本帖最后由 top888 于 2013-3-10 21:17 编辑
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& V" k, H F# h8 U# U/ V原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考+ z7 {+ ? }4 z m& R0 [
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
, m f& W$ L, G1 i* A, ^/ O如果觉得有用,请大家给点广告币,谢谢!!!, d' m+ W4 @. o# m: L0 E
Newbie Guide% y+ ?& X. x( f8 H3 M7 J
PPVPlaybook.com
+ I+ c7 S- _4 ~Tracy Shaffer
- e4 @4 X4 |+ V, }6 xDavid Ford& N) i1 H4 U, F) P; R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 b4 \+ c+ O( R% ?7 ?' Z: E, NGetting Your Mind Right to Start Affiliate Marketing0 X& z' `1 z& X# k2 @ h5 E
正确认识网络联属营销7 |# s. \! e" O1 i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- B1 l; P. p" ~% n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 u8 R5 _7 \1 V0 Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ Z: n. s# c5 S. qwith any success, these claims are laughable and far from the truth.0 g2 ]$ [( l' Q" Q
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.6 z: d& q1 Y( j$ i+ L# R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( D n7 `( p$ F2 E0 S6 \! b
flow management. The main benefits are the low barrier to entry compared to other businesses, and
. P I9 u6 W9 w6 J" Vthe ability for a marketer to be a one person shop and make an incredible amount of money with low& V% x; S1 Y9 A- X6 H) b
overhead.) k6 v' E% Q& m8 r+ |2 k3 a
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
! D4 X& q3 K+ T1 w* ?3 [, QThe winners in this business are the ones with persistence when nothing works, who know there's9 g) P8 D) W$ R; R1 P
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 P8 U# O& `2 C8 |6 ~' f l# L$ n9 |, Q
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
0 D# ?) c$ l Y0 |. e+ RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& v- B0 s! D! h* Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( t. y, S. u" a1 U2 ]+ s- O ~* X
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
6 u6 x# x, i+ {4 S6 Y, t( u( yMost of these things happen suddenly and without warning, and they all contribute to the amazing
$ V6 Q `+ r8 k; tlearning experience available to anyone with a few hundred bucks and the ability to open an$ B1 I4 A* p- [! P" Z2 r
advertising account.
4 F$ l* z: |& [% Y0 C; p这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.. ]8 T! P9 O; B/ E, x+ R) `. w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 Y0 f( D, V% n! H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 x* X- O" ~2 _6 S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 m2 |# |1 ?, |: R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( ^1 T7 u3 g& D- U- P# J你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你/ w9 H8 c) `6 }% z1 A2 W
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
, n0 x5 P' L- Q! k( l: e尝试别的东西,失败....( Q5 P" i ?( ]5 w3 P
/ @% \9 A- S, J' U4 J0 e! N成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- \% ], a# H8 p# a" k4 d9 w+ Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' M3 o3 x s+ I3 R9 `3 S0 C T9 M6 Ustarted building.
0 c! ~! D+ r. B. _知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
5 G. g1 `- a2 u: r7 m. C5 [Things you need to get started:5 F+ _( n; m8 N$ n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, ~; j' {5 T( [) D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): V/ x3 o7 Q) C, j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 s- \# C; l. x; }5 R8 C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' Y# L" ?8 m* G2 f4 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 j! E. R* ? T: g
with PPV.
! I5 j3 c( j0 t/ L- m2 Z* V3 P在开始前你需要做如下准备:3 e( u6 x5 \7 @$ E8 B
1、web空间-可是是一台VPS或更好的(例如 服务器)
! W, h# |9 Q1 S' ~ L& j9 y2、AFF的CPA帐号
" F( r- q8 H$ {( V3、CPV/PPV的帐号
" p! O! \" F I6 @, e; _! H4、流量追踪系统(关键字/URL)
( t0 b& B+ ?0 i/ r, @) ?) f本教程会从头到尾来描述如何运营流量
9 H- O g3 K: W! tBasic Getting Started Definitions% ~) @; I2 r: g `' O v" w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 }4 |6 b+ e6 ^# w7 Y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 c' i: b$ A7 }+ e
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 t% M" ^2 u0 N5 T% n6 d& i) d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ J' l( W6 t0 W4 V9 M E( h: o8 b联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA1 d3 P- F Y8 y W" w5 \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 O1 M# H: D A" s2 o" nreceives a commission on that product. An example would be the Amazon.com Associates program,
& |- q% X6 e# W) S) V, |Comission Junction or Clickbank) {1 b+ d( g* b0 Y0 N0 x; f4 N$ t
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)% R o5 p) w: B4 J
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- i' L. d; n3 j% ^( ian action like filling out a form, submitting their email address, signing up for a service or sometimes
1 D9 Y( ~% w- ? j/ Sbuying a product. An example would be Ads4Dough or Neverblue.+ A+ O9 h$ ?3 k1 H! D
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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* d; h1 F# c+ f* S( U; uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% u, [- O: V3 ?3 C8 O! s3 R& [account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 `( s1 a$ {1 K; ?) irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 Z) e! M) Z' ^. ?, y
right from the start can really help you.+ E! |/ F+ d( ~) B/ G4 C
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 i/ L' F1 W8 X# U% g6 L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 v6 U' Q4 a* {, F7 t
view, starting anywhere from .01 or .015.5 M' A) a0 R1 n) u" K/ g
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费7 Y |( {' q9 J8 i+ \
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In order to use this type of internet traffic, the affiliate can sign up with a number of different# M* @! a6 A* }1 o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- P$ L% o* d5 f3 O7 a# fMediaTraffic, and AdOn Network.
4 j* p, D6 h( J& W: r为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
# C Q" t) q* h: D1 IDon't popups get blocked by pop blocker software?
& k' I! `* H6 z- C$ O# _No. Popups are served in a new browser window as if the visitor had opened the new window
# G/ T' i/ h' B( T( x5 {/ ^themselves.* ]" ~1 E, u& U |2 P! T# a: M7 p* X
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样( t* A7 p8 W9 z( R9 Z/ [9 b
How many popups get served to the visitor?! N& p6 A( ]* ?% U& I. f, o
The number of popups served varies depending on the PPV network. Some pop more frequently1 W% U2 R+ n4 @, Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* x( l3 r2 m) g% e# ` c
serving this kind of advertising, so they have to toe the line between keeping their software
0 d/ }$ N% M4 A% L2 G" hdownloaded and still making a profit.% ?: P; h9 q5 M% Y! C
要给浏览者弹窗多少次呢?/ E9 n0 h- d8 |4 a" U+ ^. i) ~
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
, v: W$ ]4 j* `* q1 `0 j# cIsn't this type of software bad? Why would anyone keep it on their computer?! G8 n8 D# v% Z) O& l
No, this type of software doesn't harm the user's computer.
% u# V! R+ y0 `7 MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 W* j6 Q' R, x$ u: stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 g7 |' z* J* u7 M3 }4 F4 Qthat they can continue to have access to the incentive. E. \: N7 v( F# c3 W
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
2 k. Q$ d+ F) v$ u' h8 a/ r/ q, u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) V- }9 c" ~7 i; E$ k' F2 VHow to Get Accepted into a CPA Network1 Y) \3 o H+ L- v8 W2 l* N
如何申请CPA帐户( Y, {, E$ c R: l& v; F; G9 B& i1 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) A, B) m; K. B; Y7 T: W2 K& I) p
to start looking for networks is Offervault which lists offers and lets you compare payouts across. A* d! M8 Q# k: K
different networks." B* s8 c- w% ]- o$ d/ T/ y
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。: c% C) l* }3 i' A8 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 ?1 A1 M; o2 L/ a6 D
application and be as specific as possible about your promotion methods. Usually some time after# R) d4 ~! V* K% F! ]
receiving your application, the company will call to interview you. The phone interview is a critical$ N- z) m. l: P, t, q ?$ G
part of the application process, and most networks will deny your application outright if they can't get
' U3 Q' R- B- f! V+ Eyou on the phone., k& z, N4 \: F3 d( X( b
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
" f- g4 [. o$ N9 i- M; X7 L" MOften, the person who does your phone interview will actually become your affiliate manager after
0 A6 F, Y- A& F( x8 o1 Kyou get accepted, so it's a good time to put your best food forward.7 v4 F: ?% O# u0 h; W" [
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
0 \5 ~3 J* R$ Q, H( C8 ^2 x$ nYou might not relish at the idea of someone grilling you about your internet marketing methods over
, A2 m! s. L. X9 J9 F8 W: L' ]the phone, but trust me, this part is critical. Have answers in mind for the questions:9 N/ {2 g" |3 R
What methods do you use to market offers?. J+ Y4 e# M" ?. g O
Do you already have a website you will be using?
+ m( C, v0 W! S* Q7 e8 [+ m; M! PHow much is your advertising budget?
, V# l9 h; V. RWhat other networks are you a member of?
1 A, ]$ |: N" JWho are your affiliate managers at these networks?1 h' F' b; s/ P# p2 {. D2 y o
Do you use social media (Facebook, twitter, etc.) to market offers?, q0 H- A- x4 a2 ?$ F9 n8 j
How much traffic can you drive?( r. T5 ?& z* Z6 {0 [
Do you have a personal recommendation from anyone who is already a member?
: u. b$ ?' \4 b1 {也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:5 @% _9 ^' I& X1 i9 A
你通过什么方式来推广offers
1 ^6 V) G" L+ x- g你有自己的网站吗; R: J+ v! X' i) H
你的广告预算是多少 ~- e$ t! l" V Y+ @, C4 O
你还是别的哪家联盟的会员
1 ~- E2 G9 E2 x5 z那些联盟的AM是谁+ H" n5 Q, W! ?9 f7 g( z4 x) g
你运用社交媒体比如(facebook,twitter等)来推广offers吗& o8 _7 w" g: N5 r0 S4 ]' `
你能弄到多少流量
! K9 _; d1 M/ ?Once you provide satisfactory answers to these questions, the network will approve or deny your
6 ~; l8 F9 M$ j' ]9 j" A: S" Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be) _0 v5 g' N$ Y5 _
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( q# q& Z# n" R/ _( b
for the network can be helpful.* Z& a. k, D* x4 a4 w# i. @3 I
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。+ {( [- s* n' N. `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 F7 c1 E( W; c; v- F) q! `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 f* h1 J1 W" d- C, C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ `% E' i& o9 Y8 y7 e3 J0 npeople can open a lot of doors as far as networks are concerned.
% m$ I4 C/ v: ]3 P! H3 y0 L在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。6 T+ L B, m- S% _3 t" i* u. B/ K
After You Join a CPA Network
: i J* d+ e$ p加入CPA联盟之后
" { M9 r2 q* ]2 I% rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ ` _& C9 o6 d. _0 J
and make an attempt to get to know them a little bit.. J2 M9 D% [7 X2 {/ o: P8 O2 `
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
% _& x2 x6 l# QFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; ^" B% G. T8 Lweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* r/ r5 r7 y! J, f3 o; q0 h? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 y' m3 m6 ] q W/ clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' j6 f+ O% A$ n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ }2 w) V1 M$ [' f: v" Xemail. @. g. h2 V$ A$ x
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通7 t$ K6 H7 _/ X/ } O8 g
For more helpful info about dealing with affiliate managers, check out:
2 N# L, J! d4 w v- v更多的关于如何和AM打交道的文章请看:
& r9 u2 H% }$ K5 F: I F& H& B) lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/( W W4 [0 R; B, x8 P$ l
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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