview you. The phone interview is a critical# E. U- C9 q. ^+ m8 x
part of the application process, and most networks will deny your application outright if they can't get: w9 z$ C+ b( t
you on the phone.8 V' n }" F9 s' f! _( m
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。2 q: r* I" g+ \; c& A8 D
Often, the person who does your phone interview will actually become your affiliate manager after' p' W4 X8 r+ A5 Z$ j& z
you get accepted, so it's a good time to put your best food forward.! \! d5 I8 r. a5 {* z
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。+ g; ~$ G8 B: D: q4 ?, y
You might not relish at the idea of someone grilling you about your internet marketing methods over
; K! z. N* o% C5 v! m; ythe phone, but trust me, this part is critical. Have answers in mind for the questions:* K1 m( j4 P6 g, ]6 P% t1 @
What methods do you use to market offers?
/ @7 g# D R6 @Do you already have a website you will be using?
' G' ]! E, ~5 S0 I1 j8 }; pHow much is your advertising budget?+ q& _* z( v5 H/ b/ {( l
What other networks are you a member of?
/ S/ C" \6 B2 v( |, nWho are your affiliate managers at these networks?7 w* J' i, l5 m
Do you use social media (Facebook, twitter, etc.) to market offers?
% v! h$ m) T: u2 tHow much traffic can you drive?1 L U1 W7 C d6 K. b
Do you have a personal recommendation from anyone who is already a member?
% A* q0 ]1 s: @3 D. a也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：, E K/ X7 h. s
你通过什么方式来推广offers
S/ Y. c& o5 B' g你有自己的网站吗# X; F, P8 }' q1 E" R$ G
你的广告预算是多少
3 {9 ~ Z& ]; ? O你还是别的哪家联盟的会员! c' K/ ~0 N, \1 B) r9 Q( i# N% a
那些联盟的AM是谁) o; v. t; m; I' Y8 ?3 |2 G( b* d
你运用社交媒体比如（facebook，twitter等）来推广offers吗
$ a i$ r1 t. y; m' }你能弄到多少流量9 a+ ~0 Z: @2 Y3 W5 d1 h) a
Once you provide satisfactory answers to these questions, the network will approve or deny your
! K5 i- f$ C) T3 E B7 Y4 C7 gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' n3 h7 K% T9 ] y/ x2 a) b6 m$ W
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 D' i4 f& N5 X4 U" H. ^3 T
for the network can be helpful.% n0 H' D8 A9 o3 e4 t4 h( d& x6 V
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
4 [6 t2 N+ O! |% S) H$ f; M8 }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ K# G, a# h+ o7 r4 H2 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) z. z- T |4 z& W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: V' B; p) L( M( ]( B8 r8 C9 W* _
people can open a lot of doors as far as networks are concerned.
, a- f3 Z4 Y. m1 @7 R7 }/ s: s在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
/ F" M7 N/ j I. e( D: \9 ~After You Join a CPA Network
/ W" F! X A% H/ E加入CPA联盟之后
8 z. ^! N( d. [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, t' ?; s+ t9 G' W9 a1 d
and make an attempt to get to know them a little bit.3 n4 b; L. J" k4 W! R5 A
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
# x6 m0 w! W, o( @# P+ q5 q4 KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' ~2 R2 n3 R. p) Y% O- pweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 l7 ]0 c( g: _, d6 T8 o
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 |; `+ m8 e7 d9 @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 Y# I' l! {2 [) F2 v9 [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ p/ }7 b$ B4 F1 ^, f4 d: O: g0 m$ [email.
" b8 l/ @& p/ m坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
[1 R# D, [% s9 a* T9 H+ kFor more helpful info about dealing with affiliate managers, check out:3 P# x+ `2 \2 q. a) a8 c
更多的关于如何和AM打交道的文章请看:% G, x# y6 Y; n, }& h6 s2 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 d7 p+ f6 V! Z) _; Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
