本帖最后由 top888 于 2013-3-10 21:17 编辑
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( y) w) T$ e e" \- W原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
! y6 x; u% D1 I4 f/ K- d6 S/ p本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单 z9 ? W; V( T: {$ G, V2 u
如果觉得有用，请大家给点广告币,谢谢!!!% L. z* u/ s0 _& e$ T# r$ [ p
Newbie Guide( H! C! _5 S: u: i! `% A
PPVPlaybook.com% V4 T+ S$ ^% ]$ U
Tracy Shaffer
* L) t2 D% O# V7 h* ODavid Ford
, r0 F2 c' f4 z2 ~? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* X8 w6 {2 c2 g! k9 s+ jGetting Your Mind Right to Start Affiliate Marketing+ M$ _) r, h# x, q/ y# |8 y7 d
正确认识网络联属营销% {. a* k6 V) V! N6 M0 Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# C& E+ r* _, r, q6 [' Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ ^$ Y7 s+ H$ j* u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 b1 C1 t. M2 e' J) [8 |& v7 `with any success, these claims are laughable and far from the truth.- N2 y0 ?) T' n1 d, s
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.! E" J/ i9 X! q, E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& _$ o8 ^# b. d2 Pflow management. The main benefits are the low barrier to entry compared to other businesses, and; h k; I5 @ H1 ?. ]1 O
the ability for a marketer to be a one person shop and make an incredible amount of money with low; |9 p* a* h6 {6 b* a# K
overhead.
3 f- s* V* [2 q/ B) T2 ]联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
6 q2 C' L& q, ? i# `The winners in this business are the ones with persistence when nothing works, who know there's& U) c8 ?/ V! y% A! G; C- `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ {) |8 }# t( a$ y' d' A" M W
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.7 t- ^: a1 _" g0 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 R- o8 M6 G! f# O! t7 o# d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% t8 H/ I7 A7 W* v
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.5 R9 C6 }7 y! z7 T' H
Most of these things happen suddenly and without warning, and they all contribute to the amazing. `* X9 P/ _: |
learning experience available to anyone with a few hundred bucks and the ability to open an
5 b2 F: Y5 b2 i3 n8 _# q8 _advertising account.
% N7 x, N; |" t. w7 V这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
& `$ @5 H8 K' vYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 b9 C# {/ q/ ^- d |; ?, T" ]1 x0 |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% b! j9 O8 g% I+ B. A4 n: `* \: Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' n4 R! B" u# c) k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' |7 [2 r4 l( {) i a$ I0 j
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你5 a+ D; B% ^1 v" {; w
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，' ^8 l% r2 B' D* I" W2 o6 }0 ~
尝试别的东西，失败....
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- b8 _7 }+ |. h3 Z$ f3 ^, h成功的唯一要素就是：坚持
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6 Y0 B" ]8 n# Z; i/ hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 _$ n/ q" ]3 P' Z" ^# B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- S' n! q* e* h O mstarted building.
+ r& {, m0 |' U& Z知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
0 g4 y H7 c4 _# oThings you need to get started:
% m7 p+ q- a- x5 M1 K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ }# D+ q7 _: U3 h1 U l: j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" N, M! z- b1 j) R8 D+ ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% x( W c7 _. ?0 k2 \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 l' l# ]2 b$ U" w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 b7 ^5 P& D3 ?1 E2 l+ P1 o# u6 _
with PPV.4 @7 C6 f4 C/ N( e+ P
在开始前你需要做如下准备:0 D; Q. I n" Z4 @9 d
1、web空间-可是是一台VPS或更好的（例如 服务器）
# P8 F; D2 {9 U B- a7 N2、AFF的CPA帐号 U# ]8 v" e' \
3、CPV/PPV的帐号/ }$ m6 r9 S. Y" D; [& J* N8 H
4、流量追踪系统（关键字/URL）
2 X) } S s2 C o- h本教程会从头到尾来描述如何运营流量 I% B! X9 p0 K1 N
Basic Getting Started Definitions0 T/ y/ B y) z) X5 Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. ?1 A. E7 A/ a laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: L9 a; X9 n' P3 l% |/ X
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: f* G$ i% ^7 C0 x3 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( r q6 x% i0 p; f联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA5 r9 S! A, _1 W1 L6 X& p5 ]
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, }6 Z0 g( G( i- e# N6 yreceives a commission on that product. An example would be the Amazon.com Associates program,
3 V& ^$ ~0 I2 a5 c* O. ^! ^* BComission Junction or Clickbank7 U4 R6 k* `# }8 j; L+ E
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）! A# W$ i" {8 J+ w1 M/ s/ ?
( h% i7 `* R+ Z( r# RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% G" @; A# h- {9 \7 _ @0 g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' j' F3 p( g9 H0 N# k9 obuying a product. An example would be Ads4Dough or Neverblue.8 w8 P* o$ z7 n$ z
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品& r! h7 o2 i0 f
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's Z% j, W, L0 q/ l. F/ d( u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! C0 ?+ R: U- ^, Q: ~! T6 E' Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 i. K2 o7 z, W$ uright from the start can really help you.4 }" D' E8 U6 n% u
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多" {' f: G6 C) b& P( k5 |
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 s9 Q/ @: H0 F# Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ y0 X" b0 d( Y7 Z+ x
view, starting anywhere from .01 or .015." T A- L1 ~0 A! e m2 v2 y, d% v
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
* p' ?% x! N6 Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 a8 Z# b8 ?! ` k8 N3 L8 u
MediaTraffic, and AdOn Network.& b3 ]. Z! `% d2 L
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
5 F( V+ c" s! t* M/ W& u2 eDon't popups get blocked by pop blocker software?
0 \9 i2 Y! ~% B, wNo. Popups are served in a new browser window as if the visitor had opened the new window& w+ Z; |8 \2 d2 N: k' D
themselves.
W2 Y4 F$ @: O3 H T, X3 w不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样+ U5 |/ N7 ?1 h9 q$ a# v; z+ }
How many popups get served to the visitor?
, }( n) y9 E! r+ S3 E, y* i& ^' xThe number of popups served varies depending on the PPV network. Some pop more frequently
1 K$ ]6 Q/ N! X0 u. w8 o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 b8 q' J& w; y4 M, _7 d" dserving this kind of advertising, so they have to toe the line between keeping their software
1 S6 M9 t0 ^, n5 m; s2 Edownloaded and still making a profit.
! Q- }# ? Z$ \* A. \- u$ f) ]要给浏览者弹窗多少次呢？1 }0 G5 R' i- W# F$ v
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
# [5 ` Z- ]$ p6 W! `9 HIsn't this type of software bad? Why would anyone keep it on their computer?: S: }. h* V8 a& H/ T+ J
No, this type of software doesn't harm the user's computer.6 |/ J3 m) n' h$ _4 H& Q+ T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; s7 ~! }8 z" p1 N0 n% ] u4 gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, j+ s4 ?# a6 D& B5 r8 rthat they can continue to have access to the incentive.4 K6 n# i# u, }) F. Y( p! v
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。6 p+ _! c/ b8 n$ U% H3 I# x
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' D# M6 k; R3 A2 g
How to Get Accepted into a CPA Network
7 u" w) _1 b- p如何申请CPA帐户/ N( Z" C+ E1 [7 A; ~$ i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 k* h- r0 g' s, {0 G5 i
to start looking for networks is Offervault which lists offers and lets you compare payouts across! Y" U1 E2 j. U r" O
different networks.
, U# S }: \) g+ s( l4 U0 S为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。4 |/ t3 H( a s. n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& ~& F6 M* }2 d2 U' qapplication and be as specific as possible about your promotion methods. Usually some time after
- m I" ]/ E/ x( z7 O% P' Qreceiving your application, the company will call to interview you. The phone interview is a critical0 [- H8 [; |* U" M
part of the application process, and most networks will deny your application outright if they can't get& ^) h0 T( q- u! x
you on the phone.5 n" O$ {2 g' F S2 N6 V4 o
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
2 K' r! K* i8 ?5 i' ]. kOften, the person who does your phone interview will actually become your affiliate manager after
8 N, ]3 ^0 e& g' cyou get accepted, so it's a good time to put your best food forward.
, w( m% D" D; Q" u/ b4 T, F通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
1 B$ K# [& V, t# yYou might not relish at the idea of someone grilling you about your internet marketing methods over7 S, Q" v1 U N" I% v( `2 U2 u
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, T; o! Q) X) f7 k( Y/ lWhat methods do you use to market offers?
6 R$ s4 N9 A: |7 j, e7 Q; tDo you already have a website you will be using?) e8 Y" X! ]9 u, X
How much is your advertising budget?" z% {7 f a- m' U& f
What other networks are you a member of?" y" T- e$ U) {3 o1 z' B/ W, B K
Who are your affiliate managers at these networks?& D8 T p, U b n( g
Do you use social media (Facebook, twitter, etc.) to market offers?. {' P% v: Y4 n0 y: s* f
How much traffic can you drive?
3 C3 K/ \- @7 v/ z0 Q# }& U, E% }% g& e0 zDo you have a personal recommendation from anyone who is already a member?" b1 ?9 a0 \1 k& {0 v7 `0 P
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：1 W5 X( O1 G/ B6 D, I' D/ t! Y1 E9 o) S5 m% S
你通过什么方式来推广offers# H; Q R4 \: n3 D0 y4 D
你有自己的网站吗$ o D- t: O/ a' A
你的广告预算是多少8 `! G, [3 Z# _, H8 `! t0 p6 U
你还是别的哪家联盟的会员
" Z" B. h+ T6 d那些联盟的AM是谁% k/ Y. E9 Y1 D3 w. O! F. v
你运用社交媒体比如（facebook，twitter等）来推广offers吗* M* ^; o# _9 ]
你能弄到多少流量3 k" t2 m* \9 ?$ ~: a
Once you provide satisfactory answers to these questions, the network will approve or deny your
) D ]% i/ Q/ |2 j7 Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
: {7 X7 `; A. p4 G$ m& a: Spersistent. Also, getting a personal recommendation from someone who is already an active affiliate) s2 r- m) H7 T$ Q6 Y5 d/ o' e. W
for the network can be helpful.
. S( d3 K- T9 R7 |& X* w4 |一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。2 o" y- ^9 J `+ K$ [' D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( s. X* Y( p0 g, ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, a- n1 c$ {" \8 lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know ?1 i, A8 c# W7 i6 m! [
people can open a lot of doors as far as networks are concerned.0 [9 E7 e, h9 c+ |. p. O" P
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
8 k$ a2 [5 ~) P- j) @$ qAfter You Join a CPA Network9 d+ ?7 F, ^& a& p- F9 D
加入CPA联盟之后
, L2 M& c9 _3 w1 o4 FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( X2 X& [. |7 P$ v. T
and make an attempt to get to know them a little bit.
- o- p6 e6 k1 m# V2 B. w$ m一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
1 [9 D' z7 C/ v0 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 r1 J% B& Z* oweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- z5 h) @ ?1 ?! N& d? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ J H8 \$ W$ _5 O3 Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ e, }$ ]/ A C+ V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 O( v7 ^4 Z5 ]6 o# n
email.2 f3 p; F) ?2 Z; e& E7 j
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通9 p, O' b, w" \8 d( y5 h
For more helpful info about dealing with affiliate managers, check out:" E& x J, ^/ H" I, S. F! y' N7 w
更多的关于如何和AM打交道的文章请看:
' @' a5 _$ J. M. n: X; G, |http://ppvplaybook.com/blog/musi ... -affiliate-manager/" s7 n V- ?2 N4 B {
http://www.mrgreen.am/affiliate- ... iate-managers-want/; K9 i0 X0 D! |+ H3 j. Z- s' w
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
