本帖最后由 top888 于 2013-3-10 21:17 编辑 + i2 z7 c) w4 |; x) `" z
* ]* V- J7 z2 \7 |原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考9 z) H1 g& `" U9 {0 `& Y( `
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
+ `" Y4 t; \! q7 V: _9 z% S如果觉得有用,请大家给点广告币,谢谢!!!
8 l2 O8 L3 E6 |Newbie Guide
$ R8 K' {. a4 y. q' q; G* W. n( dPPVPlaybook.com/ p" m# p% T- _2 e! r6 ?) D, x
Tracy Shaffer
8 L( i, g/ P6 d$ }! W% ]David Ford
8 y8 ]6 ]6 `* w; u1 g: n? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 p+ D! x/ P4 y m2 \$ d
Getting Your Mind Right to Start Affiliate Marketing
: k a" y, V i9 [. A9 K正确认识网络联属营销. I: R+ R! B1 Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ s0 f* B, d/ h2 ^2 j
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 S0 y& j/ M) W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# B1 a( T6 A% Fwith any success, these claims are laughable and far from the truth.
. D8 C( R- d) m关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
& Z) q3 t' V! n& v+ x( z$ B8 RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& ~- l- K/ x& L0 ~7 y2 P l+ n
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 _+ n6 f# l6 W7 ^, \; r( Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low* G' \' s9 h7 G& o4 O. C1 X) T/ p% U
overhead.
3 Z& h+ z$ _. |: a; W* `0 b联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
& e# o% I1 |4 h5 i# oThe winners in this business are the ones with persistence when nothing works, who know there's6 Z2 l5 z8 T* ?2 Y' _/ W: W% e( U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 k2 {% k( z4 q9 }: e成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
- H3 ?( p. f( W9 @" c; T3 tThe cold hard reality is this: virtually everything in the space is changeable, what worked today can f4 ~) E4 M' V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# H N8 Q6 z4 S" D2 p0 E( C" y冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.* P& j! Z j4 D3 [1 e! K
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 k6 t( D8 C- y, n
learning experience available to anyone with a few hundred bucks and the ability to open an
5 o- ]+ d1 f% R& k) ?9 G$ |advertising account.5 L0 q- U/ x& ^
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号. x1 f, K4 w; ]- O' B1 g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! ^3 T! w% s; T* f/ K; P1 q# Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& H3 ^1 a# X U( x' U- J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 R7 L/ u. L- r) m( O4 V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., f2 `4 z$ M4 p$ y7 G }* \
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你; w+ @' L$ h' T; P: T* v& B5 m$ A
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
! l* ~1 u8 @% P尝试别的东西,失败....
9 q- a; g7 k, P4 E+ U$ t" G3 w) r; m- `2 t2 ^: ^ W$ I$ c4 m/ e
成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
F7 R8 E' g( z/ J1 @% Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% X1 O7 {+ h9 l$ ^started building.* W; A! T, \( o. U$ z5 v( e h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始1 G, n& G ?! I x& S7 s4 x1 T: _) c' x
Things you need to get started:; i, W% d% t' U" f3 n2 _& ?! C! t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
g- M/ k) O3 P) Q" x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, W- y2 M( [+ p6 I; D( ?4 K3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& |* l5 G/ v$ B1 d; C# C7 u! i" i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), H! j. J1 U, q: o" p, P. p2 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( C6 A9 i$ F9 lwith PPV./ a9 W5 I* N0 _/ G N. r
在开始前你需要做如下准备:, |) S. k& \: x3 m; _: _) Q$ h: Q
1、web空间-可是是一台VPS或更好的(例如 服务器)
( @' h7 }, l3 X) S2、AFF的CPA帐号
; N e/ v3 a, c A& R8 m3、CPV/PPV的帐号
" h, j8 [: w1 W$ D0 X4 }3 l4 B+ g4、流量追踪系统(关键字/URL)
; u& X* N) j0 Z3 s, a" u. ?: G本教程会从头到尾来描述如何运营流量
% e9 n6 G% [3 R0 t6 ], lBasic Getting Started Definitions, v+ A% q) Z1 O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. }- I+ V) H5 |7 |! v* \/ b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 B4 K% d+ C0 O. q, P! V? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: a9 j& y, M! [# l( N7 ]- I: u5 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ u* W- g, L: I" g0 P$ o
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA5 C# |9 E' s% G' k8 o$ t8 ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ o( o* u8 ^. ^6 s
receives a commission on that product. An example would be the Amazon.com Associates program,
: ~8 H; b i s. _- R) _* BComission Junction or Clickbank
# m5 m2 p2 |* b2 W) e2 T6 n, G6 O# LCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)& D. l) n. {+ Y' {
9 U. V: e2 ^$ G8 {: |Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ q. A1 Y8 P- Q* h0 nan action like filling out a form, submitting their email address, signing up for a service or sometimes
/ d) A* D' S* Bbuying a product. An example would be Ads4Dough or Neverblue.
. M0 p7 ?8 t9 P6 E* P6 r5 sCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品, o5 w) K) C3 H7 A9 i5 d
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 Y' S0 e" ]) x: \3 S! }) ~account, getting the affiliate approved for offers, bumping payouts and just about everything else
# y" E2 b) c2 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 e7 ^6 k1 l+ Q5 k
right from the start can really help you.) P; U7 R+ |: p. E% V2 j! z! _
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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5 q' b! g2 R& c9 E u* vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 _- C) j/ n! r l( V; qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ ]+ P" T. t' j/ [7 sview, starting anywhere from .01 or .015.
, Y! P, I( i: Q2 R" gPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费" |/ y4 O4 i1 C! g: L4 h/ S- ^0 r
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
; m$ C9 {/ n- v* M6 ?) R! O {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
d( B0 p2 L! y8 P2 i8 K$ {MediaTraffic, and AdOn Network.
, `+ T; e9 r* g9 P4 e* e- _6 y E8 N为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。# A8 N# n2 G% ^; A+ T" G8 G
Don't popups get blocked by pop blocker software?$ x; h1 L8 |" a) k
No. Popups are served in a new browser window as if the visitor had opened the new window
0 b( N8 T Z- B9 ythemselves.: J/ k4 C7 L9 v: K; Y6 Q6 o& q
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
# y6 z- o1 u! R0 i) N4 M- |! FHow many popups get served to the visitor?
4 m2 P2 L; Q1 f1 ^9 V. p$ a$ VThe number of popups served varies depending on the PPV network. Some pop more frequently
: s* L: {, v# C5 w(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* o0 B+ i5 I$ {& a2 a& q A
serving this kind of advertising, so they have to toe the line between keeping their software a7 f( S3 }1 `3 L
downloaded and still making a profit.7 X3 I1 O8 }6 Q$ }3 n' P
要给浏览者弹窗多少次呢?
0 A5 D* }* I' A7 a9 Y) x该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
7 L, a6 [* s" tIsn't this type of software bad? Why would anyone keep it on their computer?" b* r% Q. d4 Z2 p8 k: {1 @; N$ x
No, this type of software doesn't harm the user's computer.$ C+ o7 i, m; m ~, O8 _# H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 L2 {. x+ m1 v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 z( C, T. v' g {: Z; i
that they can continue to have access to the incentive.
! Y/ y5 g2 F8 d5 B- w这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
. N6 J" S5 k/ b. J3 F7 s+ n8 b? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, ]- S" n' T& w, HHow to Get Accepted into a CPA Network- o# V$ e, h; f2 T0 q3 m5 f
如何申请CPA帐户
$ P7 ^8 C+ {7 P. [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- R8 Y: a0 g1 Z" }& q Hto start looking for networks is Offervault which lists offers and lets you compare payouts across5 U; b1 n, x4 `# l# G4 H
different networks.& L* |, X) K3 m. D; }; g J, A
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
& Z: T8 D+ b7 T: T0 s9 ?! FOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 D9 M" s' u+ V1 `. m+ x! {application and be as specific as possible about your promotion methods. Usually some time after, J5 R6 y$ t: C0 T
receiving your application, the company will call to interview you. The phone interview is a critical
% \( V8 ~2 o. F& N+ w1 upart of the application process, and most networks will deny your application outright if they can't get
. S5 @. x; J. C2 x$ G! v* zyou on the phone.* I1 o- ^ ~, y
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
$ o3 h) `% L- A- T1 i) i2 p: X6 YOften, the person who does your phone interview will actually become your affiliate manager after
2 l3 W7 F6 ^& n; v4 Xyou get accepted, so it's a good time to put your best food forward.
- G0 r" V4 N, g; E通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。8 v7 s& y7 f2 t- |: R
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 d9 m: s: N3 Q. b: _the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 j5 J! r+ P" B- P! Z2 k( w) |What methods do you use to market offers?9 W* m( q8 |; H7 \
Do you already have a website you will be using?' T: z+ l+ `. M/ W- k) U6 R! T
How much is your advertising budget? y. N8 Y1 G4 {( w
What other networks are you a member of?
, ?0 t) o8 P& V( D& W; GWho are your affiliate managers at these networks?8 S0 ?/ l. M( P
Do you use social media (Facebook, twitter, etc.) to market offers?6 u7 n% f+ H; A% _+ }# ?6 y
How much traffic can you drive?
3 A# T/ K6 e5 x) s9 r# CDo you have a personal recommendation from anyone who is already a member?6 O( }% Q7 O& G) \
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:6 b3 X4 c# ^' I/ J, f; \5 Z; m
你通过什么方式来推广offers7 p* Z: M. E: B8 n
你有自己的网站吗
0 V* C3 B% H" d$ I0 k! @你的广告预算是多少- D4 Z& k+ q9 s2 k* M" \
你还是别的哪家联盟的会员2 }3 h4 F N9 b0 C4 h
那些联盟的AM是谁% I: D E) `2 _6 F! M) X" W5 c2 }9 J
你运用社交媒体比如(facebook,twitter等)来推广offers吗: Q7 |* O6 x, H' v- @" K
你能弄到多少流量
- w* ~& T( u$ [ ^: e0 n7 b; K4 TOnce you provide satisfactory answers to these questions, the network will approve or deny your
# ? X( K, O+ Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% {. V' g$ Z3 }+ l L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 G8 M. E2 u' K) ^. B2 h6 `. }for the network can be helpful.
, a! L: R; }) [一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
$ W. V- z z+ ?6 Q5 D, L0 BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- R/ K" w- f* h! E" ]' e1 j6 D! q9 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ x( R! z( }3 V" \2 Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' h u; j7 d) S9 B* {( c# w7 Y: U
people can open a lot of doors as far as networks are concerned.
# l& c/ l6 h5 J. c- R3 A8 f$ x! K' V在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
. W& K' D3 i% w- D+ }% cAfter You Join a CPA Network$ A. V+ W( _5 N1 R: {/ O. z+ C
加入CPA联盟之后4 M+ Q0 D8 @# W1 _- r, s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: H9 o! x* F, u. N$ U2 C* Gand make an attempt to get to know them a little bit.+ C7 a; `( W3 d1 s
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他+ N4 L; W5 O4 {) A7 h, Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* x4 T; i: c( h, G% Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 U/ s; v* D; r. T9 ?; O, W; y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, B% y& U G! E! V mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; W7 _' g# N$ Y8 y5 \# @: h) {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ b0 `! X; v$ n8 \& h1 e" r$ D1 xemail.2 I+ E; Y s% x6 S; h ]
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
! S) h; s- E. k1 y/ bFor more helpful info about dealing with affiliate managers, check out:# ~" O" H2 D9 S
更多的关于如何和AM打交道的文章请看:
, N V0 L- |8 M! Bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! X, B( u1 f4 G9 e7 G, A; `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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