本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考6 i9 E ~$ ~" ]
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单2 c8 K S& }. ]4 ~& f$ _
如果觉得有用,请大家给点广告币,谢谢!!!1 {- q" X8 J1 m$ }9 |2 P
Newbie Guide; l1 T& e2 ^3 q# ^0 ?8 \
PPVPlaybook.com0 i2 p+ }& Z$ o3 {4 C' I' o$ h
Tracy Shaffer3 @! b6 a! O/ a2 e" x
David Ford
1 f5 E- b. B n* c$ |/ ~? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( F# u$ ]8 I7 O& J# j
Getting Your Mind Right to Start Affiliate Marketing, q5 h* `5 \# m/ D1 c! U9 \' W0 h
正确认识网络联属营销4 x" k( T0 B. \, r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 a: Y8 l4 A" V- N0 aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
B5 j) G# y2 Z$ \9 `/ pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 q4 W H$ p+ X# P$ s, M9 F
with any success, these claims are laughable and far from the truth.
, \* k, p9 N3 R* M8 Y关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.( b+ r5 S- m1 C4 g! v8 ^# C
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, B; D, V3 ? L# _2 Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 ?, l4 O. A0 S+ h' [the ability for a marketer to be a one person shop and make an incredible amount of money with low+ _5 c' Q8 i j: Q5 f
overhead.
. L) H! N2 y+ n4 R4 K联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.) E+ E9 T L8 w8 W) b& p* D
The winners in this business are the ones with persistence when nothing works, who know there's
: L0 D. p& n. Z. e' {( lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: M& k$ ~" J4 P
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.7 k4 g- x* J. U, V
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% b+ d' s0 |- w1 j$ x% v/ Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( [6 C2 n7 c3 n0 c4 q
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.& A% ^! Z9 N4 ?- p: F, x7 N1 ]# ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 X7 ~' q1 U, d8 \
learning experience available to anyone with a few hundred bucks and the ability to open an
& Z/ h8 }, f3 I! ]0 ~$ a: D- Badvertising account.# M8 E" h2 ?$ d% l6 ?5 p) ^/ z
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
! } p4 A% V- N& pYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, K* }2 N I$ _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% p3 y W4 x1 P
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 }, m3 [; n- W' y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 R' ?. G6 q& }- @. q1 B/ B你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你7 g+ `( s' S: u) W+ \% Q
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
U/ N5 N& \, o/ b5 h. T尝试别的东西,失败....! _ S, T1 w2 m5 v* V
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成功的唯一要素就是:坚持+ x l- l+ u6 f
; i' n+ i" j4 Y, J; tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! E* a3 U2 D P0 _6 ]# ~: c
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. q/ q! x* A3 H4 Vstarted building.& A# Z, h; @1 R8 i, l' W( z8 b
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始 Z0 o2 X+ f/ M" U1 `* O9 k% ~
Things you need to get started:
) b! o: r1 X4 w' s; G! ]( A& U5 m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% v5 S6 _, T- W) W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); `9 x( c! _7 B8 p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); u) f8 t) l! {9 h8 w3 x' O6 y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, s# M! K& l9 b, YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 X3 x" W' e8 A8 Y1 t" Owith PPV.% a& W- t( r! E3 y: s& B! T$ A/ @ c# e
在开始前你需要做如下准备:6 Z) a: C. @. k
1、web空间-可是是一台VPS或更好的(例如 服务器)
6 X$ ^: B9 }' t2、AFF的CPA帐号
2 |/ b0 k# \' `( f7 E3、CPV/PPV的帐号3 O! U( S$ l* j
4、流量追踪系统(关键字/URL)
3 Y! P1 @* k: P, K1 j1 K本教程会从头到尾来描述如何运营流量2 u3 K, S$ o! A# \8 ]9 N
Basic Getting Started Definitions
3 v' _& {0 Z( |! a9 gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ |) q3 ?# L" [! V$ V6 Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" C; G3 }$ J1 V( m) T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 X) F; K$ R& I3 E a% @) i( b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 R' C, S3 [' y. h
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
" S* i* a- b: J WCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 A! e$ s, o. R- s" D) hreceives a commission on that product. An example would be the Amazon.com Associates program,0 x2 I6 ~- X+ |$ _' W
Comission Junction or Clickbank
" k# X" F" w( D& p rCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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! }5 D. K2 ~, R. jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 k. p% c- _; O& q1 P8 x$ han action like filling out a form, submitting their email address, signing up for a service or sometimes
" \" {! I- r7 ]0 s, ?! a, u8 ?1 ^buying a product. An example would be Ads4Dough or Neverblue.
* k# l# Z# g8 E U% Q [: O* ?CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品* i% `1 @3 L$ h' X" W5 \/ v/ {1 O
5 C, _' j. s8 { U0 |( \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 A0 L% Y5 e1 q) N1 E/ \
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 G( B/ l2 C7 t' o; |, Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 M; R- N- V4 mright from the start can really help you.' I, ^1 ]3 `, n; D! U* `$ d0 R9 q
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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8 P& C2 D( y9 z9 z$ `6 I2 FPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 Y/ l5 s; L) s7 U0 O3 h/ win pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 o( Q) v/ d3 ^. o9 o: s
view, starting anywhere from .01 or .015.
+ k" g) ?+ k7 d* i8 iPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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2 B$ j+ n! v3 z" z- ?In order to use this type of internet traffic, the affiliate can sign up with a number of different- _& [) _1 M2 ^$ J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ x: p) ?* O, o3 x7 PMediaTraffic, and AdOn Network." j5 \2 Q& b0 N
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
+ h) }. B$ Q3 M/ o/ G+ r b1 wDon't popups get blocked by pop blocker software?
1 t! ^4 r6 d5 A: VNo. Popups are served in a new browser window as if the visitor had opened the new window
; @0 s$ q5 o& [9 s: ]4 k5 k- cthemselves.
4 Y. V( \1 C9 n0 g; d" N% q不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
. I# e( ]) F* s& R1 ZHow many popups get served to the visitor?- t$ \7 g; s( q, I' C' N# D
The number of popups served varies depending on the PPV network. Some pop more frequently/ J& Y- `: @; }, n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 W( H) e9 P. [
serving this kind of advertising, so they have to toe the line between keeping their software+ z9 d) w- ]2 Q1 ~7 X, L; i
downloaded and still making a profit.; x5 u! C) q2 S
要给浏览者弹窗多少次呢?
' G7 x9 T) q+ v$ _+ H/ S* i该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
) ~7 T7 z8 I; ~) J6 HIsn't this type of software bad? Why would anyone keep it on their computer?
9 Q. ~2 J+ G4 G/ ^. u8 c$ _' LNo, this type of software doesn't harm the user's computer.; G6 H% Y I8 i. Y$ q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," n) n9 \: w! x2 E% a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 i( d$ J7 C% }( e, j) Ithat they can continue to have access to the incentive.+ \$ s0 @$ J: y
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
% g% ]0 o( U7 i: j+ i% C? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
|/ b) {; V* Z1 b yHow to Get Accepted into a CPA Network* s/ ]9 o2 L: M) V8 E' n
如何申请CPA帐户
. [0 v4 _4 y; s: N5 F! T4 rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
q! `+ L* t/ W2 g# Y8 t& |4 o; lto start looking for networks is Offervault which lists offers and lets you compare payouts across3 ?% I% W8 m( d3 o3 L5 Z
different networks.
; H- S" ], G0 e6 k3 N9 K+ S为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
: k% N8 e# ~' T" bOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)* Y* }: S& z7 j* Q8 `# w2 ~
application and be as specific as possible about your promotion methods. Usually some time after
( `6 f' V4 T6 @# Y+ O) j3 Breceiving your application, the company will call to interview you. The phone interview is a critical4 y! G! O- @8 p
part of the application process, and most networks will deny your application outright if they can't get
+ C8 o1 S$ v7 G3 U8 [; V6 jyou on the phone.
; x! G% c) N' p& t一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。# @0 c+ S1 J! }
Often, the person who does your phone interview will actually become your affiliate manager after
% ~0 d! k7 ~" c' `& |you get accepted, so it's a good time to put your best food forward.* w3 f. N; b9 G h% J( n
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。* w5 q a$ S O& o) P# D! I
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ A/ V: T8 Y7 o; w( b( ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 p" X1 B5 r3 W) C5 F# S" K" Q) j$ zWhat methods do you use to market offers?9 {& s, J4 m3 F) V
Do you already have a website you will be using?
8 t) k1 N1 `7 L9 xHow much is your advertising budget?! A+ j5 F- l9 j! U
What other networks are you a member of?
5 C& G, J& {& b4 }7 g0 Z, lWho are your affiliate managers at these networks?6 @2 d* f/ x! q: Z1 \, l# d
Do you use social media (Facebook, twitter, etc.) to market offers?( P6 U! O" } B+ e! ^/ p: V0 a( S
How much traffic can you drive?) l, x9 T: \1 V$ p
Do you have a personal recommendation from anyone who is already a member?
+ ^1 j, c3 G9 ` m7 {也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答: t5 l6 s) i7 d4 B" f8 [" `: z
你通过什么方式来推广offers+ E9 `( _- C* V- ]$ F8 C7 X% k w
你有自己的网站吗
- C- \8 h8 n% C* @你的广告预算是多少, z' M+ _2 Z2 g4 [
你还是别的哪家联盟的会员 f, O7 {# i# {$ |1 |4 j
那些联盟的AM是谁6 j& H2 |+ J+ ]; b) n/ } C" H
你运用社交媒体比如(facebook,twitter等)来推广offers吗
) O5 i% B6 ]( B3 p) {你能弄到多少流量
: d4 Q7 h: U% d- T4 k4 L9 s( TOnce you provide satisfactory answers to these questions, the network will approve or deny your
; J4 O% ?+ l5 o: a* a3 sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 d8 o" h6 u- Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate: |6 U" a5 v# `
for the network can be helpful.
" ], b& s2 b8 b/ J( w; r一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。" o' w! S/ y4 x5 M7 ~
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' S( L1 Z& s1 GSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 B3 \" d% X. T4 Q v& H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% |. z4 J: X3 s& C. epeople can open a lot of doors as far as networks are concerned.
2 G! c; N/ g' I$ C+ s$ n( t/ O( z在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。2 ^- d7 l. R2 @/ V, q4 L# ~! _
After You Join a CPA Network* B8 \9 {7 Y6 y: S3 Y
加入CPA联盟之后
! E8 y3 g) k8 E+ K. @: ?5 } w! {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ Z8 Z: k# v {: H" n0 T6 {! P
and make an attempt to get to know them a little bit.; `1 ~4 O4 q# j/ i( N2 F l/ r
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
) X _- \1 d9 G, j% g! g- O; \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: C0 @( v6 }* Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ } Y2 ^. m4 n G& X- ]9 f5 S? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 }& L, ]+ c; a/ K- N7 ^7 {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# `( _9 o. D: i9 G" ]6 C5 `4 sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus V. ]/ u) y# X
email.+ F: L" {4 z$ \2 O. p1 }5 D+ X
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
- K) K# F7 U- ~2 X/ E: NFor more helpful info about dealing with affiliate managers, check out:
% y) \: W( W/ h2 Q, ^# v3 @" m更多的关于如何和AM打交道的文章请看:0 [# q% M) w$ @# p! M& Z' ]2 E& _( O7 W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ ^4 v# s1 T8 h3 o
http://www.mrgreen.am/affiliate- ... iate-managers-want/( G, @5 ]6 H$ }. |- H. ]
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