本帖最后由 top888 于 2013-3-10 21:17 编辑
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4 }+ Z, t3 h; q原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
t# h1 ^6 d$ K+ G6 y' n2 D本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单8 ` g& g$ t3 k" K1 ~& N$ J" D4 O
如果觉得有用,请大家给点广告币,谢谢!!!
# ^- }7 m8 `, V* B; R* TNewbie Guide
, t7 P. R& b! o) F5 Q. B0 RPPVPlaybook.com
7 a2 l! p2 m$ B. t2 GTracy Shaffer
, ~. u9 n( y& U$ S& Y; o; a$ C' v2 S# NDavid Ford
/ F8 J+ E4 T4 h( X# E4 M) Z? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- x( @7 R" I# e$ l) k4 ZGetting Your Mind Right to Start Affiliate Marketing
1 u$ w8 o8 m7 O& ]3 U$ h正确认识网络联属营销+ w3 L; W1 @- O1 ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! x" m4 W8 l- {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. L M5 _9 c* e. pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 m1 L6 Z" J0 h1 s7 `$ {
with any success, these claims are laughable and far from the truth.
9 B% O$ U5 r5 S1 o5 r- K关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
& N6 e* i5 h: O3 s2 ], h9 R; ?$ pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; s) ]* f% d* jflow management. The main benefits are the low barrier to entry compared to other businesses, and
. V6 q, J/ }1 w! k, s' b. ]+ Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 e, t/ n! P6 i6 hoverhead.
7 ~9 M+ |/ m5 |2 G联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.! @. `, U' C0 ?; ?5 H0 i, V5 ?6 c! ]1 U8 B
The winners in this business are the ones with persistence when nothing works, who know there's
# e) A( G. V& X6 V( z3 ?* P) Q. bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: O' n& y2 L$ {% y8 L成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
: ?$ H a' @3 T0 J! \The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 W: V0 Y5 u+ y- r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: p6 c; j# G1 f1 k/ v2 g% N9 G
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.4 \, E3 R/ J7 `: O
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 v8 A* C8 G) L% x1 c6 s# Ilearning experience available to anyone with a few hundred bucks and the ability to open an
* e* W- O% x0 K1 P) V' L5 j5 Ladvertising account.
7 _* \9 f$ R& B这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
+ r% D: K8 z8 f+ U5 n& FYour competitors are willing to work at this around the clock. This isn't a push button, instant business# C- X. H9 ^ d2 \1 _7 w5 L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ Y1 A: J+ n* {4 T4 p! K$ n$ @) x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ a# o4 k" @5 C# `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ _! p5 p9 w' I& b7 ?+ K, E你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
]0 k$ a0 f: `5 R3 N( s9 p1 f一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
. H2 n( n" K @7 T% j$ x/ S尝试别的东西,失败....
& X& z5 y4 E" s, W& s9 c p: g* ~% L9 k$ D4 W
成功的唯一要素就是:坚持0 D; `2 m) I4 f C0 p2 ]
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ N+ V% ` C, ?. estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
( f# v h1 l; pstarted building.
- M k, z# `; v: q4 F知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始% d6 z: L& T& @* A% H, K7 u2 d$ f
Things you need to get started:
0 ^ P6 k. H m: D# T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% s/ b. k4 r0 `3 D k( d k9 |' _" j; _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ d% q7 C6 r4 h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) x7 l: i- P' @
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 v( R/ }% m, k% IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 t* T+ d5 Q4 ]1 P" Uwith PPV.
: W- @8 N! }& B5 [9 i, [* S在开始前你需要做如下准备:
; h3 t7 c# G/ k% t1、web空间-可是是一台VPS或更好的(例如 服务器)$ j. B% H7 d( \! L
2、AFF的CPA帐号5 l1 V7 i2 S8 L/ n r# E
3、CPV/PPV的帐号8 f1 X& k! s) i2 g
4、流量追踪系统(关键字/URL)$ x5 |5 G# o7 o; ?! l
本教程会从头到尾来描述如何运营流量7 a/ K: j h7 E" H4 S: c6 Q
Basic Getting Started Definitions" o. y2 ^ d( t- m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 @' Q5 I$ ?& v- i0 x Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* z& W O: S- ?0 i! v? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 f2 @& a& K5 u, C! ~! i7 ~
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) X8 J$ `; r* k# `( O
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
& l* L# g: ?; a m, S; f* r# P7 |Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ p8 ?, E6 E# v
receives a commission on that product. An example would be the Amazon.com Associates program,. ?0 j7 @1 }. R, w: s
Comission Junction or Clickbank! i! P' V4 p' i Y" J$ V' {
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' O: F3 u. C3 w1 B4 I( T7 A
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, n. }$ _8 b8 q: ]7 ~1 G, ?0 W! ibuying a product. An example would be Ads4Dough or Neverblue.
0 d8 a3 ^4 K; E7 f$ r7 VCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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0 K* E7 K" C! |$ r# BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! z0 O/ G3 n' |6 g5 _2 }7 {* Z- ?8 p
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 d- R, U# Q# m, ?. _ hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; O/ F3 R% @+ d0 ]9 D+ w4 Kright from the start can really help you.6 `! }& O# q/ A: M) d# |( @7 x
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多; u. v3 w. G7 V" {1 {( u% E, H( X
# X1 i6 d' O0 @- I! [; z' zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 ~- ~( i4 k5 r, y$ V! hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& N8 X/ E8 @ ~- A% [7 |' S8 sview, starting anywhere from .01 or .015." k! Q: G; p$ C3 c# a
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费' w7 z2 V5 E1 y ~) I5 Z' E
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 _+ S# Z$ h ~4 Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ u# W+ L: _) _* E. B6 y6 c0 x
MediaTraffic, and AdOn Network.
" V2 q- c& `" w9 }4 y+ v& T为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
( l) I- U6 @( r' ~. Z0 RDon't popups get blocked by pop blocker software?9 O% G% z8 s V- J4 [' {
No. Popups are served in a new browser window as if the visitor had opened the new window+ \+ e" }+ f3 K$ r7 j) m
themselves.
- ?6 l2 I& `* o; @+ j6 X不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样# I$ j( I" C! t, \7 `
How many popups get served to the visitor?
2 j7 K; C8 f+ O$ U2 j# I2 ]The number of popups served varies depending on the PPV network. Some pop more frequently
5 w* `6 a3 T0 }: ?" A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ t. N9 ]: J) O z2 G% w9 f
serving this kind of advertising, so they have to toe the line between keeping their software
5 I1 P3 i* q9 ^2 G) I1 Edownloaded and still making a profit.8 {2 n- p8 l- c8 ]) P
要给浏览者弹窗多少次呢?- e. t5 K1 j: u9 z7 T
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
& p ^, E- M5 O6 ~# lIsn't this type of software bad? Why would anyone keep it on their computer?6 O7 N, j# o3 L* w5 j7 G
No, this type of software doesn't harm the user's computer.$ u9 d9 I" O" E) l( V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 d" i+ E/ `! b" Y0 M# F1 m. wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 J' s- q m- I$ G* L8 U
that they can continue to have access to the incentive.
) o1 s/ Q9 X3 U% [5 E) `2 e这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。2 b; Q {; v# y/ q0 e7 K s
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 z* I; \2 u0 k# D6 x6 K
How to Get Accepted into a CPA Network0 x+ F* z! y' M7 P, l. O0 `$ I
如何申请CPA帐户+ {) u3 Q6 b- z" p, @8 L. @; Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. }, w# D: c! q. i2 Sto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 H$ a( E* c. j0 i- _different networks.
* X, H1 d" _5 h& J为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
' @; T( a& R0 ^; b, E0 F- y' oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- I$ n" ~6 k0 P
application and be as specific as possible about your promotion methods. Usually some time after' G; l% x! x; R4 B
receiving your application, the company will call to interview you. The phone interview is a critical' {3 N" Y% G: ?" X; j
part of the application process, and most networks will deny your application outright if they can't get: F5 t+ L7 m. m" k# @& y$ x- E
you on the phone.5 v( w: R! p6 g/ }% a
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
1 l' ^6 R( z( V/ `: m9 R9 qOften, the person who does your phone interview will actually become your affiliate manager after# `$ ^: A Z4 s2 _
you get accepted, so it's a good time to put your best food forward.6 q) P4 q+ m. }' e6 a3 M
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
4 S! t% Y4 [4 e; q TYou might not relish at the idea of someone grilling you about your internet marketing methods over/ `% C. `' I+ {( k$ ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% a& H6 j! ]6 y5 xWhat methods do you use to market offers?1 w7 u7 }& M1 d4 G5 F: V' T; ?
Do you already have a website you will be using?
8 m7 a, t0 b1 o$ y! @4 G, kHow much is your advertising budget?
8 _# D4 H0 r5 x0 B# u# HWhat other networks are you a member of?* S3 G1 F t. S; h! H0 Q% s
Who are your affiliate managers at these networks?! K* e1 b% n2 i; m8 c' N! c9 s
Do you use social media (Facebook, twitter, etc.) to market offers?5 T& q$ a6 N: p1 d
How much traffic can you drive?
; }- d+ I8 V7 N" iDo you have a personal recommendation from anyone who is already a member?4 Z' @: `! d5 i& |, J5 e/ K
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:8 w F/ [$ X# A! p8 D4 z/ g1 o
你通过什么方式来推广offers
p9 O2 x! C* z: _, `, h6 \) C8 g你有自己的网站吗; T0 w1 ]. j* P0 G2 Q% m
你的广告预算是多少
7 ?; n0 D# v& X1 m3 c# L$ T* o# U- W你还是别的哪家联盟的会员
" s; j* v& X2 U$ D5 ^6 e, Z那些联盟的AM是谁
0 h* ]# Q" E! J: C4 p你运用社交媒体比如(facebook,twitter等)来推广offers吗5 k+ K; n/ @1 `5 d) x) C) d
你能弄到多少流量* j$ w* v t, x7 S! `6 Z4 h& p
Once you provide satisfactory answers to these questions, the network will approve or deny your: B, C; ^7 T3 Y+ b8 `9 q1 A
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 [3 m. G1 u" Q6 ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" m, e3 d5 O0 h) N, m& M4 K% D4 Sfor the network can be helpful.
; V+ J6 X' }2 N. @一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。4 H6 e- h0 I! W9 k: I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 ~$ z" G4 r5 y! e5 y; I. ^+ ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: w, z0 V! X. O8 y, o& o jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 Y! L5 |0 F* U
people can open a lot of doors as far as networks are concerned.
4 e2 ~1 `, R- U" q& I3 {/ c在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。4 @: Z- V$ c+ \, W2 V3 Q4 H& Y! @5 O6 J {
After You Join a CPA Network
. l1 }% C+ ~( u加入CPA联盟之后' ]' q8 ^2 W9 ?5 R9 N- L
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% e. P z8 d1 ]+ ] @. n/ gand make an attempt to get to know them a little bit.1 _3 }* E1 v; w' M9 u7 T
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
! a4 q( v0 m% F+ J5 }Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" V9 @, ^- ]8 o# r, d0 o. F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
& c& h( b; Y, ^ D& z5 j, f? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. b& a4 k: N" g; U7 {+ w+ h1 Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 m: n8 \) g+ v
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( J9 @! g n* Lemail.
4 K" H/ \- b z6 A. v8 a坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
5 K& k. `2 z/ Y, G0 u; oFor more helpful info about dealing with affiliate managers, check out:6 [. m0 ^ s) h4 k" R
更多的关于如何和AM打交道的文章请看:4 }9 F; x, j# I, y4 j* y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
?1 f9 x. N( b4 U: S5 f6 yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 c; b5 r( H. Q+ {1 U% C9 K
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